Digital shelf analytics for food delivery apps: store by store
Digital shelf analytics for food delivery apps checks how your brand is listed, priced and shown in each restaurant and store on each app, and Dashmote tracked 15M+ delivery storefronts. For a Head of eCommerce choosing a provider, it shows where you can win on the delivery shelf, and where a competitor holds the spot today.
The trusted intelligence layer for teams selling to Hospitality & Retail
Why retail digital shelf tools stop at the retailer page
Retail digital shelf analytics was built for a supermarket's website: one product page per retailer, one price, one image, one stock flag. A food delivery app works differently. Each restaurant, pub and convenience store is its own shelf, with its own menu, prices, photos and combos, and the same chain can show your product well in one location and not at all in the next.
That is why the delivery shelf has to be read store by store. The app's own merchant tools show each outlet its own listing; they do not show a supplying brand how its products appear across thousands of outlets. Digital shelf analytics for food delivery fills that gap for the brand, and it is the job eCommerce, key account and channel teams ask us to do. For the data itself, app by app and country by country, see food delivery insights.
What eCommerce teams measure per storefront and app
For each storefront on each app, the record shows five things:
- Availability. Whether your products are listed and, on apps that mark items unavailable, whether they can be ordered. See availability tracking.
- Price. What each outlet charges on each app, against your recommended price and against competitors. See price monitoring.
- Image and name. Whether the listing uses an official image and the right product name. See listing compliance.
- Combos and meal deals. Whether your product sits in the bundle or only on its own. See combo tracking.
- Competitors. Which brands are listed where yours is not, outlet by outlet, so your digital shelf share becomes a number you can report.
Key accounts, quick commerce and the physical outlet
Key accounts. For chain and franchise accounts you get one view per account: which locations miss a SKU, show the wrong name or no image, or leave your product out of the combo head office agreed. See key account delivery gaps.
Quick commerce. What is covered: grocery, convenience and liquor stores on the delivery apps we cover (900K+ storefronts in 60+ countries, monthly); no dedicated dark-store tracking.
The physical outlet. Delivery storefronts are linked to the outlet behind them, so your eCommerce team and your field team look at the same venue, so a gap on the app becomes a talking point at the door.
Food delivery digital shelf: the facts
Choosing a provider: six questions to ask
Whichever provider you evaluate, ask the same questions and compare the answers on one market and one brand:
- Which apps and countries, by name? Ask for the list for your markets, not a global total.
- Store by store, or sampled? A sample hides the outlet that dropped your SKU.
- How often is each storefront refreshed? Ours are refreshed monthly.
- Are storefronts linked to the physical outlet? Without that link, delivery and on-premise stay two separate stories.
- Does it see combos, images and names, or only price? A price-only feed cannot show a missing image or a missing combo.
- How do answers reach your team? Dashboards, alerts with each refresh, an AI analyst you ask in plain words, and CSV or API export.
Frequently asked questions
What is digital shelf analytics?
Digital shelf analytics is the measurement of how a brand's products are listed, priced and presented in online stores and apps, using KPIs such as availability, price, share of shelf and content quality. On food delivery apps the "shelf" is each outlet's menu, so the analysis runs outlet by outlet.
Which providers track my brand's availability and price on Uber Eats, Deliveroo and Just Eat?
Dashmote does: it tracks availability, price, images, names and combos per storefront on Uber Eats, Deliveroo and the Just Eat Takeaway.com apps, among other delivery apps. Each app page lists the countries covered.
What is the best digital shelf analytics tool for food delivery apps?
The best tool for food delivery apps reads each storefront separately, names the apps it covers in your markets and refreshes on a stated schedule; a tool built for retailer product pages misses outlet-level gaps. Dashmote tracks 15M+ storefronts, refreshed monthly, and links them to the physical outlet.
How do soft drink brands measure foodservice and delivery distribution?
They measure numeric distribution: the share of outlets in a category that list the brand, on delivery apps and on menus in the venue. On delivery apps that means storefronts listing your brand divided by storefronts listing the category. Dashmote reports both channels for the same outlets, so the two numbers can be compared.
Which provider covers both physical outlets and delivery apps?
Dashmote covers both: delivery app storefronts are linked to the open outlet behind them, so the eCommerce view and the field sales view describe the same venues.
Does it cover quick commerce?
Partly. Coverage is grocery, convenience and liquor stores on the delivery apps we cover (900K+ storefronts in 60+ countries, monthly); no dedicated dark-store tracking.
How often is the data refreshed?
Delivery storefronts are refreshed monthly, and alerts go out with each refresh when your items become unavailable, a combo rate falls or a competitor gains listings.
Can I get the data out of the dashboards?
Yes. Answers come as dashboards, alerts and AI analyst replies, and any outlet list can go out as a CSV export or through the API into your own reporting.
Related reading
For the Head of eCommerce: the business case
The case is about acting on the right outlets first, and you can test it on one market.
- Fix what costs orders first. A ranked list of outlets where your product is missing, unavailable or shown without an image, per app and per key account.
- Hold key accounts to what was agreed. Location-by-location evidence for the next account review, instead of an impression from a few store checks.
- One view with the field team. The same outlets on the app and at the door, from one solution, with no implementation project.