Dashmote
    Outlet database

    Quick-service and fast-food outlets in Malaysia: 23,000+

    Dashmote counts 23,000+ quick-service and fast-food outlets in Malaysia, 7% of the country's on-premise outlets. Open fast food, burger, takeaway, kebab, fried chicken, sandwich and snack bar venues.

    23,000+
    quick-service and fast-food outlets

    Kuala Lumpur has the most quick-service and fast-food outlets in Malaysia

    Map: Quick-service and fast-food outlets by metro area in MalaysiaMalaysia: Kuala Lumpur: rank 1 for quick-service and fast-food outlets; Penang (George Town): rank 2 for quick-service and fast-food outlets; Johor Bahru: rank 3 for quick-service and fast-food outlets; Ipoh: rank 4 for quick-service and fast-food outlets; Kuching: rank 5 for quick-service and fast-food outlets; Kota Kinabalu: rank 6 for quick-service and fast-food outlets.Kuala Lumpur: rank 1 for quick-service and fast-food outletsPenang (George Town): rank 2 for quick-service and fast-food outletsJohor Bahru: rank 3 for quick-service and fast-food outletsIpoh: rank 4 for quick-service and fast-food outletsKuching: rank 5 for quick-service and fast-food outletsKota Kinabalu: rank 6 for quick-service and fast-food outlets
    • Kuala Lumpur
    • Penang (George Town)
    • Johor Bahru
    • Kuching
    • Kota Kinabalu
    Dot size: quick-service and fast-food outlets per metro area.
    7%
    of all outlets in Malaysia
    90%
    independent outlets
    36%
    listed on a delivery app

    How this channel compares

    Malaysia sits mid-table for the share of outlets that are quick-service and fast-food outlets

    Share of all open on-premise outlets that are quick-service and fast-food outlets, by country: the top five and Malaysia

    Share of all open on-premise outlets that are quick-service and fast-food outlets, by countryAcross our 60+ countries: India: 16% of all outlets; Indonesia: 6% of all outlets; Brazil: 17% of all outlets; United States: 13% of all outlets; Mexico: 9% of all outlets; Japan: 7% of all outlets; United Kingdom: 20% of all outlets; Philippines: 12% of all outlets; Turkey: 10% of all outlets; France: 12% of all outlets; Vietnam: 4% of all outlets; Thailand: 4% of all outlets; Germany: 11% of all outlets; Malaysia: 7% of all outlets; Italy: 4% of all outlets; Poland: 17% of all outlets; Argentina: 11% of all outlets; Saudi Arabia: 10% of all outlets; Canada: 12% of all outlets; Spain: 4% of all outlets; Taiwan: 6% of all outlets; Australia: 13% of all outlets; South Africa: 13% of all outlets; Chile: 13% of all outlets; Netherlands: 9% of all outlets; Belgium: 10% of all outlets; Ghana: 12% of all outlets; Greece: 4% of all outlets; Portugal: 5% of all outlets; Romania: 8% of all outlets; Switzerland: 7% of all outlets; New Zealand: 13% of all outlets; Czech Republic: 6% of all outlets; United Arab Emirates: 5% of all outlets; Austria: 6% of all outlets; Bulgaria: 10% of all outlets; Ireland: 11% of all outlets; Singapore: 6% of all outlets; Israel: 8% of all outlets; Cambodia: 3% of all outlets; Guatemala: 5% of all outlets; Sweden: 6% of all outlets.United Kingdom: 20% of all outletsBrazil: 17% of all outletsPoland: 17% of all outletsIndia: 16% of all outletsAustralia: 13% of all outletsMalaysia: 7% of all outlets

    Quick service and fast food rank fourth for the number of outlets among outlet types in Malaysia

    Open on-premise outlets by type in Malaysia, ranked

    Open on-premise outlets by type in Malaysia5 outlet types: Restaurants: rank 1; Cafes and coffee shops: rank 2; Hotels: rank 3; Quick service and fast food: rank 4; Bars and pubs: rank 5.Restaurants: rank 1Cafes and coffee shops: rank 2Hotels: rank 3Quick service and fast food: rank 4Bars and pubs: rank 5

    By metro area

    Metro areaShare
    Kuala Lumpur area26%
    Penang (George Town) area8%
    Johor Bahru area7%
    Ipoh area3%
    Kuching area3%
    Kota Kinabalu area2%
    Rest of Malaysia51%

    The Kuala Lumpur area holds a slightly bigger share of quick-service and fast-food outlets than of all outlets

    Each metro area's share of quick-service and fast-food outlets (bar) against its share of all outlets in Malaysia (tick)

    Each metro area's share of quick-service and fast-food outlets against its share of all outlets in Malaysia6 metro areas: Kuala Lumpur area: 26% of quick-service and fast-food outlets, 22% of all outlets, +4 pts; Penang (George Town) area: 8% of quick-service and fast-food outlets, 7% of all outlets, +1 pt; Johor Bahru area: 7% of quick-service and fast-food outlets, 7% of all outlets, level; Ipoh area: 3% of quick-service and fast-food outlets, 3% of all outlets, level; Kuching area: 3% of quick-service and fast-food outlets, 2% of all outlets, +1 pt; Kota Kinabalu area: 2% of quick-service and fast-food outlets, 2% of all outlets, level.Kuala Lumpur area: 26% of quick-service and fast-food outlets, 22% of all outlets, +4 ptsPenang (George Town) area: 8% of quick-service and fast-food outlets, 7% of all outlets, +1 ptKuching area: 3% of quick-service and fast-food outlets, 2% of all outlets, +1 ptJohor Bahru area: 7% of quick-service and fast-food outlets, 7% of all outlets, levelIpoh area: 3% of quick-service and fast-food outlets, 3% of all outlets, levelKota Kinabalu area: 2% of quick-service and fast-food outlets, 2% of all outlets, level

    Outlet profile

    MeasureQuick-service and fast-food outletsAll outlets in Malaysia
    Independent90%96%
    Listed on a delivery app36%25%
    Website listed21%18%
    100+ public reviews15%16%

    Instagram, TikTok and YouTube accounts linked where public.

    What the numbers show

    For quick-service and fast-food outlets, Malaysia is among the 20 largest markets in this database.

    Quick-service and fast-food outlets cluster in the Kuala Lumpur area: it holds 26% of them, against 22% of all outlets in Malaysia.

    Of the 4 outlet types with a page in Malaysia, quick-service and fast-food outlets have the highest share of outlets on a delivery app: 36%.

    Quick-service and fast-food outlets in Malaysia are clearly more likely to be listed on a delivery app than outlets across Malaysia: 36% against 25%.

    How the numbers are defined

    Quick-service and fast-food outlets
    Open fast food, burger, takeaway, kebab, fried chicken, sandwich and snack bar venues. The count is approximate. Permanently closed and temporarily closed venues excluded.

    How the shares are defined

    Using these numbers

    Target the groups

    Chains run more of the quick-service and fast-food outlets (90% independent) than of outlets overall (96%) in Malaysia; group deals reach many of them at once.

    Check their delivery menus

    36% of the quick-service and fast-food outlets in Malaysia are on a delivery app against 25% of all outlets, so their delivery menus show what they already list.

    Frequently asked questions

    How many quick-service and fast-food outlets are there in Malaysia?

    Dashmote counts 23,000+ quick-service and fast-food outlets in Malaysia, 7% of the country's on-premise outlets.

    Where are most quick-service and fast-food outlets in Malaysia?

    The Kuala Lumpur area has the most, with 6,000+ (26% of the total), followed by the Penang (George Town) area with 1,800+.

    Do more with the data

    Outlet 360 recordEverything known about one outlet on a single page.CRM and account matchingSee which outlets are already accounts and which are new doors.Custom outlet segmentationGroup outlets in your own channel names.Outlet hotspot mapFind the areas where high-fit outlets cluster.New and changed outletsKeep the outlet list current as new venues open and records change.Independent vs chain outletsWhat the independent share on this page means.

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