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    Rewards and discounts

    Restaurant rewards and discounts: who leads

    Bilt leads rewards and discounts in New York City at 41% of places with a card-linked or dining rewards programme seen; 11% of open eating and drinking places with recent reviews show a card-linked or dining rewards programme. Below: every vendor's share, where each one leads by borough and state, how the same system looks in other markets, and how sales teams use it.

    Payment card with a 10% back badge, detected as Bilt, next to a dashboard tile: 11% of open New York City eating and drinking places show a card-linked or dining rewards programme; leading vendors among open New York City eating and drinking places with recent reviews and a card and dining rewards vendor seen: Bilt 41%, Upside 35%, inKind 35%

    11% of open New York City eating and drinking places with recent reviews show a card-linked or dining rewards programme.

    Share of open New York City eating and drinking places with recent reviews.

    More Restaurant rewards and discounts shares

    • 41% of places with a card-linked or dining rewards programme seen run Bilt, the leading vendor

    • 10% of open New York City eating and drinking places have a card-linked or dining rewards programme confirmed in use

    • 49% of places with a card-linked or dining rewards programme seen use two or more rewards and discounts vendors

    Card and dining rewards and the other systems we track

    • Bilt logo
    • Upside logo
    • Rewards Network logo
    • Seated logo
    • Toast logo
    • Square logo
    • Clover logo
    • Lightspeed logo
    • Resy logo
    • OpenTable logo
    • SevenRooms logo
    • TheFork logo
    • Zenchef logo
    • DoorDash logo
    • Slice logo
    • Olo logo
    • ChowNow logo

    Rewards and discounts vendors by share

    Shares are of places with the system seen; a place can use several vendors, so shares add to more than 100%.

    The leading rewards and discounts vendors in New York City
    The leading rewards and discounts vendors in New York CityBar chart of rewards and discounts vendor shares in New York City. Bilt 41%, Upside 35%, inKind 35%, Rewards Network 32%, Seated 23%, Rakuten Dining 22%.SHARE OF OPEN NEW YORK CITYEATING AND DRINKING PLACES WITHRECENT REVIEWS AND A CARD ANDDINING REWARDS VENDOR SEENBilt: 41%Bilt41%Upside: 35%Upside35%inKind: 35%inKind35%Rewards Network: 32%Rewards Network32%Seated: 23%Seated23%Rakuten Dining: 22%Rakuten Dining22%

    Share of open New York City eating and drinking places with recent reviews and a card and dining rewards vendor seen.

    Show the data as a table

    The leading rewards and discounts vendors in New York City. Share of open New York City eating and drinking places with recent reviews and a card and dining rewards vendor seen.

    Share
    Bilt41%
    Upside35%
    inKind35%
    Rewards Network32%
    Seated23%
    Rakuten Dining22%

    Across the United States

    US maps compare vendors among the venues we detect on their public directories and catalogues; they show who leads where, not a share of all restaurants in a state.

    Rewards and discounts across US states
    Rewards and discounts across US statesMap of US states for rewards and discounts among the venues we detect. Upside leads in 12 of the 34 states shown (DC counted as one), Rewards Network leads in 0 of the 34 states shown (DC counted as one), Bilt leads in 1 of the 34 states shown (DC counted as one), inKind leads in 1 of the 34 states shown (DC counted as one), near level in Arizona, California, Colorado, Florida, Georgia, Illinois, Louisiana, Maryland, Minnesota, Missouri, Nevada, Ohio, Oregon, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, Wisconsin, strongest lead: Upside at 67% in Connecticut.Alaska: too few venues detectedAlabama: Upside leads (61%); Rewards Network and Bilt level at 31%Arkansas: too few venues detectedArizona: Rewards Network and Bilt near level (55% and 54%)California: Bilt and Upside near level (46% and 45%)Colorado: Bilt and Rewards Network near level (47%)Connecticut: Upside leads (67%), Rewards Network second (39%)District of Columbia: inKind leads (61%), Bilt second (49%)Delaware: too few venues detectedFlorida: Bilt and Rewards Network near level (46% and 45%)Georgia: Bilt and Rewards Network near level (59% and 58%)Hawaii: too few venues detectedIowa: too few venues detectedIdaho: too few venues detectedIllinois: Bilt and Rewards Network near level (64% and 61%)Indiana: Upside leads (56%), Rewards Network second (41%)Kansas: too few venues detectedKentucky: Upside leads (63%), Rewards Network second (40%)Louisiana: Bilt and Rewards Network near level (50% and 49%)Massachusetts: Upside leads (61%); Rewards Network and Bilt level at 31%Maryland: Bilt and Rewards Network near level (45%)Maine: too few venues detectedMichigan: Upside leads (54%), Rewards Network second (42%)Minnesota: Rewards Network and Bilt near level (68%)Missouri: Rewards Network and Bilt near level (56% and 53%)Mississippi: too few venues detectedMontana: too few venues detectedNorth Carolina: Upside leads (51%); Bilt and Rewards Network level at 42%North Dakota: too few venues detectedNebraska: Upside leads (65%), Rewards Network second (43%)New Hampshire: too few venues detectedNew Jersey: Upside leads (58%); Bilt and Rewards Network level at 45%New Mexico: too few venues detectedNevada: Rewards Network and Bilt near level (54%)New York: Bilt leads (44%); Upside and Rewards Network level at 36%Ohio: Upside and Rewards Network near level (47% and 45%)Oklahoma: Upside leads (64%), Rewards Network second (41%)Oregon: Rewards Network and Bilt near level (39% and 38%)Pennsylvania: Upside leads (64%), Rewards Network second (38%)Rhode Island: Upside leads (61%), Rewards Network second (53%)South Carolina: Rewards Network and Bilt near level (51% and 49%)South Dakota: too few venues detectedTennessee: Bilt and Upside near level (39% and 38%)Texas: Rewards Network and Bilt near level (43%)Utah: Rewards Network and Bilt near level (48% and 46%)Virginia: Rewards Network and Bilt near level (56% and 55%)Vermont: too few venues detectedWashington: Rewards Network and Bilt near level (57% and 54%)Wisconsin: Rewards Network and Bilt near level (63% and 58%)West Virginia: too few venues detectedWyoming: too few venues detectedAKALARAZCACOFLGAIAIDILINKSKYLAMEMIMNMOMSMTNCNDNENMNVNYOHOKORPASCSDTNTXUTVAWAWIWVWYUpsideRewards NetworkBiltinKindStriped: near levelToo few venues detected

    Share of venues we detect in the state.

    Show the data as a table

    Rewards and discounts across US states. Share of venues we detect in the state.

    StatePlatformNext platform
    AlabamaUpside 61% (leads)Rewards Network and Bilt (level) 31%
    ArizonaRewards Network 55% (near level)Bilt 54%
    CaliforniaBilt 46% (near level)Upside 45%
    ColoradoBilt 47% (near level)Rewards Network 47%
    ConnecticutUpside 67% (leads)Rewards Network 39%
    District of ColumbiainKind 61% (leads)Bilt 49%
    FloridaBilt 46% (near level)Rewards Network 45%
    GeorgiaBilt 59% (near level)Rewards Network 58%
    IllinoisBilt 64% (near level)Rewards Network 61%
    IndianaUpside 56% (leads)Rewards Network 41%
    KentuckyUpside 63% (leads)Rewards Network 40%
    LouisianaBilt 50% (near level)Rewards Network 49%
    MarylandBilt 45% (near level)Rewards Network 45%
    MassachusettsUpside 61% (leads)Rewards Network and Bilt (level) 31%
    MichiganUpside 54% (leads)Rewards Network 42%
    MinnesotaRewards Network 68% (near level)Bilt 68%
    MissouriRewards Network 56% (near level)Bilt 53%
    NebraskaUpside 65% (leads)Rewards Network 43%
    NevadaRewards Network 54% (near level)Bilt 54%
    New JerseyUpside 58% (leads)Bilt and Rewards Network (level) 45%
    New YorkBilt 44% (leads)Upside and Rewards Network (level) 36%
    North CarolinaUpside 51% (leads)Bilt and Rewards Network (level) 42%
    OhioUpside 47% (near level)Rewards Network 45%
    OklahomaUpside 64% (leads)Rewards Network 41%
    OregonRewards Network 39% (near level)Bilt 38%
    PennsylvaniaUpside 64% (leads)Rewards Network 38%
    Rhode IslandUpside 61% (leads)Rewards Network 53%
    South CarolinaRewards Network 51% (near level)Bilt 49%
    TennesseeBilt 39% (near level)Upside 38%
    TexasRewards Network 43% (near level)Bilt 43%
    UtahRewards Network 48% (near level)Bilt 46%
    VirginiaRewards Network 56% (near level)Bilt 55%
    WashingtonRewards Network 57% (near level)Bilt 54%
    WisconsinRewards Network 63% (near level)Bilt 58%

    DashLeads

    Every restaurant's rewards vendor, as a list

    • Each restaurant with its rewards vendor, or none found
    • Restaurants on a rival rewards vendor only
    • Every borough, city and market we cover
    • Export the list to your CRM
    Get the outlet-level data

    We walk you through the rewards market in your city.

    New York City: the card pays the guest back

    Card-linked and dining rewards are New York City's rewards system: 11% of open eating and drinking places with recent reviews are on one, and 49% of those are on two or more networks. Bilt leads at 41%, with inKind and Upside close behind.

    Outside the US the same slot is mostly deals: EatClub lists 72% of Sydney places on a rewards or discount programme, and in London Curve Cash leads at 46%.

    How teams use rewards data

    • Rewards networks. List the restaurants on a rival network, or on none, by area and kind of place.
    • Card issuers and banks. Size a dining programme city by city before you sign restaurants.
    • POS and payments companies. Card-linked offers run on the payment; see which of your merchants already pay for guests.
    • Restaurant groups and brands. See which competitors pay to fill tables at set times.

    Rewards and discounts by borough

    Manhattan shows the most rewards and discounts; the Bronx the least.

    Where rewards and discounts is most visible in New York City
    Where rewards and discounts is most visible in New York CityMap of New York City boroughs shaded by the share of places with rewards and discounts seen. Manhattan 18%, Brooklyn 10%, Staten Island 6%.Bronx: 3%Brooklyn: 10%Manhattan: 18%Queens: 5%Staten Island: 6%Bronx3%Brooklyn10%Manhattan18%Queens5%Staten Island6%Share of places with card and diningrewards seen, by borough3%11%18%

    Share of open eating and drinking places with recent reviews in the borough.

    Show the data as a table

    Where rewards and discounts is most visible in New York City. Share of open eating and drinking places with recent reviews in the borough.

    BoroughShare
    Bronx3%
    Brooklyn10%
    Manhattan18%
    Queens5%
    Staten Island6%

    Rewards and discounts vendor pages

    Every vendor we detect

    • Bilt logo
    • Upside logo
    • Rewards Network logo
    • Seated logo

    Rewards and discounts vendors we detect

    • Bilt
    • Upside
    • inKind
    • Rewards Network
    • Seated
    • Blackbird

    Frequently asked questions

    What restaurants are on Bilt?

    41% of New York City places in a dining rewards programme are on Bilt; across the US it leads in states such as California, Florida and New York State among the venues we detect.

    How do card-linked offers work?

    The guest links a payment card to a programme; when they pay at a participating restaurant, they earn points or cashback, and the restaurant pays the network for the visit.

    How many restaurants use Upside?

    35% of New York City places in a dining rewards programme are on Upside. We publish shares, not counts.

    Related reading

    BiltBilt market share and where it leads.Rewards NetworkRewards Network market share and where it leads.UpsideUpside market share and where it leads.inKindinKind market share and where it leads.SeatedSeated market share and where it leads.Bilt vs Rewards Network vs UpsideWho is bigger, and where.Restaurant POSWho leads POS and where.Restaurant reservationsWho leads reservations and where.Restaurant online orderingWho leads online ordering and where.Restaurant loyaltyWho leads loyalty and where.Restaurant delivery platformsWho leads delivery platforms and where.All vendorsEvery vendor we detect, by system.Five systems, one restaurantThe New York City restaurant tech stack, system by system.

    For sales leaders: the business case

    Knowing the rewards network by venue turns a city launch into a list.

    • Open ground first. Restaurants on no network, sorted by area and price.
    • Switch lists. Restaurants on a rival network only.
    • Card partners. Size a dining programme city by city before you sign restaurants.

    See which restaurants run each rewards and discounts vendor

    Name a city and we list every restaurant with its rewards vendor, or none found.