Foodservice sales intelligence for brands: where you can win next
Foodservice sales intelligence tells a sales team which bars, restaurants and cafes to win next and why, and Dashmote builds it on 20M+ venues in 60+ countries. For a Head of Sales, an On-Trade lead or a Key Account manager, it shows where you can win, and where you are not winning today.
The trusted intelligence layer for teams selling to Hospitality & Retail
Restaurant database or sales intelligence platform: what is the difference?
A restaurant database is a list: one row per venue with name, address, category and contact channels. A sales intelligence platform starts from the same list and answers the next questions: which of these venues fit my product, which list a competitor, which are already my customers, and what should the rep say at the door.
| Restaurant database | Sales intelligence platform | |
|---|---|---|
| Question answered | Where are the venues? | Which venues should we win next, and why? |
| On each record | Name, address, category | Also menus, brands named on them, photos, reviews and delivery listings |
| Your current accounts | Not marked | Matched, so new doors stand out |
| Prioritising | Filters you set by hand | A fit score against the account you describe |
| What the team gets | A spreadsheet | A ranked list, talking points and territory views |
Dashmote gives you both: the outlet database underneath, and the sales intelligence on top.
Five things it gives an on-trade sales team
These are the five outcomes sales leaders ask us for. Each comes from the same outlet record, so the planner at the desk and the rep at the door look at the same facts.
- See the full market, not just your CRM. The mapped outlets in your territories, independents as well as chains, scored against the account you describe.
- Know who is winning where. Which venues list a competitor's brand on the menu, and where your brand is missing. See on-premise brand tracking.
- Find the accounts missing from your CRM. CRM account matching marks your current customers, so the rest is white space.
- Show up prepared. Before the visit the rep sees the menu, the brands on it, venue photos and delivery listings, and walks in with something relevant to say.
- Plan the week's visits. Turn scores into A, B and C tiers, assign territories and give each rep a visit list. See territory planning.
How beverage and food brands find new on-premise accounts
Most new accounts are found the same way: start from the venues that already sell your product well, find the ones that look like them, and set aside the ones you already serve.
- Describe your best account in plain words, for example "independent Italian restaurants with a wine list".
- Score the market. Each outlet in the territory gets a fit score from 0 to 100.
- Match your CRM. Upload your account list; matched outlets are marked as current customers.
- Work the white space. What is left is a ranked list of fitting outlets you do not serve yet, per territory.
The same steps work for a foodservice distributor looking for new restaurant accounts, where menu signals show what a kitchen cooks and buys. See restaurant leads for food distributors.
Behind your field-sales app or CRM, not instead of it
Your reps already have a tool for visits and orders: a CRM or a field-sales app, from tools such as Salesforce Consumer Goods Cloud, Repsly or Pepperi. Those tools run the workflow. They do not hold a market-wide view of outlets, menus, photos and delivery listings.
Dashmote is the data and AI layer behind them. Scored outlet lists and records reach your systems by file or API delivery into your CRM: a CSV export your CRM team loads, or the API for teams that pull data into their own systems. CRM matching marks the accounts you already serve, so new doors arrive flagged as new. Your reps keep the app they know, and the list they open in it is a better one.
Foodservice sales intelligence: the facts
Frequently asked questions
What is the difference between a restaurant database and a sales intelligence platform?
A restaurant database lists venues; a sales intelligence platform tells you which of them to win next and why. It adds menus, brands, photos, delivery listings and a fit score to each venue, and marks the accounts already in your CRM.
How do beverage companies find new on-premise accounts?
They describe the venues that already sell their product well, find the outlets that look like them, and set aside the ones they already serve. With Dashmote you describe the account in plain words, each outlet gets a fit score from 0 to 100, and CRM matching leaves a ranked list of new doors per territory.
How do I match my CRM accounts to a market outlet universe to find white space?
Upload your account list and each row is matched to its outlet record; you review the proposed matches, and every fitting outlet left unmatched is white space. The white space analysis glossary entry explains how to size it per territory.
Which data helps a food distributor prospect new restaurant accounts?
Menu data helps most, because it shows what a kitchen cooks and therefore buys, together with venue type, independent or chain status and delivery listings. Dashmote has read 5M+ menus.
Can I load outlet data into Salesforce Consumer Goods Cloud or another CRM?
Yes, by file or API delivery: outlet records and scores come as a CSV export or through the API, and your CRM team loads them like any other account data, with current accounts already marked by CRM matching.
Does Dashmote replace our field-sales app or CRM?
No. Dashmote works alongside your CRM or field-sales app by file or API; a light mobile workspace for reps (visit lists) is available as an optional add-on. Your field-sales app or CRM keeps running visits, orders and call notes; Dashmote supplies the outlets, the signals and the scores behind them.
Can I try it on my own territory?
Yes: enter your company website, describe your ideal account and pick a test city, and you get scored outlets to evaluate before you commit.
Related reading
For the Head of Sales: the business case
The case rests on numbers you already report, run on your own inputs with the business case template.
- Visits that convert. Reps start the week from a ranked list, so visits per new listing becomes a number you can track and improve.
- Targets set on the real market. Fitting outlets you do not serve yet, counted per territory, show where quotas and new hires should go.
- Start tomorrow. Off the shelf, with no implementation project: lead packs per territory or full access with unlimited seats, as set out on our pricing page.