How many restaurants use Toast?
40% of New York City places with a POS seen run Toast, more than any other POS vendor in the city. In New York City it is most common among bars and nightlife (72% of them, more than any other POS vendor).
Directional. Share of venues we detect in the state.
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Where Toast leads among US states. Share of venues we detect in the state.
| State | Platform | Next platform |
|---|---|---|
| Alabama | Square 51% (leads) | Toast 40% |
| Alaska | Square 65% (leads) | Toast 20% |
| Arizona | Square 46% (near level) | Toast 42% |
| Arkansas | Square 59% (leads) | Toast 32% |
| California | Square 45% (near level) | Toast 40% |
| Colorado | Toast 45% (near level) | Square 42% |
| Connecticut | Toast 44% (leads) | Square 35% |
| Delaware | Toast 56% (leads) | Square 32% |
| District of Columbia | Toast 55% (leads) | Square 37% |
| Florida | Toast 45% (near level) | Square 41% |
| Georgia | Square 44% (near level) | Toast 42% |
| Hawaii | Square 47% (leads) | Toast 30% |
| Idaho | Square 59% (leads) | Toast 34% |
| Illinois | Toast 49% (leads) | Square 40% |
| Indiana | Square 50% (leads) | Toast 39% |
| Iowa | Square 55% (leads) | Toast 37% |
| Kansas | Square 53% (leads) | Toast 38% |
| Kentucky | Square 48% (leads) | Toast 43% |
| Louisiana | Square 44% (near level) | Toast 41% |
| Maine | Square 46% (near level) | Toast 45% |
| Maryland | Toast 51% (leads) | Square 36% |
| Massachusetts | Toast 56% (leads) | Square 36% |
| Michigan | Toast 46% (near level) | Square 42% |
| Minnesota | Toast 49% (leads) | Square 41% |
| Mississippi | Square 52% (leads) | Toast 39% |
| Missouri | Square 55% (leads) | Toast 35% |
| Montana | Square 56% (leads) | Toast 38% |
| Nebraska | Toast 44% (near level) | Square 44% |
| Nevada | Toast 45% (near level) | Square 40% |
| New Hampshire | Toast 54% (leads) | Square 39% |
| New Jersey | Square 40% (near level) | Toast 39% |
| New Mexico | Square 61% (leads) | Toast 29% |
| New York | Square 45% (near level) | Toast 43% |
| North Carolina | Square 49% (leads) | Toast 40% |
| North Dakota | Square 47% (near level) | Toast 43% |
| Ohio | Toast 47% (leads) | Square 41% |
| Oklahoma | Square 57% (leads) | Toast 35% |
| Oregon | Square 63% (leads) | Toast 27% |
| Pennsylvania | Square 47% (leads) | Toast 42% |
| Rhode Island | Toast 52% (leads) | Square 41% |
| South Carolina | Toast 43% (near level) | Square 43% |
| South Dakota | Square 55% (leads) | Toast 37% |
| Tennessee | Square 51% (leads) | Toast 38% |
| Texas | Square 48% (leads) | Toast 40% |
| Utah | Square 51% (leads) | Toast 41% |
| Vermont | Square 61% (leads) | Toast 34% |
| Virginia | Toast 44% (near level) | Square 44% |
| Washington | Square 51% (leads) | Toast 34% |
| West Virginia | Square 59% (leads) | Toast 31% |
| Wisconsin | Toast 45% (near level) | Square 44% |
| Wyoming | Square 54% (leads) | Toast 39% |
Share of venues we detect in the state.Directory listings matched to eating and drinking places in our US base; match coverage differs by vendor (Toast 73% of listings, Square 49%), so Toast is if anything understated. The state view counts listings statewide; New York City figures come from restaurant-level detection, which is why Toast leads the city while Square and Toast are near level in New York State overall.
The states where Toast has the most venues among the vendors compared on their public directories; a close race is striped. How the state maps are measured.
40% of New York City places with a POS seen run Toast.
- Toastleads40%
- Square27%
- Clover10%
- Oracle Simphony7%
- MenuSifu5%
- Chowbus POS3%
Share of open New York City eating and drinking places with recent reviews and a POS vendor seen.
More Toast shares
53% of Toast POS places also use Toast's online ordering
18% of Toast POS places use Toast's loyalty product
34% of Toast POS places also show Resy
42% of US venues on the Toast, Square and Clover directories are Toast's
Toast and the vendors next to it
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Who is Toast's biggest competitor?
Toast against the other POS vendors in New York City.
Share of open New York City eating and drinking places with recent reviews and a POS vendor seen.
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Toast among POS vendors in New York City. Share of open New York City eating and drinking places with recent reviews and a POS vendor seen.
| Share | |
|---|---|
| Toast | 40% |
| Square | 27% |
| Clover | 10% |
| Oracle Simphony | 7% |
| MenuSifu | 5% |
| Chowbus POS | 3% |
DashLeads
The Toast restaurant list behind this share
- Every restaurant on Toast in New York City and the ones on Square and Clover
- Restaurants with no POS system found: open ground for Toast's rivals
- The booking, ordering and loyalty vendors each Toast restaurant runs next to it
- Export to your CRM with each venue's POS, cuisine and chain status
We walk you through Toast's footprint in your city.
Toast by market
Share of open eating and drinking places with recent reviews and a POS vendor seen in each city.
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Toast's share by market. Share of open eating and drinking places with recent reviews and a POS vendor seen in each city.
| Share | |
|---|---|
| New York City | 40% |
| London | 20% |
POS leader by borough
The leading vendor in each borough, with its share; a close race is striped.
Share of open eating and drinking places with recent reviews in the borough with the system seen.
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The leading POS vendor in each borough. Share of open eating and drinking places with recent reviews in the borough with the system seen.
| Borough | Platform | Next platform |
|---|---|---|
| Bronx | Toast 24% (near level) | Square 21% |
| Brooklyn | Toast 35% (near level) | Square 33% |
| Manhattan | Toast 52% (leads) | Square 28% |
| Queens | Toast 30% (leads) | Square 20% |
| Staten Island | Toast 19% (near level) | Clover 18% |
Toast suite or best of breed
53% of Toast POS places also use Toast's own online ordering.
- MenuSifuleads97%
- Chowbus94%
- Toast53%
- Clover48%
- Square34%
Share of each vendor's POS places among open eating and drinking places with recent reviews (POS evidence independent of the slot's product).
Measured on places whose POS evidence does not come from the ordering product itself.
Share of each vendor's POS places among open eating and drinking places with recent reviews (POS evidence independent of the slot's product).
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POS places that also use the same vendor's ordering. Share of each vendor's POS places among open eating and drinking places with recent reviews (POS evidence independent of the slot's product).
| Share | |
|---|---|
| MenuSifu | 97% |
| Chowbus | 94% |
| Toast | 53% |
| Clover | 48% |
| Square | 34% |
Which restaurants run Toast
In New York City, Toast is most common among bars and nightlife: 72% of the open bars and nightlife in New York City with recent reviews and a POS seen use it, more than any other POS vendor there. It also reaches 68% of Italian places. Next to Toast at its New York City places, the vendors seen most often: Resy (34%) for booking; Toast Online Ordering (53%) for online ordering; Toast Loyalty (18%) for loyalty; Bilt (12%) and inKind (12%) for rewards; Uber Eats (71%) and DoorDash (70%) for delivery.
Toast, market by market
Toast's share in each market where we see it, and where it stands there.
- New York City: 40%, the leader.
- United States: 42%, near level at the top with Square.
- London: 20%, near level at the top with Zonal.
About Toast
Toast sells POS, online ordering, loyalty and reservations software to restaurants. In New York City it runs at 40% of New York City places with a POS seen, the most of any vendor. Outside New York City: London 20% of places with POS seen. 18% of Toast POS places also use its own loyalty product; across all New York City POS places, 71% show no loyalty programme in public data.
Frequently asked questions
How many restaurants use Toast?
40% of New York City places with a POS seen run Toast.
What is Toast's market share?
40% of New York City places with a POS seen; outside New York City, London 20%.
What kind of restaurants use Toast?
In New York City, Toast is most common among bars and nightlife (72% of them, more than any other POS vendor).
Who is Toast's biggest competitor?
Square: 27% of New York City places with a POS seen run Square, against 40% for Toast.
Does Toast work with DoorDash?
Often: 38% of Toast POS places in New York City also show DoorDash Storefront.
Do Toast and OpenTable work together?
24% of Toast POS places in New York City also show OpenTable, and 34% show Resy.