Horeca data provider for Europe: menus and delivery in one record
A horeca data provider supplies one record per restaurant, bar and cafe so a sales team can see its whole market, and Dashmote covers 25+ European countries. You see where you can win, and where you are not winning today: which outlets list a competitor, which your team has never visited, and which also sell through delivery apps.
Open on-premise outlets per country, floors.
The trusted intelligence layer for teams selling to Hospitality & Retail
What to ask a horeca data provider in Europe
Most horeca data in Europe is bought country by country: an address list in one market, a trade report in another, a field census in a third. That leaves a sales manager with three formats, three refresh dates and no common answer to the one question that matters: where can we win?
When you compare providers, put the same six questions to each of them:
- Coverage per country and channel. How many open restaurants, bars and pubs, cafes, hotels and quick service outlets in each of your countries, counted the same way everywhere.
- Independents as well as chains. Most horeca outlets in Europe are independent, so a list built from chain directories misses most of the market.
- What is on each record. Name and address are the start. Menus, the brands named on them, public venue photos, reviews and delivery listings are what tell a rep why to visit.
- Freshness, stated plainly. Ask how often records are updated and how many new openings were added in the last 90 days.
- Delivery into your tools. A file or API delivery into your CRM, with your current accounts marked.
- The class of data. Venue data describes businesses; personal contact data describes people.
The UK, Germany and the Netherlands side by side
Open on-premise outlets are restaurants, bars and pubs, cafes, hotels and quick service venues, counting only venues that are trading. Independent means not part of a chain of 5+ locations trading under one name.
Counts for other countries and channels are on the outlet database page.
One record per outlet, with menus and delivery included
A Dashmote outlet record holds 100+ data points, from category, address and opening hours to what is on the menu and which delivery apps the venue sells through. Menus are read as they are written, so a Dutch drinks list and a German menu card count the same as an English one.
Delivery is part of the same record, not a separate dataset: delivery app storefronts are linked to the outlet behind them. Your field team and your eCommerce team look at the same venue. On each record a rep sees:
- the brands named on the menu, yours and your competitors'
- whether the venue is independent or part of a chain or group
- public venue photos of the room and the bar, with a cooler or signage where one is visible
- review activity and delivery listings, which show how active the venue is
Local pages for the Netherlands, Germany and the UK
Buyers in each country search in their own words. For the UK, UK pub data covers free houses, managed and tied pubs, with 28,000+ open pubs on record.
This page is the provider view: what one provider across Europe gives you that a set of national lists does not. One definition of an outlet in every country, so targets compare like with like. One record format, so a territory in Germany and one in the Netherlands load into your CRM the same way. And one trial, run on the territory you choose.
How to test a horeca data provider on one territory
Pick one territory your team knows well. Ask each provider for the outlets there, then check 50 of them by hand: is the venue open, is the category right, is the menu current, does the delivery listing belong to that venue? Then count how many fitting outlets each provider finds that are not yet in your CRM. That second number is the one that pays for the data.
The buyer's guide sets out the full checklist, and what horeca means gives the channel definitions we use.
Frequently asked questions
What is the best horeca data provider for beverage brands in Europe?
The best provider depends on the question you need answered: for outlet-level targeting across countries, choose one that covers independents and chains with menus and delivery on each record; for market share and sales measurement, a measurement provider fits better. Dashmote is built for the first: 25+ European countries, one record per outlet, with the brands on the menu and the delivery apps the venue uses. Many teams use a measurement provider and an outlet-level provider side by side.
What is the best horeca database in the Netherlands or Germany?
A good horeca database for the Netherlands or Germany covers independents as well as chains, says how fresh each record is and shows what is on the menu, not only the address. Dashmote lists 77,000+ open outlets in the Netherlands and 320,000+ in Germany as of October 2026; the Dutch and German pages give the local detail.
How many European countries does Dashmote cover?
Dashmote covers 25+ European countries with 1,000+ open eat-and-drink outlets each, including the UK, Germany and the Netherlands, out of 60+ countries worldwide.
Which provider covers both physical outlets and delivery apps?
Dashmote covers both in one record: delivery app storefronts are linked to the outlet behind them, so a venue's menu, photos and delivery listings sit together for your field and eCommerce teams.
How fresh is the horeca data?
Freshness is stated per layer: outlet records are updated monthly, and delivery storefronts are refreshed monthly. Only trading venues are counted.
Can I get the data into my CRM?
Yes, by file or API delivery: you receive outlet records as a CSV export or through the API, and CRM matching marks the accounts you already serve. Dashmote works alongside your CRM and adds the outlets and signals it does not hold.
Do I have to buy all of Europe at once?
No. You can start with one territory or one country and add more later, because pricing is set per territory; the structure is on our pricing page.
For the sales director: the business case
The case for one European provider rests on three things you can check in a trial.
- One market view across Europe. The same outlet definition and record in every country, so territory targets and results compare like with like.
- New doors before a competitor gets there. Independents are most of the market, and CRM matching marks your current accounts, so what remains is white space you can rank.
- Start tomorrow. Off the shelf, with no implementation project: lead packs per territory or full access with unlimited seats, as set out on our pricing page.