The Challenge
As a global leader in premium drinks across spirits and beer, the client was determined to enhance their sales strategy. Their goal? To become more predictive in targeting the right HoReCa locations based on sales value and potential, ensuring that their products were listed in high-opportunity venues. They also sought to streamline their rout planning for maximum efficiency.
Why Dashmote?
They selected DashLeads for its ability to provide a comprehensive, up-to-date view of the HoReCa universe, offering a level of market transparency that wasn't available through existing solutions. DashLeads made it easier and faster to identify valuable leads, empowering the team to focus on the highest-potential opportunities.
Implementing the Solution
DashLeads quickly became a vital part of the client's operations.
DashLeads CRM matching feature enabled the client to gain insights into which locations already listed their products and which new venues fit their ideal profile. Additionally, DashLeads mirrored the client's criteria for an ideal prospect to the entire on-trade universe and applied an AI-powered scoring system to each HoReCa outlet. This gave the client a clear picture of where to focus their efforts.
Positive Outcomes
With DashLeads' data, the company saw significant results.
- 360 view, a relevant on-trade universe that is 808% bigger than client's current CRM
- More opportunities, 12x more non-client outlets that represent high potential leads (score>70)
- Validation, 76% of success rate based on field sales team's feedback
Why work with us?
We use over 300M+ datapoints, catching all relevant information about each and every lead. From practical outlet information, to popularity metrics and demographic data. We are looking at all factors.
Unmatched data coverage
Our extensive database, enhanced by AI technology, provides access to signals and data previously unavailable to you. It does not get better than this!
Cleaner than it's ever been
We manage the complex data work, freeing our customers from the tasks of cleaning, harmonizing, updating, and validating data. You focus on selling!
Always up to date
You should always know when the market changes. We unveil all the newest leads that just joined the market and kick out the ones that left.
Saving you time
Data doesn't need to be overwhelming. Our AI will help you focus on only the most important leads that have the highest potential. Ignore all of the remaining noise.