Cooler and fridge presence by outlet: whose fridge is in the venue
Cooler and fridge presence by outlet shows whose branded fridge stands in a bar, cafe or restaurant, which coolers carry no brand and which brands are stocked inside, and AI reads it from date-stamped public photos across 20M+ venues in 60+ countries. See the coolers open to claim in accounts and prospects alike, before anyone walks in.
- Cooler brand
- Unbranded cooler
- Brands inside
- Cooler purity
- Photo and date
The trusted intelligence layer for teams selling to Hospitality & Retail
Whose cooler is in there, and is any of them open to claim?
A cooler is the most valuable square metre in a small outlet. The brand on the door gets the eye level, the cold product and usually the first choice of the guest. That is why drinks companies place coolers, and why they lose track of them.
Three questions decide what a rep does next: whose cooler is it, is there a cooler with no brand on it, and what is actually standing inside. A store audit answers them for the accounts you visit. Cooler detection answers them for the outlets in your territory that have recent public photos, so the visit starts with the answer instead of the question: you see the outlet before you visit, as in the outlet execution audit.
What you see per outlet
Each cooler found in the outlet's public photos is recorded with the evidence photo and the photo date.
| Field | What it tells you |
|---|---|
| Cooler brand | Whose branding is on the cooler: yours, a competitor's or none |
| Unbranded cooler | A fridge with no brand on it, open to claim with your own placement |
| Brands inside | Which brands stand on the shelves, not just the logo on the door |
| Cooler purity | Whether a branded cooler holds only its owner's products or a mix |
| Photo and date | The evidence, so you can check the read in a second |
Cooler purity matters most for your own placements: a cooler with your logo full of a rival's cans is a cooler you pay for and a competitor uses. See cooler purity for the definition.
How reps use it in the week
Cooler reads are a filter, a column and a tab on the outlet profile, and the photo research is done for you, so the week goes to time with owners.
- Claim the empty fridges. Filter on unbranded coolers in outlets that score high on your model. These are the easiest placements to win.
- Fix your own coolers. Filter your current accounts on your cooler with other brands inside, and plan a call about cooler space.
- Target competitor coolers with care. A competitor's cooler usually comes with an agreement; put these outlets on a longer-term list and look for other signals, such as no competitor POS on the bar.
- Open with the photo. Showing the owner a dated photo of the fridge turns a general pitch into a specific one.
- Plan equipment budget. Count unbranded coolers in high-fit outlets per area before deciding where new coolers go.
Worked example: a cooler list for one city district
Take a rep for an energy drink brand who filters one city district on high-fit cafes and convenience-style outlets with recent photos.
| Outlet | Cooler brand | Brands inside | Purity | Plan |
|---|---|---|---|---|
| Corner cafe | Yours | Yours, a rival brand | Mixed | Current account: reset the cooler |
| Kebab shop | Unbranded | A rival brand, a third brand | Not applicable | Offer a branded cooler |
| Petrol station cafe | A rival brand | The rival brand | Pure | Long-term list |
| Bakery | Unbranded | Water, juices | Not applicable | Offer a branded cooler, no energy drink yet |
| Sports bar | Yours | Yours | Pure | Keep, no action |
Two placements to pitch, one cooler to reset, one to watch and one healthy account. The rep's visit list for the day takes the kebab shop, the bakery and the corner cafe.
Limits, stated plainly
A cooler that is not in any recent public photo is not seen, which is not the same as not there. Bottles at the back of a shelf or behind a misted door may not be readable, so brands inside and purity count the bottles we can read. Old photos are excluded so that a cooler removed years ago does not show as current.
Cooler reads: available in selected markets. Ask us about yours. They sit with fountains, POS material and inventory in the outlet execution audit.
Frequently asked questions
What is a cooler audit?
A cooler audit checks the fridges in an outlet: whose brand is on them, whether they are in place and what is stocked inside. Dashmote does it from date-stamped public photos, so you see prospects as well as your own accounts.
What is an unbranded cooler?
An unbranded cooler is a fridge with no drinks brand on it, usually bought by the outlet itself. It is the easiest cooler to win, because no supplier agreement ties it to a competitor.
What is cooler purity?
Cooler purity is the share of a branded cooler's space filled with the cooler owner's own products. A pure cooler holds only its owner's brands; a mixed cooler also holds competitors.
Can I see which brands are inside a cooler?
Yes, where the shelves are visible in the photo you see the brands stocked inside, not just the logo on the door. Some bottles are hidden, so it shows what is visible.
How fresh is the cooler information?
Every read carries the date of its photo, and old photos are excluded. You can filter on the latest photo date to work only with recent evidence.
Which markets have cooler reads?
Cooler reads are available in selected markets. Ask us about yours, and we will show you the coolers seen in a handful of outlets you know.
Related reading
For sales leaders: the business case
Coolers are capital in the field, and cooler detection shows where that capital works.
- Placements where they win. Send new coolers to high-fit outlets with an unbranded fridge instead of guessing by area.
- Coolers that earn their cost. Find your coolers stocked with competitor products and fix them before the next equipment review.
- One view for sales and trade marketing. Reps, equipment managers and trade marketing work from the same dated photos.