Dashmote
    Outlet database

    Restaurants in Italy: 180,000+

    Dashmote counts 180,000+ restaurants in Italy, 37% of the country's on-premise outlets. Italy is among the ten countries we track with the highest share of restaurants with 100+ public reviews.

    180,000+
    restaurants

    Rome has the most restaurants in Italy

    Map: Restaurants by metro area in ItalyItaly: Rome: rank 1 for restaurants; Milan: rank 2 for restaurants; Naples: rank 3 for restaurants; Turin: rank 4 for restaurants; Florence: rank 5 for restaurants; Venice: rank 6 for restaurants; Palermo: rank 7 for restaurants; Bologna: rank 8 for restaurants; Genoa: rank 9 for restaurants; Catania: rank 10 for restaurants.Rome: rank 1 for restaurantsMilan: rank 2 for restaurantsNaples: rank 3 for restaurantsTurin: rank 4 for restaurantsFlorence: rank 5 for restaurantsVenice: rank 6 for restaurantsPalermo: rank 7 for restaurantsBologna: rank 8 for restaurantsGenoa: rank 9 for restaurantsCatania: rank 10 for restaurants
    • Rome
    • Milan
    • Naples
    • Turin
    • Florence
    Dot size: restaurants per metro area.
    37%
    of all outlets in Italy
    97%
    independent outlets
    19%
    listed on a delivery app

    What stands out about restaurants in Italy

    • Italy is in the top third of countries we track for the share of restaurants that are independent.
    • Italy is in the top third of countries we track for the share of restaurants with an Instagram account linked.
    • A smaller share of restaurants in Italy list a website than in the typical European country we track.

    How restaurants in Italy compare

    Italy

    Share of all open on-premise outlets that are restaurants, by country in the region: the top five and Italy

    Share of all open on-premise outlets that are restaurants, by country in the regionEuropean countries: Italy: 37% of all outlets; France: 47% of all outlets; Spain: 44% of all outlets; Germany: 48% of all outlets; United Kingdom: 32% of all outlets; Poland: 42% of all outlets; Portugal: 44% of all outlets; Greece: 35% of all outlets; Netherlands: 50% of all outlets; Belgium: 54% of all outlets; Czech Republic: 44% of all outlets; Austria: 41% of all outlets; Sweden: 62% of all outlets; Romania: 35% of all outlets; Bulgaria: 35% of all outlets; Denmark: 48% of all outlets; Croatia: 32% of all outlets; Finland: 57% of all outlets; Slovakia: 43% of all outlets; Ireland: 31% of all outlets; Norway: 44% of all outlets; Slovenia: 37% of all outlets; Lithuania: 40% of all outlets; Estonia: 38% of all outlets.Sweden: 62% of all outletsFinland: 57% of all outletsBelgium: 54% of all outletsNetherlands: 50% of all outletsDenmark: 48% of all outletsItaly: 37% of all outlets

    Restaurants have the most outlets among outlet types in Italy

    Open on-premise outlets by type in Italy, ranked

    Open on-premise outlets by type in Italy5 outlet types: Restaurants: rank 1; Hotels: rank 2; Bars and pubs: rank 3; Cafes and coffee shops: rank 4; Quick service and fast food: rank 5.Restaurants: rank 1Hotels: rank 2Bars and pubs: rank 3Cafes and coffee shops: rank 4Quick service and fast food: rank 5

    By metro area

    Metro areaShare
    Rome area6%
    Milan area6%
    Naples area4%
    Turin area3%
    Florence area2%
    Venice area2%
    Palermo area1%
    Bologna area1%
    Genoa area1%
    Catania area1%
    Rest of Italy72%

    Each metro area's share of restaurants closely tracks its share of all outlets

    Each metro area's share of restaurants (bar) against its share of all outlets in Italy (tick)

    Each metro area's share of restaurants against its share of all outlets in Italy8 metro areas: Rome area: 6% of restaurants, 6% of all outlets, level; Milan area: 6% of restaurants, 5% of all outlets, +1 pt; Naples area: 4% of restaurants, 4% of all outlets, level; Turin area: 3% of restaurants, 2% of all outlets, +1 pt; Florence area: 2% of restaurants, 2% of all outlets, level; Venice area: 2% of restaurants, 2% of all outlets, level; Palermo area: 1% of restaurants, 1% of all outlets, level; Bologna area: 1% of restaurants, 1% of all outlets, level.Milan area: 6% of restaurants, 5% of all outlets, +1 ptTurin area: 3% of restaurants, 2% of all outlets, +1 ptRome area: 6% of restaurants, 6% of all outlets, levelNaples area: 4% of restaurants, 4% of all outlets, levelFlorence area: 2% of restaurants, 2% of all outlets, levelVenice area: 2% of restaurants, 2% of all outlets, levelPalermo area: 1% of restaurants, 1% of all outlets, levelBologna area: 1% of restaurants, 1% of all outlets, level

    Outlet profile

    MeasureRestaurantsAll outlets in Italy
    Independent97%98%
    Listed on a delivery app19%10%
    Website listed51%46%
    100+ public reviews61%40%

    Sample from the list

    Five independent restaurants in Italy from our list
    VenueCityCategoryGoogle rating bandWebsitePhone
    RECARLO cucina&pizzaGiugliano in CampaniaNeapolitan restaurant4.0 to 4.4Website shownPhone shown
    KUNG FU Ramen Noodles&DumplingsFlorenceChinese restaurant4.0 to 4.4Website shownPhone shown
    EL SANTO Taqueria y cocinaRomeMexican restaurant4.5+Website shownPhone shown
    Tacos di MarsigliaGenoaTaco restaurant4.0 to 4.4Website shownPhone shown
    Cook WindowMilanRestaurant4.0 to 4.4Website shownPhone shown
    Also in the full list: delivery apps, booking platform, POS system, Instagram, email, price tier, and more.Ask for the full list

    What the numbers show

    Most of the channel sits outside the 10 largest metro areas: 72% of the restaurants in Italy are elsewhere.

    Restaurants are a smaller part of the market in Italy than in most countries: 37% of all outlets, against a median of 46%.

    For restaurants, Italy is among the 20 largest markets in this database.

    How the numbers are defined

    Restaurants
    Open restaurants (full and casual service, including venues listed simply as 'restaurant').

    How the shares are defined

    Selling to restaurants in Italy

    Use reviews to rank leads

    Restaurants in Italy carry deeper public review histories than elsewhere, a larger public review footprint to consider when prioritising leads.

    Plan for owner-run venues

    Restaurants in Italy are independent more often than elsewhere, so the decision sits with the owner on site: plan visit routes rather than head-office calls.

    Plan regional coverage

    With 72% of the restaurants outside the largest metro areas, regional reps or distributor partners reach more of the channel than city teams alone.

    Frequently asked questions

    How well reviewed are restaurants in Italy?

    Italy is among the ten countries we track with the highest share of restaurants with 100+ public reviews. 61% of restaurants in Italy carry 100+ public reviews.

    Are most restaurants in Italy independent?

    Italy is in the top third of countries we track for the share of restaurants that are independent. 97% of restaurants in Italy are independent.

    Do more with the data

    Outlet 360 recordEverything known about one of the restaurants in Italy on a single page: type, chain status, listings, reviews.Custom outlet segmentationGroup the restaurants in Italy in your own channel names, not ours.Independent vs chain outletsWhat the independent share for Italy means, and how a chain is counted.

    Find the best-fit restaurants in Italy

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