Dashmote
    Outlet database

    Bars and pubs in Italy: 110,000+

    Dashmote counts 110,000+ bars and pubs in Italy, 23% of the country's on-premise outlets. More of the bars and pubs in Italy sit outside the metro areas with a page than of the cafes and fast-food outlets.

    110,000+
    bars and pubs

    Milan has the most bars and pubs in Italy

    Map: Bars and pubs by metro area in ItalyItaly: Milan: rank 1 for bars and pubs; Rome: rank 2 for bars and pubs; Naples: rank 3 for bars and pubs; Turin: rank 4 for bars and pubs; Florence: rank 5 for bars and pubs; Genoa: joint rank 6 for bars and pubs; Venice: joint rank 6 for bars and pubs; Bologna: joint rank 6 for bars and pubs; Palermo: rank 9 for bars and pubs; Catania: rank 10 for bars and pubs.Milan: rank 1 for bars and pubsRome: rank 2 for bars and pubsNaples: rank 3 for bars and pubsTurin: rank 4 for bars and pubsFlorence: rank 5 for bars and pubsGenoa: joint rank 6 for bars and pubsVenice: joint rank 6 for bars and pubsBologna: joint rank 6 for bars and pubsPalermo: rank 9 for bars and pubsCatania: rank 10 for bars and pubs
    • Milan
    • Rome
    • Naples
    • Turin
    • Florence
    Dot size: bars and pubs per metro area.
    23%
    of all outlets in Italy
    99%
    independent outlets
    3%
    listed on a delivery app

    What stands out about bars and pubs in Italy

    • Italy is in the top third of countries we track for the share of bars and pubs with 100+ public reviews.
    • Italy is in the bottom third of European countries we track for the share of bars and pubs with a website listed.

    How bars and pubs in Italy compare

    Italy

    Share of all open on-premise outlets that are bars and pubs, by country in the region: the top five

    Share of all open on-premise outlets that are bars and pubs, by country in the regionEuropean countries: Italy: 23% of all outlets; Spain: 27% of all outlets; United Kingdom: 17% of all outlets; Germany: 13% of all outlets; France: 10% of all outlets; Poland: 9% of all outlets; Portugal: 10% of all outlets; Czech Republic: 17% of all outlets; Netherlands: 12% of all outlets; Greece: 7% of all outlets; Belgium: 13% of all outlets; Romania: 13% of all outlets; Austria: 12% of all outlets; Ireland: 21% of all outlets; Slovakia: 20% of all outlets; Croatia: 14% of all outlets; Bulgaria: 10% of all outlets; Slovenia: 26% of all outlets; Denmark: 12% of all outlets.Spain: 27% of all outletsSlovenia: 26% of all outletsItaly: 23% of all outletsIreland: 21% of all outletsSlovakia: 20% of all outlets

    Bars and pubs rank third for the number of outlets among outlet types in Italy

    Open on-premise outlets by type in Italy, ranked

    Open on-premise outlets by type in Italy5 outlet types: Restaurants: rank 1; Hotels: rank 2; Bars and pubs: rank 3; Cafes and coffee shops: rank 4; Quick service and fast food: rank 5.Restaurants: rank 1Hotels: rank 2Bars and pubs: rank 3Cafes and coffee shops: rank 4Quick service and fast food: rank 5

    By metro area

    Metro areaShare
    Milan area6%
    Rome area5%
    Naples area5%
    Turin area2%
    Florence area2%
    Bologna area1%
    Venice area1%
    Genoa area1%
    Palermo area1%
    Catania area1%
    Rest of Italy74%

    Each metro area's share of bars and pubs closely tracks its share of all outlets

    Each metro area's share of bars and pubs (bar) against its share of all outlets in Italy (tick)

    Each metro area's share of bars and pubs against its share of all outlets in Italy8 metro areas: Milan area: 6% of bars and pubs, 5% of all outlets, +1 pt; Rome area: 5% of bars and pubs, 6% of all outlets, −1 pt; Naples area: 5% of bars and pubs, 4% of all outlets, +1 pt; Turin area: 2% of bars and pubs, 2% of all outlets, level; Florence area: 2% of bars and pubs, 2% of all outlets, level; Bologna area: 1% of bars and pubs, 1% of all outlets, level; Venice area: 1% of bars and pubs, 2% of all outlets, −1 pt; Genoa area: 1% of bars and pubs, 1% of all outlets, level.Milan area: 6% of bars and pubs, 5% of all outlets, +1 ptNaples area: 5% of bars and pubs, 4% of all outlets, +1 ptTurin area: 2% of bars and pubs, 2% of all outlets, levelFlorence area: 2% of bars and pubs, 2% of all outlets, levelBologna area: 1% of bars and pubs, 1% of all outlets, levelGenoa area: 1% of bars and pubs, 1% of all outlets, levelRome area: 5% of bars and pubs, 6% of all outlets, −1 ptVenice area: 1% of bars and pubs, 2% of all outlets, −1 pt

    Outlet profile

    MeasureBars and pubsAll outlets in Italy
    Independent99%98%
    Listed on a delivery app3%10%
    Website listed25%46%
    100+ public reviews29%40%

    Sample from the list

    Five independent bars and pubs in Italy from our list
    VenueCityCategoryGoogle rating bandWebsitePhone
    Luppolo StationRomePub4.0 to 4.4Website shownPhone shown
    Caffetteria 2AfragolaBar–Website shownPhone shown
    Playground Esport PubRomePub4.5+Website shownPhone shown
    Pub Lo StregattoFlorencePub4.0 to 4.4Website shownPhone shown
    nab.FlorenceBar4.0 to 4.4Website shownPhone shown
    Also in the full list: delivery apps, booking platform, POS system, Instagram, email, price tier, and more.Ask for the full list

    What the numbers show

    Most of the channel sits outside the 10 largest metro areas: 74% of the bars and pubs in Italy are elsewhere.

    Bars and pubs are a bigger part of the market in Italy than in most countries: 23% of all outlets, against a median of 11%.

    Counted by bars and pubs, Italy is the third largest market in this database.

    How the numbers are defined

    Bars and pubs
    Open bars, pubs and night venues (venues whose main public listing category is a drinking place).

    How the shares are defined

    Selling to bars and pubs in Italy

    Cover the regions too

    More bars and pubs in Italy sit outside the big cities than cafes and fast-food outlets do; plan regional reps or distributor routes, not city teams alone.

    Use reviews to rank leads

    Bars and pubs in Italy carry deeper public review histories than elsewhere, a larger public review footprint to consider when prioritising leads.

    Plan regional coverage

    With 74% of the bars and pubs outside the largest metro areas, regional reps or distributor partners reach more of the channel than city teams alone.

    Frequently asked questions

    How well reviewed are bars and pubs in Italy?

    Italy is in the top third of countries we track for the share of bars and pubs with 100+ public reviews. 29% of bars and pubs in Italy carry 100+ public reviews.

    How many bars and pubs in Italy list a website?

    Italy is in the bottom third of European countries we track for the share of bars and pubs with a website listed. 25% of bars and pubs in Italy list a website.

    Do more with the data

    Custom outlet segmentationGroup the bars and pubs in Italy in your own channel names, not ours.Independent vs chain outletsWhat the independent share for Italy means, and how a chain is counted.CRM and account matchingSee which bars and pubs in Italy are already your accounts and which are new doors.

    Find the best-fit bars and pubs in Italy

    Pick a test city in Italy

    1

    Describe your ideal bar or pub in Italy

    2

    Dashmote AI scores each one in Italy on fit

    3

    Get the scored bars and pubs for Italy to evaluate, best fit first

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