Dashmote
    Outlet database

    Quick-service and fast-food outlets in Thailand: 38,000+

    Dashmote counts 38,000+ quick-service and fast-food outlets in Thailand, 4% of the country's on-premise outlets. Open fast food, burger, takeaway, kebab, fried chicken, sandwich and snack bar venues.

    38,000+
    quick-service and fast-food outlets

    Bangkok has the most quick-service and fast-food outlets in Thailand

    Map: Quick-service and fast-food outlets by metro area in ThailandThailand: Bangkok: rank 1 for quick-service and fast-food outlets; Pattaya: rank 2 for quick-service and fast-food outlets; Chiang Mai: rank 3 for quick-service and fast-food outlets; Phuket: rank 4 for quick-service and fast-food outlets; Hat Yai: rank 5 for quick-service and fast-food outlets; Khon Kaen: joint rank 6 for quick-service and fast-food outlets; Nakhon Ratchasima: joint rank 6 for quick-service and fast-food outlets.Bangkok: rank 1 for quick-service and fast-food outletsPattaya: rank 2 for quick-service and fast-food outletsChiang Mai: rank 3 for quick-service and fast-food outletsPhuket: rank 4 for quick-service and fast-food outletsHat Yai: rank 5 for quick-service and fast-food outletsKhon Kaen: joint rank 6 for quick-service and fast-food outletsNakhon Ratchasima: joint rank 6 for quick-service and fast-food outlets
    • Bangkok
    • Pattaya
    • Chiang Mai
    • Phuket
    • Hat Yai
    Dot size: quick-service and fast-food outlets per metro area.
    4%
    of all outlets in Thailand
    93%
    independent outlets
    39%
    listed on a delivery app

    How this channel compares

    Thailand is in the bottom third for the share of outlets that are quick-service and fast-food outlets

    Share of all open on-premise outlets that are quick-service and fast-food outlets, by country: the top five and Thailand

    Share of all open on-premise outlets that are quick-service and fast-food outlets, by countryAcross our 60+ countries: India: 16% of all outlets; Indonesia: 6% of all outlets; Brazil: 17% of all outlets; United States: 13% of all outlets; Mexico: 9% of all outlets; Japan: 7% of all outlets; United Kingdom: 20% of all outlets; Philippines: 12% of all outlets; Turkey: 10% of all outlets; France: 12% of all outlets; Vietnam: 4% of all outlets; Thailand: 4% of all outlets; Germany: 11% of all outlets; Malaysia: 7% of all outlets; Italy: 4% of all outlets; Poland: 17% of all outlets; Argentina: 11% of all outlets; Saudi Arabia: 10% of all outlets; Canada: 12% of all outlets; Spain: 4% of all outlets; Taiwan: 6% of all outlets; Australia: 13% of all outlets; South Africa: 13% of all outlets; Chile: 13% of all outlets; Netherlands: 9% of all outlets; Belgium: 10% of all outlets; Ghana: 12% of all outlets; Greece: 4% of all outlets; Portugal: 5% of all outlets; Romania: 8% of all outlets; Switzerland: 7% of all outlets; New Zealand: 13% of all outlets; Czech Republic: 6% of all outlets; United Arab Emirates: 5% of all outlets; Austria: 6% of all outlets; Bulgaria: 10% of all outlets; Ireland: 11% of all outlets; Singapore: 6% of all outlets; Israel: 8% of all outlets; Cambodia: 3% of all outlets; Guatemala: 5% of all outlets; Sweden: 6% of all outlets.United Kingdom: 20% of all outletsBrazil: 17% of all outletsPoland: 17% of all outletsIndia: 16% of all outletsAustralia: 13% of all outletsThailand: 4% of all outlets

    Quick service and fast food rank fourth for the number of outlets among outlet types in Thailand

    Open on-premise outlets by type in Thailand, ranked

    Open on-premise outlets by type in Thailand5 outlet types: Restaurants: rank 1; Cafes and coffee shops: rank 2; Hotels: rank 3; Quick service and fast food: rank 4; Bars and pubs: rank 5.Restaurants: rank 1Cafes and coffee shops: rank 2Hotels: rank 3Quick service and fast food: rank 4Bars and pubs: rank 5

    By metro area

    Metro areaShare
    Bangkok area29%
    Pattaya area5%
    Chiang Mai area4%
    Phuket area2%
    Hat Yai area2%
    Nakhon Ratchasima area2%
    Khon Kaen area1%
    Rest of Thailand54%

    The Bangkok area holds a bigger share of quick-service and fast-food outlets than of all outlets

    Each metro area's share of quick-service and fast-food outlets (bar) against its share of all outlets in Thailand (tick)

    Each metro area's share of quick-service and fast-food outlets against its share of all outlets in Thailand7 metro areas: Bangkok area: 29% of quick-service and fast-food outlets, 20% of all outlets, +9 pts; Pattaya area: 5% of quick-service and fast-food outlets, 5% of all outlets, level; Chiang Mai area: 4% of quick-service and fast-food outlets, 4% of all outlets, level; Phuket area: 2% of quick-service and fast-food outlets, 2% of all outlets, level; Hat Yai area: 2% of quick-service and fast-food outlets, 2% of all outlets, level; Nakhon Ratchasima area: 2% of quick-service and fast-food outlets, 1% of all outlets, +1 pt; Khon Kaen area: 1% of quick-service and fast-food outlets, 1% of all outlets, level.Bangkok area: 29% of quick-service and fast-food outlets, 20% of all outlets, +9 ptsNakhon Ratchasima area: 2% of quick-service and fast-food outlets, 1% of all outlets, +1 ptPattaya area: 5% of quick-service and fast-food outlets, 5% of all outlets, levelChiang Mai area: 4% of quick-service and fast-food outlets, 4% of all outlets, levelPhuket area: 2% of quick-service and fast-food outlets, 2% of all outlets, levelHat Yai area: 2% of quick-service and fast-food outlets, 2% of all outlets, levelKhon Kaen area: 1% of quick-service and fast-food outlets, 1% of all outlets, level

    Outlet profile

    MeasureQuick-service and fast-food outletsAll outlets in Thailand
    Independent93%96%
    Listed on a delivery app39%31%
    Website listed16%17%
    100+ public reviews4%8%

    Instagram, TikTok and YouTube accounts linked where public.

    What the numbers show

    Quick-service and fast-food outlets are a smaller part of the market in Thailand than in most countries: 4% of all outlets, against a median of 8%.

    For quick-service and fast-food outlets, Thailand is among the 20 largest markets in this database.

    Quick-service and fast-food outlets cluster in the Bangkok area: it holds 29% of them, against 20% of all outlets in Thailand.

    Quick-service and fast-food outlets in Thailand are somewhat more likely to be listed on a delivery app than outlets across Thailand: 39% against 31%.

    How the numbers are defined

    Quick-service and fast-food outlets
    Open fast food, burger, takeaway, kebab, fried chicken, sandwich and snack bar venues. The count is approximate. Permanently closed and temporarily closed venues excluded.

    How the shares are defined

    Put these numbers to work

    Build a call list for one channel

    Filter the outlet list to quick-service and fast-food outlets so reps who sell into this channel see only the 38,000+ doors that matter to them.

    Frequently asked questions

    How many quick-service and fast-food outlets are there in Thailand?

    Dashmote counts 38,000+ quick-service and fast-food outlets in Thailand, 4% of the country's on-premise outlets.

    Where are most quick-service and fast-food outlets in Thailand?

    The Bangkok area has the most, with 11,000+ (29% of the total), followed by the Pattaya area with 1,900+.

    Do more with the data

    Outlet 360 recordEverything known about one outlet on a single page.CRM and account matchingSee which outlets are already accounts and which are new doors.Custom outlet segmentationGroup outlets in your own channel names.Outlet hotspot mapFind the areas where high-fit outlets cluster.New and changed outletsKeep the outlet list current as new venues open and records change.Independent vs chain outletsWhat the independent share on this page means.

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