How exclusive is a delivery restaurant? Exclusivity in six cities
In every city in this set, most restaurants that sell on a leading delivery app sell on more than one. The exclusive restaurant is usually an independent.
Key findings
- In every city in this set, most restaurants that sell on a leading delivery app sell on more than one.
- About half of the delivery restaurants in Chicago (53%) and New York (49%) are on every one of the city's leading apps.
- Independents are 9 to 19 points more likely than chain outlets to be on only one app, in every city.
- The share of restaurants on any leading delivery app ranges widely: about 56% in New York and 54% in Chicago, about 44% in London and 43% in Manchester, and 32% in Berlin and 28% in Munich.
- A restaurant that has signed with nobody yet is the easiest one to make exclusive.
Every delivery platform says it wants selection. Few can say, city by city, how much of their selection is genuinely theirs, and how much of it a customer could order on a rival app tonight.
We looked at six cities across three countries: London, Manchester, New York, Chicago, Berlin and Munich. For each city we took every open restaurant, cafe and bar on the map listings and checked whether it is on one of the city's leading delivery apps, on several, or on none.
Most delivery restaurants are on more than one app
In every city in this set, most restaurants that sell on a leading delivery app sell on more than one.
- Chicago: 78% of delivery-listed restaurants are on 2+ leading apps. 22% are on one.
- New York: 75% on 2+, 25% on one.
- London: 63% on 2+, 37% on one.
- Manchester: 64% on 2+, 36% on one.
- Berlin: 65% on 2+, 35% on one.
- Munich: 65% on 2+, 35% on one.
The US is where multi-homing has gone furthest. About half of the delivery restaurants in Chicago (53%) and New York (49%) are on every one of the city's leading apps. In London and Manchester it is about a third (35% and 37%), and in Berlin and Munich about a third as well (33% and 34%).
What that means for a platform: in the US, selection is close to table stakes and the fight moves to ranking, fees and promotions. In the UK and Germany, 35% to 37% of delivery restaurants are still on one app only, so selection is still a lever.
The exclusive restaurant is usually an independent
Exclusivity is not evenly spread. Independents are 9 to 19 points more likely than chain outlets to be on only one app, in every city.
| City | Independents on one app only | Chain outlets on one app only |
|---|---|---|
| London | 42% | 24% |
| Manchester | 41% | 22% |
| New York | 27% | 18% |
| Chicago | 26% | 13% |
| Berlin | 37% | 25% |
| Munich | 38% | 22% |
Chains sign platform deals at head office and tend to roll out everywhere at once. Independents sign one at a time, often with whichever rep walked in first. That makes the independent the merchant every platform is still competing for, and the one where a sales team with the right list wins.
Germany still has the most room
The share of restaurants on any leading delivery app ranges widely: about 56% in New York and 54% in Chicago, about 44% in London and 43% in Manchester, and 32% in Berlin and 28% in Munich. These figures cover every open eating and drinking venue, bars and cafes included, so not every venue is a delivery candidate. Even so, the German cities have the largest share of restaurants that no app has signed yet.
What to do with this
- Know which of your restaurants are exclusive, and which a rival also has. Exclusive restaurants are the ones to protect; shared ones are where ranking and fees decide the order.
- Point acquisition at independents. That is where exclusivity lives and where it is decided.
- Move first on new openings. A restaurant that has signed with nobody yet is the easiest one to make exclusive.
Dashmote maps the restaurant universe in 60+ countries and shows, for every venue, which delivery apps it is on. If you want this view for your own cities, down to the street, talk to us.
See exclusivity for your cities
About the numbers
Restaurants means open eating and drinking venues (restaurants, cafes, bars, takeaways) within each city area, as of October 2026. "Leading delivery apps" means the largest delivery apps in each city. "Single-app" means listed on exactly one of them. Percentages are rounded to whole numbers; a venue counted on one app may still sell through its own website or phone orders.
