What technology do restaurants in London use?
At the top of POS in London, Toast (20%) and Zonal (17%) of places with an EPOS seen are near level. 12% of open London eating and drinking places with recent reviews show an EPOS. Below: the leading vendors in each system we track in London, measured place by place.
Share of open London eating and drinking places with recent reviews and a POS vendor seen.
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The leading EPOS vendors in London. Share of open London eating and drinking places with recent reviews and a POS vendor seen.
| Share | |
|---|---|
| Toast | 20% |
| Zonal | 17% |
| Oracle Simphony | 11% |
| Square | 11% |
| Vita Mojo | 10% |
| WRS Systems | 10% |
Share of open London eating and drinking places with recent reviews and a POS vendor seen.
Toast is the system we see most often in London, at 20% of the places where a system shows, mostly at independent restaurants, cafes and pubs.
After Toast come:
- Zonal, at pubs and pizza restaurants, almost all of them part of pub and restaurant groups.
- Square, at coffee shops, cafes and brunch places, mostly independents.
- Oracle Simphony and WRS Systems, at sandwich and coffee chains.
- Vita Mojo, at sushi, Japanese, burger and coffee places.
- Lightspeed, at independent restaurants, pizza places and cafes.
12% of open London eating and drinking places with recent reviews show an EPOS.
Share of open London eating and drinking places with recent reviews.
More London shares
32% of open London table-service restaurants show reservations
10% of open London food-serving places (no bars) show online ordering
Vendors we track
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Which places run which EPOS
Each dot is a place in London where we found its POS, coloured by system; grey dots are places where no system showed in public. The map shows what we found, not a market share, and dot positions are approximate.
Reservations in London
32% of open London table-service restaurants with recent reviews show a booking platform.
Share of open London table-service restaurants with recent reviews.
OpenTable leads reservations in London at 44%, ahead of TheFork at 37%.
Share of open London table-service restaurants with recent reviews and a booking platform seen.
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The leading reservations vendors in London. Share of open London table-service restaurants with recent reviews and a booking platform seen.
| Share | |
|---|---|
| OpenTable | 44% |
| TheFork | 37% |
| SevenRooms | 28% |
| Dojo Bookings | 12% |
| ResDiary | 5% |
| resOS | 2% |
DashLeads
Every London restaurant and the systems it runs
- London restaurants with their POS, booking and online ordering vendors
- The places on OpenTable, Curve Cash and Deliveroo, and the ones on none
- London by neighbourhood, next to the outlet profile
- Export the list to your CRM
We walk you through London, system by system.
Where booking platforms sit in London
OpenTable is on 44% of London table-service restaurants with a booking platform, TheFork on 37% and SevenRooms on 28%. The platforms crowd into London Soho, Mayfair, the City and Shoreditch; further out, most sit-down restaurants show no platform at all.
Online ordering in London
10% of open London food-serving places (no bars) with recent reviews show online ordering.
Share of open London food-serving places (no bars) with recent reviews.
At the top of online ordering in London, Flipdish (19%) and Vita Mojo (VMOS) (14%) are near level.
Share of open London food-serving places (no bars) with recent reviews and an online ordering vendor seen.
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The leading online ordering vendors in London. Share of open London food-serving places (no bars) with recent reviews and an online ordering vendor seen.
| Share | |
|---|---|
| Flipdish | 19% |
| Vita Mojo (VMOS) | 14% |
| Foodhub | 13% |
| Storekit | 8% |
| Slerp | 8% |
| Toast Online Ordering | 7% |
Rewards and discounts in London
13% of open London eating and drinking places with recent reviews show rewards and discounts.
Share of open London eating and drinking places with recent reviews.
Curve Cash leads rewards and discounts in London at 46%, ahead of Blue Light Card at 22%.
Share of open London eating and drinking places with recent reviews and a card and dining rewards vendor seen.
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The leading rewards and discounts vendors in London. Share of open London eating and drinking places with recent reviews and a card and dining rewards vendor seen.
| Share | |
|---|---|
| Curve Cash | 46% |
| Blue Light Card | 22% |
| Biscuit (Dining Club Group) | 21% |
| Samsung Rewards dining (DCG) | 21% |
| tastecard | 21% |
| Gourmet Society | 20% |
Delivery platforms in London
65% of open London food-serving places (no bars) with recent reviews are listed on a leading delivery app.
Share of open London food-serving places (no bars) with recent reviews.
Deliveroo lists the most places in London at 51%, ahead of Uber Eats at 46%. Listed is not orders. More on restaurant delivery platforms.
Share of open London food-serving places (no bars) with recent reviews.
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The delivery apps that list the most London places. Share of open London food-serving places (no bars) with recent reviews.
| Share | |
|---|---|
| Deliveroo | 51% |
| Uber Eats | 46% |
| Just Eat | 42% |
Marketplace storefront or own ordering
Share of open London food-serving places (no bars) with recent reviews and an online ordering vendor seen.
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Ordering channel types in London. Share of open London food-serving places (no bars) with recent reviews and an online ordering vendor seen.
| Share | |
|---|---|
| Own ordering software only | 97% |
| Marketplace storefront only | 2% |
| Both | 1% |
On more than one platform
Restaurants on TheFork, Zenchef, OpenTable or several.
Share of open London table-service restaurants with recent reviews on TheFork, Zenchef or OpenTable.
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London: TheFork, Zenchef, OpenTable or several. Share of open London table-service restaurants with recent reviews on TheFork, Zenchef or OpenTable.
| Share | |
|---|---|
| TheFork only | 33% |
| OpenTable only | 43% |
| TheFork and OpenTable | 24% |
Booking by price band
Share of open London table-service restaurants with recent reviews in each price band.
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London restaurants with a booking platform, by price per person. Share of open London table-service restaurants with recent reviews in each price band.
| Share | |
|---|---|
| EUR 15 to 30 | 23% |
| EUR 30 to 60 | 62% |
| EUR 60 and up | 87% |
Delivery in London, in detail
71% of delivery-listed London places are on two or more of the leading apps, and 16% on Deliveroo only, 7% on Uber Eats only and 6% on Just Eat only. Chain outlets are listed more often than independents (83% against 59%). 87% of the delivery-listed places show no first-party ordering of their own, the open slot for an ordering vendor.
London against the UK
National figures come from a different count (listings on the apps, or restaurants bookable online), so they sit next to the city shares rather than inside them.
- Delivery. Deliveroo has the most restaurant listings nationally (41%), counted as a share of all restaurant listings on the apps (a restaurant on two apps counts twice). Deliveroo leads among London's food-serving places at 51%, ahead of Uber Eats at 46%.
- Booking. In the UK, the three most used booking platforms are OpenTable (31%), ResDiary (26%) and Dojo Bookings (22%). OpenTable leads in London at 44%, ahead of TheFork at 37%.
Frequently asked questions
Which EPOS do most London restaurants use?
No single one: Toast (20%) and Zonal (17%) are near level, as shares of open London eating and drinking places with recent reviews and a POS vendor seen.
Which booking platform do most London restaurants use?
OpenTable: 44% of London table-service restaurants with a booking platform.
What share of London restaurants take bookings online?
32% of open London table-service restaurants with recent reviews show a booking platform.
Do London restaurants use more than one booking platform?
31% of London restaurants with a booking platform use two or more.
Do London restaurants use marketplace storefronts for online ordering?
3% of London places with online ordering seen use a marketplace-run storefront.