How foodservice data pricing works
Foodservice data pricing is set by scope: which countries and territories, which channels, which data layers and how the data reaches your team, and Dashmote prices access to 20M+ venues in 60+ countries that way. You pay for the territories where you want to win, not for a database your reps will never open.
The trusted intelligence layer for teams selling to Hospitality & Retail
What drives the price
Every foodservice data quote is built from the same handful of choices. Know your answer to each before you ask any provider for a price, and the quotes you get back become comparable.
- Countries and territories: one region, one country or several. The number of outlets in scope differs a lot from one territory to the next.
- Channels: restaurants, bars and pubs, cafes, hotels and quick service, or only the ones your brand sells into.
- Data layers: outlet data on its own, or with menus and the brands on them, venue photos and delivery app listings.
- Seats: how many people in your team use the platform, from one planner to every rep.
- Refresh: a one-off list, or records that stay current for as long as you subscribe.
- Delivery method: the platform, a file export, an API into your CRM, or a mix.
Two ways to buy outlet data for field sales
For field sales teams, Dashmote publishes two structures on our pricing page, both priced per territory:
- Lead packs: packs of AI-scored leads for a territory you choose, with CSV export and CRM matching, and no monthly commitment. Good for a first territory, a product launch or a new region.
- Full access: a monthly subscription per territory with full country coverage, unlimited AI-scored leads, unlimited seats with no per-user fees, the market intelligence dashboard, CSV and API export, CRM matching and onboarding support.
An optional per-user add-on gives reps a light mobile workspace with visit lists; it pairs with either structure.
Delivery app data is quoted per market and app
For eCommerce and key account teams who need to see their brand on delivery apps, store by store, the scope is different: which markets, which apps, and which brands and products. Dashmote tracks 15M+ storefronts on 100+ platforms in 60+ countries, refreshed monthly, and quotes this data (sold as DashONE) per market and app set. See food delivery insights for what it covers.
Why public price lists are rare in this category
Most foodservice data providers quote rather than publish a price list, and the reason is scope, not secrecy. A country with many independent bars and a dense delivery market is a different job from a small region with a few hundred outlets. Two buyers asking for "restaurant data for one country" can mean a list of names and addresses, or each outlet with its menu, the brands on it and its delivery storefronts.
Price lists you do find online are usually per record, from sellers of contact lists. A per-record price tells you little about whether the records are fresh, whether they include independents, or whether they show the menu. Compare what is on the record first, then the price. Our buyer's guide lists the ten things to check.
Pricing facts, ready to quote
How to compare quotes from different providers
Ask every provider to quote the same scope, in writing: the same territories, channels, layers, seats and delivery method. Then put three things side by side:
- What is on each record: menus, brands, photos and delivery listings, or a name and an address.
- How many outlets you get in your territory, independents included, and how recently they were checked.
- What it costs to start: whether you can begin with one territory, and whether there is a minimum term.
Our RFP template has the commercial questions ready to send. To build the case for the budget, the business case template works from your own numbers.
Frequently asked questions
How much does foodservice or outlet data cost?
It depends on scope, so Dashmote does not publish one price: the quote is set by countries and territories, channels, data layers, seats, refresh and delivery method. The pricing page shows the two structures for field sales teams.
Why don't foodservice data providers publish prices?
Because scope varies so much: one region with a few hundred outlets and a whole country with menus and delivery listings are different jobs. Per-record price lists online usually come from sellers of contact lists.
Is there a monthly commitment?
Not with lead packs, which are bought per territory with no monthly commitment. Full access is a monthly subscription per territory.
Do you charge per user?
No, not for full access, which includes unlimited seats with no per-user fees. The optional add-on for reps in the field is priced per user.
Can I start with one territory?
Yes. Both structures are priced per territory, so you can start with one region or country and add more later.
Is delivery app data priced the same way?
No. Delivery app data (DashONE) is quoted per market and app set, based on which markets, apps and products you want to see.
What is included in every plan?
CRM matching, which marks which outlets are already your accounts, and CSV export. Full access adds API export, unlimited seats, the market intelligence dashboard and onboarding support.
Related reading
For the person signing off
The price is easiest to justify when it maps to the work your team does:
- Pay for your territories: scope follows where you sell, so a first territory is a small, clear decision.
- No seat tax on full access: every rep, planner and manager can use the same data.
- Start tomorrow: off the shelf, with no implementation project before your reps see the first outlets.