Restaurant technology

Who is winning restaurant technology in 2026

In New York City, Toast leads POS at 40% of places with a POS seen, and Resy leads table booking at 55% of places that take table bookings. 43% of open New York City eating and drinking places with recent reviews run two or more of the five systems we track: POS, reservations, online ordering, loyalty and card rewards.

Start with the system you sell

The systems a restaurant runs decide what it can buy next. Each page shows who leads, where they lead, and which restaurants have nothing in that slot yet.

Also:Cross-selling United States by state New York City London All vendors

We help restaurant technology companies grow faster

Every share on these pages is backed by the list of restaurants behind it. Sales, marketing and strategy teams at POS, booking, ordering, loyalty and payments companies use it three ways.

01
Find the whitespace
See where rivals lead, and which restaurants already run software but leave a slot empty.
New York City places with a POS seen, each on its own base
- table-service restaurants with no booking platform59%
- eating and drinking places with no loyalty programme71%
- food-serving places with no online ordering30%
02
Build lead lists
Filter by system, rival vendor, area, venue type and price, then export to your CRM. Restaurants you already serve are marked.
Example: POS places with no loyalty
Venue POS Loyalty
Cafe, Brooklyn Square none
Pizza, Queens Clover none
Bar, Manhattan Toast none
03
Size the market
Compare cities before you enter one: who leads, and how much open ground is left.
Open food-serving places with recent reviews listed on a leading delivery app
- New York City74%
- Melbourne67%
- London65%

Venue	POS	Loyalty
Cafe, Brooklyn	Square	none
Pizza, Queens	Clover	none
Bar, Manhattan	Toast	none

Booking platforms: restaurants with no booking system, priced by their price level.
POS and payments: venues on a rival system, and the venue types each system wins.
Ordering and delivery apps: venues with their own ordering channel, or with none.
Loyalty and rewards: POS restaurants with no loyalty, and those already on a rewards network.
Food and drinks brands: promotions and listings planned by the systems a venue runs.

43% of open New York City eating and drinking places with recent reviews run two or more of the five systems.

Share of open New York City eating and drinking places with recent reviews.

Vendors we track at every restaurant

Five systems, one restaurant record

A restaurant's systems decide what you can sell it. A venue with no booking platform is a prospect for a booking platform; a venue on one POS needs a partner of that POS; a venue already on two rewards networks is used to paying commission for guests.

We read five systems for every restaurant, cafe and bar, and put them next to the outlet profile you already use:

System	What it tells a seller	Example values
POS	Which checkout system runs the venue	Toast; Square; Lightspeed
Reservations	Whether the venue takes table bookings through a platform, and which ones	Resy; TheFork; none found
Online ordering	How the venue takes orders on its own channel	Toast Online Ordering; a marketplace storefront
Loyalty	Which loyalty programme the venue runs	Toast Loyalty; a loyalty app
Rewards and discounts	Which card-linked, dining rewards or deal programmes list it	Bilt; Upside; EatClub

Online ordering and POS are the systems a restaurant shows most often; loyalty and card rewards are rarer, so that is where most of the open ground sits for a vendor.

POS here means the point-of-sale system, the checkout software. For posters, menus and fridges in the venue, see POS material detection. How we count bookable restaurants.

Of the five systems, online ordering and POS are the most visible

Each bar on its own base, named under its label: open New York City places with recent reviews.Online ordering includes ordering links on Google listings; 37% of places have ordering confirmed in use.

Show the data as a table

	Share
Online ordering	56%
POS	44%
Reservations	27%
Loyalty	16%
Rewards and discounts	11%

How many systems a restaurant runs

Most places show one system or none in public data; a small group runs four or five. The venues with deep stacks are the ones every vendor already fights over; the ones with one system are the easiest second sale. Counting delivery apps as a sixth system, 84% of open New York City food-serving places (no bars) show at least one system and 69% two or more; for 11% of places, a delivery app is the only system we see. More on restaurant delivery platforms.

Five systems: systems seen per place

Share of open New York City eating and drinking places with recent reviews.

Show the data as a table

	Share
None seen	30%
One system	27%
Two systems	25%
Three systems	13%
Four systems	4.3%
All five	0.8%

Six systems: delivery apps included

Share of open food-serving places (no bars) with recent reviews in the five boroughs.

Show the data as a table

	Share
None seen	16%
One system	15%
Two systems	28%
Three systems	24%
Four systems	12%
Five systems	4.2%
All six	0.9%

DashLeads

The shares are public. The restaurant lists are the product.

Every restaurant in the city with its detected POS, reservations, online ordering, loyalty and rewards vendors
Filter by gap: restaurants on a rival's system, or with no system in your slot
Views by borough, city and state
Export the list to your CRM

Get the outlet-level data

We walk you through your city and your slot.

What each system tells a seller

POS: which checkout runs the venue. The POS holds the menu, the prices and often the loyalty programme, so it decides which integrations, ordering partners and offers are possible. In New York City 44% of places show their POS; Toast runs 40% of them and Square 27%, and the menu picks one: bars lean to Toast, cafes to Square. In London, Amsterdam and Sydney the POS shows in public less often, and the field is more local: Toast, Zonal and Square in London, Lightspeed, MplusKASSA and Tebi in Amsterdam, Square, Redcat and Abacus in Sydney. Restaurant POS.

Reservations: who takes bookings online. Price decides which restaurants book through a platform: across six European cities, 2.8% of table-service restaurants under EUR 15 per person book through one, against 85% at EUR 60 and up. Each restaurant carries every booking platform we find for it, marketplace or own-website software, so a rep sees whether a venue is on one system, several or none. Restaurant reservations.

Online ordering: the venue's own channel. Its website, its POS vendor's ordering page or an ordering app it runs itself, kept apart from a storefront run by a delivery marketplace. A venue with its own ordering is a more digital operator, and usually a better fit for integrations, promotions and payments. Restaurant online ordering.

Loyalty, rewards and discounts: who pays the guest to come back. Loyalty is the restaurant's own programme, often the POS vendor's; rewards and discounts are the card-linked networks and deal apps that list it. New York City sells on cards (Bilt, inKind, Upside), Sydney on deals (EatClub), Amsterdam on one venue app (Piggy). Restaurant loyalty and rewards and discounts.

Who leads POS in each state

US maps compare vendors among the venues we detect on their public directories and catalogues; they show who leads where, not a share of all restaurants in a state. The state view counts directory listings matched to eating and drinking places statewide; the New York City figures come from restaurant-level detection. That is why Toast leads the city while Square narrowly leads New York State overall.

The leading POS vendor per state among Toast, Square and Clover venues

Share of venues we detect in the state.Directory listings matched to eating and drinking places in our US base; match coverage differs by vendor (Toast 73% of listings, Square 49%), so Toast is if anything understated. The state view counts listings statewide; New York City figures come from restaurant-level detection, which is why Toast leads the city while Square leads New York State overall.

Show the data as a table

State	Leads	Second
Alabama	Square 51%	Toast 40%
Alaska	Square 65%	Toast 20%
Arizona	Square 46% (narrow lead)	Toast 42%
Arkansas	Square 59%	Toast 32%
California	Square 45% (narrow lead)	Toast 40%
Colorado	Toast 45% (narrow lead)	Square 42%
Connecticut	Toast 44% (narrow lead)	Square 35%
Delaware	Toast 56%	Square 32%
District of Columbia	Toast 55%	Square 37%
Florida	Toast 45% (narrow lead)	Square 41%
Georgia	Square 44% (narrow lead)	Toast 42%
Hawaii	Square 47%	Toast 30%
Idaho	Square 59%	Toast 34%
Illinois	Toast 49% (narrow lead)	Square 40%
Indiana	Square 50%	Toast 39%
Iowa	Square 55%	Toast 37%
Kansas	Square 53%	Toast 38%
Kentucky	Square 48% (narrow lead)	Toast 43%
Louisiana	Square 44% (narrow lead)	Toast 41%
Maine	Square 46% (narrow lead)	Toast 45%
Maryland	Toast 51%	Square 36%
Massachusetts	Toast 56%	Square 36%
Michigan	Toast 46% (narrow lead)	Square 42%
Minnesota	Toast 49% (narrow lead)	Square 41%
Mississippi	Square 52%	Toast 39%
Missouri	Square 55%	Toast 35%
Montana	Square 56%	Toast 38%
Nebraska	Toast 44% (level)	Square 44%
Nevada	Toast 45% (narrow lead)	Square 40%
New Hampshire	Toast 54%	Square 39%
New Jersey	Square 40% (narrow lead)	Toast 39%
New Mexico	Square 61%	Toast 29%
New York	Square 45% (narrow lead)	Toast 43%
North Carolina	Square 49% (narrow lead)	Toast 40%
North Dakota	Square 47% (narrow lead)	Toast 43%
Ohio	Toast 47% (narrow lead)	Square 41%
Oklahoma	Square 57%	Toast 35%
Oregon	Square 63%	Toast 27%
Pennsylvania	Square 47% (narrow lead)	Toast 42%
Rhode Island	Toast 52%	Square 41%
South Carolina	Toast 43% (level)	Square 43%
South Dakota	Square 55%	Toast 37%
Tennessee	Square 51%	Toast 38%
Texas	Square 48% (narrow lead)	Toast 40%
Utah	Square 51%	Toast 41%
Vermont	Square 61%	Toast 34%
Virginia	Toast 44% (level)	Square 44%
Washington	Square 51%	Toast 34%
West Virginia	Square 59%	Toast 31%
Wisconsin	Toast 45% (narrow lead)	Square 44%
Wyoming	Square 54%	Toast 39%

POS by borough

Manhattan shows the most POS evidence; the Bronx the least. The borough pages of New York City break every system down the same way.

Where POS is most visible in New York City

Share of open eating and drinking places with recent reviews in the borough.

Show the data as a table

Borough	Share
Bronx	30%
Brooklyn	43%
Manhattan	53%
Queens	36%
Staten Island	37%

The gap to sell into

71% of New York City places with a POS seen show no loyalty programme in public data.

Share of open New York City eating and drinking places with recent reviews and a POS vendor seen.

Every gap below is a place that runs a POS and shows nothing in the other slot. A restaurant that already pays for software is easier to sell to than one that runs on paper, and the gap tells you which slot is open.

What POS restaurants do not show

Each bar on its own base, named under its label: open New York City places with recent reviews and a POS seen.

Show the data as a table

	Share
No rewards seen	82%
No loyalty seen	71%
No reservations seen	59%
No loyalty and no rewards seen	58%
No online ordering seen	30%

Every page, by system, vendor and market

Frequently asked questions

What is the most used POS system for restaurants?

In New York City it is Toast: 40% of places with a POS seen run it, ahead of Square at 27% and Clover at 9.7%.

What is the most used platform for restaurant reservations?

In New York City, Resy: 55% of places that take table bookings use it, and 46% use OpenTable. Across US restaurants that take online bookings on OpenTable, Resy, SevenRooms, Tock, Toast Tables or Yelp, OpenTable is larger.

How many restaurants use more than one system?

43% of open New York City eating and drinking places with recent reviews show two or more of the five systems.

Does POS here mean point-of-sale materials?

No. On these pages POS means the point-of-sale system: the checkout software. For posters, menus and fridges in the venue, see POS material detection.

Which markets are covered?

POS, online ordering, loyalty and rewards for New York City, London, Amsterdam, Sydney, Melbourne and three New Zealand cities; reservations for those plus Paris, Barcelona, Milan, Berlin and Singapore; state maps for the United States. New markets follow demand.

How do I get the data?

As a list of venues with their systems, next to the outlet profile, for the city or territory you sell into. Ask for a sample on the demo page.