Dashmote
    Outlet database

    Restaurants in Thailand: 560,000+

    Dashmote counts 560,000+ restaurants in Thailand, 61% of the country's on-premise outlets. More of the restaurants in Thailand sit outside the metro areas with a page than of the fast-food outlets and bars and pubs.

    560,000+
    restaurants

    Bangkok has the most restaurants in Thailand

    Map: Restaurants by metro area in ThailandThailand: Bangkok: rank 1 for restaurants; Pattaya: rank 2 for restaurants; Chiang Mai: rank 3 for restaurants; Phuket: rank 4 for restaurants; Hat Yai: rank 5 for restaurants; Nakhon Ratchasima: rank 6 for restaurants; Khon Kaen: rank 7 for restaurants.Bangkok: rank 1 for restaurantsPattaya: rank 2 for restaurantsChiang Mai: rank 3 for restaurantsPhuket: rank 4 for restaurantsHat Yai: rank 5 for restaurantsNakhon Ratchasima: rank 6 for restaurantsKhon Kaen: rank 7 for restaurants
    • Bangkok
    • Pattaya
    • Chiang Mai
    • Phuket
    • Hat Yai
    Dot size: restaurants per metro area.
    61%
    of all outlets in Thailand
    98%
    independent outlets
    34%
    listed on a delivery app

    What stands out about restaurants in Thailand

    • Thailand is among the ten countries we track with the highest share of restaurants that are independent.
    • Thailand is among the ten countries we track with the lowest share of restaurants with an Instagram account linked.
    • Thailand is among the ten countries we track with the lowest share of restaurants with 100+ public reviews.

    How restaurants in Thailand compare

    Thailand

    Share of all open on-premise outlets that are restaurants, by country in the region: the top five

    Share of all open on-premise outlets that are restaurants, by country in the regionAsia Pacific countries: Indonesia: 60% of all outlets; India: 45% of all outlets; Thailand: 61% of all outlets; Japan: 58% of all outlets; Vietnam: 48% of all outlets; Philippines: 53% of all outlets; Taiwan: 80% of all outlets; Australia: 43% of all outlets; Cambodia: 43% of all outlets; Singapore: 68% of all outlets.Taiwan: 80% of all outletsSingapore: 68% of all outletsThailand: 61% of all outletsIndonesia: 60% of all outletsJapan: 58% of all outlets

    Restaurants have the most outlets among outlet types in Thailand

    Open on-premise outlets by type in Thailand, ranked

    Open on-premise outlets by type in Thailand5 outlet types: Restaurants: rank 1; Cafes and coffee shops: rank 2; Hotels: rank 3; Quick service and fast food: rank 4; Bars and pubs: rank 5.Restaurants: rank 1Cafes and coffee shops: rank 2Hotels: rank 3Quick service and fast food: rank 4Bars and pubs: rank 5

    By metro area

    Metro areaShare
    Bangkok area21%
    Pattaya area5%
    Chiang Mai area4%
    Phuket area2%
    Hat Yai area2%
    Nakhon Ratchasima area1%
    Khon Kaen area1%
    Rest of Thailand64%

    Each metro area's share of restaurants closely tracks its share of all outlets

    Each metro area's share of restaurants (bar) against its share of all outlets in Thailand (tick)

    Each metro area's share of restaurants against its share of all outlets in Thailand7 metro areas: Bangkok area: 21% of restaurants, 20% of all outlets, +1 pt; Pattaya area: 5% of restaurants, 5% of all outlets, level; Chiang Mai area: 4% of restaurants, 4% of all outlets, level; Phuket area: 2% of restaurants, 2% of all outlets, level; Hat Yai area: 2% of restaurants, 2% of all outlets, level; Nakhon Ratchasima area: 1% of restaurants, 1% of all outlets, level; Khon Kaen area: 1% of restaurants, 1% of all outlets, level.Bangkok area: 21% of restaurants, 20% of all outlets, +1 ptPattaya area: 5% of restaurants, 5% of all outlets, levelChiang Mai area: 4% of restaurants, 4% of all outlets, levelPhuket area: 2% of restaurants, 2% of all outlets, levelHat Yai area: 2% of restaurants, 2% of all outlets, levelNakhon Ratchasima area: 1% of restaurants, 1% of all outlets, levelKhon Kaen area: 1% of restaurants, 1% of all outlets, level

    Outlet profile

    MeasureRestaurantsAll outlets in Thailand
    Independent98%96%
    Listed on a delivery app34%31%
    Website listed15%17%
    100+ public reviews8%8%

    What the numbers show

    Most of the channel sits outside the 7 largest metro areas: 64% of the restaurants in Thailand are elsewhere.

    Restaurants are a bigger part of the market in Thailand than in most countries: 61% of all outlets, against a median of 46%.

    Counted by restaurants, Thailand is the sixth largest market in this database.

    How the numbers are defined

    Restaurants
    Open restaurants (full and casual service, including venues listed simply as 'restaurant').

    How the shares are defined

    Selling to restaurants in Thailand

    Cover the regions too

    More restaurants in Thailand sit outside the big cities than fast-food outlets and bars and pubs do; plan regional reps or distributor routes, not city teams alone.

    Plan for owner-run venues

    Restaurants in Thailand are independent more often than elsewhere, so the decision sits with the owner on site: plan visit routes rather than head-office calls.

    Plan regional coverage

    With 64% of the restaurants outside the largest metro areas, regional reps or distributor partners reach more of the channel than city teams alone.

    Frequently asked questions

    Are most restaurants in Thailand independent?

    Thailand is among the ten countries we track with the highest share of restaurants that are independent. 98% of restaurants in Thailand are independent.

    How visible are restaurants in Thailand on Instagram?

    Thailand is among the ten countries we track with the lowest share of restaurants with an Instagram account linked.

    Do more with the data

    Independent vs chain outletsWhat the independent share for Thailand means, and how a chain is counted.Custom outlet segmentationGroup the restaurants in Thailand in your own channel names, not ours.CRM and account matchingSee which restaurants in Thailand are already your accounts and which are new doors.

    Find the best-fit restaurants in Thailand

    Pick a test city in Thailand

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    Describe your ideal restaurant in Thailand

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    Dashmote AI scores each one in Thailand on fit

    3

    Get the scored restaurants for Thailand to evaluate, best fit first

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