Dashmote
    Outlet database

    Italy outlet database: 490,000+ outlets

    Dashmote counts 490,000+ on-premise outlets in Italy. Open on-premise outlets (restaurants, cafes, quick service, bars and pubs, hotels), one record per public map listing.

    490,000+
    on-premise outlets

    Rome has the most outlets in Italy

    Map: Metro areas with an outlet page in ItalyItaly: Rome: rank 1 for outlets; Milan: rank 2 for outlets; Naples: rank 3 for outlets; Turin: rank 4 for outlets; Florence: rank 5 for outlets; Venice: rank 6 for outlets; Palermo: rank 7 for outlets; Bologna: rank 8 for outlets; Catania: rank 9 for outlets; Genoa: rank 10 for outlets; Bari: bottom third for outlets.Rome: rank 1 for outletsMilan: rank 2 for outletsNaples: rank 3 for outletsTurin: rank 4 for outletsFlorence: rank 5 for outletsVenice: rank 6 for outletsPalermo: rank 7 for outletsBologna: rank 8 for outletsCatania: rank 9 for outletsGenoa: rank 10 for outletsBari: bottom third for outlets
    • Rome
    • Milan
    • Naples
    • Turin
    • Florence
    Dot size: outlets per metro area.
    37%
    of outlets are restaurants
    98%
    independent outlets
    10%
    listed on a delivery app

    Where Italy stands

    Italy ranks ninth for outlets per resident

    Open on-premise outlets per 10,000 residents, by country: the top five and Italy

    Open on-premise outlets per 10,000 residents, by countryAcross our 60+ countries: Indonesia: 129 per 10,000 residents; India: 14 per 10,000 residents; Brazil: 61 per 10,000 residents; United States: 34 per 10,000 residents; Vietnam: 93 per 10,000 residents; Mexico: 71 per 10,000 residents; Thailand: 127 per 10,000 residents; Japan: 72 per 10,000 residents; Italy: 83 per 10,000 residents; Philippines: 40 per 10,000 residents; Turkey: 52 per 10,000 residents; Spain: 76 per 10,000 residents; France: 54 per 10,000 residents; Malaysia: 94 per 10,000 residents; Germany: 39 per 10,000 residents; United Kingdom: 42 per 10,000 residents; Taiwan: 114 per 10,000 residents; Saudi Arabia: 59 per 10,000 residents; Argentina: 42 per 10,000 residents; Canada: 34 per 10,000 residents; Poland: 34 per 10,000 residents; Australia: 43 per 10,000 residents; Greece: 111 per 10,000 residents; South Africa: 17 per 10,000 residents; Portugal: 93 per 10,000 residents; Chile: 42 per 10,000 residents; Cambodia: 44 per 10,000 residents; Netherlands: 42 per 10,000 residents; United Arab Emirates: 57 per 10,000 residents; Belgium: 52 per 10,000 residents; Romania: 31 per 10,000 residents; Czech Republic: 53 per 10,000 residents; Austria: 60 per 10,000 residents; Switzerland: 57 per 10,000 residents; Ghana: 13 per 10,000 residents; Guatemala: 23 per 10,000 residents; Singapore: 68 per 10,000 residents; Sweden: 34 per 10,000 residents; Croatia: 89 per 10,000 residents; Bulgaria: 53 per 10,000 residents; Israel: 31 per 10,000 residents; New Zealand: 50 per 10,000 residents; Ireland: 48 per 10,000 residents; Slovakia: 46 per 10,000 residents; Denmark: 38 per 10,000 residents; Finland: 34 per 10,000 residents; Norway: 29 per 10,000 residents; Hong Kong: 21 per 10,000 residents; Slovenia: 52 per 10,000 residents; Lithuania: 32 per 10,000 residents; Latvia: 32 per 10,000 residents; Estonia: 41 per 10,000 residents.Outlets per 10,000 residentsIndonesia: 129 per 10,000 residentsThailand: 127 per 10,000 residentsTaiwan: 114 per 10,000 residentsGreece: 111 per 10,000 residentsMalaysia: 94 per 10,000 residentsItaly: 83 per 10,000 residents

    By outlet type

    Outlet typeShare
    Restaurants37%
    Hotels29%
    Bars and pubs23%
    Cafes and coffee shops7%
    Quick service and fast food4%

    Italy has far more bars and pubs than the median country

    Share of outlets by type, Italy (bar) against the median country (tick)

    Share of outlets by type: Italy against the median country5 outlet types: Restaurants: 37% Italy, 47% median country, −10 pts; Hotels: 29% Italy, 17% median country, +12 pts; Bars and pubs: 23% Italy, 10% median country, +13 pts; Cafes and coffee shops: 7% Italy, 13% median country, −6 pts; Quick service and fast food: 4% Italy, 8% median country, −4 pts.Bars and pubs: 23% Italy, 10% median country, +13 ptsHotels: 29% Italy, 17% median country, +12 ptsQuick service and fast food: 4% Italy, 8% median country, −4 ptsCafes and coffee shops: 7% Italy, 13% median country, −6 ptsRestaurants: 37% Italy, 47% median country, −10 pts

    Outlet profile

    MeasureItalyMedian across our markets
    Independent98%95%
    Listed on a delivery app10%14%
    Website listed46%44%
    100+ public reviews40%37%

    Instagram, TikTok and YouTube accounts linked where public.

    What the numbers show

    By outlet count, Italy is the ninth largest of our markets.

    Outlets are spread out: the 11 largest metro areas hold 28% together, so most outlets sit outside the big cities.

    How the numbers are defined

    How the shares are defined

    Using these numbers

    Win owners one by one

    With 98% of outlets run independently, the buying decision in Italy sits with the owner on site, so coverage comes from visits rather than head-office deals.

    Plan beyond the big cities

    Most outlets in Italy sit outside its largest metro areas, so a plan that stops at the big cities leaves most doors uncovered.

    Frequently asked questions

    How many restaurants and bars are there in Italy?

    350,000+ restaurants, cafes, quick-service outlets, bars and pubs, hotels excluded (180,000+ restaurants, 110,000+ bars and pubs, 33,000+ cafes and coffee shops and 21,000+ quick-service and fast-food outlets); with 140,000+ hotels, 490,000+ on-premise outlets in Italy.

    Do more with the data

    Outlet 360 recordEverything known about one outlet on a single page.CRM and account matchingSee which outlets are already accounts and which are new doors.Custom outlet segmentationGroup outlets in your own channel names.Outlet hotspot mapFind the areas where high-fit outlets cluster.New and changed outletsKeep the outlet list current as new venues open and records change.Independent vs chain outletsWhat the independent share on this page means.

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