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    Outlet database

    Bars and pubs in Italy: 110,000+

    Dashmote counts 110,000+ bars and pubs in Italy, 23% of the country's on-premise outlets. Open bars, pubs and night venues (venues whose main public listing category is a drinking place).

    110,000+
    bars and pubs

    Milan has the most bars and pubs in Italy

    Map: Bars and pubs by metro area in ItalyItaly: Milan: rank 1 for bars and pubs; Rome: rank 2 for bars and pubs; Naples: rank 3 for bars and pubs; Turin: rank 4 for bars and pubs; Florence: rank 5 for bars and pubs; Genoa: joint rank 6 for bars and pubs; Venice: joint rank 6 for bars and pubs; Bologna: joint rank 6 for bars and pubs; Palermo: rank 9 for bars and pubs; Catania: rank 10 for bars and pubs.Milan: rank 1 for bars and pubsRome: rank 2 for bars and pubsNaples: rank 3 for bars and pubsTurin: rank 4 for bars and pubsFlorence: rank 5 for bars and pubsGenoa: joint rank 6 for bars and pubsVenice: joint rank 6 for bars and pubsBologna: joint rank 6 for bars and pubsPalermo: rank 9 for bars and pubsCatania: rank 10 for bars and pubs
    • Milan
    • Rome
    • Naples
    • Turin
    • Florence
    Dot size: bars and pubs per metro area.
    23%
    of all outlets in Italy
    99%
    independent outlets
    3%
    listed on a delivery app

    How this channel compares

    Italy ranks third for the share of outlets that are bars and pubs

    Share of all open on-premise outlets that are bars and pubs, by country: the top five

    Share of all open on-premise outlets that are bars and pubs, by countryAcross our 60+ countries: Brazil: 22% of all outlets; Japan: 15% of all outlets; Italy: 23% of all outlets; Spain: 27% of all outlets; United States: 7% of all outlets; Mexico: 8% of all outlets; Indonesia: 2% of all outlets; United Kingdom: 17% of all outlets; India: 2% of all outlets; Germany: 13% of all outlets; Vietnam: 4% of all outlets; France: 10% of all outlets; Argentina: 17% of all outlets; Thailand: 3% of all outlets; Philippines: 3% of all outlets; South Africa: 13% of all outlets; Turkey: 3% of all outlets; Poland: 9% of all outlets; Portugal: 10% of all outlets; Czech Republic: 17% of all outlets; Ghana: 21% of all outlets; Australia: 8% of all outlets; Netherlands: 12% of all outlets; Greece: 7% of all outlets; Canada: 6% of all outlets; Belgium: 13% of all outlets; Romania: 13% of all outlets; Austria: 12% of all outlets; Switzerland: 13% of all outlets; Malaysia: 2% of all outlets; Chile: 7% of all outlets; Taiwan: 2% of all outlets; Ireland: 21% of all outlets; Slovakia: 20% of all outlets; Croatia: 14% of all outlets; Cambodia: 5% of all outlets; Guatemala: 9% of all outlets; Bulgaria: 10% of all outlets; Slovenia: 26% of all outlets; Denmark: 12% of all outlets; United Arab Emirates: 4% of all outlets; Israel: 6% of all outlets.Spain: 27% of all outletsSlovenia: 26% of all outletsItaly: 23% of all outletsBrazil: 22% of all outletsGhana: 21% of all outlets

    Bars and pubs rank third for the number of outlets among outlet types in Italy

    Open on-premise outlets by type in Italy, ranked

    Open on-premise outlets by type in Italy5 outlet types: Restaurants: rank 1; Hotels: rank 2; Bars and pubs: rank 3; Cafes and coffee shops: rank 4; Quick service and fast food: rank 5.Restaurants: rank 1Hotels: rank 2Bars and pubs: rank 3Cafes and coffee shops: rank 4Quick service and fast food: rank 5

    By metro area

    Metro areaShare
    Milan area6%
    Rome area5%
    Naples area5%
    Turin area2%
    Florence area2%
    Bologna area1%
    Venice area1%
    Genoa area1%
    Palermo area1%
    Catania area1%
    Rest of Italy74%

    Each metro area's share of bars and pubs closely tracks its share of all outlets

    Each metro area's share of bars and pubs (bar) against its share of all outlets in Italy (tick)

    Each metro area's share of bars and pubs against its share of all outlets in Italy8 metro areas: Milan area: 6% of bars and pubs, 5% of all outlets, +1 pt; Rome area: 5% of bars and pubs, 6% of all outlets, −1 pt; Naples area: 5% of bars and pubs, 4% of all outlets, +1 pt; Turin area: 2% of bars and pubs, 2% of all outlets, level; Florence area: 2% of bars and pubs, 2% of all outlets, level; Bologna area: 1% of bars and pubs, 1% of all outlets, level; Venice area: 1% of bars and pubs, 2% of all outlets, −1 pt; Genoa area: 1% of bars and pubs, 1% of all outlets, level.Milan area: 6% of bars and pubs, 5% of all outlets, +1 ptNaples area: 5% of bars and pubs, 4% of all outlets, +1 ptTurin area: 2% of bars and pubs, 2% of all outlets, levelFlorence area: 2% of bars and pubs, 2% of all outlets, levelBologna area: 1% of bars and pubs, 1% of all outlets, levelGenoa area: 1% of bars and pubs, 1% of all outlets, levelRome area: 5% of bars and pubs, 6% of all outlets, −1 ptVenice area: 1% of bars and pubs, 2% of all outlets, −1 pt

    Outlet profile

    MeasureBars and pubsAll outlets in Italy
    Independent99%98%
    Listed on a delivery app3%10%
    Website listed25%46%
    100+ public reviews29%40%

    Instagram, TikTok and YouTube accounts linked where public.

    What the numbers show

    Most of the channel sits outside the 10 largest metro areas: 74% of the bars and pubs in Italy are elsewhere.

    Bars and pubs are a bigger part of the market in Italy than in most countries: 23% of all outlets, against a median of 10%.

    Counted by bars and pubs, Italy is the third largest market in this database.

    Of the 4 outlet types with a page in Italy, bars and pubs have the lowest share of outlets on a delivery app: 3%.

    Bars and pubs in Italy are far less likely to list a website than outlets across Italy: 25% against 46%.

    How the numbers are defined

    Bars and pubs
    Open bars, pubs and night venues (venues whose main public listing category is a drinking place). Approximate. Permanently closed and temporarily closed venues excluded.

    How the shares are defined

    Put these numbers to work

    Plan regional coverage

    With 74% of the bars and pubs outside the largest metro areas, regional reps or distributor partners reach more of the channel than city teams alone.

    Frequently asked questions

    How many bars and pubs are there in Italy?

    Dashmote counts 110,000+ bars and pubs in Italy, 23% of the country's on-premise outlets.

    Do more with the data

    Outlet 360 recordEverything known about one outlet on a single page.CRM and account matchingSee which outlets are already accounts and which are new doors.Custom outlet segmentationGroup outlets in your own channel names.Outlet hotspot mapFind the areas where high-fit outlets cluster.New and changed outletsKeep the outlet list current as new venues open and records change.Independent vs chain outletsWhat the independent share on this page means.

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