Restaurants, bars, cafes and hotels in Sofia: 6,300+
Dashmote counts 6,300+ on-premise outlets in the Sofia metro area, within 25 km of the centre (an outlet between two listed cities counts only for the nearer one); that is 19% of all outlets in Bulgaria. Sofia is among the ten European metro areas on our map with the lowest share of outlets with an Instagram account linked.
What stands out in Sofia
- Sofia is in the top third of metro areas on our map for the share of quick-service and fast-food outlets in the outlet mix.
- Sofia is in the bottom third of metro areas on our map for the share of restaurants in the outlet mix.
- A smaller share of outlets in Sofia list a website than in the typical European metro area on our map.
Where Sofia stands
Sofia is in the bottom third for the number of outlets
Open on-premise outlets per metro area, all countries: the top five and Sofia
By outlet type
| Outlet type | Share |
|---|---|
| Restaurants | 46% |
| Hotels | 15% |
| Cafes and coffee shops | 14% |
| Quick service and fast food | 14% |
| Bars and pubs | 12% |
Sofia has far fewer hotels than Bulgaria as a whole
Share of outlets by type, Sofia (bar) against all of Bulgaria (tick)
Outlet profile
| Measure | Sofia | All outlets in Bulgaria |
|---|---|---|
| Independent | 95% | 98% |
| Listed on a delivery app | 20% | 8% |
| Website listed | 46% | 38% |
| 100+ public reviews | 37% | 33% |
What the numbers show
Sofia is the largest metro area in Bulgaria.
19% of the outlets in Bulgaria are in the Sofia metro area.
Working the Sofia area
Expect few social profiles
Outlets in Sofia link an Instagram account less often than elsewhere, so qualify them from their listings.
Build a quick-service and fast-food outlets list first
Quick-service and fast-food outlets weigh more in Sofia than elsewhere; give them their own list and pitch.
Start from the delivery menus
20% of outlets in Sofia are on a delivery app, against 8% across Bulgaria; their delivery menus show what they list before the first visit.
Frequently asked questions
How many restaurants and bars are there in Sofia?
5,300+ restaurants, cafes, quick-service outlets, bars and pubs, hotels excluded (2,900+ restaurants, 800+ cafes and coffee shops, 800+ quick-service and fast-food outlets and 700+ bars and pubs); with 900+ hotels, 6,300+ on-premise outlets in the Sofia metro area.
How visible are outlets in Sofia on Instagram?
Sofia is among the ten European metro areas on our map with the lowest share of outlets with an Instagram account linked.
How common are quick-service and fast-food outlets in Sofia?
Sofia is in the top third of metro areas on our map for the share of quick-service and fast-food outlets in the outlet mix. Quick-service and fast-food outlets are 14% of outlets in Sofia.