Dashmote
    Outlet database

    Restaurants in Italy: 180,000+

    Dashmote counts 180,000+ restaurants in Italy, 37% of the country's on-premise outlets. Open restaurants (full and casual service, including venues listed simply as 'restaurant').

    180,000+
    restaurants

    Rome has the most restaurants in Italy

    Map: Restaurants by metro area in ItalyItaly: Rome: rank 1 for restaurants; Milan: rank 2 for restaurants; Naples: rank 3 for restaurants; Turin: rank 4 for restaurants; Florence: rank 5 for restaurants; Venice: rank 6 for restaurants; Palermo: rank 7 for restaurants; Bologna: rank 8 for restaurants; Genoa: rank 9 for restaurants; Catania: rank 10 for restaurants.Rome: rank 1 for restaurantsMilan: rank 2 for restaurantsNaples: rank 3 for restaurantsTurin: rank 4 for restaurantsFlorence: rank 5 for restaurantsVenice: rank 6 for restaurantsPalermo: rank 7 for restaurantsBologna: rank 8 for restaurantsGenoa: rank 9 for restaurantsCatania: rank 10 for restaurants
    • Rome
    • Milan
    • Naples
    • Turin
    • Florence
    Dot size: restaurants per metro area.
    37%
    of all outlets in Italy
    97%
    independent outlets
    20%
    listed on a delivery app

    How this channel compares

    Italy is in the bottom third for the share of outlets that are restaurants

    Share of all open on-premise outlets that are restaurants, by country: the top five and Italy

    Share of all open on-premise outlets that are restaurants, by countryAcross our 60+ countries: Indonesia: 60% of all outlets; India: 45% of all outlets; United States: 60% of all outlets; Mexico: 67% of all outlets; Brazil: 48% of all outlets; Thailand: 61% of all outlets; Japan: 58% of all outlets; Vietnam: 48% of all outlets; Turkey: 57% of all outlets; Philippines: 53% of all outlets; Taiwan: 80% of all outlets; Malaysia: 64% of all outlets; Italy: 37% of all outlets; France: 47% of all outlets; Spain: 44% of all outlets; Germany: 48% of all outlets; Saudi Arabia: 46% of all outlets; United Kingdom: 32% of all outlets; Argentina: 47% of all outlets; Canada: 58% of all outlets; Poland: 42% of all outlets; Australia: 43% of all outlets; South Africa: 40% of all outlets; Portugal: 44% of all outlets; Chile: 53% of all outlets; Greece: 35% of all outlets; Netherlands: 50% of all outlets; United Arab Emirates: 58% of all outlets; Cambodia: 43% of all outlets; Belgium: 54% of all outlets; Switzerland: 55% of all outlets; Singapore: 68% of all outlets; Czech Republic: 44% of all outlets; Guatemala: 52% of all outlets; Austria: 41% of all outlets; Sweden: 62% of all outlets; Romania: 35% of all outlets; Ghana: 40% of all outlets; Israel: 58% of all outlets; Bulgaria: 35% of all outlets; Hong Kong: 73% of all outlets; Denmark: 48% of all outlets; Croatia: 32% of all outlets; Finland: 57% of all outlets; New Zealand: 40% of all outlets; Slovakia: 43% of all outlets; Ireland: 31% of all outlets; Norway: 44% of all outlets; Slovenia: 37% of all outlets; Lithuania: 40% of all outlets; Estonia: 38% of all outlets.Taiwan: 80% of all outletsHong Kong: 73% of all outletsSingapore: 68% of all outletsMexico: 67% of all outletsMalaysia: 64% of all outletsItaly: 37% of all outlets

    Restaurants have the most outlets among outlet types in Italy

    Open on-premise outlets by type in Italy, ranked

    Open on-premise outlets by type in Italy5 outlet types: Restaurants: rank 1; Hotels: rank 2; Bars and pubs: rank 3; Cafes and coffee shops: rank 4; Quick service and fast food: rank 5.Restaurants: rank 1Hotels: rank 2Bars and pubs: rank 3Cafes and coffee shops: rank 4Quick service and fast food: rank 5

    By metro area

    Metro areaShare
    Rome area6%
    Milan area6%
    Naples area4%
    Turin area3%
    Florence area2%
    Venice area2%
    Palermo area1%
    Bologna area1%
    Genoa area1%
    Catania area1%
    Rest of Italy72%

    Each metro area's share of restaurants closely tracks its share of all outlets

    Each metro area's share of restaurants (bar) against its share of all outlets in Italy (tick)

    Each metro area's share of restaurants against its share of all outlets in Italy8 metro areas: Rome area: 6% of restaurants, 6% of all outlets, level; Milan area: 6% of restaurants, 5% of all outlets, +1 pt; Naples area: 4% of restaurants, 4% of all outlets, level; Turin area: 3% of restaurants, 2% of all outlets, +1 pt; Florence area: 2% of restaurants, 2% of all outlets, level; Venice area: 2% of restaurants, 2% of all outlets, level; Palermo area: 1% of restaurants, 1% of all outlets, level; Bologna area: 1% of restaurants, 1% of all outlets, level.Milan area: 6% of restaurants, 5% of all outlets, +1 ptTurin area: 3% of restaurants, 2% of all outlets, +1 ptRome area: 6% of restaurants, 6% of all outlets, levelNaples area: 4% of restaurants, 4% of all outlets, levelFlorence area: 2% of restaurants, 2% of all outlets, levelVenice area: 2% of restaurants, 2% of all outlets, levelPalermo area: 1% of restaurants, 1% of all outlets, levelBologna area: 1% of restaurants, 1% of all outlets, level

    Outlet profile

    MeasureRestaurantsAll outlets in Italy
    Independent97%98%
    Listed on a delivery app20%10%
    Website listed51%46%
    100+ public reviews61%40%

    Instagram, TikTok and YouTube accounts linked where public.

    What the numbers show

    Most of the channel sits outside the 10 largest metro areas: 72% of the restaurants in Italy are elsewhere.

    Restaurants are a smaller part of the market in Italy than in most countries: 37% of all outlets, against a median of 47%.

    For restaurants, Italy is among the 20 largest markets in this database.

    Of the 4 outlet types with a page in Italy, restaurants have the highest share of outlets with 100+ public reviews: 61%.

    Restaurants in Italy are far more likely to have 100+ public reviews than outlets across Italy: 61% against 40%.

    How the numbers are defined

    Restaurants
    Open restaurants (full and casual service, including venues listed simply as 'restaurant'). Approximate: the channel comes from the venue's main public listing category, so some quick-service venues and cafe-restaurants listed as 'restaurant' are counted here. Permanently closed and temporarily closed venues excluded.

    How the shares are defined

    Using these numbers

    Plan regional coverage

    With 72% of the restaurants outside the largest metro areas, regional reps or distributor partners reach more of the channel than city teams alone.

    Check their delivery menus

    20% of the restaurants in Italy are on a delivery app against 10% of all outlets, so their delivery menus show what they already list.

    Frequently asked questions

    How many restaurants are there in Italy?

    Dashmote counts 180,000+ restaurants in Italy, 37% of the country's on-premise outlets.

    Do more with the data

    Outlet 360 recordEverything known about one outlet on a single page.CRM and account matchingSee which outlets are already accounts and which are new doors.Custom outlet segmentationGroup outlets in your own channel names.Outlet hotspot mapFind the areas where high-fit outlets cluster.New and changed outletsKeep the outlet list current as new venues open and records change.Independent vs chain outletsWhat the independent share on this page means.

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