Price monitoring on food delivery apps, by brand, outlet and city
Food delivery price monitoring shows what your products and competing products cost across 15M+ storefronts on 100+ platforms. See which outlets price your 330 ml can above your recommended price, app by app, and where your price sits against a competitor in the same outlet.
The trusted intelligence layer for teams selling to Hospitality & Retail
Why does my price differ by platform?
On a delivery app the outlet, not the brand, sets the menu price. Many outlets add a delivery mark-up and set a different price on each app. The same 330 ml can can carry a different price in each channel.
For an eCommerce or Key Account Manager, the useful questions are:
- Which outlets price my product far above the rest of the city?
- Is a competitor cheaper on the same menu, or only on one platform?
- Did the price change after our promotion ended?
Dated observations let you compare like with like without store-visit screenshots.
One real price: a 330 ml can of cola across the UK, September 2026
In September 2026, the lowest price of a single 330 ml can of cola (regular, diet or zero) on UK delivery storefronts had a median of GBP 1.70 on Deliveroo, GBP 1.65 on Just Eat and GBP 1.69 on Uber Eats.
The median hides the spread. On Deliveroo, 24% of storefronts charged GBP 0 to 1.49 and 8% charged GBP 3.00+ for the same pack in the same month. The outlet list shows where that spread comes from.
What is captured for every product
Each price observation is tied to an outlet you can identify and a product you can match to your own range. The fields that matter for a price analysis:
| Field | What it tells you |
|---|---|
| Menu price as shown | The price a shopper sees before checkout |
| Product, pack size and format | So a 330 ml can is never compared with a 500 ml bottle |
| Combo or meal deal | Whether the product is sold alone or inside a bundle |
| Platform, outlet and city | Where the price was seen, down to the storefront |
| Date of observation | So every change has a before and an after |
Delivery fees and service fees are charged per order, not per product, so they are kept out of the product price. That keeps the comparison about the shelf price, which is the part an outlet controls and your team can discuss with it.
Four price KPIs and how to calculate them
Use medians, not averages: one outlet that lists a can at a party-pack price would pull an average up for the whole city.
| KPI | Formula | Question it answers |
|---|---|---|
| Delivery price premium | (median delivery price minus in-store reference price) divided by in-store reference price | How much more does my product cost on a delivery app? |
| Price index vs competitor | your median price divided by competitor median price, times 100 | Am I priced above or below the brand I compete with? |
| Price spread | share of outlets priced 20%+ above the city median | How many outlets are out of line? |
| Platform gap | median price on platform A minus median price on platform B, same outlets | Does one app carry a higher mark-up? |
The in-store reference is your recommended price, or the outlet's own printed menu where it is known. Compare the same pack size, in the same set of outlets, over the same dates. Check a median by the share of outlets on each side of it: if it is a true median, about half sit at or below it.
Worked example: one can, one city, app by app
Take a soft drink brand's 330 ml can in one city. 200 outlets list it on at least one delivery app. The city view looks like this:
| App | Outlets listing the can | Median price | Outlets 20%+ above median |
|---|---|---|---|
| First app | 140 | 3.20 | 18 |
| Second app | 110 | 3.40 | 25 |
| Third app | 60 | 3.00 | 6 |
With a recommended in-store price of 2.50, the delivery price premium on the second app is (3.40 minus 2.50) divided by 2.50, which is 36%. A rival brand's can has a median of 3.10 on the second app in the same outlets, so your price index against the rival there is 3.40 divided by 3.10, times 100, which is about 110.
What the manager does next: export the 25 outlets above the line on the second app, check which are independents and which belong to one small group, and take the group's list into the next account review. Three weeks later the same view shows whether the prices moved.
From a price list to a monthly routine
Most teams settle into three habits:
- A monthly exception list. Outlets that moved more than a set threshold since the last refresh, by platform.
- A monthly competitor read. Your price index against named competitors, per city.
- A promotion check. Before, during and after a promotion, the share of outlets that passed it on.
Each list carries the outlet, platform and date. For the same venue, outlet intelligence puts that signal beside its menu, reviews and on-premise brand presence.
Frequently asked questions
How do I track competitor pricing on food delivery apps?
Track the same competitor products, in the same outlets, on the same dates as your own, and compare medians per platform and city. A price index (your median divided by the competitor's median, times 100) shows in one number whether you are above or below them, and an outlet list shows where the gap comes from.
What is the best software for competitor price tracking on delivery apps?
The best tool for a brand is one that matches products by pack size and tracks them per outlet, per platform and per date, rather than checking a few menus once. Check three things before you buy: whether the outlets cover the cities you sell in, whether a 330 ml can is kept apart from a 500 ml bottle, and whether you can export the outlet list behind every number.
How do I do a competitive pricing analysis for delivery?
Pick one product and its direct competitors, fix the pack size, cities and dates, and calculate the median price per platform for each brand in the outlets that list both. Then look at the spread: the share of outlets far above the median usually tells you more than the median itself.
Why are prices higher on food delivery apps?
Prices are higher on food delivery apps mainly because outlets add a mark-up to cover the commission the platform charges on each order. The size of the mark-up is set by each outlet and often differs by platform, which is why the same product can have a different price on each app.
How much more does my product cost on a delivery app than in the outlet?
The answer is the delivery price premium: the median delivery price minus the in-store reference price, divided by the in-store reference price. It varies by city, platform and outlet type, so it is worth calculating per city rather than relying on one national figure.
Can I see the price by platform for the same outlet?
Yes. Where an outlet lists on more than one app, each platform's price is a separate observation for the same outlet, so you can see whether that outlet charges more on one app than another.
Kann ich Preise auf Lieferando überwachen?
Ja. Wenn Lieferando in Ihrer Stadt abgedeckt ist, sehen Sie den Preis Ihrer Produkte und der Wettbewerber pro Restaurant und Datum, im Vergleich mit anderen Plattformen.
Related reading
The business case for your Head of eCommerce
If you need to take this to the person who signs off the budget, these are the three points that matter:
- Price image protected: you see where delivery prices drift above your recommended price, and where competitors undercut you, before shoppers or retailers raise it.
- Better account reviews: key account conversations start from an outlet list with dates and platforms, not from anecdotes.
- One source across platforms and countries: no manual store checks or screenshots, and the same KPI definitions in every market.