Birra Peroni Success Story with Dashmote

Background

The company wanted to strengthen its digital presence across key channels, enhance visibility on delivery platforms and e-commerce sites, and identify new commercial opportunities for growth.

Navigating fragmented online data and consolidating insights from multiple platforms posed a challenge. The team needed a scalable and data-driven solution that could turn vast digital information into actionable intelligence, helping them make informed decisions and maintain leadership in an increasingly competitive market.

Dashmote's Solution

To address these needs, Dashmote partnered with Birra Peroni to provide AI-powered market intelligence designed specifically for the food and beverage sector. By aggregating data from key delivery platforms, Dashmote enabled Birra Peroni to gain a comprehensive overview of its digital footprint across markets.

Through intuitive dashboards and data visualizations, the platform provided Birra Peroni with clear and actionable insights into how its products and brand were performing across multiple online environments. The collaboration allowed the team to uncover performance trends, evaluate visibility levels, and pinpoint areas where brand presence should be improved.

This new layer of insight empowered Birra Peroni to make better strategic decisions, optimize their marketing and sales initiatives, and align their online positioning with current consumer behavior and market dynamics.

Impact

• Image coverage (digital shelf): +23% weighted uplift across top delivery channels.
• Combo availability: +6% average increase in combo placements.
• Priority chains: ~+16% average uplift in menu presence across two high-traffic national chains.

Results

The partnership between Birra Peroni and Dashmote marked a significant advancement in how the company approached digital visibility and strategic planning. Dashmote's insights became a core component of Birra Peroni's e-commerce and digital strategy, supporting the brand's efforts to enhance online visibility and identify new areas for growth.

By integrating Dashmote's data into their internal processes, Birra Peroni gained a stronger understanding of its performance across platforms and markets. This clarity enabled the company to assess where improvements were needed, refine its digital marketing approach, and continuously optimize its market footprint.

As a result, the data-driven collaboration between both teams contributed to greater alignment between Birra Peroni's commercial goals and its execution in the digital landscape, ensuring the brand remains relevant, visible, and competitive in an ever-changing marketplace.

Future Outlook

Building on the success of this collaboration, Birra Peroni continues to work closely with Dashmote to expand its reach, sharpen its digital strategy, and uncover new opportunities in an ever-evolving market. As the beverage industry becomes increasingly digital, the partnership highlights how a heritage brand can embrace innovation while staying true to its roots.

By turning complex data into clear, actionable insights, Birra Peroni is not only strengthening its online presence but also redefining what it means for traditional brands to succeed in a data-driven world.