Ice cream sales data for foodservice and delivery
Ice cream sales data shows, outlet by outlet, which restaurants, cafes and delivery storefronts list your ice cream, which list a rival's and which list dessert with no brand; Dashmote tracks 15M+ delivery storefronts on 100+ platforms and has read 5M+ menus. It shows an ice cream brand where it can win, on the dessert menu and in the delivery basket, and where it is not winning today.
The trusted intelligence layer for teams selling to Hospitality & Retail
Where does ice cream sell out of home?
Ice cream out of home sells in two places. On the dessert menu of a restaurant, cafe or hotel, often by brand and by scoop. And in the delivery basket: tubs and sticks listed by restaurants, dessert shops, convenience stores and dark stores on delivery apps, often late in the evening and often as an add-on.
Both are visible to the guest, so both can be counted outlet by outlet. That turns a category share into a list of outlets to win.
The delivery view: listings, prices and deals
- Listings. Which storefronts list your brand, which flavours and which pack sizes, and which list only a rival. See delivery menu brand tracking.
- Prices. What a tub costs per store and per app, and where it sits against a rival in the same store. See delivery price monitoring.
- Deals and bundles. Which meal deals and dessert add-ons include your ice cream, and which include a rival's. See combo and meal deal tracking.
For the category view, read who is dominating the ice cream market on food delivery platforms in the UK and US.
The on-premise view: the dessert menu
A dessert menu that names an ice cream brand is a listing; one that says "ice cream, three scoops" with no name is an open door for a named brand. Dashmote reads restaurant and cafe menus and ties every brand found to an outlet record, so a sales team can filter for venues that list a rival's ice cream and not yours, or list ice cream with no brand at all. Count them against every outlet in the area and you have your menu penetration. See menu data for what is read per menu.
Ice cream data: the facts
Frequently asked questions
How can I see which delivery storefronts list my ice cream?
Dashmote reads full delivery menus and matches the brands on them to each storefront, so you can filter for storefronts that list your brand, a rival's or neither, by city and app.
Can I compare ice cream prices across delivery apps?
Yes: the price of each listed product is recorded per storefront and per app, so you can compare stores and apps and see a rival's price on the same menu.
Do you cover dessert menus in restaurants?
Yes: restaurant and cafe menus are read like any other, so ice cream brands named on a dessert menu are counted per outlet.
Do you see ice cream in meal deals?
Yes, where the deal names it: bundles and add-ons are read from the menu, so you see which include your brand and which include a rival's.
Is this sales data?
No: it is listing, price and presence data per outlet. It complements your own sales data by showing where you are not listed yet.
Can I load the lists into our own tools?
Yes, by file or API: lists export as CSV or through the API.
Related reading
The business case for your Head of eCommerce
Ice cream is seasonal and impulse-led, so listings and promotions have to land in the right stores at the right time.
- Gaps by store. The storefronts and restaurants that list a rival's ice cream and not yours, as a list your team can work.
- Prices in context. Your tub price per store, next to the rival on the same menu.
- Season tracked. Listings and deals compared refresh by refresh, with a date on every figure.