Dashmote
    Outlet database

    Quick-service and fast-food outlets in Thailand: 38,000+

    Dashmote counts 38,000+ quick-service and fast-food outlets in Thailand, 4% of the country's on-premise outlets. Thailand is among the countries we track with the lowest share of quick-service and fast-food outlets with an Instagram account linked.

    38,000+
    quick-service and fast-food outlets

    Bangkok has the most quick-service and fast-food outlets in Thailand

    Map: Quick-service and fast-food outlets by metro area in ThailandThailand: Bangkok: rank 1 for quick-service and fast-food outlets; Pattaya: rank 2 for quick-service and fast-food outlets; Chiang Mai: rank 3 for quick-service and fast-food outlets; Phuket: rank 4 for quick-service and fast-food outlets; Hat Yai: rank 5 for quick-service and fast-food outlets; Khon Kaen: joint rank 6 for quick-service and fast-food outlets; Nakhon Ratchasima: joint rank 6 for quick-service and fast-food outlets.Bangkok: rank 1 for quick-service and fast-food outletsPattaya: rank 2 for quick-service and fast-food outletsChiang Mai: rank 3 for quick-service and fast-food outletsPhuket: rank 4 for quick-service and fast-food outletsHat Yai: rank 5 for quick-service and fast-food outletsKhon Kaen: joint rank 6 for quick-service and fast-food outletsNakhon Ratchasima: joint rank 6 for quick-service and fast-food outlets
    • Bangkok
    • Pattaya
    • Chiang Mai
    • Phuket
    • Hat Yai
    Dot size: quick-service and fast-food outlets per metro area.
    4%
    of all outlets in Thailand
    93%
    independent outlets
    38%
    listed on a delivery app

    What stands out about quick-service and fast-food outlets in Thailand

    • Thailand is among the ten countries we track with the highest share of quick-service and fast-food outlets that are independent.
    • Thailand is among the ten countries we track with the lowest share of quick-service and fast-food outlets with 100+ public reviews.
    • A smaller share of quick-service and fast-food outlets in Thailand list a website than in the typical Asia Pacific country we track.

    How quick-service and fast-food outlets in Thailand compare

    Thailand

    Share of all open on-premise outlets that are quick-service and fast-food outlets, by country in the region: the top five and Thailand

    Share of all open on-premise outlets that are quick-service and fast-food outlets, by country in the regionAsia Pacific countries: India: 16% of all outlets; Indonesia: 6% of all outlets; Japan: 7% of all outlets; Philippines: 12% of all outlets; Vietnam: 4% of all outlets; Thailand: 4% of all outlets; Taiwan: 6% of all outlets; Australia: 13% of all outlets; Singapore: 6% of all outlets; Cambodia: 3% of all outlets.India: 16% of all outletsAustralia: 13% of all outletsPhilippines: 12% of all outletsJapan: 7% of all outletsIndonesia: 6% of all outletsThailand: 4% of all outlets

    Quick service and fast food rank fourth for the number of outlets among outlet types in Thailand

    Open on-premise outlets by type in Thailand, ranked

    Open on-premise outlets by type in Thailand5 outlet types: Restaurants: rank 1; Cafes and coffee shops: rank 2; Hotels: rank 3; Quick service and fast food: rank 4; Bars and pubs: rank 5.Restaurants: rank 1Cafes and coffee shops: rank 2Hotels: rank 3Quick service and fast food: rank 4Bars and pubs: rank 5

    By metro area

    Metro areaShare
    Bangkok area29%
    Pattaya area5%
    Chiang Mai area4%
    Phuket area2%
    Hat Yai area2%
    Nakhon Ratchasima area2%
    Khon Kaen area1%
    Rest of Thailand54%

    The Bangkok area holds a bigger share of quick-service and fast-food outlets than of all outlets

    Each metro area's share of quick-service and fast-food outlets (bar) against its share of all outlets in Thailand (tick)

    Each metro area's share of quick-service and fast-food outlets against its share of all outlets in Thailand7 metro areas: Bangkok area: 29% of quick-service and fast-food outlets, 20% of all outlets, +9 pts; Pattaya area: 5% of quick-service and fast-food outlets, 5% of all outlets, level; Chiang Mai area: 4% of quick-service and fast-food outlets, 4% of all outlets, level; Phuket area: 2% of quick-service and fast-food outlets, 2% of all outlets, level; Hat Yai area: 2% of quick-service and fast-food outlets, 2% of all outlets, level; Nakhon Ratchasima area: 2% of quick-service and fast-food outlets, 1% of all outlets, +1 pt; Khon Kaen area: 1% of quick-service and fast-food outlets, 1% of all outlets, level.Bangkok area: 29% of quick-service and fast-food outlets, 20% of all outlets, +9 ptsNakhon Ratchasima area: 2% of quick-service and fast-food outlets, 1% of all outlets, +1 ptPattaya area: 5% of quick-service and fast-food outlets, 5% of all outlets, levelChiang Mai area: 4% of quick-service and fast-food outlets, 4% of all outlets, levelPhuket area: 2% of quick-service and fast-food outlets, 2% of all outlets, levelHat Yai area: 2% of quick-service and fast-food outlets, 2% of all outlets, levelKhon Kaen area: 1% of quick-service and fast-food outlets, 1% of all outlets, level

    Outlet profile

    MeasureQuick-service and fast-food outletsAll outlets in Thailand
    Independent93%96%
    Listed on a delivery app38%31%
    Website listed16%17%
    100+ public reviews4%8%

    What the numbers show

    Quick-service and fast-food outlets are a smaller part of the market in Thailand than in most countries: 4% of all outlets, against a median of 8%.

    For quick-service and fast-food outlets, Thailand is among the 20 largest markets in this database.

    Quick-service and fast-food outlets cluster in the Bangkok area: it holds 29% of them, against 20% of all outlets in Thailand.

    How the numbers are defined

    Quick-service and fast-food outlets
    Open fast food, burger, takeaway, kebab, fried chicken, sandwich and snack bar venues.

    How the shares are defined

    Selling to quick-service and fast-food outlets in Thailand

    Expect few social profiles

    Quick-service and fast-food outlets in Thailand link an Instagram account less often than elsewhere, so qualify them from their listings.

    Plan for owner-run venues

    Quick-service and fast-food outlets in Thailand are independent more often than elsewhere, so the decision sits with the owner on site: plan visit routes rather than head-office calls.

    Frequently asked questions

    How visible are quick-service and fast-food outlets in Thailand on Instagram?

    Thailand is among the countries we track with the lowest share of quick-service and fast-food outlets with an Instagram account linked.

    Are most quick-service and fast-food outlets in Thailand independent?

    Thailand is among the ten countries we track with the highest share of quick-service and fast-food outlets that are independent. 93% of quick-service and fast-food outlets in Thailand are independent.

    Do more with the data

    Custom outlet segmentationGroup the quick-service and fast-food outlets in Thailand in your own channel names, not ours.Independent vs chain outletsWhat the independent share for Thailand means, and how a chain is counted.CRM and account matchingSee which quick-service and fast-food outlets in Thailand are already your accounts and which are new doors.

    Find the best-fit quick-service and fast-food outlets in Thailand

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