A chain's own app is a second shelf: see your range on it
First-party delivery tracking is the outlet-by-outlet record of how your products appear on restaurants' own ordering apps and websites, next to the same outlets on delivery apps. See where a chain's own channel carries your range, puts you in its combos and prices you the way its delivery listings do, and where it does not yet; it sits beside the 15M+ delivery storefronts Dashmote tracks in 60+ countries.
- Channel
- Products listed
- Combos and deals
- Price position
- Name and image
- Dates
The trusted intelligence layer for teams selling to Hospitality & Retail
Why a chain's own app is a separate shelf
Large restaurant chains sell through two kinds of digital channel. The delivery apps carry many outlets side by side. The chain's own app and website carry only the chain, with its own loyalty scheme, its own menu and its own deals.
For a brand that supplies the chain, the two are not copies of each other. The own channel can carry a different range, build different combos, run app-only bundles and price items differently from the same outlet's listing on a delivery app. A team that reports only on delivery apps sees one half of a key account's digital sales and assumes the other half looks the same.
The questions this answers:
- Does the chain's own app list my full range, or a shorter one?
- Am I inside the meal deals on the own app, or only on the delivery apps?
- Did the chain launch an app-only bundle with a competitor's product?
- Is my product priced the same on the own channel as on the delivery apps?
Chains that sell through their own app
Many quick-service chains run their own ordering app or website next to the delivery apps. Examples by region are below. First-party tracking is set up per chain: tell us which chains matter to your key account plan.
Global
- McDonald's
- KFC
- Burger King
- Domino's
- Pizza Hut
- Subway
- Starbucks
- Taco Bell
- Papa John's
- Popeyes
- Tim Hortons
- Wendy's
- Dunkin'
- Five Guys
- Krispy Kreme
- Nando's
United States
- Chick-fil-A
- Chipotle
- Panera Bread
- Sonic
- Jack in the Box
- Wingstop
- Shake Shack
- Panda Express
- Arby's
- Dairy Queen
- Little Caesars
- Jersey Mike's
- Jimmy John's
- Raising Cane's
- Whataburger
- Culver's
- Zaxby's
- Sweetgreen
- Cava
- Qdoba
- Del Taco
- El Pollo Loco
- Carl's Jr.
- Firehouse Subs
- Bojangles
- Dutch Bros
- Potbelly
- Marco's Pizza
- Church's Texas Chicken
United Kingdom and Ireland
- Greggs
- Pret A Manger
- Leon
- Wagamama
- Itsu
- Costa Coffee
- Caffe Nero
- Tortilla
- PizzaExpress
- German Doner Kebab
- Chopstix
- Tossed
Continental Europe
- Quick
- Telepizza
- 100 Montaditos
- Goiko
- Nordsee
- Max Burgers
- Hesburger
- Vapiano
- Pans & Company
Canada
- A&W Canada
- Harvey's
- Mary Brown's
- Pizza Pizza
- Swiss Chalet
Middle East
- Al Baik
- Herfy
- Kudu
- Shawarmer
- Hardee's
Asia Pacific
- Jollibee
- Mos Burger
- Yoshinoya
- Lotteria
- Guzman y Gomez
- Hungry Jack's
- Oporto
- Red Rooster
- Grill'd
- Zambrero
- Gong Cha
- Chatime
Latin America
- Bob's
- Habib's
- Giraffas
- El Corral
- Frisby
- Pollo Campero
What you see per outlet and per channel
Each outlet of a tracked chain is shown with one row per channel: its own ordering app or website, and each delivery app it lists on. For every row:
| Field | What it tells you |
|---|---|
| Channel | Own app, own website, or each delivery app it lists on |
| Products listed | Your SKUs and competing SKUs in the category |
| Combos and deals | Which bundles exist and which brand each one names |
| Price position | Whether your product costs more than, less than or the same as on the other channels |
| Name and image | How your product is shown on each channel |
| Dates | When each listing, combo and price was observed |
Because the rows sit side by side, differences jump out: a combo that exists only on the own app, a SKU missing only from the website, a competitor that is the default drink on one channel and absent on another.
How eCommerce teams use it with their key accounts
Three uses come up most:
- Account reviews that cover both channels. Bring the own-app view next to the delivery app view, so the conversation covers the whole of the account's digital menu.
- Deal and launch checks. When a chain announces a new bundle or loyalty deal, check whether your product is in it on its own channel, location by location.
- Consistency checks. Find outlets where your product is listed or shown differently on the own app than on the delivery apps, and send the list to the account's digital team.
First-party tracking is set up per chain. Available in selected markets. Ask us about yours. For the same checks on delivery apps alone, see key account gaps on delivery apps.
Worked example: one chain, three channels
Take a pizza chain with 60 outlets in one city. Each outlet sells through the chain's own ordering app and through two delivery apps. Your brand supplies the soft drinks; a rival brand is your competitor.
| Channel | Outlets listing your brand | Combos naming your brand | Combos naming the rival | Your price vs own app |
|---|---|---|---|---|
| Own app | 60 | 2 | 3 | reference |
| First delivery app | 58 | 4 | 0 | higher at 51 outlets |
| Second delivery app | 41 | 3 | 1 | higher at 38 outlets |
On the delivery apps your brand looks strong: it is in most combos. On the own app, three of the five bundles name the rival, including the chain's family deal. A team reporting only on delivery apps would have missed it.
The manager takes the own-app combo list into the next call with the chain, together with the 19 outlets that do not list your brand on the second delivery app.
What first-party data does not show
The view shows the public menu of each channel as a shopper sees it for an address. It does not show member-only prices, personalised offers or order volumes, and it makes no claim about how orders split between the own channel and the delivery apps. Use it to see what each channel offers, not how much each one sells.
Frequently asked questions
What is a first-party ordering channel?
A first-party ordering channel is a restaurant's own app or website where customers order directly from the restaurant, rather than through a delivery app that lists many restaurants. See first-party ordering channel for the full definition.
Why track restaurants' own apps if I already track delivery apps?
Because the menus differ. A chain's own app can carry a different range, different combos and different prices from its delivery app listings, so delivery app data alone does not tell you how your product appears on the chain's own channel.
Which chains and markets are covered?
First-party tracking is set up per chain, for the key accounts you name. Available in selected markets. Ask us about yours.
Do you show how many orders go through the own app?
No. The view shows what each channel lists, how it shows your product and how it prices it. It does not estimate order volumes or the split between own channels and delivery apps.
How often is first-party data updated?
It is updated monthly, the same cadence as the delivery app data, so both channels compare on the same dates.
Can I compare prices between the own app and delivery apps?
Yes. For each outlet you see whether your product costs more, less or the same on each delivery app compared with the chain's own channel. For price analysis on delivery apps in depth, see price monitoring.
Related reading
The business case for your Head of eCommerce
For the budget conversation, three points:
- The whole key account in view: the chain's own channel is tracked next to the delivery apps, so account plans cover its full digital menu.
- Deals you are part of: own-app bundles and launches are checked for your product before the next account review, not after a quarter of sales.
- One set of KPIs across channels: listing, combo and content checks use the same definitions on own channels and delivery apps.