Restaurant tech data: the booking, POS, loyalty and ordering systems each restaurant runs
Restaurant tech data records, for each restaurant, cafe and bar, which systems it runs: how it takes table bookings, which point-of-sale system sits behind the counter, which loyalty or rewards programmes it is part of, and how it takes orders online. In six European cities, 84% of sit-down restaurants at EUR 60 and up per person book online; in New York, 29% of all restaurants, cafes and bars show their POS system. Sales teams at booking platforms, POS and payments companies, ordering apps and food and drinks brands use it to pick the right venues and the right pitch.
Restaurant tech data, page by page
The trusted intelligence layer for teams selling to Hospitality & Retail
Four systems, one venue record
A restaurant's systems decide what you can sell it. A venue that takes no online bookings is a prospect for a booking platform; a venue on one checkout system needs a partner of that system; a venue already in two rewards networks is used to paying commission for guests.
Restaurant tech data puts the four systems next to the outlet profile you already use, so every venue carries them:
| System | What it tells a seller | Example values |
|---|---|---|
| Booking | Whether the venue takes table bookings online, and through which platforms | TheFork; Zenchef; none found |
| POS system | Which checkout system runs the till | Toast; Square; Lightspeed |
| Loyalty | Which loyalty, rewards or card-linked programmes list the venue | Venue app; card-linked rewards |
| Online ordering | How the venue takes orders on its own channel | Own website; ordering app of its POS |
POS here means the point-of-sale system, the till and checkout software. For posters, menus and fridges in the venue, see POS material detection.
Booking: who takes reservations online
Price decides which restaurants book online. In six European cities, 3% of sit-down restaurants at EUR 0 to 15 per person take bookings online; at EUR 60 and up, 84% do. Many of the rest are the open ground for a booking platform.
Each restaurant carries every booking platform we find for it, marketplace or own-website software, so a rep sees whether a venue is on one system, several or none.
See restaurant reservation data for the fields, and reservation platform market share for who leads in each city. Quandoo's restaurants are a case in point: where former Quandoo restaurants already book, across Europe and Asia-Pacific.
POS system: which till runs the venue
The POS holds the menu, the prices and often the loyalty programme, so it decides which integrations, ordering partners and offers are possible in a venue.
- New York. We can see the POS for 29% of restaurants, cafes and bars. Of those, Toast runs 44% and Square 30%, and the menu picks one: cafes lean to Square, bars to Toast.
- London, Amsterdam and Sydney. The till shows in public less often, so we report what we found: the systems seen most often and the kinds of places that run them. Toast, Zonal and Square in London; Lightspeed, MplusKASSA and Tebi in Amsterdam; Square, Redcat and Abacus in Sydney.
More on restaurant POS system data, with a map per city.
Online ordering: the venue's own channel
Online ordering here is the venue's own channel: its website, its POS vendor's ordering page or an ordering app it runs itself, not a delivery marketplace.
In New York, 23% of restaurants, cafes and bars take orders through their own channel, most often through a white-label storefront, the ordering page of their POS, or a pizza ordering app. In London, Amsterdam and Sydney it is 9% to 11%. A venue with its own ordering is a more digital operator, and usually a better fit for integrations, promotions and payments.
Loyalty: who pays the guest to come back
8% of New York restaurants, cafes and bars are on a card-linked or app rewards programme, such as Upside, Bilt Dining and inKind, where the guest earns by paying with a linked card. Sydney leans on deal and discount apps; in Amsterdam one venue loyalty app, Piggy, comes up most often.
A venue that already pays for guests through a programme is open to digital partnerships. See restaurant loyalty data and who pays you to come back.
Who uses restaurant tech data
- Booking platforms. Find the restaurants with no booking system, or with one you can add to, and price the pitch by their price level.
- POS and payments companies. See which venues run a rival system, and which kinds of places each system wins, city by city.
- Ordering and delivery apps. Find venues with their own ordering channel, or with none, before a competitor signs them.
- Food and drinks brands. Plan promotions and listings by the system a venue runs, and segment accounts by the partners you need.
Frequently asked questions
What is restaurant tech data?
It records, per restaurant, cafe and bar, which booking platform, POS system, loyalty or rewards programmes and online ordering channel the venue runs, next to its outlet profile.
Does POS here mean point-of-sale materials?
No. On this page POS means the point-of-sale system: the till and checkout software. For posters, menus and fridges in the venue, see POS material detection.
How many New York restaurants show their POS system?
29% of New York restaurants, cafes and bars, as of October 2026. Of those, Toast runs 44% and Square 30%. A venue that shows no system may still run one.
Which cities are covered?
Booking for Paris, Barcelona, Amsterdam, Milan, Berlin, London, Sydney and Singapore; POS and online ordering for New York, London, Amsterdam, Sydney, Melbourne and three New Zealand cities; loyalty for New York, Amsterdam and Sydney. New cities follow demand.
How do I get the data?
As a list of venues with their systems, next to the outlet profile, for the city or territory you sell into. Ask for a sample on the demo page.
For sales leaders: the business case
One shared list of every venue and its systems helps a sales leader in three ways.
- The right pitch per venue. A rep walks in knowing the booking, till and loyalty set-up, not guessing it.
- Open ground first. Venues with no system found, or a closed one, go to the top of the list.
- Territories by fit. Count the venues on each system per area, so targets follow where your product fits.