Outlet database

    Quick-service and fast-food outlets in Japan: 60,000+

    Dashmote counts 60,000+ quick-service and fast-food outlets in Japan, 7% of the country's on-premise outlets. Open fast food, burger, takeaway, kebab, fried chicken, sandwich and snack bar venues.

    60,000+
    quick-service and fast-food outlets

    Tokyo has the most quick-service and fast-food outlets in Japan

    Map: Quick-service and fast-food outlets by metro area in JapanJapan: Tokyo: rank 1 for quick-service and fast-food outlets; Osaka: rank 2 for quick-service and fast-food outlets; Nagoya: joint rank 3 for quick-service and fast-food outlets; Yokohama: joint rank 3 for quick-service and fast-food outlets; Fukuoka: rank 5 for quick-service and fast-food outlets; Kobe: joint rank 6 for quick-service and fast-food outlets; Kyoto: joint rank 6 for quick-service and fast-food outlets; Sapporo: joint rank 6 for quick-service and fast-food outlets; Hiroshima: rank 9 for quick-service and fast-food outlets; Sendai: rank 10 for quick-service and fast-food outlets.Tokyo: rank 1 for quick-service and fast-food outletsOsaka: rank 2 for quick-service and fast-food outletsNagoya: joint rank 3 for quick-service and fast-food outletsYokohama: joint rank 3 for quick-service and fast-food outletsFukuoka: rank 5 for quick-service and fast-food outletsKobe: joint rank 6 for quick-service and fast-food outletsKyoto: joint rank 6 for quick-service and fast-food outletsSapporo: joint rank 6 for quick-service and fast-food outletsHiroshima: rank 9 for quick-service and fast-food outletsSendai: rank 10 for quick-service and fast-food outlets
    • Tokyo
    • Osaka
    • Nagoya
    • Fukuoka
    • Sapporo
    Dot size: quick-service and fast-food outlets per metro area.
    7%
    of all outlets in Japan
    86%
    independent outlets
    6%
    listed on a delivery app

    How this channel compares

    Japan sits mid-table for the share of outlets that are quick-service and fast-food outlets

    Share of all open on-premise outlets that are quick-service and fast-food outlets, by country: the top five and Japan

    Share of all open on-premise outlets that are quick-service and fast-food outlets, by countryAcross our 60+ countries: India: 16% of all outlets; Indonesia: 6% of all outlets; Brazil: 17% of all outlets; United States: 13% of all outlets; Mexico: 9% of all outlets; Japan: 7% of all outlets; United Kingdom: 20% of all outlets; Philippines: 12% of all outlets; Turkey: 10% of all outlets; France: 12% of all outlets; Vietnam: 4% of all outlets; Thailand: 4% of all outlets; Germany: 11% of all outlets; Malaysia: 7% of all outlets; Italy: 4% of all outlets; Poland: 17% of all outlets; Argentina: 11% of all outlets; Saudi Arabia: 10% of all outlets; Canada: 12% of all outlets; Spain: 4% of all outlets; Taiwan: 6% of all outlets; Australia: 13% of all outlets; South Africa: 13% of all outlets; Chile: 13% of all outlets; Netherlands: 9% of all outlets; Belgium: 10% of all outlets; Ghana: 12% of all outlets; Greece: 4% of all outlets; Portugal: 5% of all outlets; Romania: 8% of all outlets; Switzerland: 7% of all outlets; New Zealand: 13% of all outlets; Czech Republic: 6% of all outlets; United Arab Emirates: 5% of all outlets; Austria: 6% of all outlets; Bulgaria: 10% of all outlets; Ireland: 11% of all outlets; Singapore: 6% of all outlets; Israel: 8% of all outlets; Cambodia: 3% of all outlets; Guatemala: 5% of all outlets; Sweden: 6% of all outlets.United Kingdom: 20% of all outletsBrazil: 17% of all outletsPoland: 17% of all outletsIndia: 16% of all outletsAustralia: 13% of all outletsJapan: 7% of all outlets

    Quick service and fast food rank fifth for the number of outlets among outlet types in Japan

    Open on-premise outlets by type in Japan, ranked

    Open on-premise outlets by type in Japan5 outlet types: Restaurants: rank 1; Bars and pubs: rank 2; Cafes and coffee shops: rank 3; Hotels: rank 4; Quick service and fast food: rank 5.Restaurants: rank 1Bars and pubs: rank 2Cafes and coffee shops: rank 3Hotels: rank 4Quick service and fast food: rank 5

    By metro area

    The Tokyo area holds a smaller share of quick-service and fast-food outlets than of all outlets

    Each metro area's share of quick-service and fast-food outlets (bar) against its share of all outlets in Japan (tick)

    Each metro area's share of quick-service and fast-food outlets against its share of all outlets in Japan8 metro areas: Tokyo area: 12% of quick-service and fast-food outlets, 17% of all outlets, −5 pts; Osaka area: 7% of quick-service and fast-food outlets, 10% of all outlets, −3 pts; Yokohama area: 4% of quick-service and fast-food outlets, 4% of all outlets, level; Nagoya area: 4% of quick-service and fast-food outlets, 4% of all outlets, level; Fukuoka area: 2% of quick-service and fast-food outlets, 2% of all outlets, level; Sapporo area: 2% of quick-service and fast-food outlets, 2% of all outlets, level; Kyoto area: 2% of quick-service and fast-food outlets, 3% of all outlets, −1 pt; Kobe area: 2% of quick-service and fast-food outlets, 2% of all outlets, level.Yokohama area: 4% of quick-service and fast-food outlets, 4% of all outlets, levelNagoya area: 4% of quick-service and fast-food outlets, 4% of all outlets, levelFukuoka area: 2% of quick-service and fast-food outlets, 2% of all outlets, levelSapporo area: 2% of quick-service and fast-food outlets, 2% of all outlets, levelKobe area: 2% of quick-service and fast-food outlets, 2% of all outlets, levelKyoto area: 2% of quick-service and fast-food outlets, 3% of all outlets, −1 ptOsaka area: 7% of quick-service and fast-food outlets, 10% of all outlets, −3 ptsTokyo area: 12% of quick-service and fast-food outlets, 17% of all outlets, −5 pts

    Outlet profile

    MeasureQuick-service and fast-food outletsAll outlets in Japan
    Independent86%93%
    Listed on a delivery app6%5%
    Website listed40%57%
    100+ public reviews15%27%

    Instagram, TikTok and YouTube accounts linked where public.

    What the numbers show

    Most of the channel sits outside the 10 largest metro areas: 63% of the quick-service and fast-food outlets in Japan are elsewhere.

    The Tokyo area under-indexes on quick-service and fast-food outlets: 12% of them, against 17% of all outlets in Japan.

    Of the 4 outlet types with a page in Japan, quick-service and fast-food outlets have the lowest share of outlets with a website listed: 40%.

    Quick-service and fast-food outlets in Japan are far less likely to list a website than outlets across Japan: 40% against 57%.

    How the numbers are defined

    Quick-service and fast-food outlets
    Open fast food, burger, takeaway, kebab, fried chicken, sandwich and snack bar venues. The count is approximate. Permanently closed and temporarily closed venues excluded.

    How the shares are defined

    Using these numbers

    Plan regional coverage

    With 63% of the quick-service and fast-food outlets outside the largest metro areas, regional reps or distributor partners reach more of the channel than city teams alone.

    Target the groups

    Chains run more of the quick-service and fast-food outlets (86% independent) than of outlets overall (93%) in Japan; group deals reach many of them at once.

    Frequently asked questions

    How many quick-service and fast-food outlets are there in Japan?

    Dashmote counts 60,000+ quick-service and fast-food outlets in Japan, 7% of the country's on-premise outlets.

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