Social media activity of restaurants and bars: open with the outlet's own news
Social media activity data for restaurants and bars shows how often each bar, cafe and restaurant posts on Instagram, TikTok and YouTube and what it posts about, linked to the outlet record across 20M+ venues in 60+ countries. Open with the outlet's own news: each post is read and tagged by topic, so you see the event, the promotion or the new menu before the visit.
- Activity
- Post topics
- Engagement
- Account quality
- Creator mentions
The trusted intelligence layer for teams selling to Hospitality & Retail
What is this venue up to this month?
The best sales conversation starts with something the owner cares about. A quiz night they are trying to fill, a new cocktail list, a summer terrace, a delivery launch. Owners post exactly these things on Instagram, TikTok and YouTube, often weeks before a rep hears about them.
Reading every account in a territory by hand is not a job anyone has time for. Dashmote links each outlet to its Instagram, TikTok and YouTube accounts, reads the recent posts and sorts them by topic, so the news of a whole territory fits in one tab next to the list and the map.
What you see per outlet
| Field | What it tells you |
|---|---|
| Activity | How often the outlet posts and when it last posted |
| Post topics | Each recent post tagged Event, Promotion, New menu, Delivery or Mood |
| Engagement | How guests respond to the outlet's posts |
| Account quality | A score for how active and well-kept the account is |
| Creator mentions | Creators who posted about the outlet, with their reach |
At list level, a header adds it up for the outlets you filtered: how many have an active account, how many posts they published recently, how many creators mention them and the engagement they get. Topic chips above the list show one kind of post at a time, for example only promotions.
Creator mentions have their own page: see restaurant influencer data.
How reps use it in the week
Social data works as an opener, a filter and a potential signal, and the reading of every account is done for you, so the week goes to time with owners.
- Open with their news. "I saw you are running a quiz night on Thursdays, we have a pitcher offer that fits" lands better than a product list.
- Time the visit. An outlet that just posted a new menu is choosing suppliers now. One that posted about a summer terrace needs stock before the season.
- Find the active ones. Filter a list on outlets with an active account and a high account quality score. Venues that market themselves tend to be open to activations.
- Spot delivery moves. Posts tagged Delivery point to a new channel and a reason to talk about packs and combos.
- Check account health. For current accounts, falling activity can be an early sign of trouble before orders drop.
Worked example: five openers for Monday
Take a rep for a drinks brand who filters one city district on high-fit outlets with an active account and looks at the post topics.
| Outlet | Latest topic | What the post says | Account quality | Opener |
|---|---|---|---|---|
| Cocktail bar | New menu | Autumn cocktail list launched | 81 | Pitch your brand for the new signature serve |
| Pub | Event | Sport screenings every weekend | 76 | Match-day bucket offer |
| Cafe | Delivery | Now on delivery apps | 64 | Bottled range for delivery |
| Bistro | Promotion | Happy hour two to one | 58 | Support the happy hour with a deal |
| Wine bar | Mood | Terrace photos, no news | 42 | No hook yet, check again next week |
Four of five visits start with the owner's own news. The wine bar waits.
What social data does not show
Many outlets have no Instagram, TikTok or YouTube account, and some accounts go quiet for months. An outlet with no linked account or no recent post shows no social signals, which says nothing about how good the venue is: many popular local bars never post. Topic tags describe what a post is about, not the outlet's sales.
Frequently asked questions
What is restaurant social media data?
Restaurant social media data is information about a venue's own Instagram, TikTok and YouTube accounts: how often it posts, what it posts about, how guests respond and which creators post about it. Dashmote links it to the outlet record so it sits next to the menu, reviews and lead score.
Which social networks are covered?
Instagram, TikTok and YouTube. Dashmote links each outlet to its public accounts on those networks and reads its recent posts.
What do the post topics mean?
Each post is tagged with one topic: Event (a night, a screening, a party), Promotion (a deal or offer), New menu (dishes or drinks added), Delivery (a delivery or takeaway move) or Mood (atmosphere, no specific news).
What is the account quality score?
The account quality score shows how active and well-kept an outlet's social accounts are. Use it to rank outlets as activation partners or to spot accounts that have gone quiet.
How recent are the posts?
The Social Signals tab shows each outlet's recent posts with their dates, so you work from what the outlet published lately, not years ago.
What if a venue has no social account?
An outlet with no linked account shows no social signals. That is not a negative signal on its own: many good local venues never post, and the menu and reviews still describe them.
Related reading
For sales leaders: the business case
Social data gives reps a reason to call that is about the customer, not about you.
- Better first conversations. Reps open with the venue's own event, menu or promotion, which earns a second meeting more often than a product pitch.
- Visits at the right moment. New menus and new channels are the moments suppliers are chosen; the topic tags show them per territory.
- Activation partners you can rank. Active, well-kept accounts are the venues most likely to run an activation with you and post about it.