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    Rewards and discounts

    Who uses Upside and what goes with it?

    35% of open New York City eating and drinking places with recent reviews and a card and dining rewards vendor seen use Upside; Bilt leads at 41%. Upside is a cashback app: guests earn cash back when they pay with a linked card at member restaurants.

    The leading rewards and discounts vendor in each borough
    The leading rewards and discounts vendor in each boroughMap of New York City boroughs coloured by the leading rewards and discounts vendor. Bilt leads in 1 of the 3 boroughs shown, inKind leads in 0 of the 3 boroughs shown, Upside leads in 0 of the 3 boroughs shown, near level in Brooklyn, Queens, strongest lead: Bilt at 43% in Manhattan.Bronx: too few venues detectedBrooklyn: inKind and Bilt near level (37% and 33%)Manhattan: Bilt leads (43%), inKind second (37%)Queens: Upside and Rakuten Dining near level (45% and 42%)Staten Island: too few venues detectedBronxBrooklyninKind37%ManhattanBilt43%QueensUpside45%Staten IslandBiltinKindUpsideStriped: near levelToo few venues detected

    Share of open eating and drinking places with recent reviews in the borough with the system seen.

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    The leading rewards and discounts vendor in each borough. Share of open eating and drinking places with recent reviews in the borough with the system seen.

    BoroughPlatformNext platform
    BrooklyninKind 37% (near level)Bilt 33%
    ManhattanBilt 43% (leads)inKind 37%
    QueensUpside 45% (near level)Rakuten Dining 42%

    Share of open eating and drinking places with recent reviews in the borough with the system seen.

    The leading rewards and discounts vendor in each New York City borough, with its share; a close race is striped.

    35% of open New York City eating and drinking places with recent reviews and a card and dining rewards vendor seen use Upside.

    1. Biltleads41%
    2. Upside35%
    3. inKind35%
    4. Rewards Network32%
    5. Seated23%
    6. Rakuten Dining22%

    Share of open New York City eating and drinking places with recent reviews and a card and dining rewards vendor seen.

    Upside and the vendors next to it

    • Upside logo
    • Bilt logo
    • Rewards Network logo
    • Seated logo
    • Toast logo
    • Square logo
    • Clover logo
    • Lightspeed logo
    • Resy logo
    • OpenTable logo
    • SevenRooms logo
    • TheFork logo
    • Zenchef logo
    • DoorDash logo
    • Slice logo
    • Olo logo
    • ChowNow logo

    Upside market share in New York City

    Upside is a cashback app: guests earn cash back when they pay with a linked card at member restaurants. A place can use several rewards and discounts vendors, so shares add to more than 100%.

    How many open New York City eating and drinking places with recent reviews and a card and dining rewards vendor seen use Upside
    How many open New York City eating and drinking places with recent reviews and a card and dining rewards vendor seen use UpsideWaffle chart of the share of open New York City eating and drinking places with recent reviews and a card and dining rewards vendor seen that use Upside. 35% use Upside.35%use Upsideother rewards and discounts vendors

    Share of open New York City eating and drinking places with recent reviews and a card and dining rewards vendor seen.

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    How many open New York City eating and drinking places with recent reviews and a card and dining rewards vendor seen use Upside. Share of open New York City eating and drinking places with recent reviews and a card and dining rewards vendor seen.

    Share
    use Upside35%

    Who is Upside's biggest competitor?

    Bilt leads New York City at 41%; Upside and inKind are level at 35%.

    Upside among rewards and discounts vendors in New York City
    Upside among rewards and discounts vendors in New York CityBar chart of rewards and discounts vendor shares in New York City with Upside highlighted. Bilt 41%, Upside 35%, inKind 35%, Rewards Network 32%, Seated 23%, Rakuten Dining 22%.SHARE OF OPEN NEW YORK CITYEATING AND DRINKING PLACES WITHRECENT REVIEWS AND A CARD ANDDINING REWARDS VENDOR SEENBilt: 41%Bilt41%Upside: 35%Upside35%inKind: 35%inKind35%Rewards Network: 32%Rewards Network32%Seated: 23%Seated23%Rakuten Dining: 22%Rakuten Dining22%

    Share of open New York City eating and drinking places with recent reviews and a card and dining rewards vendor seen.

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    Upside among rewards and discounts vendors in New York City. Share of open New York City eating and drinking places with recent reviews and a card and dining rewards vendor seen.

    Share
    Bilt41%
    Upside35%
    inKind35%
    Rewards Network32%
    Seated23%
    Rakuten Dining22%

    DashLeads

    The Upside restaurant list behind this share

    • Every restaurant on Upside in New York City and the ones on Bilt and inKind
    • Restaurants with no rewards system found: open ground for Upside's rivals
    • The POS each Upside restaurant runs
    • Export to your CRM with each venue's rewards networks
    Get the outlet-level data

    We walk you through Upside's footprint in your city.

    Where Upside leads

    The states where Upside has the most venues among the vendors compared on their public directories; a close race is striped. How the state maps are measured.

    Where Upside leads among US states
    Where Upside leads among US statesMap of US states with the states Upside leads among the venues we detect. Upside leads in 12 of the 34 states shown (DC counted as one), Rewards Network leads in 0 of the 34 states shown (DC counted as one), Bilt leads in 1 of the 34 states shown (DC counted as one), inKind leads in 1 of the 34 states shown (DC counted as one), near level in Arizona, California, Colorado, Florida, Georgia, Illinois, Louisiana, Maryland, Minnesota, Missouri, Nevada, Ohio, Oregon, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, Wisconsin, strongest lead: Upside at 67% in Connecticut.Alaska: too few venues detectedAlabama: Upside leads (61%); Rewards Network and Bilt level at 31%Arkansas: too few venues detectedArizona: Rewards Network and Bilt near level (55% and 54%)California: Bilt and Upside near level (46% and 45%)Colorado: Bilt and Rewards Network near level (47%)Connecticut: Upside leads (67%), Rewards Network second (39%)District of Columbia: inKind leads (61%), Bilt second (49%)Delaware: too few venues detectedFlorida: Bilt and Rewards Network near level (46% and 45%)Georgia: Bilt and Rewards Network near level (59% and 58%)Hawaii: too few venues detectedIowa: too few venues detectedIdaho: too few venues detectedIllinois: Bilt and Rewards Network near level (64% and 61%)Indiana: Upside leads (56%), Rewards Network second (41%)Kansas: too few venues detectedKentucky: Upside leads (63%), Rewards Network second (40%)Louisiana: Bilt and Rewards Network near level (50% and 49%)Massachusetts: Upside leads (61%); Rewards Network and Bilt level at 31%Maryland: Bilt and Rewards Network near level (45%)Maine: too few venues detectedMichigan: Upside leads (54%), Rewards Network second (42%)Minnesota: Rewards Network and Bilt near level (68%)Missouri: Rewards Network and Bilt near level (56% and 53%)Mississippi: too few venues detectedMontana: too few venues detectedNorth Carolina: Upside leads (51%); Bilt and Rewards Network level at 42%North Dakota: too few venues detectedNebraska: Upside leads (65%), Rewards Network second (43%)New Hampshire: too few venues detectedNew Jersey: Upside leads (58%); Bilt and Rewards Network level at 45%New Mexico: too few venues detectedNevada: Rewards Network and Bilt near level (54%)New York: Bilt leads (44%); Upside and Rewards Network level at 36%Ohio: Upside and Rewards Network near level (47% and 45%)Oklahoma: Upside leads (64%), Rewards Network second (41%)Oregon: Rewards Network and Bilt near level (39% and 38%)Pennsylvania: Upside leads (64%), Rewards Network second (38%)Rhode Island: Upside leads (61%), Rewards Network second (53%)South Carolina: Rewards Network and Bilt near level (51% and 49%)South Dakota: too few venues detectedTennessee: Bilt and Upside near level (39% and 38%)Texas: Rewards Network and Bilt near level (43%)Utah: Rewards Network and Bilt near level (48% and 46%)Virginia: Rewards Network and Bilt near level (56% and 55%)Vermont: too few venues detectedWashington: Rewards Network and Bilt near level (57% and 54%)Wisconsin: Rewards Network and Bilt near level (63% and 58%)West Virginia: too few venues detectedWyoming: too few venues detectedAKALARAZCACOFLGAIAIDILINKSKYLAMEMIMNMOMSMTNCNDNENMNVNYOHOKORPASCSDTNTXUTVAWAWIWVWYUpsideRewards NetworkBiltinKindStriped: near levelToo few venues detected

    Share of venues we detect in the state.

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    Where Upside leads among US states. Share of venues we detect in the state.

    StatePlatformNext platform
    AlabamaUpside 61% (leads)Rewards Network and Bilt (level) 31%
    ArizonaRewards Network 55% (near level)Bilt 54%
    CaliforniaBilt 46% (near level)Upside 45%
    ColoradoBilt 47% (near level)Rewards Network 47%
    ConnecticutUpside 67% (leads)Rewards Network 39%
    District of ColumbiainKind 61% (leads)Bilt 49%
    FloridaBilt 46% (near level)Rewards Network 45%
    GeorgiaBilt 59% (near level)Rewards Network 58%
    IllinoisBilt 64% (near level)Rewards Network 61%
    IndianaUpside 56% (leads)Rewards Network 41%
    KentuckyUpside 63% (leads)Rewards Network 40%
    LouisianaBilt 50% (near level)Rewards Network 49%
    MarylandBilt 45% (near level)Rewards Network 45%
    MassachusettsUpside 61% (leads)Rewards Network and Bilt (level) 31%
    MichiganUpside 54% (leads)Rewards Network 42%
    MinnesotaRewards Network 68% (near level)Bilt 68%
    MissouriRewards Network 56% (near level)Bilt 53%
    NebraskaUpside 65% (leads)Rewards Network 43%
    NevadaRewards Network 54% (near level)Bilt 54%
    New JerseyUpside 58% (leads)Bilt and Rewards Network (level) 45%
    New YorkBilt 44% (leads)Upside and Rewards Network (level) 36%
    North CarolinaUpside 51% (leads)Bilt and Rewards Network (level) 42%
    OhioUpside 47% (near level)Rewards Network 45%
    OklahomaUpside 64% (leads)Rewards Network 41%
    OregonRewards Network 39% (near level)Bilt 38%
    PennsylvaniaUpside 64% (leads)Rewards Network 38%
    Rhode IslandUpside 61% (leads)Rewards Network 53%
    South CarolinaRewards Network 51% (near level)Bilt 49%
    TennesseeBilt 39% (near level)Upside 38%
    TexasRewards Network 43% (near level)Bilt 43%
    UtahRewards Network 48% (near level)Bilt 46%
    VirginiaRewards Network 56% (near level)Bilt 55%
    WashingtonRewards Network 57% (near level)Bilt 54%
    WisconsinRewards Network 63% (near level)Bilt 58%

    Upside across the United States

    Nationally, Upside (42%) sits between Rewards Network (44%) and inKind (19%); Bilt (45%) is the largest.

    Upside among US rewards and discounts platforms
    Upside among US rewards and discounts platformsBar chart of US venue shares with Upside highlighted. Bilt 45%, Rewards Network 44%, Upside 42%, inKind 19%, Seated 4%.SHARE OF VENUES ON BILT, UPSIDE,REWARDS NETWORK, INKIND ORSEATED, UNITED STATESBilt: 45%Bilt45%Rewards Network: 44%Rewards Network44%Upside: 42%Upside42%inKind: 19%inKind19%Seated: 4%Seated4%

    Share of venues on Bilt, Upside, Rewards Network, inKind or Seated, United States.

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    Upside among US rewards and discounts platforms. Share of venues on Bilt, Upside, Rewards Network, inKind or Seated, United States.

    Share
    Bilt45%
    Rewards Network44%
    Upside42%
    inKind19%
    Seated4%

    Which POS Upside sits next to

    By POS, Upside shows up at 10% of Toast POS places in New York City, against 3% of MenuSifu POS places.

    POS places that also show Upside
    POS places that also show UpsideHeatmap of POS places that also show Upside. 10% of Toast POS places also show Upside; 6% of Clover POS places also show Upside; 3% of Square POS places also show Upside.SHARE OF THE POS VENDOR'S PLACESTHAT ALSO SHOW THE OTHER VENDORUpsideToastToast, Upside: 10%10%SquareSquare, Upside: 3%3%CloverClover, Upside: 6%6%MenuSifuMenuSifu, Upside: 3%3%

    Share of open eating and drinking places with recent reviews with the row's POS seen.

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    POS places that also show Upside. Share of open eating and drinking places with recent reviews with the row's POS seen.

    Upside
    Toast10%
    Square3%
    Clover6%
    MenuSifu3%

    Upside, market by market

    Upside's share in each market where we see it, and where it stands there. Each share is of that market's places with rewards and discounts seen.

    • New York City: 35%, second, behind Bilt (41%).
    • United States: 42%, near level at the top with Bilt and Rewards Network.

    Where Upside is strong, and where it is not

    • Position: level with inKind in New York City, behind Bilt.

    Frequently asked questions

    How many restaurants use Upside?

    35% of open New York City eating and drinking places with recent reviews and a card and dining rewards vendor seen.

    Who is Upside's biggest competitor?

    Bilt, at 41% of open New York City eating and drinking places with recent reviews and a card and dining rewards vendor seen.

    Related reading

    Restaurant rewards and discountsEvery rewards and discounts vendor by share.Bilt vs Rewards Network vs UpsideWho is bigger, and where.New York CityRestaurant technology in New York City.Cross-sellingHow rewards sits next to the other systems at a restaurant.

    See which restaurants run Upside

    Name a city and we list the restaurants on Upside, the ones on Bilt and inKind, and the ones with neither.