DoorDash Storefront vs Slice vs Toast Online Ordering: which has more restaurants?
6% of New York City places with online ordering confirmed in use run DoorDash Storefront, 12% run Slice and 23% run Toast Online Ordering. Below: who leads in each state, how they split by borough, and how they compare in other markets.
Directional. Share of Toast venue pages.
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Toast venues with online ordering switched on, by state. Share of Toast venue pages.
| State | Share |
|---|---|
| Alabama | 51% |
| Alaska | 39% |
| Arizona | 50% |
| Arkansas | 53% |
| California | 56% |
| Colorado | 51% |
| Connecticut | 62% |
| Delaware | 66% |
| District of Columbia | 57% |
| Florida | 53% |
| Georgia | 52% |
| Hawaii | 54% |
| Idaho | 48% |
| Illinois | 57% |
| Indiana | 51% |
| Iowa | 47% |
| Kansas | 50% |
| Kentucky | 52% |
| Louisiana | 52% |
| Maine | 52% |
| Maryland | 62% |
| Massachusetts | 62% |
| Michigan | 53% |
| Minnesota | 45% |
| Mississippi | 53% |
| Missouri | 54% |
| Montana | 41% |
| Nebraska | 50% |
| Nevada | 50% |
| New Hampshire | 57% |
| New Jersey | 60% |
| New Mexico | 52% |
| New York | 47% |
| North Carolina | 52% |
| North Dakota | 44% |
| Ohio | 53% |
| Oklahoma | 53% |
| Oregon | 53% |
| Pennsylvania | 55% |
| Rhode Island | 56% |
| South Carolina | 57% |
| South Dakota | 36% |
| Tennessee | 55% |
| Texas | 54% |
| Utah | 53% |
| Vermont | 51% |
| Virginia | 59% |
| Washington | 53% |
| West Virginia | 49% |
| Wisconsin | 45% |
| Wyoming | 37% |
Share of Toast venue pages.
Each state is coloured by whichever of DoorDash Storefront, Slice and Toast Online Ordering has the most venues among those we detect on their public directories; a close race is striped. How the state maps are measured.
6% of New York City places with online ordering confirmed in use run DoorDash Storefront, against 12% for Slice and 23% for Toast Online Ordering.
- Toast Online Orderingleads23%
- Slice12%
- DoorDash Storefront6%
Share of open New York City food-serving places (no bars) with recent reviews and an online ordering vendor confirmed in use.
DoorDash Storefront, Slice and Toast Online Ordering and the vendors around them
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Seen or confirmed in use
DoorDash Storefront is linked from many Google listings, so it looks far larger seen than in use; both readings side by side.
Seen: share of New York City places with online ordering seen. Confirmed in use: share of places with ordering confirmed in use.Includes ordering links on Google listings; 37% of places have ordering confirmed in use.
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DoorDash Storefront, Slice, Toast Online Ordering: seen and confirmed in use. Seen: share of New York City places with online ordering seen. Confirmed in use: share of places with ordering confirmed in use.
| Seen, incl. order links on Google listings | Confirmed in use | |
|---|---|---|
| DoorDash Storefront | 65% | 6% |
| Slice | 8% | 12% |
| Toast Online Ordering | 16% | 23% |
DashLeads
DoorDash Storefront, Slice and Toast Online Ordering: the restaurants behind the shares
- Every restaurant on DoorDash Storefront, Slice and Toast Online Ordering, and the ones on two of them
- Restaurants on none of them, by area and kind of place
- Views by state, borough and city
- Export the list to your CRM
We walk you through where DoorDash Storefront and its rivals stand in your territory.
Marketplace storefront or own ordering
DoorDash Storefront is a marketplace-run storefront; Slice and Toast Online Ordering are ordering software the restaurant runs.
Share of open New York City food-serving places (no bars) with recent reviews and an online ordering vendor seen.Includes ordering links on Google listings; 37% of places have ordering confirmed in use.
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Ordering channel types in New York City. Share of open New York City food-serving places (no bars) with recent reviews and an online ordering vendor seen.
| Share | |
|---|---|
| Marketplace storefront only | 39% |
| Own ordering software only | 31% |
| Both | 30% |
Which POS they sit next to
POS vendor and ordering vendor seen at the same place.
Share of POS and ordering vendor pairs shown.
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From POS vendor to ordering vendor. Share of POS and ordering vendor pairs shown.
| POS to online ordering | Share |
|---|---|
| Toast to DoorDash Storefront | 19% |
| Toast to Toast Online Ordering | 27% |
| Toast to Grubhub Direct | 2% |
| Toast to Slice | 2% |
| Toast to Square Online | 1% |
| Square to DoorDash Storefront | 14% |
| Square to Toast Online Ordering | 2% |
| Square to Grubhub Direct | 3% |
| Square to Slice | 1% |
| Square to Square Online | 12% |
| Clover to DoorDash Storefront | 7% |
| Clover to Toast Online Ordering | <1% |
| Clover to Grubhub Direct | 1% |
| Clover to Slice | 1% |
| Clover to Square Online | <1% |
| Oracle Simphony to DoorDash Storefront | 2% |
| MenuSifu to DoorDash Storefront | 4% |
| MenuSifu to Grubhub Direct | 1% |
How they differ
- DoorDash Storefront: 6% of New York City places with online ordering confirmed in use; also seen in Sydney (10%), Melbourne (11%).
- Slice: 12% of New York City places with online ordering confirmed in use; sells online ordering, POS.
- Toast Online Ordering: 23% of New York City places with online ordering confirmed in use; also seen in London (7%).
Who each one serves
- DoorDash Storefront. In New York City, DoorDash Storefront is most common among Caribbean and African places: 80% of the open Caribbean and African places in New York City with recent reviews and online ordering seen use it, more than any other online ordering vendor there. It also reaches 77% of delis.
- Slice. In New York City, Slice is most common among pizza places: 73% of the open pizza places in New York City with recent reviews and online ordering seen use it, more than any other online ordering vendor there. It also reaches 22% of Italian places.
- Toast Online Ordering. In New York City, Toast Online Ordering is most common among Thai places in Manhattan: 39% of the open Thai places in Manhattan with recent reviews and online ordering seen use it. It also reaches 31% of Thai places.
Frequently asked questions
Is DoorDash Storefront or Slice more popular?
6% of New York City places with online ordering confirmed in use run DoorDash Storefront and 12% run Slice.
Which online ordering platform do restaurants use most?
On in-use evidence, Toast Online Ordering: 23% of New York City places with ordering software in use. DoorDash Storefront is linked from more places, mostly through Google's order button.
What is the difference between DoorDash marketplace and Storefront?
The marketplace is the DoorDash app; Storefront is an ordering page the restaurant runs under its own name, run by DoorDash.