Sweden outlet database: 36,000+ outlets
Dashmote counts 36,000+ on-premise outlets in Sweden. Sweden is among the European markets we track with the highest share of outlets with an Instagram account linked.
Italy has the most outlets in Sweden and nearby countries (Sweden outlet database)
- Germany
- United Kingdom
- Poland
- Belgium
- Austria
- Sweden
What stands out in Sweden
- Sweden is among the European markets we track where bars and pubs make up the smallest share of outlets.
- Sweden is among the European markets we track where restaurants make up the largest share of outlets.
- A larger share of outlets in Sweden list a website than in the typical European market we track.
Where Sweden stands
Sweden
Open on-premise outlets per 10,000 residents, by country in the region: the top five and Sweden
By outlet type
| Outlet type | Share |
|---|---|
| Restaurants | 62% |
| Hotels | 16% |
| Cafes and coffee shops | 11% |
| Quick service and fast food | 6% |
| Bars and pubs | 5% |
Sweden has far more restaurants than the median country
Share of outlets by type, Sweden (bar) against the median country (tick)
Outlet profile
| Measure | Sweden | Median across our markets |
|---|---|---|
| Independent | 89% | 96% |
| Website listed | 75% | 46% |
| 100+ public reviews | 47% | 38% |
Sample from the list
| Venue | City | Type | Category | Google rating band | Website | Phone |
|---|---|---|---|---|---|---|
| QuickFish | Västra Frölunda | Restaurant | Seafood restaurant | 4.5+ | Website shown | Phone shown |
| FIVE FLOWER NOODLE BAR | Lund | Restaurant | Chinese restaurant | – | Website shown | Phone shown |
| Pärlan Pizzeria & Pub | Halmstad | Restaurant | Pizza restaurant | 4.0 to 4.4 | Website shown | Phone shown |
| Café Torgstallet | Ulricehamn | Cafe | Coffee shop | 4.0 to 4.4 | Website shown | Phone shown |
What the numbers show
By outlet count, Sweden is in the bottom third of our markets.
The Stockholm metro area holds 21% of the country's outlets.
Selling into Sweden
Check social profiles
Outlets in Sweden link an Instagram account more often than elsewhere; their posts show menus, events and brands on display.
Do not size for bars and pubs
Bars and pubs are a smaller part of Sweden than elsewhere; plan the pitch around the outlet types that lead here.
Pair visits with group deals
Chains and groups run more of the market in Sweden than in most countries (89% independent, median 96%), so a few head-office agreements can open many doors at once.
Frequently asked questions
How many restaurants and bars are there in Sweden?
30,000+ restaurants, cafes, quick-service outlets, bars and pubs, hotels excluded (22,000+ restaurants, 3,900+ cafes and coffee shops, 2,100+ quick-service and fast-food outlets and 1,900+ bars and pubs); with 5,600+ hotels, 36,000+ on-premise outlets in Sweden.
How visible are outlets in Sweden on Instagram?
Sweden is among the European markets we track with the highest share of outlets with an Instagram account linked.
How common are bars and pubs in Sweden?
Sweden is among the European markets we track where bars and pubs make up the smallest share of outlets. Bars and pubs are 5% of outlets in Sweden.
