Japan outlet database: 890,000+ outlets
Dashmote counts 890,000+ on-premise outlets in Japan. Japan has a larger share of bars and pubs in its outlet mix than any other Asia Pacific market we track; Australia comes next.
Tokyo has the most outlets in Japan
- Tokyo
- Osaka
- Nagoya
- Yokohama
- Fukuoka
What stands out in Japan
- Japan is among the Asia Pacific markets we track with the highest share of outlets with an Instagram account linked.
- Japan is among the Asia Pacific markets we track with the highest share of outlets with a website listed.
- Japan has more outlets per resident than the typical Asia Pacific market we track.
Where Japan stands
Japan
Open on-premise outlets per 10,000 residents, by country in the region: the top five
By outlet type
| Outlet type | Share |
|---|---|
| Restaurants | 58% |
| Bars and pubs | 15% |
| Cafes and coffee shops | 12% |
| Hotels | 8% |
| Quick service and fast food | 7% |
Japan has far more restaurants than the median country
Share of outlets by type, Japan (bar) against the median country (tick)
Outlet profile
| Measure | Japan | Median across our markets |
|---|---|---|
| Independent | 93% | 96% |
| Website listed | 57% | 46% |
| 100+ public reviews | 27% | 38% |
Sample from the list
| Venue | City | Category | Website | Phone |
|---|---|---|---|---|
| おうどんや 饂の神 三代目辨慶 | Kyoto | Udon noodle restaurant | Website shown | Phone shown |
| キッチンスヌーグ | Takatsuki | Italian restaurant | Website shown | Phone shown |
| 魚介料理 銀鱗 | Tagajo City | Seafood restaurant | Website shown | Phone shown |
| トラットリア テルツィーナ | Sapporo | Italian restaurant | Website shown | Phone shown |
| 文ちゃんラーメン | Hirosaki | Ramen restaurant | Website shown | Phone shown |
What the numbers show
By outlet count, Japan is the eighth largest of our markets.
Selling into Japan
Build a bars and pubs list first
Bars and pubs weigh more in Japan than elsewhere; give them their own list and pitch.
Check social profiles
Outlets in Japan link an Instagram account more often than elsewhere; their posts show menus, events and brands on display.
Lead with one pitch
Restaurants make up 58% of all outlets, so one well-built pitch for them reaches most of the doors in Japan.
Frequently asked questions
How many restaurants and bars are there in Japan?
820,000+ restaurants, cafes, quick-service outlets, bars and pubs, hotels excluded (510,000+ restaurants, 130,000+ bars and pubs, 100,000+ cafes and coffee shops and 60,000+ quick-service and fast-food outlets); with 73,000+ hotels, 890,000+ on-premise outlets in Japan.
How common are bars and pubs in Japan?
Japan has a larger share of bars and pubs in its outlet mix than any other Asia Pacific market we track; Australia comes next. Bars and pubs are 15% of outlets in Japan.
How visible are outlets in Japan on Instagram?
Japan is among the Asia Pacific markets we track with the highest share of outlets with an Instagram account linked.
Up one level
Go deeper
- Restaurants in Japan510,000+ outlets
- Tokyo outlets150,000+ outlets
- Bars and pubs in Japan130,000+ outlets
- Cafes and coffee shops in Japan100,000+ outlets
- Osaka outlets87,000+ outlets
- Quick-service and fast-food outlets in Japan60,000+ outlets
- Yokohama outlets36,000+ outlets
- Nagoya outlets36,000+ outlets
- Kyoto outlets26,000+ outlets
- Fukuoka outlets22,000+ outlets
- Kobe outlets17,000+ outlets
- Sapporo outlets15,000+ outlets
- Hiroshima outlets11,000+ outlets
- Sendai outlets9,100+ outlets
