Dashmote
    Outlet database

    Cafes and coffee shops in Thailand: 190,000+

    Dashmote counts 190,000+ cafes and coffee shops in Thailand, 22% of the country's on-premise outlets. More of the cafes and coffee shops in Thailand sit outside the metro areas with a page than of the fast-food outlets and bars and pubs.

    190,000+
    cafes and coffee shops

    Bangkok has the most cafes and coffee shops in Thailand

    Map: Cafes and coffee shops by metro area in ThailandThailand: Bangkok: rank 1 for cafes and coffee shops; Chiang Mai: rank 2 for cafes and coffee shops; Pattaya: rank 3 for cafes and coffee shops; Hat Yai: rank 4 for cafes and coffee shops; Phuket: rank 5 for cafes and coffee shops; Nakhon Ratchasima: rank 6 for cafes and coffee shops; Khon Kaen: rank 7 for cafes and coffee shops.Bangkok: rank 1 for cafes and coffee shopsChiang Mai: rank 2 for cafes and coffee shopsPattaya: rank 3 for cafes and coffee shopsHat Yai: rank 4 for cafes and coffee shopsPhuket: rank 5 for cafes and coffee shopsNakhon Ratchasima: rank 6 for cafes and coffee shopsKhon Kaen: rank 7 for cafes and coffee shops
    • Bangkok
    • Chiang Mai
    • Pattaya
    • Hat Yai
    • Phuket
    Dot size: cafes and coffee shops per metro area.
    22%
    of all outlets in Thailand
    91%
    independent outlets
    33%
    listed on a delivery app

    What stands out about cafes and coffee shops in Thailand

    • Thailand is among the ten countries we track with the lowest share of cafes and coffee shops with an Instagram account linked.
    • Thailand is among the ten countries we track with the lowest share of cafes and coffee shops with 100+ public reviews.
    • Thailand is in the bottom third of countries we track for the share of cafes and coffee shops with a website listed.

    How cafes and coffee shops in Thailand compare

    Thailand

    Share of all open on-premise outlets that are cafes and coffee shops, by country in the region: the top five

    Share of all open on-premise outlets that are cafes and coffee shops, by country in the regionAsia Pacific countries: Indonesia: 23% of all outlets; Vietnam: 31% of all outlets; India: 10% of all outlets; Thailand: 22% of all outlets; Japan: 12% of all outlets; Philippines: 19% of all outlets; Cambodia: 36% of all outlets; Australia: 22% of all outlets; Taiwan: 6% of all outlets; Singapore: 20% of all outlets.Cambodia: 36% of all outletsVietnam: 31% of all outletsIndonesia: 23% of all outletsAustralia: 22% of all outletsThailand: 22% of all outlets

    Cafes and coffee shops rank second for the number of outlets among outlet types in Thailand

    Open on-premise outlets by type in Thailand, ranked

    Open on-premise outlets by type in Thailand5 outlet types: Restaurants: rank 1; Cafes and coffee shops: rank 2; Hotels: rank 3; Quick service and fast food: rank 4; Bars and pubs: rank 5.Restaurants: rank 1Cafes and coffee shops: rank 2Hotels: rank 3Quick service and fast food: rank 4Bars and pubs: rank 5

    By metro area

    Metro areaShare
    Bangkok area18%
    Chiang Mai area4%
    Pattaya area4%
    Hat Yai area2%
    Phuket area2%
    Nakhon Ratchasima area1%
    Khon Kaen area1%
    Rest of Thailand68%

    The Bangkok area holds a slightly smaller share of cafes and coffee shops than of all outlets

    Each metro area's share of cafes and coffee shops (bar) against its share of all outlets in Thailand (tick)

    Each metro area's share of cafes and coffee shops against its share of all outlets in Thailand7 metro areas: Bangkok area: 18% of cafes and coffee shops, 20% of all outlets, −2 pts; Chiang Mai area: 4% of cafes and coffee shops, 4% of all outlets, level; Pattaya area: 4% of cafes and coffee shops, 5% of all outlets, −1 pt; Hat Yai area: 2% of cafes and coffee shops, 2% of all outlets, level; Phuket area: 2% of cafes and coffee shops, 2% of all outlets, level; Nakhon Ratchasima area: 1% of cafes and coffee shops, 1% of all outlets, level; Khon Kaen area: 1% of cafes and coffee shops, 1% of all outlets, level.Chiang Mai area: 4% of cafes and coffee shops, 4% of all outlets, levelHat Yai area: 2% of cafes and coffee shops, 2% of all outlets, levelPhuket area: 2% of cafes and coffee shops, 2% of all outlets, levelNakhon Ratchasima area: 1% of cafes and coffee shops, 1% of all outlets, levelKhon Kaen area: 1% of cafes and coffee shops, 1% of all outlets, levelPattaya area: 4% of cafes and coffee shops, 5% of all outlets, −1 ptBangkok area: 18% of cafes and coffee shops, 20% of all outlets, −2 pts

    Outlet profile

    MeasureCafes and coffee shopsAll outlets in Thailand
    Independent91%96%
    Listed on a delivery app33%31%
    Website listed21%17%
    100+ public reviews5%8%

    What the numbers show

    Most of the channel sits outside the 7 largest metro areas: 68% of the cafes and coffee shops in Thailand are elsewhere.

    Cafes and coffee shops are a bigger part of the market in Thailand than in most countries: 22% of all outlets, against a median of 12%.

    Counted by cafes and coffee shops, Thailand is the fourth largest market in this database.

    How the numbers are defined

    Cafes and coffee shops
    Open coffee shops, cafes, tea rooms and bubble tea shops.

    How the shares are defined

    Selling to cafes and coffee shops in Thailand

    Cover the regions too

    More cafes and coffee shops in Thailand sit outside the big cities than fast-food outlets and bars and pubs do; plan regional reps or distributor routes, not city teams alone.

    Expect few social profiles

    Cafes and coffee shops in Thailand link an Instagram account less often than elsewhere, so qualify them from their listings.

    Plan regional coverage

    With 68% of the cafes and coffee shops outside the largest metro areas, regional reps or distributor partners reach more of the channel than city teams alone.

    Frequently asked questions

    How visible are cafes and coffee shops in Thailand on Instagram?

    Thailand is among the ten countries we track with the lowest share of cafes and coffee shops with an Instagram account linked.

    How well reviewed are cafes and coffee shops in Thailand?

    Thailand is among the ten countries we track with the lowest share of cafes and coffee shops with 100+ public reviews. 5% of cafes and coffee shops in Thailand carry 100+ public reviews.

    Do more with the data

    Independent vs chain outletsWhat the independent share for Thailand means, and how a chain is counted.Custom outlet segmentationGroup the cafes and coffee shops in Thailand in your own channel names, not ours.CRM and account matchingSee which cafes and coffee shops in Thailand are already your accounts and which are new doors.

    Find the best-fit cafes and coffee shops in Thailand

    Pick a test city in Thailand

    1

    Describe your ideal cafe in Thailand

    2

    Dashmote AI scores each one in Thailand on fit

    3

    Get the scored cafes and coffee shops for Thailand to evaluate, best fit first

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