Dashmote
    Outlet database

    Thailand outlet database: 910,000+ outlets

    Dashmote counts 910,000+ on-premise outlets in Thailand. Thailand is among the markets we track with the most outlets per resident.

    910,000+
    on-premise outlets

    Bangkok has the most outlets in Thailand

    Map: Metro areas with an outlet page in ThailandThailand: Bangkok: rank 1 for outlets; Pattaya: rank 2 for outlets; Chiang Mai: rank 3 for outlets; Phuket: rank 4 for outlets; Hat Yai: rank 5 for outlets; Khon Kaen: joint rank 6 for outlets; Nakhon Ratchasima: joint rank 6 for outlets.Bangkok: rank 1 for outletsPattaya: rank 2 for outletsChiang Mai: rank 3 for outletsPhuket: rank 4 for outletsHat Yai: rank 5 for outletsKhon Kaen: joint rank 6 for outletsNakhon Ratchasima: joint rank 6 for outlets
    • Bangkok
    • Pattaya
    • Chiang Mai
    • Phuket
    • Hat Yai
    Dot size: outlets per metro area.
    61%
    of outlets are restaurants
    96%
    independent outlets
    31%
    listed on a delivery app

    What stands out in Thailand

    • Thailand is among the Asia Pacific markets we track where quick-service and fast-food outlets make up the smallest share of outlets.
    • Thailand is among the ten markets we track with the lowest share of outlets with an Instagram account linked.
    • A smaller share of outlets in Thailand carry 100+ public reviews than in the typical Asia Pacific market we track.

    Where Thailand stands

    Thailand

    Open on-premise outlets per 10,000 residents, by country in the region: the top five

    Open on-premise outlets per 10,000 residents, by country in the regionAsia Pacific markets: Indonesia: 129 per 10,000 residents; India: 14 per 10,000 residents; Vietnam: 93 per 10,000 residents; Thailand: 127 per 10,000 residents; Japan: 72 per 10,000 residents; Philippines: 40 per 10,000 residents; Taiwan: 114 per 10,000 residents; Australia: 43 per 10,000 residents; Cambodia: 44 per 10,000 residents; Singapore: 68 per 10,000 residents.Outlets per 10,000 residentsIndonesia: 129 per 10,000 residentsThailand: 127 per 10,000 residentsTaiwan: 114 per 10,000 residentsVietnam: 93 per 10,000 residentsJapan: 72 per 10,000 residents

    By outlet type

    Outlet typeShare
    Restaurants61%
    Cafes and coffee shops22%
    Hotels10%
    Quick service and fast food4%
    Bars and pubs3%

    Thailand has far more restaurants than the median country

    Share of outlets by type, Thailand (bar) against the median country (tick)

    Share of outlets by type: Thailand against the median country5 outlet types: Restaurants: 61% Thailand, 46% median country, +15 pts; Cafes and coffee shops: 22% Thailand, 12% median country, +10 pts; Hotels: 10% Thailand, 19% median country, −9 pts; Quick service and fast food: 4% Thailand, 8% median country, −4 pts; Bars and pubs: 3% Thailand, 11% median country, −8 pts.Restaurants: 61% Thailand, 46% median country, +15 ptsCafes and coffee shops: 22% Thailand, 12% median country, +10 ptsQuick service and fast food: 4% Thailand, 8% median country, −4 ptsBars and pubs: 3% Thailand, 11% median country, −8 ptsHotels: 10% Thailand, 19% median country, −9 pts

    Outlet profile

    MeasureThailandMedian across our markets
    Independent96%96%
    Website listed17%46%
    100+ public reviews8%38%

    What the numbers show

    By outlet count, Thailand is the seventh largest of our markets.

    The 7 largest metro areas hold 36% of the country's outlets, led by Bangkok at 20%.

    How the numbers are defined

    How the shares are defined

    Selling into Thailand

    Plan dense routes

    Thailand has more outlets per resident than most markets, so a rep can cover many doors in a day.

    Do not size for quick-service and fast-food outlets

    Quick-service and fast-food outlets are a smaller part of Thailand than elsewhere; plan the pitch around the outlet types that lead here.

    Qualify in person

    Only 17% of outlets in Thailand list a website, so expect to find and qualify venues on the street rather than online.

    Frequently asked questions

    How many restaurants and bars are there in Thailand?

    820,000+ restaurants, cafes, quick-service outlets, bars and pubs, hotels excluded (560,000+ restaurants, 190,000+ cafes and coffee shops, 38,000+ quick-service and fast-food outlets and 28,000+ bars and pubs); with 88,000+ hotels, 910,000+ on-premise outlets in Thailand.

    How dense is the outlet network in Thailand?

    Thailand is among the markets we track with the most outlets per resident. There are 127 on-premise outlets per 10,000 residents.

    How common are quick-service and fast-food outlets in Thailand?

    Thailand is among the Asia Pacific markets we track where quick-service and fast-food outlets make up the smallest share of outlets. Quick-service and fast-food outlets are 4% of outlets in Thailand.

    Do more with the data

    CRM and account matchingSee which outlets in Thailand are already your accounts and which are new doors.Outlet hotspot mapFind the streets in Thailand where high-fit outlets cluster.Outlet 360 recordEverything known about one of the outlets in Thailand on a single page: type, chain status, listings, reviews.

    Find the best-fit outlets in Thailand

    Pick a test city in Thailand

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    Describe your ideal outlet in Thailand

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    Dashmote AI scores each one in Thailand on fit, area by area

    3

    Get the scored outlets for Thailand to evaluate, best fit first

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