POS material in restaurants and bars: whose branding is in the outlet
POS material detection finds the branded signage, tap handles, glassware, table tents, banners and furniture in a bar or restaurant and tells you whose brand they carry, read by AI from date-stamped public photos across 20M+ venues in 60+ countries. Filter the outlet list by brand and object type to see where a competitor's material stands and yours does not: those are the outlets you can win.
- Facade and signage
- Bar equipment
- Glassware
- Table material
- Banners and posters
- Branded furniture
The trusted intelligence layer for teams selling to Hospitality & Retail
Which pubs show a competitor's branding and none of mine?
Branded material in an outlet is rarely an accident. A facade sign, a row of tap handles or a stack of branded glasses usually means a supply agreement, a placement budget or a relationship with a rep. For a field team it is one of the clearest signals of who owns the account today.
Until now you learned it by walking in. With POS material detection you see it first: the outlets that carry a competitor's material are a conversion list, the outlets that carry nobody's are open ground, and the outlets that carry yours are accounts to keep.
What you see per outlet
Every branded object found in the outlet's public photos is recorded with its brand, its object type, the photo it was seen in and the photo date.
| Object type | Typical examples |
|---|---|
| Facade and signage | Outside signs, light boxes, window stickers, menu boards |
| Bar equipment | Tap handles, fonts, drip mats, branded bar mats |
| Glassware | Branded glasses and mugs on the bar or in guests' hands |
| Table material | Table tents, menu holders, coasters |
| Banners and posters | Fabric banners, printed posters, promotional displays |
| Branded furniture | Parasols, chairs, tables, terrace screens |
On the outlet profile, a POS material tab adds it up: the share of branded material per brand, the brands found, the leading brand in each drinks category and the date of the latest photo. You can switch between counting branded items and counting photos, and click any item to see the evidence photo.
One line is drawn on purpose: a price board chalked in the venue's own hand is not supplied material, so it shows as a menu listing, not as POS.
How reps use it in the week
POS material works as a filter, a column and a profile tab. The photo research is done for you, so the week goes to time with owners.
- Include and exclude by brand. In the POS filter, click a competitor once to include it and click your own brand twice to exclude it. The list keeps the outlets with their branding and none of yours.
- Narrow by object. A competitor's facade sign says more about the account than a single glass. Filter on the object types that matter for your category.
- Add the column. Put POS brands next to the lead score and the menu brands in your list, and export it for the week's visits.
- Open with the photo. "Your terrace has our rival's parasols and your bar has none of ours at all" is a concrete start to a conversation.
- Check your own placements. For current accounts, see whether your material still shows in recent photos or has been replaced.
Worked example: a conversion list for a beer brand
Take a beer rep who filters one city district on a rival brand's POS material and none of her own, then sorts by lead score.
| Outlet | Rival material seen | Latest photo | Lead score | Plan |
|---|---|---|---|---|
| Corner pub | Facade sign, tap handle, glassware | This summer | 82 | Visit: full rival bar, pitch a second tap |
| Sports bar | Banner, parasols | Last spring | 77 | Visit: terrace season pitch |
| Brasserie | Glassware only | This month | 71 | Visit: light branding, easy switch |
| Hotel bar | Table tents | Last year | 64 | Check the menu first |
| Village pub | Facade sign | Two years ago | 58 | Old photo: confirm on a drive-by |
The brasserie goes first: a recent photo, high fit and only glassware means the outlet uses the rival brand without a deep tie. The village pub waits, because a two-year-old photo is weak evidence.
What the read does not tell you
POS material shows what was seen, not what was agreed. Branded glassware does not prove a contract, and a missing sign may simply not be in any photo. An outlet with no recent public photo shows no POS read, which means not seen rather than not there. Shares of POS are built only from what the photos show.
POS material detection: available in selected markets. Ask us about yours. It sits with the cooler, fountain and inventory reads in the outlet execution audit.
Frequently asked questions
What counts as POS material?
POS material is branded material supplied to an outlet to promote a brand at the point of sale: signs, tap handles, glassware, table tents, banners, posters and branded furniture such as parasols. Read more in what POS material is.
How do I find outlets with a competitor's branding and none of mine?
Open the POS materials filter, click the competitor once to include it and click your own brand twice to exclude it, then apply. The list keeps outlets where the competitor was seen and your brand was not.
What is share of POS?
Share of POS is a brand's share of the branded material seen in an outlet. You can count it by branded items or by photos, and it only covers what the photos show.
How recent is the evidence?
Every item carries the date of the photo it was seen in, and old photos are excluded from the read. Sort or filter on the latest photo date to work with the freshest evidence.
Can I see the photo behind a detection?
Yes, click any item on the outlet profile to see the evidence photo with the brand, the object and the photo date.
Does it cover my market?
POS material detection is available in selected markets. Ask us about yours, and name a territory you know well for a first read.
Related reading
For sales leaders: the business case
POS material is where trade marketing spend becomes visible, and now you can see it across the territory.
- Conversion lists in one filter. Outlets with a competitor's branding and none of yours, ranked by fit, ready for the week's visits.
- Placement budget checked. See whether supplied material is still in place in your accounts, with the photo and date as proof.
- Competitor moves spotted early. New branded material in your accounts shows up in photos before it shows up in your sales.