Dashmote
    Outlet database

    Cafes and coffee shops in Italy: 33,000+

    Dashmote counts 33,000+ cafes and coffee shops in Italy, 7% of the country's on-premise outlets. Italy is in the top third of countries we track for the share of cafes and coffee shops that are independent.

    33,000+
    cafes and coffee shops

    Milan has the most cafes and coffee shops in Italy

    Map: Cafes and coffee shops by metro area in ItalyItaly: Milan: rank 1 for cafes and coffee shops; Rome: rank 2 for cafes and coffee shops; Naples: rank 3 for cafes and coffee shops; Turin: rank 4 for cafes and coffee shops; Florence: rank 5 for cafes and coffee shops; Bologna: joint rank 6 for cafes and coffee shops; Genoa: joint rank 6 for cafes and coffee shops; Bari: joint rank 6 for cafes and coffee shops; Catania: joint rank 6 for cafes and coffee shops; Palermo: joint rank 6 for cafes and coffee shops.Milan: rank 1 for cafes and coffee shopsRome: rank 2 for cafes and coffee shopsNaples: rank 3 for cafes and coffee shopsTurin: rank 4 for cafes and coffee shopsFlorence: rank 5 for cafes and coffee shopsBologna: joint rank 6 for cafes and coffee shopsGenoa: joint rank 6 for cafes and coffee shopsBari: joint rank 6 for cafes and coffee shopsCatania: joint rank 6 for cafes and coffee shopsPalermo: joint rank 6 for cafes and coffee shops
    • Milan
    • Rome
    • Naples
    • Turin
    • Florence
    Dot size: cafes and coffee shops per metro area.
    7%
    of all outlets in Italy
    97%
    independent outlets
    4%
    listed on a delivery app

    What stands out about cafes and coffee shops in Italy

    • Italy is in the bottom third of countries we track for the share of cafes and coffee shops with an Instagram account linked.
    • Italy is in the bottom third of countries we track for the share of cafes and coffee shops with a website listed.
    • A smaller share of cafes and coffee shops in Italy carry 100+ public reviews than in the typical European country we track.

    How cafes and coffee shops in Italy compare

    Italy

    Share of all open on-premise outlets that are cafes and coffee shops, by country in the region: the top five and Italy

    Share of all open on-premise outlets that are cafes and coffee shops, by country in the regionEuropean countries: United Kingdom: 17% of all outlets; Spain: 12% of all outlets; Italy: 7% of all outlets; Germany: 9% of all outlets; Greece: 22% of all outlets; France: 7% of all outlets; Portugal: 20% of all outlets; Poland: 7% of all outlets; Netherlands: 10% of all outlets; Czech Republic: 12% of all outlets; Romania: 11% of all outlets; Croatia: 18% of all outlets; Belgium: 10% of all outlets; Austria: 9% of all outlets; Ireland: 18% of all outlets; Sweden: 11% of all outlets; Bulgaria: 11% of all outlets; Slovakia: 13% of all outlets; Finland: 15% of all outlets; Denmark: 11% of all outlets; Norway: 14% of all outlets.Greece: 22% of all outletsPortugal: 20% of all outletsCroatia: 18% of all outletsIreland: 18% of all outletsUnited Kingdom: 17% of all outletsItaly: 7% of all outlets

    Cafes and coffee shops rank fourth for the number of outlets among outlet types in Italy

    Open on-premise outlets by type in Italy, ranked

    Open on-premise outlets by type in Italy5 outlet types: Restaurants: rank 1; Hotels: rank 2; Bars and pubs: rank 3; Cafes and coffee shops: rank 4; Quick service and fast food: rank 5.Restaurants: rank 1Hotels: rank 2Bars and pubs: rank 3Cafes and coffee shops: rank 4Quick service and fast food: rank 5

    By metro area

    Metro areaShare
    Milan area8%
    Rome area5%
    Naples area5%
    Turin area5%
    Florence area2%
    Palermo area1%
    Catania area1%
    Bari area1%
    Genoa area1%
    Bologna area1%
    Rest of Italy68%

    The Milan area holds a slightly bigger share of cafes and coffee shops than of all outlets

    Each metro area's share of cafes and coffee shops (bar) against its share of all outlets in Italy (tick)

    Each metro area's share of cafes and coffee shops against its share of all outlets in Italy8 metro areas: Milan area: 8% of cafes and coffee shops, 5% of all outlets, +3 pts; Rome area: 5% of cafes and coffee shops, 6% of all outlets, −1 pt; Naples area: 5% of cafes and coffee shops, 4% of all outlets, +1 pt; Turin area: 5% of cafes and coffee shops, 2% of all outlets, +3 pts; Florence area: 2% of cafes and coffee shops, 2% of all outlets, level; Palermo area: 1% of cafes and coffee shops, 1% of all outlets, level; Catania area: 1% of cafes and coffee shops, 1% of all outlets, level; Bari area: 1% of cafes and coffee shops, 1% of all outlets, level.Milan area: 8% of cafes and coffee shops, 5% of all outlets, +3 ptsTurin area: 5% of cafes and coffee shops, 2% of all outlets, +3 ptsNaples area: 5% of cafes and coffee shops, 4% of all outlets, +1 ptFlorence area: 2% of cafes and coffee shops, 2% of all outlets, levelPalermo area: 1% of cafes and coffee shops, 1% of all outlets, levelCatania area: 1% of cafes and coffee shops, 1% of all outlets, levelBari area: 1% of cafes and coffee shops, 1% of all outlets, levelRome area: 5% of cafes and coffee shops, 6% of all outlets, −1 pt

    Outlet profile

    MeasureCafes and coffee shopsAll outlets in Italy
    Independent97%98%
    Listed on a delivery app4%10%
    Website listed26%46%
    100+ public reviews29%40%

    Sample from the list

    Five independent cafes and coffee shops in Italy from our list
    VenueCityCategoryGoogle rating bandWebsitePhone
    Antico Caffè BiondoPalermoCafe3.5 to 3.9Website shownPhone shown
    Agatha Cosy BakeryCataniaEspresso bar3.5 to 3.9Website shownPhone shown
    AlbachiaraVicenzaEspresso bar4.0 to 4.4Website shownPhone shown
    Radagast Vegan BakeryRomeCoffee shop4.5+Website shownPhone shown
    Il Cigno Caffè Pasticceria GelateriaRomeCafe3.5 to 3.9Website shownPhone shown
    Also in the full list: delivery apps, booking platform, POS system, Instagram, email, price tier, and more.Ask for the full list

    What the numbers show

    No single metro area dominates: the largest, the Milan area, holds 8% of the cafes and coffee shops in Italy.

    Most of the channel sits outside the 10 largest metro areas: 68% of the cafes and coffee shops in Italy are elsewhere.

    Cafes and coffee shops are a smaller part of the market in Italy than in most countries: 7% of all outlets, against a median of 12%.

    For cafes and coffee shops, Italy is among the 20 largest markets in this database.

    How the numbers are defined

    Cafes and coffee shops
    Open coffee shops, cafes, tea rooms and bubble tea shops.

    How the shares are defined

    Selling to cafes and coffee shops in Italy

    Plan for owner-run venues

    Cafes and coffee shops in Italy are independent more often than elsewhere, so the decision sits with the owner on site: plan visit routes rather than head-office calls.

    Expect few social profiles

    Cafes and coffee shops in Italy link an Instagram account less often than elsewhere, so qualify them from their listings.

    Plan regional coverage

    With 68% of the cafes and coffee shops outside the largest metro areas, regional reps or distributor partners reach more of the channel than city teams alone.

    Frequently asked questions

    Are most cafes and coffee shops in Italy independent?

    Italy is in the top third of countries we track for the share of cafes and coffee shops that are independent. 97% of cafes and coffee shops in Italy are independent.

    How visible are cafes and coffee shops in Italy on Instagram?

    Italy is in the bottom third of countries we track for the share of cafes and coffee shops with an Instagram account linked.

    Do more with the data

    Independent vs chain outletsWhat the independent share for Italy means, and how a chain is counted.Custom outlet segmentationGroup the cafes and coffee shops in Italy in your own channel names, not ours.Outlet 360 recordEverything known about one of the cafes and coffee shops in Italy on a single page: type, chain status, listings, reviews.

    Find the best-fit cafes and coffee shops in Italy

    Pick a test city in Italy

    1

    Describe your ideal cafe in Italy

    2

    Dashmote AI scores each one in Italy on fit, with each outlet's chain or independent status

    3

    Get the scored cafes and coffee shops for Italy to evaluate, best fit first

    https://

    Prefer a walk-through of Italy?