What technology do restaurants in London use?
Toast leads POS in London, at 20% of places with an EPOS seen. 12% of open London eating and drinking places with recent reviews show an EPOS. Below: the leading vendors in each system we track in London, measured place by place.
Method below the table.
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The leading EPOS vendors in London. Share of open London eating and drinking places with recent reviews and a POS vendor seen.
| Share | |
|---|---|
| Toast | 20% |
| Zonal | 17% |
| Oracle Simphony | 11% |
| Square | 11% |
| Vita Mojo | 10% |
| WRS Systems | 10% |
Share of open London eating and drinking places with recent reviews and a POS vendor seen.
Toast is the system we see most often in London, at 20% of the places where a system shows, mostly at independent restaurants, cafes and pubs.
After Toast come:
- Zonal, at pubs and pizza restaurants, almost all of them part of pub and restaurant groups.
- Square, at coffee shops, cafes and brunch places, mostly independents.
- Oracle Simphony and WRS Systems, at sandwich and coffee chains.
- Vita Mojo, at sushi, Japanese, burger and coffee places.
- Lightspeed, at independent restaurants, pizza places and cafes.
12% of open London eating and drinking places with recent reviews show an EPOS.
Share of open London eating and drinking places with recent reviews.
Also in the data
32% of open London table-service restaurants show reservations
10% of open London food-serving places (no bars) show online ordering
Vendors we track at every restaurant
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Which places run which EPOS
Each dot is a place in London where we found its POS, coloured by system; grey dots are places where no system showed in public. The map shows what we found, not a market share, and dot positions are approximate.
Reservations in London
32% of open London table-service restaurants with recent reviews show a booking platform.
Share of open London table-service restaurants with recent reviews.
Shares of places with the system seen; a place can use several vendors.
Share of open London table-service restaurants with recent reviews and a booking platform seen.
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The leading reservations vendors in London. Share of open London table-service restaurants with recent reviews and a booking platform seen.
| Share | |
|---|---|
| OpenTable | 44% |
| TheFork | 37% |
| SevenRooms | 28% |
| Dojo Bookings | 12% |
| ResDiary | 5.0% |
| resOS | 1.5% |
DashLeads
The shares are public. The restaurant lists are the product.
- Every restaurant in the city with its detected POS, reservations, online ordering, loyalty and rewards vendors
- Filter by gap: restaurants on a rival's system, or with no system in your slot
- Views by borough, city and state
- Export the list to your CRM
We walk you through your city and your slot.
Where booking platforms sit in London
OpenTable is on 44% of London table-service restaurants with a booking platform, TheFork on 37% and SevenRooms on 28%. The platforms crowd into London Soho, Mayfair, the City and Shoreditch; further out, most sit-down restaurants show no platform at all.
Online ordering in London
10% of open London food-serving places (no bars) with recent reviews show online ordering.
Share of open London food-serving places (no bars) with recent reviews.
Shares of places with the system seen; a place can use several vendors.
Share of open London food-serving places (no bars) with recent reviews and an online ordering vendor seen.
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The leading online ordering vendors in London. Share of open London food-serving places (no bars) with recent reviews and an online ordering vendor seen.
| Share | |
|---|---|
| Flipdish | 19% |
| Vita Mojo (VMOS) | 14% |
| Foodhub | 13% |
| Storekit | 8.1% |
| Slerp | 7.8% |
| Toast Online Ordering | 7.3% |
Rewards and discounts in London
13% of open London eating and drinking places with recent reviews show rewards and discounts.
Share of open London eating and drinking places with recent reviews.
Shares of places with the system seen; a place can use several vendors.
Share of open London eating and drinking places with recent reviews and a card and dining rewards vendor seen.
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The leading rewards and discounts vendors in London. Share of open London eating and drinking places with recent reviews and a card and dining rewards vendor seen.
| Share | |
|---|---|
| Curve Cash | 46% |
| Blue Light Card | 22% |
| Biscuit (Dining Club Group) | 21% |
| Samsung Rewards dining (DCG) | 21% |
| tastecard | 21% |
| Gourmet Society | 20% |
Delivery platforms in London
65% of open London food-serving places (no bars) with recent reviews are listed on a leading delivery app.
Share of open London food-serving places (no bars) with recent reviews.
Shares of open London food-serving places (no bars) with recent reviews listed on each leading app; most delivery restaurants are on several. Listed is not orders. More on restaurant delivery platforms.
Share of open London food-serving places (no bars) with recent reviews.
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The delivery apps that list the most London places. Share of open London food-serving places (no bars) with recent reviews.
| Share | |
|---|---|
| Deliveroo | 51% |
| Uber Eats | 46% |
| Just Eat | 42% |
Marketplace storefront or own ordering
Share of open London food-serving places (no bars) with recent reviews and an online ordering vendor seen.
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Ordering channel types in London. Share of open London food-serving places (no bars) with recent reviews and an online ordering vendor seen.
| Share | |
|---|---|
| Own ordering software only | 97% |
| Marketplace storefront only | 1.6% |
| Both | 1.2% |
On more than one platform
Restaurants on TheFork, Zenchef, OpenTable or several.
Share of open London table-service restaurants with recent reviews on TheFork, Zenchef or OpenTable.
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London: TheFork, Zenchef, OpenTable or several. Share of open London table-service restaurants with recent reviews on TheFork, Zenchef or OpenTable.
| Share | |
|---|---|
| TheFork only | 33% |
| OpenTable only | 43% |
| TheFork and OpenTable | 24% |
Booking by price band
Share of open London table-service restaurants with recent reviews in each price band.
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London restaurants with a booking platform, by price per person. Share of open London table-service restaurants with recent reviews in each price band.
| Share | |
|---|---|
| EUR 15 to 30 | 23% |
| EUR 30 to 60 | 62% |
| EUR 60 and up | 87% |
Frequently asked questions
Which EPOS do most London restaurants use?
Toast: 20% of London places with an EPOS seen.
Which booking platform do most London restaurants use?
OpenTable: 44% of London table-service restaurants with a booking platform.
What share of London restaurants take bookings online?
32% of open London table-service restaurants with recent reviews show a booking platform.
Do London restaurants use more than one booking platform?
31% of London restaurants with a booking platform use two or more.
Do London restaurants use marketplace storefronts for online ordering?
2.8% of London places with online ordering seen use a marketplace-run storefront.