Outlet intelligence: walk in knowing the outlet
Outlet intelligence is everything publicly known about one bar, restaurant, cafe or hotel on a single named outlet record, read from its menus, photos, delivery listings, reviews, social posts and website: 100+ data points per outlet for 20M+ venues in 60+ countries. Open one profile before the visit and walk in knowing where you can win: the menu, the competitor already on it, the owner and the neighbourhood.
- Identity and channel
- Menu and brands
- Custom attributes
- Delivery
- Reviews
- Social and creators
- Point of sale
- Owner and operator
Outlet intelligence, layer by layer
The trusted intelligence layer for teams selling to Hospitality & Retail
Before the visit: what do I need to know about this outlet?
A good first visit starts with three answers: does this venue fit my range, who already supplies it, and who makes the decision. Most reps piece that together from a map search, a menu online and a scroll through reviews. The profile does that research for them, so the time goes to the owner.
Outlet intelligence puts those answers in one place. Every signal DashLeads collects about a venue lands on the same named outlet record, so you are not comparing a delivery listing with a map listing and guessing whether they are the same place. One record, one name, one address, field and delivery data underneath.
The result is a profile you can read in two minutes, with a source and a date on every fact, so you know what is current and what is old.
Every layer on one outlet record
What fills in for each outlet depends on what that venue publishes. Each layer has its own page:
| Layer | What you see per outlet | Read more |
|---|---|---|
| Identity and channel | Name, address, channel, cuisine, price level, opening hours | Custom segmentation |
| Menu and brands | Products and brands named on menus, menus in photos, websites and delivery menus | Brand tracking |
| Custom attributes | Your own yes or no questions: terrace, vegan options, serves beer | Attribute data |
| Delivery | Listings, prices and combos on delivery apps | Food delivery insights |
| Reviews | Review topics, sentiment and rating momentum | Review data |
| Social and creators | Posting activity, post topics, creators who mention the venue | Social media data, influencers |
| Point of sale | Coolers, fountains, branded POS material and stock seen in date-stamped public photos | Execution audit, POS, coolers, fountains |
| Owner and operator | Independent, chain or group-run, and sister locations | Chain and operator data |
| Changes | New and changed outlets | Openings data |
| Neighbourhood | Population, income band, urbanicity, most common resident profile | Catchment demographics |
| Your accounts | Current customer or new door, from your CRM | CRM matching |
Point-of-sale reads and neighbourhood demographics: available in selected markets. Ask us about yours.
How a rep uses the profile in a normal week
The profile is the last step of a short routine, not a research project.
- Monday: pick the list. Filter the territory on the layers that matter, for example independent bars in one city district with a cocktail menu and no brand of yours seen, or start from a hotspot. Sort by lead score, a score from 0 to 100 against the account you describe.
- Before each visit: read one profile. Check the menu and brands, the owner, the opening hours and the last few social posts. Two minutes, in the car.
- At the door: open with their news. A new menu last week, a terrace that opened, a competitor's tap handles in the latest photo. The conversation starts about their business, not your catalogue.
- After the visit: log it. Mark the outcome on the outlet, so the next rep, or you in three months, picks up where you left off.
Worked example: one profile, read in two minutes
Take a rep for a premium spirits brand who has a cocktail bar on Tuesday's list.
| Layer | What the profile shows for the bar |
|---|---|
| Channel | Cocktail bar in a central district, upper mid price level |
| Menu and brands | Eight signature cocktails; a rival gin named on the menu, no brand of yours seen |
| Operator | Independent, owner-run, no sister locations |
| Opening hours | Open from 15:00 on weekdays, until late on Friday and Saturday |
| Reviews | Guests praise the cocktails, several mention slow service at the bar |
| Social | Posted a new autumn menu nine days ago |
| Point of sale | Bar mats branded by the rival gin in a photo from four months ago |
| Neighbourhood | Dense, high income band, young urban professionals |
| Your CRM | Not a current account |
The rep visits on Wednesday at 15:00, congratulates the owner on the new menu and pitches her brand as the premium serve for one of the signature cocktails, with a faster batched recipe that answers the slow-service complaint.
What the profile will not tell you
Outlet intelligence reads what a venue makes public. A bar with no menu online, no recent photo and no social account shows only the basics, and an empty layer means nothing was seen, not that nothing is there. A brand not seen on a menu may still be poured, which is why every fact carries its date. Use the profile to prepare the visit; let the visit confirm it.
Frequently asked questions
What is outlet intelligence?
Outlet intelligence is the combined public picture of one bar, restaurant, cafe or hotel: channel, menu and brands, delivery, reviews, social activity, point of sale, operator and neighbourhood, joined on one named outlet record.
What is an outlet 360 view?
An outlet 360 view is the same idea from the user's side: one profile per outlet that shows every layer at once, so a rep or key account manager does not have to search five sources before a visit.
Is each layer filled in for each outlet?
No, each layer fills in only where the venue publishes something. A venue with a website, a delivery listing and a social account has a rich profile; a venue with only a map listing has the basics. Empty means not seen, never zero.
How current is the outlet record?
Outlet records are updated monthly for openings and changes, and every fact on the profile carries the date it was seen, so you can tell a menu from last month from one that is three years old.
Which countries are covered?
The outlet records cover 60+ countries. Some layers depend on the market, so ask which ones cover your territory.
Can I see my own customers on the profile?
Yes: upload your account list once and each matched outlet shows whether it is a current account, next to all the market data. See CRM account matching.
For sales leaders: the business case
One shared record per outlet changes how the whole team works, not only how one rep prepares.
- Better first meetings. Reps arrive knowing the menu, the competitor and the decision maker, so first visits move to a second conversation instead of a brochure drop.
- One version of each account. Field sales, key account managers and trade marketing look at the same named outlet, so nobody argues about which list is right.
- Coverage you can plan on. Every layer sits on 20M+ venues, so targets, territories and campaigns start from the market, not from the CRM alone.