Dashmote
    Outlet database

    Restaurants in Bulgaria: 12,000+

    Dashmote counts 12,000+ restaurants in Bulgaria, 35% of the country's on-premise outlets. Bulgaria is among the European countries we track with the lowest share of restaurants with an Instagram account linked.

    12,000+
    restaurants

    Sofia has the most restaurants in Bulgaria

    Map: Restaurants by metro area in BulgariaBulgaria: Sofia: rank 1 for restaurants; Varna: joint rank 2 for restaurants; Plovdiv: joint rank 2 for restaurants.Sofia: rank 1 for restaurantsVarna: joint rank 2 for restaurantsPlovdiv: joint rank 2 for restaurants
    • Sofia
    • Varna
    • Plovdiv
    Dot size: restaurants per metro area.
    35%
    of all outlets in Bulgaria
    97%
    independent outlets
    15%
    listed on a delivery app

    What stands out about restaurants in Bulgaria

    • Bulgaria is among the European countries we track with the lowest share of restaurants with a website listed.
    • Bulgaria is in the top third of countries we track for the share of restaurants that are independent.
    • A smaller share of restaurants in Bulgaria carry 100+ public reviews than in the typical European country we track.

    How restaurants in Bulgaria compare

    Bulgaria

    Share of all open on-premise outlets that are restaurants, by country in the region: the top five and Bulgaria

    Share of all open on-premise outlets that are restaurants, by country in the regionEuropean countries: Italy: 37% of all outlets; France: 47% of all outlets; Spain: 44% of all outlets; Germany: 48% of all outlets; United Kingdom: 32% of all outlets; Poland: 42% of all outlets; Portugal: 44% of all outlets; Greece: 35% of all outlets; Netherlands: 50% of all outlets; Belgium: 54% of all outlets; Czech Republic: 44% of all outlets; Austria: 41% of all outlets; Sweden: 62% of all outlets; Romania: 35% of all outlets; Bulgaria: 35% of all outlets; Denmark: 48% of all outlets; Croatia: 32% of all outlets; Finland: 57% of all outlets; Slovakia: 43% of all outlets; Ireland: 31% of all outlets; Norway: 44% of all outlets; Slovenia: 37% of all outlets; Lithuania: 40% of all outlets; Estonia: 38% of all outlets.Sweden: 62% of all outletsFinland: 57% of all outletsBelgium: 54% of all outletsNetherlands: 50% of all outletsDenmark: 48% of all outletsBulgaria: 35% of all outlets

    Restaurants have the most outlets among outlet types in Bulgaria

    Open on-premise outlets by type in Bulgaria, ranked

    Open on-premise outlets by type in Bulgaria5 outlet types: Restaurants: rank 1; Hotels: rank 2; Cafes and coffee shops: rank 3; Bars and pubs: rank 4; Quick service and fast food: rank 5.Restaurants: rank 1Hotels: rank 2Cafes and coffee shops: rank 3Bars and pubs: rank 4Quick service and fast food: rank 5

    By metro area

    Metro areaShare
    Sofia area24%
    Plovdiv area7%
    Varna area7%
    Rest of Bulgaria62%

    The Sofia area holds the biggest share of any single metro area

    Share of outlets by metro area

    Outlet profile

    MeasureRestaurantsAll outlets in Bulgaria
    Independent97%98%
    Listed on a delivery app15%8%
    Website listed36%38%
    100+ public reviews43%33%

    What the numbers show

    Most of the channel sits outside the 3 largest metro areas: 62% of the restaurants in Bulgaria are elsewhere.

    Restaurants are a smaller part of the market in Bulgaria than in most countries: 35% of all outlets, against a median of 46%.

    Restaurants cluster in the Sofia area: it holds 24% of them, against 19% of all outlets in Bulgaria.

    How the numbers are defined

    Restaurants
    Open restaurants (full and casual service, including venues listed simply as 'restaurant').

    How the shares are defined

    Selling to restaurants in Bulgaria

    Expect few social profiles

    Restaurants in Bulgaria link an Instagram account less often than elsewhere, so qualify them from their listings.

    Qualify on the street

    Restaurants in Bulgaria list a website less often than elsewhere; expect to find and qualify venues in person.

    Plan regional coverage

    With 62% of the restaurants outside the largest metro areas, regional reps or distributor partners reach more of the channel than city teams alone.

    Frequently asked questions

    How visible are restaurants in Bulgaria on Instagram?

    Bulgaria is among the European countries we track with the lowest share of restaurants with an Instagram account linked.

    How many restaurants in Bulgaria list a website?

    Bulgaria is among the European countries we track with the lowest share of restaurants with a website listed. 36% of restaurants in Bulgaria list a website.

    Do more with the data

    Independent vs chain outletsWhat the independent share for Bulgaria means, and how a chain is counted.Custom outlet segmentationGroup the restaurants in Bulgaria in your own channel names, not ours.CRM and account matchingSee which restaurants in Bulgaria are already your accounts and which are new doors.

    Find the best-fit restaurants in Bulgaria

    Pick a test city in Bulgaria

    1

    Describe your ideal restaurant in Bulgaria

    2

    Dashmote AI scores each one in Bulgaria on fit, including its linked social profiles

    3

    Get the scored restaurants for Bulgaria to evaluate, best fit first

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