Dashmote
    Outlet database

    Quick-service and fast-food outlets in Italy: 21,000+

    Dashmote counts 21,000+ quick-service and fast-food outlets in Italy, 4% of the country's on-premise outlets. Open fast food, burger, takeaway, kebab, fried chicken, sandwich and snack bar venues.

    21,000+
    quick-service and fast-food outlets

    Milan has the most quick-service and fast-food outlets in Italy

    Map: Quick-service and fast-food outlets by metro area in ItalyItaly: Milan: rank 1 for quick-service and fast-food outlets; Rome: rank 2 for quick-service and fast-food outlets; Naples: rank 3 for quick-service and fast-food outlets; Turin: rank 4 for quick-service and fast-food outlets; Florence: rank 5 for quick-service and fast-food outlets; Palermo: rank 6 for quick-service and fast-food outlets; Venice: joint rank 7 for quick-service and fast-food outlets; Bologna: joint rank 7 for quick-service and fast-food outlets; Catania: joint rank 7 for quick-service and fast-food outlets; Genoa: rank 10 for quick-service and fast-food outlets.Milan: rank 1 for quick-service and fast-food outletsRome: rank 2 for quick-service and fast-food outletsNaples: rank 3 for quick-service and fast-food outletsTurin: rank 4 for quick-service and fast-food outletsFlorence: rank 5 for quick-service and fast-food outletsPalermo: rank 6 for quick-service and fast-food outletsVenice: joint rank 7 for quick-service and fast-food outletsBologna: joint rank 7 for quick-service and fast-food outletsCatania: joint rank 7 for quick-service and fast-food outletsGenoa: rank 10 for quick-service and fast-food outlets
    • Milan
    • Rome
    • Naples
    • Turin
    • Florence
    Dot size: quick-service and fast-food outlets per metro area.
    4%
    of all outlets in Italy
    85%
    independent outlets
    43%
    listed on a delivery app

    How this channel compares

    Italy is in the bottom third for the share of outlets that are quick-service and fast-food outlets

    Share of all open on-premise outlets that are quick-service and fast-food outlets, by country: the top five and Italy

    Share of all open on-premise outlets that are quick-service and fast-food outlets, by countryAcross our 60+ countries: India: 16% of all outlets; Indonesia: 6% of all outlets; Brazil: 17% of all outlets; United States: 13% of all outlets; Mexico: 9% of all outlets; Japan: 7% of all outlets; United Kingdom: 20% of all outlets; Philippines: 12% of all outlets; Turkey: 10% of all outlets; France: 12% of all outlets; Vietnam: 4% of all outlets; Thailand: 4% of all outlets; Germany: 11% of all outlets; Malaysia: 7% of all outlets; Italy: 4% of all outlets; Poland: 17% of all outlets; Argentina: 11% of all outlets; Saudi Arabia: 10% of all outlets; Canada: 12% of all outlets; Spain: 4% of all outlets; Taiwan: 6% of all outlets; Australia: 13% of all outlets; South Africa: 13% of all outlets; Chile: 13% of all outlets; Netherlands: 9% of all outlets; Belgium: 10% of all outlets; Ghana: 12% of all outlets; Greece: 4% of all outlets; Portugal: 5% of all outlets; Romania: 8% of all outlets; Switzerland: 7% of all outlets; New Zealand: 13% of all outlets; Czech Republic: 6% of all outlets; United Arab Emirates: 5% of all outlets; Austria: 6% of all outlets; Bulgaria: 10% of all outlets; Ireland: 11% of all outlets; Singapore: 6% of all outlets; Israel: 8% of all outlets; Cambodia: 3% of all outlets; Guatemala: 5% of all outlets; Sweden: 6% of all outlets.United Kingdom: 20% of all outletsBrazil: 17% of all outletsPoland: 17% of all outletsIndia: 16% of all outletsAustralia: 13% of all outletsItaly: 4% of all outlets

    Quick service and fast food rank fifth for the number of outlets among outlet types in Italy

    Open on-premise outlets by type in Italy, ranked

    Open on-premise outlets by type in Italy5 outlet types: Restaurants: rank 1; Hotels: rank 2; Bars and pubs: rank 3; Cafes and coffee shops: rank 4; Quick service and fast food: rank 5.Restaurants: rank 1Hotels: rank 2Bars and pubs: rank 3Cafes and coffee shops: rank 4Quick service and fast food: rank 5

    By metro area

    Metro areaShare
    Milan area7%
    Rome area6%
    Naples area5%
    Turin area4%
    Florence area2%
    Palermo area2%
    Catania area2%
    Bologna area2%
    Venice area1%
    Genoa area1%
    Rest of Italy68%

    The Milan area holds a slightly bigger share of quick-service and fast-food outlets than of all outlets

    Each metro area's share of quick-service and fast-food outlets (bar) against its share of all outlets in Italy (tick)

    Each metro area's share of quick-service and fast-food outlets against its share of all outlets in Italy8 metro areas: Milan area: 7% of quick-service and fast-food outlets, 5% of all outlets, +2 pts; Rome area: 6% of quick-service and fast-food outlets, 6% of all outlets, level; Naples area: 5% of quick-service and fast-food outlets, 4% of all outlets, +1 pt; Turin area: 4% of quick-service and fast-food outlets, 2% of all outlets, +2 pts; Florence area: 2% of quick-service and fast-food outlets, 2% of all outlets, level; Palermo area: 2% of quick-service and fast-food outlets, 1% of all outlets, +1 pt; Catania area: 2% of quick-service and fast-food outlets, 1% of all outlets, +1 pt; Bologna area: 2% of quick-service and fast-food outlets, 1% of all outlets, +1 pt.Milan area: 7% of quick-service and fast-food outlets, 5% of all outlets, +2 ptsTurin area: 4% of quick-service and fast-food outlets, 2% of all outlets, +2 ptsNaples area: 5% of quick-service and fast-food outlets, 4% of all outlets, +1 ptPalermo area: 2% of quick-service and fast-food outlets, 1% of all outlets, +1 ptCatania area: 2% of quick-service and fast-food outlets, 1% of all outlets, +1 ptBologna area: 2% of quick-service and fast-food outlets, 1% of all outlets, +1 ptRome area: 6% of quick-service and fast-food outlets, 6% of all outlets, levelFlorence area: 2% of quick-service and fast-food outlets, 2% of all outlets, level

    Outlet profile

    MeasureQuick-service and fast-food outletsAll outlets in Italy
    Independent85%98%
    Listed on a delivery app43%10%
    Website listed43%46%
    100+ public reviews46%40%

    Instagram, TikTok and YouTube accounts linked where public.

    What the numbers show

    Most of the channel sits outside the 10 largest metro areas: 68% of the quick-service and fast-food outlets in Italy are elsewhere.

    Quick-service and fast-food outlets are a smaller part of the market in Italy than in most countries: 4% of all outlets, against a median of 8%.

    Of the 4 outlet types with a page in Italy, quick-service and fast-food outlets have the lowest share of independent outlets: 85%.

    Quick-service and fast-food outlets in Italy are far more likely to be listed on a delivery app than outlets across Italy: 43% against 10%.

    How the numbers are defined

    Quick-service and fast-food outlets
    Open fast food, burger, takeaway, kebab, fried chicken, sandwich and snack bar venues. The count is approximate. Permanently closed and temporarily closed venues excluded.

    How the shares are defined

    Using these numbers

    Plan regional coverage

    With 68% of the quick-service and fast-food outlets outside the largest metro areas, regional reps or distributor partners reach more of the channel than city teams alone.

    Target the groups

    Chains run more of the quick-service and fast-food outlets (85% independent) than of outlets overall (98%) in Italy; group deals reach many of them at once.

    Check their delivery menus

    43% of the quick-service and fast-food outlets in Italy are on a delivery app against 10% of all outlets, so their delivery menus show what they already list.

    Frequently asked questions

    How many quick-service and fast-food outlets are there in Italy?

    Dashmote counts 21,000+ quick-service and fast-food outlets in Italy, 4% of the country's on-premise outlets.

    Do more with the data

    Outlet 360 recordEverything known about one outlet on a single page.CRM and account matchingSee which outlets are already accounts and which are new doors.Custom outlet segmentationGroup outlets in your own channel names.Outlet hotspot mapFind the areas where high-fit outlets cluster.New and changed outletsKeep the outlet list current as new venues open and records change.Independent vs chain outletsWhat the independent share on this page means.

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