Dashmote
    Outlet database

    Italy outlet database: 490,000+ outlets

    Dashmote counts 490,000+ on-premise outlets in Italy. Italy is among the markets we track where bars and pubs make up the largest share of outlets.

    490,000+
    on-premise outlets

    Rome has the most outlets in Italy

    Map: Metro areas with an outlet page in ItalyItaly: Rome: rank 1 for outlets; Milan: rank 2 for outlets; Naples: rank 3 for outlets; Turin: rank 4 for outlets; Florence: rank 5 for outlets; Venice: rank 6 for outlets; Palermo: rank 7 for outlets; Bologna: rank 8 for outlets; Catania: rank 9 for outlets; Genoa: rank 10 for outlets; Bari: bottom third for outlets.Rome: rank 1 for outletsMilan: rank 2 for outletsNaples: rank 3 for outletsTurin: rank 4 for outletsFlorence: rank 5 for outletsVenice: rank 6 for outletsPalermo: rank 7 for outletsBologna: rank 8 for outletsCatania: rank 9 for outletsGenoa: rank 10 for outletsBari: bottom third for outlets
    • Rome
    • Milan
    • Naples
    • Turin
    • Florence
    Dot size: outlets per metro area.
    37%
    of outlets are restaurants
    98%
    independent outlets
    10%
    listed on a delivery app

    What stands out in Italy

    • Italy is among the ten markets we track with the most outlets per resident.
    • Italy is among the ten markets we track where cafes and coffee shops make up the smallest share of outlets.
    • A smaller share of outlets in Italy list a website than in the typical European market we track.

    Where Italy stands

    Italy

    Open on-premise outlets per 10,000 residents, by country in the region: the top five

    Open on-premise outlets per 10,000 residents, by country in the regionEuropean markets: Italy: 83 per 10,000 residents; Spain: 76 per 10,000 residents; France: 54 per 10,000 residents; Germany: 39 per 10,000 residents; United Kingdom: 42 per 10,000 residents; Poland: 34 per 10,000 residents; Greece: 111 per 10,000 residents; Portugal: 93 per 10,000 residents; Netherlands: 42 per 10,000 residents; Belgium: 52 per 10,000 residents; Romania: 31 per 10,000 residents; Czech Republic: 53 per 10,000 residents; Austria: 60 per 10,000 residents; Sweden: 34 per 10,000 residents; Croatia: 89 per 10,000 residents; Bulgaria: 53 per 10,000 residents; Ireland: 48 per 10,000 residents; Slovakia: 46 per 10,000 residents; Denmark: 38 per 10,000 residents; Finland: 34 per 10,000 residents; Norway: 29 per 10,000 residents; Slovenia: 52 per 10,000 residents; Lithuania: 32 per 10,000 residents; Latvia: 32 per 10,000 residents; Estonia: 41 per 10,000 residents.Outlets per 10,000 residentsGreece: 111 per 10,000 residentsPortugal: 93 per 10,000 residentsCroatia: 89 per 10,000 residentsItaly: 83 per 10,000 residentsSpain: 76 per 10,000 residents

    By outlet type

    Outlet typeShare
    Restaurants37%
    Hotels29%
    Bars and pubs23%
    Cafes and coffee shops7%
    Quick service and fast food4%

    Italy has far more bars and pubs than the median country

    Share of outlets by type, Italy (bar) against the median country (tick)

    Share of outlets by type: Italy against the median country5 outlet types: Restaurants: 37% Italy, 46% median country, −9 pts; Hotels: 29% Italy, 19% median country, +10 pts; Bars and pubs: 23% Italy, 11% median country, +12 pts; Cafes and coffee shops: 7% Italy, 12% median country, −5 pts; Quick service and fast food: 4% Italy, 8% median country, −4 pts.Bars and pubs: 23% Italy, 11% median country, +12 ptsHotels: 29% Italy, 19% median country, +10 ptsQuick service and fast food: 4% Italy, 8% median country, −4 ptsCafes and coffee shops: 7% Italy, 12% median country, −5 ptsRestaurants: 37% Italy, 46% median country, −9 pts

    Outlet profile

    MeasureItalyMedian across our markets
    Independent98%96%
    Website listed46%46%
    100+ public reviews40%38%

    Sample from the list

    Four independent outlets in Italy from our list
    VenueCityTypeCategoryGoogle rating bandWebsitePhone
    KUNG FU Ramen Noodles&DumplingsFlorenceRestaurantChinese restaurant4.0 to 4.4Website shownPhone shown
    Tacos di MarsigliaGenoaRestaurantTaco restaurant4.0 to 4.4Website shownPhone shown
    VaffanpolloBergamoQuick serviceHamburger restaurant4.5+Website shownPhone shown
    Sesamo TrastevereRomeRestaurantPizza restaurant4.5+Website shownPhone shown
    Also in the full list: delivery apps, booking platform, POS system, Instagram, email, price tier, and more.Ask for the full list

    What the numbers show

    By outlet count, Italy is the ninth largest of our markets.

    Outlets are spread out: the 11 largest metro areas hold 28% together, so most outlets sit outside the big cities.

    How the numbers are defined

    How the shares are defined

    Selling into Italy

    Build a bars and pubs list first

    Bars and pubs weigh more in Italy than elsewhere; give them their own list and pitch.

    Plan dense routes

    Italy has more outlets per resident than most markets, so a rep can cover many doors in a day.

    Win owners one by one

    With 98% of outlets run independently, the buying decision in Italy sits with the owner on site, so coverage comes from visits rather than head-office deals.

    Frequently asked questions

    How many restaurants and bars are there in Italy?

    350,000+ restaurants, cafes, quick-service outlets, bars and pubs, hotels excluded (180,000+ restaurants, 110,000+ bars and pubs, 33,000+ cafes and coffee shops and 21,000+ quick-service and fast-food outlets); with 140,000+ hotels, 490,000+ on-premise outlets in Italy.

    How common are bars and pubs in Italy?

    Italy is among the markets we track where bars and pubs make up the largest share of outlets. Bars and pubs are 23% of outlets in Italy.

    How dense is the outlet network in Italy?

    Italy is among the ten markets we track with the most outlets per resident. There are 83 on-premise outlets per 10,000 residents.

    Do more with the data

    CRM and account matchingSee which outlets in Italy are already your accounts and which are new doors.Custom outlet segmentationGroup the outlets in Italy in your own channel names, not ours.Outlet hotspot mapFind the streets in Italy where high-fit outlets cluster.

    Find the best-fit outlets in Italy

    Pick a test city in Italy

    1

    Describe your ideal outlet in Italy

    2

    Dashmote AI scores each one in Italy on fit, with bars and pubs on a list of their own

    3

    Get the scored outlets for Italy to evaluate, best fit first

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    Prefer a walk-through of Italy?