In the vast expanse of the American beer market, a compelling trend is emerging for FSA providers, in the form of Dry January. This abstinence-centric month has traditionally posed challenges for beer sales, but this year unveils a silver lining. Dashmote's extensive dataset provides invaluable insights into the rise of FSAs in the United States, painting a picture of shifting consumer preferences and expanding opportunities.

Every year during Dry January, beer brands face a unique challenge, but a promising opportunity. In this exploration of the US beer market, we uncover a silver lining amidst the rise of Dry January, connecting the rise of non-alcoholic beer with the dynamic growth of US food delivery. Dashmote's robust dataset guides us through the changing tides of consumer preference, presenting beer brands with a compelling narrative and strategies for success.

Dry January's Impact on Beer Consumption

The phrase "Dry January" may send shivers down the spines of beer marketers, but this year brings a glimmer of hope. According to Statista [1], the volume share of low-alcohol and non-alcoholic beer in the US next year will be about 3.2% compared to 13% in Spain, the top consuming country. Jonnie Cahill, chief marketing officer at Heineken USA, said “That tells you there's an opportunity there, because if you take a long-term view, which we've done with his innovation, which is we're in it for five, 10, 20, 50, 100 years, it's gonna get there”. By utilizing Dashmote’s intuitive app and accessing data insights, alcohol-free beer brands will be able to breach the non-alcoholic beverage market. 

The Rise of Low- and No-Alcohol Beer During Dry January

The Morning Consult study, commissioned by the Beer Institute, reveals a fascinating trend among Dry January participants. In the US, about 65 percent of people between the ages of 21 and 54 said they were “somewhat to very likely” to observe Dry January. Over half of Americans opting for a dry month are turning to low- and no-alcohol beer to help them achieve their goals. Brian Crawford, the president and CEO of the Beer Institute, notes that "as many Americans increase their focus on moderate consumption, a growing majority of them are using low- and no-alcohol beer to help them hit their goals. [2] 

US Food Delivery Platforms Paving the Way for Alcohol-Free Brand Success

In the dynamic realm of US food delivery, the growth rates from Q3 to Q4 of 2023 present a captivating narrative for major platforms. We leveraged Dashmote’s data to check the number of DSFs present on each platform and compare them with growth rates quarter-over-quarter.

- Doordash Dominance: Doordash, a standout performer, exhibits impressive growth rates throughout 2023. In the first quarter, the FSA’s market share in the US were quite similar, standing at 400k to 460k DSFs each.  The platform witnessed a substantial 9% increase from Q3 to Q4, capping off the year with an outstanding 26% surge.

- GrubHub's Resilience: Despite facing challenges earlier in the year, GrubHub demonstrates resilience in the latter part of 2023. The platform shows a commendable 2.7% growth from Q3 to Q4, showcasing its ability to adapt and maintain a steady market presence. This positive trajectory positions GrubHub as a reliable player in the evolving food delivery landscape.

- UberEats' Strategic Growth: UberEats strategically maneuvers the market dynamics, achieving a 2.8% growth from Q3 to Q4. This signifies the platform's responsiveness to evolving consumer demands and its consistent efforts to enhance its digital storefronts. UberEats concludes the year on a positive note, contributing to the overall growth in the US food delivery universe.

- Total FSA Universe Soars: Overall, between Q3 and Q4, there was a noticeable increase compared to the previous quarters for FSA (food service aggregators). Dashmote’s data unveils an impressive 10.3% growth in Q4. 

Market Penetration Opportunity for Alcohol-Free Brands 

The US food delivery expansion not only signifies the industry's adaptability but also presents a substantial opportunity for alcohol-free beer brands to establish a more robust presence in the market. As American consumers increasingly embrace low- and no-alcohol beer options, the US beer industry strategically positions itself to meet this growing demand. Dashmote's dataset serves as a reinforcing compass, illustrating the industry's commitment to accommodating changing consumer preferences and embracing sobriety, all while upholding the craft and quality that defines its character.

Conclusion: Riding the Wave of Non-Alcoholic Beer's Momentum

The data-driven insights unveil a promising landscape for non-alcoholic beer within the food delivery sector. Despite historical challenges during Dry January, expanding digital storefronts and overall growth in the food delivery universe highlight a positive trajectory for alcohol-free options. Breweries across the US, investing in non-alcoholic technology and processes, provide consumers with diverse choices. Dashmote's data navigates brewers through the tides of change, as the appeal of non-alcoholic beers becomes a prevailing force in the ever-evolving American beer market. 

Discover Dashmote

Dashmote assists enterprises in overcoming obstacles in the digital market space. As the foremost provider of big data and AI analytics solutions in the F&B sector, we enable informed strategic choices. Reach out to our team at contact@dashmote.com to establish a robust online footprint.

If you find this article valuable, you may also be interested to check out more of our blog articles on franchises, such as Heineken’s Journey in Southeast Asia and Canned Beverages Landscape of 2023

Follow us on LinkedIn @Dashmote to stay up-to-date with the latest food delivery data insights globally.

The concept of preserving food in containers dates back centuries. Ancient civilizations used various methods such as smoking, drying, and fermenting to extend the shelf life of food. Later on, in 1810, the Englishman Peter Durand patented the idea of preserving food in tinplate cans. This marked the beginning of the canning industry. 

We conducted comprehensive research across the dynamic landscapes of the Netherlands, the United Kingdom, and France, focusing on the leading platforms JustEat Takeaway.com, Uber Eats, and Deliveroo. While focusing on canned drinks is crucial, understanding the total landscape of DSFs listing drinks provides a comprehensive view. 

Canned Drinks Deep Dive in the United Kingdom

Analyzing the year-end landscape, Uber Eats takes the lead in the UK with 39% of DSFs listing canned drinks, closely followed by Deliveroo with 28% and JustEat Takeaway.com with almost 27% of DSFs listing canned drinks. In the UK, Uber Eats has the highest number of DSFs listing drinks (86%), showcasing the popularity of beverages on food delivery. Given the existing high popularity of drinks on UK food delivery platforms, suppliers should explore opportunities beyond canned drinks to further cater to their consumers.

Canned Drinks Deep Dive in France

Deliveroo dominates with a substantial 13% of DSFs, prominently featuring canned drinks in the French food delivery landscape. Parallelly, Uber Eats secures a notable 12% of DSFs, while JustEat Takeaway.com commands nearly 4%. Noteworthy is JustEat Takeaway.com's overall leadership, boasting an impressive 92% of DSFs featuring drinks, demonstrating a nuanced approach with only 4% dedicated to canned options. This gap in the market suggests a potential area for suppliers to capitalize on and explore within the extensive drinks category. 

Canned Drinks Deep Dive in the Netherlands

Delving into the dynamics of the Netherlands' year-end food delivery landscape, JustEat Takeaway.com emerges as a formidable leader, commanding an impressive 26% of DSFs, while Uber Eats secures a noteworthy 20% share. It’s worth mentioning that Deliveroo exited the Netherlands in November 2022, hence the platform doesn’t form part of this analysis. Between Uber Eats and JustEat Takeaway.com, the latter has the highest number of DSFs listing drinks (87%). Given the intense competition between these two platforms, strategically emphasizing the beverage listings could offer both suppliers and food delivery platforms a valuable edge in meeting the diverse preferences of consumers.

Key Takeaways

- It is worth noting that in France and the Netherlands, JustEat Takeaway.com has a stronger presence than in the UK, which reflects on the variations between different markets and platform sizes, and the need to have reliable data to base decisions on. 

- Drink penetration is a lot higher in France and the Netherlands compared to the UK, although there are differences per platform. In the UK, across all 3 platforms, the average drink penetration is almost 78%, whereas in France and the Netherlands, this number rises to a staggering 89% and 83% respectively. 

- Can penetration is notably higher in the UK than in France, especially on JustEat Takeaway.com, where only 4% of DSFs are selling canned drinks.

Packaging Clarity and Growth Initiatives

To navigate the intricate landscape of the food delivery industry successfully, it's important for canned drink suppliers to prioritize packaging clarity. Clear and standardized information on packaging not only boosts consumer confidence but also enhances the appeal of canned beverages. In the fiercely competitive market, aligning with platform preferences in each country becomes crucial, requiring suppliers to emphasize unique selling points and communicate transparent packaging information effectively. Collaborative marketing endeavors, whether through partnerships with leading food delivery platforms or direct engagement with merchants, have the potential to elevate visibility and attract a larger customer base. Furthermore, in this data-driven era, suppliers can revolutionize their growth strategies by leveraging Dashmote's expertise. Dashmote’s data unlocks visibility on the FSA landscape, providing actionable insights which can help teams make more informed decisions.

Discover Dashmote

Dashmote assists enterprises in overcoming obstacles in the digital market space. As the foremost provider of big data and AI analytics solutions in the F&B sector, we enable informed strategic choices. Reach out to our team at contact@dashmote.com to establish a robust online footprint.

If you find this article valuable, you may also be interested to check out more of our blog articles on beverages, such as Dr Pepper Franchises and Beverage Menus on European Franchises

Follow us on LinkedIn @Dashmote to stay up-to-date with the latest food delivery data insights globally.

Diageo, a British multinational alcoholic beverage company established in 1997, stands as one of the world’s leading premium drinks businesses. Based in North-West London, UK, the company originated from the merger of Guinness and Grand Metropolitan. Operating in over 180 countries and boasting a portfolio of 200 brands, Diageo is a dominant force in the global beverage alcohol industry, excelling in both spirits and beer. Its prominent brands encompass Johnnie Walker, Smirnoff, Tanqueray, Baileys, Guinness, and numerous others, commanding a substantial 25% of the global volume share [1].
In 2022, the company accrued approximately 15.452 billion British pounds in net sales [2]. Among its diverse product range, scotch whisky constituted the most significant portion of Diageo's portfolio in terms of net sales. Beer and vodka held the second and third positions, respectively [3].

Utilizing technology adeptly to expand its reach and establish efficient connections with consumers, Diageo has forged partnerships with several food delivery platforms like UberEats and Deliveroo. By leveraging Dashmote’s Data Analytics SaaS platform, a comprehensive analysis of the 5 primary brands of Diageo on food delivery platforms in the UK was conducted. This analysis aimed to obtain valuable insights into their penetration rates, growth patterns, and overall market performance.

Smirnoff has the highest penetration rate on food delivery platforms in the UK, followed by Bailey’s

Dashmote’s data shows that in Q3 2023, there were over 252K digital storefronts operating on British food delivery platforms. Smirnoff emerged as the dominant player in the British delivery landscape, boasting an impressive 18K digital storefronts offering its products. This remarkable presence resulted in a substantial penetration rate of 7%, which stands as the highest among all Diageo’s brands in the current study. Johnnie Walker and Smirnoff are two of the world’s four largest international spirits brands by retail sales value [4]. In Diageo’s 2022 annual report, they noted Smirnoff’s net sales grew double digits in all regions,  with a particularly strong performance in Europe [5]. Our food delivery data reflects this dynamic market domination.

As shown in the above graph, all 5 brands exhibit notable digital storefront listings surpassing 3% in Q3 2023.  Its iconic global brand Guinness takes the second place, with 6% of all DSFs offering food delivery featuring its products. This is followed by Bailey’s at 5% and Tanqueray at 3%

Our data reveals that while various Diageo brands are present in the British food delivery sector, a considerable portion of the market remains untapped. For instance, Guinness exhibits a smaller penetration rate in comparison to Heineken, a Dutch beer brand, which holds a 7% penetration rate. The contrast becomes more pronounced when considering the dominance of the nr 1 soft drink company, which boasts a penetration rate of 72% across British food delivery platforms. Although it's important to note that alcoholic beverages encounter more restrictions in the food delivery market compared to soft drinks, by effectively leveraging food delivery data, there still exists a significant headroom for sustainable, long-term growth for Diageo in the food delivery industry.

All 5 brands saw a significant positive growth in food delivery digital storefront listings in the past 2 years

Over the past decade, total beverage alcohol (TBA) has consistently shown robust value growth, with international spirits, where Diageo is the number one player, expanding at a faster rate compared to TBA [6]. While Diageo reported a 18% increase in operating profit in 2022, Dashmote data revealed the substantial growth in digital presence among its 5 key brands on British food delivery platforms.

In recent years, the food delivery sector in the UK has experienced an unprecedented surge - the total digital storefronts exhibited a remarkable growth of 51% since Q3 2021. Along with the growing market, Johnnie Walker has achieved the most substantial growth of 466% in its digital storefront listings in the past 2 years. Following closely behind is Tanqueray, registering impressive growth rates of 306%. Bailey’s (+168%), Smirnoff (+129%), and Guinness (+118%) all have doubled their digital presence since Q3 2021. Dashmote’s data demonstrates the strong performance of Diageo in the British food delivery sector. By leveraging food delivery data,  Diageo would continue to shape their brand portfolio, ensuring continual and sustainable growth.

Discover Dashmote

Dashmote is dedicated to assisting enterprises in overcoming obstacles and achieving success in the digital market space. As the foremost provider of big data and AI analytics solutions in the food and beverage (F&B) sector, we enable companies to make informed strategic choices by offering thorough analysis and invaluable insights into the food delivery market and F&B trends. Interested in taking your online business to the next level? Feel free to reach out to our team at contact@dashmote.com. Together, we can establish a robust online footprint for your Food & Beverage enterprise.

If you find this article valuable, you may also be interested to check out more of our blog articles on beers, such as Heineken or Carlsberg.

Follow us on LinkedIn @Dashmote to stay up-to-date with the latest food delivery data insights on a global scale.

Dr Pepper, the oldest of the major soft drink brands in the US, was created and introduced in Texas in 1885, predating Coca-Cola by a year. It stands out for its unique blend of 23 fruit flavours, making it distinct from traditional colas or root beers. Over the years, it has gained recognition as a remarkable Texas invention and an alternative to Coca-Cola and Pepsi. In the USD 471 billion carbonated soft drink industry worldwide, Dr Pepper holds a significant share which makes it the 3rd most dominant player [1].

While it may still lag behind the two cola giants, Dr Pepper is closing the gap. Notably, it experienced over a 40% growth in revenue over the past three years, outpacing PepsiCo, which saw a modest 3.5% revenue increase during the same period [2]. It also experienced impressive food delivery penetration growth of 20% in some of its major markets in 2022, according to Dashmote's data.

Today, numerous prominent franchises, such as McDonald's, KFC, and Burger King, are establishing collaborative relationships with Dr Pepper in the US. In this article, we investigate the proportions of stores within these franchises that offer Dr Pepper through food delivery platforms. We also reveal whether any of these franchises offer either or both of the cola brands, specifically Coca-Cola and Pepsi.

Among the 24 major franchises that sell Dr Pepper on the US food delivery platforms, only 5 of them have all digital storefronts listing the brand

Based on Dashmote’s data, among the 24 major franchises selling Dr Pepper in the US via Uber Eats, only 5 franchises, namely Burger King, Wendy's, Chick-fil-A, Jack in the Box, and Chili's, have all of their digital storefronts featuring Dr Pepper. Following them are 7 franchises, including McDonald's and Sonic, with 99% of their digital storefronts in the US offering Dr Pepper. This implies that over 200 McDonald's locations in the US do not include Dr Pepper in their menu on Uber Eats. Identifying these stores and establishing partnerships with them not only opens up new market segments for the beverage giant but also enhances its brand presence on a broader scale.

If you believe that 99% is still a satisfactory figure, it's worth noting that there are franchises where less than 90% of their stores on Uber Eats offer Dr Pepper. As shown in the graph, only 79% of KFC's digital storefronts, 59% of Taco Bell's, and 44% of Papa John's Pizza throughout US Uber Eats feature Dr Pepper on their digital menus. This presents a significant opportunity for Dr Pepper to identify these specific stores and expand its digital presence within the food delivery industry. For more information regarding the locations that do not offer Dr Pepper or any other beverage brand on their menus, please get in touch by emailing us at contact@dashmote.com.

Among the top 24 franchise stores selling Dr Pepper on the US food delivery, 71.5% of them also sell Coca-Cola, while 28.5% sell Pepsi

The fierce competition between Coca-Cola and Pepsi is evident in the fact that most franchises predominantly offer either of these two brands. However, Dr Pepper diverges from this cola-centric competition and takes advantage of its digital storefront presence. Out of the 60.5K franchise digital storefronts on Uber Eats selling Dr Pepper, 28.5% (comprising 7 franchises) offer Pepsi, while 71.5% (involving 18 franchises) feature Coca-Cola. Remarkably, Wawa, with around 1K digital storefronts across the U.S. on Uber Eats, stands as the sole U.S. franchise that offers all three beverage options: Pepsi, Coca-Cola, and Dr Pepper.

Dr Pepper's unique identity provides ample opportunity for its digital expansion within the U.S. food delivery sector. The brand’s food delivery market presence in the U.S. remains lower than that of Coca-Cola. To capitalise on this gap, Dr Pepper can leverage data analytics to identify and access markets that currently exclusively offer Coca-Cola or Pepsi, as it has already proven its popularity as an alternative to colas. According to Dashmote's data, several U.S. franchises, such as Subway, Dunkin', Pizza Hut, Chipotle Mexican Grill, Little Caesars, and Jersey Mike's Subs, have yet to include Dr Pepper on their food delivery menus. Collaborations with these franchise partners offer mutual advantages by diversifying their offerings and expanding Dr Pepper's digital presence.

Discover Dashmote

Dashmote is dedicated to assisting enterprises in overcoming obstacles and achieving success in the digital market space. As the foremost provider of big data and AI analytics solutions in the food and beverage (F&B) sector, we enable companies to make informed strategic choices by offering thorough analysis and invaluable insights into the food delivery market and F&B trends. Interested in taking your online business to the next level? Feel free to reach out to our team at contact@dashmote.com. Together, we can establish a robust online footprint for your Food & Beverage enterprise.

If you find this article valuable, you may also be interested to check out more of our blog articles on Dr Pepper, such as the global analysis of Dr Pepper or Dr Pepper VS Pepsi in the US Food Delivery Market.

Follow us on LinkedIn @Dashmote to stay up-to-date with the latest food delivery data insights on a global scale.

The delivery market within the food industry has experienced an exponential amount of growth over the last couple of years. With a new Lumina Intelligence report (2022) acknowledging the use of delivery as ‘habitual to consumers’ [1].  This growth can be attributed to busy lifestyles, urbanization, digitalization, and the desire for a wide variety of culinary options. However, the food delivery space is also largely influenced by the operational challenges faced by restaurants, with approximately 60% of restaurants failing within their first year of operation, and 80% don't survive beyond five years [2]. These multifaceted factors collectively contribute to the food delivery market's status as a rapidly evolving and highly-uncertain industry.

Monitoring the newly opened and closed digital storefronts on the food delivery platforms holds significant importance for food and beverage brands. By maintaining a keen awareness within the industry, brands can identify newly established outlets, offering potential collaboration opportunities for the distribution of their products. Simultaneously, an monitoring the cessation of operations at certain digital storefronts, leading to the discontinuation of their product sales, is essential for tracking a brand's market performance. 

Furthermore, it is crucial to acknowledge that restaurants do not readily alter their menu offerings, making it imperative to identify those new ventures amenable to forging fresh partnerships. Brands that fail to monitor and adapt to this changing landscape risk losing market share and relevance in the industry. 

In this article, we undertake an analysis of the changes occurring in the food delivery sector in both the UK and Australia. Our examination focuses on the shifts in the digital storefront base within the dominant platforms in this industry. By leveraging Dashmote’s data, we found alarming trends of 2023 food delivery that can help your food and beverage brands to maintain their competitive edge in the market.

In the UK, digital storefront listings on food delivery platforms undergo dynamic changes, with the number of new openings surpassing that of closures

The UK is one of the biggest markets for food delivery, with Lumina Intelligence stating that 12% of UK adults order delivery at least once per week [3]. The projected revenue in the Online Food Delivery market in the UK is expected to experience an annual growth rate (CAGR 2023-2027) of 12.12% and reach US$40.64bn in 2023 [4]. The market is contestable although dominated by a small number of firms such as Just Eat, Uber Eats and Deliveroo. According to a global consumer survey conducted in the country in 2022, 69% of respondents used Just Eat within the past 12 months. Meanwhile, 48% of respondents used Deliveroo and Uber Eats [5].

According to Dashmote’s data, 3.9% of the digital storefronts in the UK closed during Q2. Specifically, Uber Eats saw 6.3% of its digital storefronts shutter in Q3 2023, while Deliveroo faced a 2.1% closure rate. 

During the same period, it's noteworthy that the rate of newly opened digital storefronts exceeded that of closures, indicating a net growth in the food delivery market. In Q2, 5.2% of digital storefronts were opened alongside the 96.1% of existing ones, underscoring the expansion of the market. If you require precise information regarding the specific storefronts that have opened or closed, please do not hesitate to email us at contact@dashmote.com.

In the Australian food delivery market during Q2, the number of newly opened digital storefronts is twice that of the closures.

Revenue in the Australian food delivery market is expected to show an annual growth rate (CAGR 2023-2027) of 6.61%, resulting in a projected market volume of US$2.70bn by 2027[6]. With over 20 online food ordering and delivery platforms in Australia, the market remains a highly competitive space. Several well-known players such as Deliveroo and Foodora have already left the Australian market. Today, DoorDash, Menulog, and UberEats are considered as the most popular food delivery platforms in Australia [7].Dashmote’s data reveals that in Q2, 3.3% of digital storefronts on Uber Eats closed, with 95.6% still in operation. Notably, the rate of newly opened digital storefronts stands at 7.7%, which is more than twice the rate of closures. This data emphasizes the swift growth of the Australian food delivery market.

Discover Dashmote

Dashmote is dedicated to assisting enterprises in overcoming obstacles and achieving success in the digital market space. As the foremost provider of big data and AI analytics solutions in the food and beverage (F&B) sector, we enable companies to make informed strategic choices by offering thorough analysis and invaluable insights into the food delivery market and F&B trends. Interested in taking your online business to the next level? Feel free to reach out to our team at contact@dashmote.com. Together, we can establish a robust online footprint for your Food & Beverage enterprise.

If you find this article valuable, you may also be interested to check out more of our blog articles on Uber Eats.

Follow us on LinkedIn @Dashmote to stay up-to-date with the latest food delivery data insights on a global scale.

Pepsi has secured its position as one of the most valuable non-alcoholic beverage brand worldwide, with a brand value of €17.1 billion in 2023 [1]. As one of the biggest players in the €158.70bn European soft drink market [2], the brand’s online growth rate is also lapping its brick-and-mortar performance across Europe. Tapping into the ubiquitous at-home ordering trend, Pepsi has made substantial investments in digital channels and established strategic foodservice delivery partnerships.

The pivotal link between Pepsi and its food delivery consumer base lies in the digital menu, where the inclusion of images alongside product names has demonstrated the power to enhance consumer attitudes towards menu items, increase purchase intentions, and ultimately boost willingness to pay. This phenomenon extends to renowned beverage brands like Pepsi.

In this article, we delve into a comprehensive analysis of Pepsi's presence in the European food delivery market. Furthermore, we conducted an examination of the presence of Pepsi's images on digital storefronts selling their products, providing a compelling argument for the significance of this practice in today's dynamic consumer landscape.

Based on data from Dashmote, Pepsi has a substantial presence on food delivery platforms. However, our data also reveals that Pepsi's presence exhibits significant variation across Western European countries. France and Belgium tend to have a higher prevalence of Pepsi, with food delivery penetration rates around 10%. In contrast, Switzerland (1.4%) and Germany (3.3%) have notably lower Pepsi penetration rates on food delivery platforms.

The research findings underscore the significance of regional preferences in shaping Pepsi's market presence within the food delivery sector. However, it's crucial to emphasise that the presence of product images on the food delivery menu also plays a pivotal role in Pepsi's strategic planning and market expansion efforts. 

Digital menu images: The key to brand’s success on food delivery platforms

A market report suggests that high-quality food photos can improve menu conversion rates by 25% and increase total food orders by more than 35% on food delivery platforms [3]. This phenomenon holds true not only for restaurants but also for beverage brands.

The inclusion of Pepsi images in the food delivery beverage menus provides consumers with visual cues that significantly influence their decision-making process. The product size and the packaging details can be quickly communicated to the customers, helping them better understand and engage with the offerings. 

Using Pepsi images can also drive up customer traffic and help in building brand loyalty and brand recognition. The human brain retains 10% of information that it reads, but 65% of information that it sees [4]. A beverage image featuring the brand packaging is more likely to stick in the mind of potential customers, leading to sales further down the line. 

These insights underscores the importance of using product images in the world of food delivery. In the next section, we delve into a detailed examination of digital menus featuring Pepsi products but lacking accompanying images. This analysis will shed light on potential areas for improvement and optimization, ensuring that Pepsi can effectively capitalise on its market opportunities.

Pepsi images are the mostly present on Swiss food delivery platforms

Dashmote's data reveals the presence and absence of Pepsi product images within digital storefronts that feature Pepsi offerings. These findings underscore a trend across Western European countries where Pepsi products are sometimes listed without accompanying visuals, indicating opportunities for Pepsi to enhance its online performance.

Notably, Western European countries exhibit a Pepsi image all-presence rate ranging from 27% to 61%. Switzerland stands out at the top of the list, with a striking 61% of digital storefronts selling Pepsi products having all images present, and a higher percentage of 80% featuring at least one Pepsi product image.

Following closely is France, with percentages of 47% and 76% for all Pepsi images present and at least one Pepsi image present, respectively. In Germany, 51% of digital storefronts selling Pepsi show all product images.

Conversely, the rate is the lowest in Belgium, which stands at 36%, indicating a less visually enriched Pepsi presence in this region.

Discover Dashmote

Dashmote is dedicated to assisting enterprises in overcoming obstacles and achieving success in the digital market space. As the foremost provider of big data and AI analytics solutions in the food and beverage (F&B) sector, we enable companies to make informed strategic choices by offering thorough analysis and invaluable insights into the food delivery market and F&B trends. Interested in taking your online business to the next level? Feel free to reach out to our team at contact@dashmote.com. Together, we can establish a robust online footprint for your Food & Beverage enterprise.

If you find this article valuable, you may also be interested to check out more of our blog articles on Pepsi, such as the cola battles in India or the cola war in the UK.

Follow us on LinkedIn @Dashmote to stay up-to-date with the latest food delivery data insights on a global scale.

In Dashmote’s recent Food Delivery Insight Report Europe - H1 2023, we analyzed the top franchises dominating the food delivery landscape across various European nations. This article embarks on a detailed exploration of the No.1 franchise in each country, as determined by their digital storefront listings during the second quarter of 2023. Our focus centers on the beverages offered by each franchise, unraveling the differences within their beverage offerings on food delivery platforms as compared to their conventional on-site menus.

McDonald’s has the highest digital presence in most of the European countries

Revenue in the European Online Food Delivery market is projected to reach US$122.00bn in 2023, and is expected to show an annual growth rate (CAGR 2023-2027) of 12.31% [1]. This flourishing market provides franchises a diverse and competitive digital landscape to expand customer networks.

According to Dashmote’s report, among the 19 countries researched, McDonald’s emerges as the top 1 food delivery franchise in a staggering 9 nations. With a presence in over 30 countries across the continent, the golden arches have become a distinct symbol of fast food. McDonald’s reports of 2023 second quarter results announced that digital systemwide sales in their six markets were over $8 billion for the quarter, representing nearly 40% of their systemwide sales [2]. This digital momentum signifies the importance for quick-service restaurants to partner with delivery platforms to open up additional channels for consumers to access their ‘Happy Meal’. As shown in the above graph, McDonald’s influence on food delivery is particularly evident in the central European market, with a significant presence in countries such as Germany, France, and Austria.

Meanwhile, Burger King claims the title of the top franchise in two distinct countries: Norway and Spain. According to external sources, Burger King is reported as the most popular online food delivery brand in Spain [3], providing additional support for the credibility of Dashmote's findings.

The remaining countries each witness the dominance of a singular franchise. As demonstrated by the graph, Domino's Pizza, Hesburger, Coffee Island, Apache Pizza, New York Pizza, KFC, Telepizza, and Subway all take the lead in their respective countries, demonstrating the dynamic food delivery industry across Europe.

Popular soft drinks among franchises in the European food delivery market

The majority of franchises typically enter into an exclusivity agreement with either Coca-Cola or Pepsi. Through this arrangement, the restaurant becomes eligible for a discounted rate on the specific range of products from their chosen beverage provider. Additionally, these partnerships often extend to various collaborative initiatives, such as co-promotions of each other's products, which may include activities like retail media or advertising campaigns. In our recent research, we have identified the following franchises as Coca-Cola vendors: McDonald’s, Domino's Pizza, Hesburger, Apache Pizza, New York Pizza, and Burger King. Franchises that offer Pepsi products include KFC, Telepizza, and Subway. Interestingly, Coffee Island, Greece's leading franchise, stands out as the sole franchise that does not offer either Coca-Cola or Pepsi products.

Red Bull represents another widely favored menu item across various franchises, distinguishing itself from the ongoing Coca-Cola vs. Pepsi competition. Holding a substantial market share of 43% in the energy industry [4], Red Bull held the top position as the most popular energy drink brand in 2020, and ranked the third most valuable soft drink brand behind Coca-Cola and Pepsi [5].Our research reveals that among the leading franchises in each country, three of them include Red Bull in their offerings. These franchises are McDonald's in Austria, Germany, and Romania.

Selling alcohol: Online VS. On-site

Fast-food chains have started incorporating alcoholic beverages into their menus as a strategy to attract new customers. While this practice may seem somewhat unconventional for quick-service restaurants, it has the potential to significantly boost their overall sales for franchise systems. Additionally, it allows fast-food chains to compete with higher-end fast-casual competitors who cater to quality-conscious consumers on a global scale. Despite stricter local regulations in some countries, alcoholic beverages are becoming increasingly prevalent on franchise menus.

Although ordering a beer from McDonald's or Burger King is no longer considered unusual, our research reveals that alcoholic beverages are still relatively limited on the food delivery menus offered by franchises. In fact, only McDonald's in Austria and Italy currently provide beer options through food delivery platforms. Telepizza in Portugal offers Somersby and beer (no brand mentioned), while KFC in Poland offers the non-alcoholic beer Lech free 0.0. Interestingly, New York Pizza in the Netherlands stands out by offering the most diverse selection of alcoholic products, ranging from beers from Heneiken and Birra Moretti, to red wine, white wine, and rose from Monterre Merlot.

Discover Dashmote

Dashmote is dedicated to assisting enterprises in overcoming obstacles and achieving success in the digital market space. As the foremost provider of big data and AI analytics solutions in the food and beverage (F&B) sector, we enable companies to make informed strategic choices by offering thorough analysis and invaluable insights into the food delivery market and F&B trends. Interested in taking your online business to the next level? Feel free to reach out to our team at contact@dashmote.com. Together, we can establish a robust online footprint for your Food & Beverage enterprise.

If you find this article valuable, you may also be interested to check out our latest food delivery report. Download a FREE report here: https://dashmote.com/insights-report-eu-2023-h1/

Follow us on LinkedIn @Dashmote to stay up-to-date with the latest food delivery data insights on a global scale.

Dashmote’s recent Food Delivery Insight Report Europe - H1 2023 targeting the European food and beverage brands by showcasing the latest trends on food delivery. As an extension of the ‘fastest growing branded sweets’ section of the report, this article identified the key markets of three leading ice-cream brands under the Unilever umbrella - Magnum, Coretto, and Ben & Jerry's, by analysing their penetration and growth rates across Europe.

The ice-cream market in Europe is rich in product offerings. In 2021, sales of frozen processed dairy and desserts in Europe exceeded 16 billion USD [1], with Unilever being the market leader and the largest ice cream manufacturer. While Unilever’s ice creams are largely available in retails, each of its key brands has carved out their most prevalent food delivery markets across various European countries.

The top three penetrated markets of each brand in Europe

Based on Dashmote's data analysis, Ben & Jerry's exhibits the highest level of presence among three brands. This American-born brand has made a significant impact on the European ice-cream scene with its quirky flavours and commitment to social responsibility. Ben & Jerry’s is most prevalent on food delivery platforms in Spain, boasting a noteworthy penetration rate of 19.6%. This statistic underscores the fact that nearly one in every five digital storefronts on Spanish food delivery platforms offers Ben & Jerry's products. The brand's notable penetration is also observed in Ireland at 14.1% and the Netherlands at 14.0%.

Magnum, renowned for its premium quality, made its initial foray into the European market during the late 1980s. This esteemed brand has achieved substantial penetration in its top three markets: the Netherlands at 11.5%, the United Kingdom at 7.3%, and Portugal at 5.7%.

Cornetto, another addition to the European ice cream landscape, brings the essence of Italian gelato to its offerings. However, it maintains a relatively modest penetration rate among the three prominent brands in Europe, with its primary markets being Italy at 4.1%, the United Kingdom at 3.4%, and Portugal at 2.3%.

The top 3 market seeing the biggest growths for each brand

Dashmote's food delivery report highlights the remarkable expansion of two prominent sweet brands, Magnum and Cornetto: Magnum has positioned itself as one of the fastest-growing sweet brands in Belgium. Similarly, Cornetto has emerged as one of the rapidly ascending sweet brands in Greece and Romania.

Taking a closer look at Magnum's growth trajectory, it is noteworthy that the brand experienced its most substantial surge on food delivery platforms in Portugal, registering an impressive digital storefront growth rate of 48.5% over a six-month period spanning from Q3 2022 to Q2 2023. Belgium closely follows with a significant Magnum growth rate of 45.4%, while Germany showcases a commendable growth rate of 40.7%.

Cornetto, despite its relatively modest prevalence as described in the previous section, is swiftly making strides. The brand witnessed a remarkable 176.6% growth in digital storefront listings in Denmark, coupled with a noteworthy 92.7% growth in Germany. The United Kingdom also demonstrates Cornetto's robust growth, with a substantial 69.9% increase in digital storefronts.

In contrast, Ben & Jerry's, owing to its extensive digital storefront presence, experienced more measured growth among the three brands. The top three growth markets for Ben & Jerry's are Portugal, with a growth rate of +21.8%, Austria (+13.9%), and Ireland (+13.1%).

Ben & Jerry stands out as a top franchise on food delivery in Denmark

According to Dashmote's report, it's noteworthy that Ben & Jerry's has emerged as the third most prominent franchise in Denmark. In an innovative move, the brand has adopted the concept of a ghost kitchen—an operational setup dedicated to preparing dishes exclusively for delivery. Unilever, the multinational consumer goods conglomerate, is actively expanding its virtual ice cream shop presence. To accomplish this, Unilever has entered into multiple partnerships, with the aim of proliferating its Ice Cream Shop concept across a broader array of locations.

The rationale behind this strategic move stems from logistical challenges faced by Ben & Jerry's in storing its products at local brick-and-mortar stores. In response, the global brand has adopted a ghost kitchen model, leveraging cold cabinets to ensure that its ice cream products are delivered punctually and in pristine condition through platforms like Deliveroo and Uber Eats. Dashmote's data reveals that this innovative business model has yielded significant success within the food delivery market, with Ben & Jerry's Denmark serving as a prominent exemplar of this achievement.

Discover Dashmote

Dashmote is dedicated to assisting enterprises in overcoming obstacles and achieving success in the digital market space. As the foremost provider of big data and AI analytics solutions in the food and beverage (F&B) sector, we enable companies to make informed strategic choices by offering thorough analysis and invaluable insights into the food delivery market and F&B trends. Interested in taking your online business to the next level? Feel free to reach out to our team at contact@dashmote.com. Together, we can establish a robust online footprint for your Food & Beverage enterprise.

If you find this article valuable, you may also be interested to check out our latest food delivery report. Download a FREE report here: https://dashmote.com/insights-report-eu-2023-h1/

Follow us on LinkedIn @Dashmote to stay up-to-date with the latest food delivery data insights on a global scale.

Brazil is internationally renowned for its wealth of fresh fruits, and this is reflected in the wide variety of fruit juices available in the market. Brazil has consolidated itself as the largest producer and exporter of orange juice worldwide. Its orange juice production alone accounts for 62% of global orange juice production, facilitating 75% of the worldwide trade in this beloved beverage [1]. However, despite its dominance, this thriving market, valued at US$2.19 billion in 2023 [2], confronts several challenges. These include a decline in global demand, concerns over sugar content, and the ever-growing popularity of juice alternatives. Projections anticipate a modest annual growth rate of the Brazilian juice market of 1.78% for the period 2023-2027 [3].

In the contemporary digital age, food delivery introduces a compelling dimension to the beverage market. The question of whether the inhibitors of the juice industry are also impacting the performance of juice brands on food delivery platforms within Brazil brings an intriguing perspective to investigate. To address this question, we undertook a data analysis, examining the performance, growth trends, and pricing strategies of major juice brands within the Brazilian food delivery sector, utilising data from Dashmote.

Del Valle is dominating in the Brazilian food delivery market

Dashmote’s data shows that in Q2 2023, there were almost 1 million digital storefronts operating on Brazilian food delivery platforms. Notably, 40.0% of these storefronts have at least one branded beverage listing.

Del Valle emerged as the dominant player in the Brazilian delivery landscape, boasting an impressive 44K digital storefronts offering its products. This remarkable presence resulted in a substantial beverage penetration rate of 12.2%, which stands as the highest among all juice brands available in the market.  As a Mexican producer founded in 1947, Jugos del Valle covers up to 70% of the Brazilian market [4], and is considered the leading brand in the country.  It's noteworthy that since 2007, it has been a wholly owned subsidiary of Coca-Cola FEMSA, the main Mexican bottler of Coca-Cola. In fact, Coca-Cola Brazil was the company with the highest brand penetration in the ready-to-drink juice segment in Brazil [5]. Our food delivery data reflects this dynamic market domination.

As shown in the above graph, the remaining juice brands in the market exhibit notably smaller digital storefront listings. Specifically, five juice brands stand out with beverage penetration rates surpassing 1%, namely Natural One (1.8%), Maguary (1.4%), Tial (1.3%), Ades (1.2%), and Tampico (1.1%). The remaining brands struggle to achieve a substantial presence, with their beverage penetration rates residing below the 1% threshold, signifying a more limited market foothold. Our data reveals that, although a variety of local juice brands have a strong presence within the Brazilian beverage market, a strong digital presence in the food delivery sector remains largely untapped. By effectively leveraging food delivery data, juice brands have the opportunity to extend their brand's reach and prominence through digital platforms.

The majority of juice brands saw a positive growth in food delivery digital storefront listings last year

In recent years, the food delivery sector in Brazil has experienced an unprecedented surge, as evidenced by the data obtained by Dashmote. The total digital storefronts across Brazilian food delivery platforms exhibited a remarkable year-on-year (YoY) growth of 23.6% since Q2 2022. Along with the growing market, 8 out of 9 brands in the current analysis have demonstrated positive growths in their digital presence

Del Valle has achieved the most substantial YoY growth of 26.5% in its digital storefront listings. Following closely behind are Tial and Natural One, both registering impressive growth rates of 15.6% and 12%, respectively. In contrast, Tampico (+ 3.2%) and Aurora (+ 2.7%) have experienced more modest growth rates, representing the lowest figures among the brands assessed.  It is noteworthy that Do Bem stands as the sole juice brand to have recorded a decrease, with a notable decline of 20% in its digital storefront listings.

Dashmote's data also unveils an intriguing trend of diminishing digital storefronts in beverage sales. During Q2 2022, there were a substantial 460K digital storefronts selling beverages, but by Q2 2023, this number had dwindled to around 350K, reflecting a significant 24% decrease. This decline in the beverage segment within the food delivery market is particularly noteworthy, especially when contrasted with the expanding presence of juice brands. This phenomenon indicates that the juice segment is fiercely competitive within the food delivery market, as it manages to expand its digital footprint despite the shrinking beverage market.

Contrasting the pricing of juices in the Brazilian food delivery market

Based on the 2023 Q2 data from Dashmote, it is evident that the pricing of juices on various food delivery platforms exhibits significant variation among different brands.  Notably, the brand Aurora stands out with the highest average price, commanding a premium rate of R$5.1. Natural ONE (with an average price for 180ML) and Do Bem follow closely, with average prices of R$‎4.2 and R$3.5, respectively. The brand Del Valle, which boasts the highest number of listings, maintains a relatively modest average price of R$3.0. On the other hand, Tial emerges as the most cost-effective choice, offering the most economical juice option with an average price of R$2.5 on Brazilian food delivery platforms.

Discover Dashmote

Dashmote is dedicated to assisting enterprises in overcoming obstacles and achieving success in the digital market space. As the foremost provider of big data and AI analytics solutions in the food and beverage (F&B) sector, we enable companies to make informed strategic choices by offering thorough analysis and invaluable insights into the food delivery market and F&B trends. Interested in taking your online business to the next level? Feel free to reach out to our team at contact@dashmote.com. Together, we can establish a robust online footprint for your Food & Beverage enterprise.

If you find this article valuable, you may also be interested to check out more of our blog articles on non-alcoholic beverages, such as Dr Pepper or the analysis on energy drinks.

Follow us on LinkedIn @Dashmote to stay up-to-date with the latest food delivery data insights on a global scale.

Carlsberg, a renowned name in the world of brewing, has solidified its presence and influence in the European market over the years. In 2022, Carlsberg achieved a global revenue of 9.43 billion euros [1]. This remarkable financial milestone further underscores the brand's strong establishment in the industry. With a history dating back to the mid-19th century, the brand's resilience and adaptability in the ever-evolving beer market shine through. 

The European beer market, generating a staggering revenue of 138 billion dollars in 2022, is predicted for significant growth across all segments until 2027 [2]. A notable transformation is witnessed in the on-premise revenue share, which dropped to a historic low of 49% in 2020 [3]. This substantial decline, almost 10 percent less than the revenue share in 2019, signifies a remarkable shift in consumption patterns. Following this trend, Carlsberg's strategic decision to venture into the food delivery sector reflects its forward-thinking approach to staying relevant and accessible in the rapidly evolving digital landscape.

This article delves into a comprehensive Carlsberg’s European market data analysis, where Carlsberg extends its reach with the convenience of modern technology. By leveraging Dashmote’s Data Analytics SaaS platform, we analysed Carlsberg's presence and growth on food delivery platforms throughout Europe. 

The prevalence of Carlsberg on European food delivery platforms

Carlsberg is available on a variety of food delivery platforms in Europe, such as Just Eat Takeaway, Uber Eats, and Deliveroo. One of Carlsberg's key strengths lies in its diverse product portfolio, catering to a wide range of consumer preferences. The selection of Carlsberg beers offered varies depending on the restaurants and stores but generally includes Carlsberg Danish Pilsner, Carlsberg Expørt, Carlsberg Special Brew, and Carlsberg 0.0.

Based on Dashmote’s data, Carlsberg exhibits a food delivery beverage penetration rate exceeding 5% in 3 out of 17 countries within the present analysis. Carlsberg is particularly dominant on Danish food delivery platforms, where 13.8% of digital storefronts selling beverages also feature Carlsberg products. This aligns with Carlsberg's Danish origin. However, there is ample room for Carlsberg to expand across the rest of Northern Europe. Notably, Carlsberg's penetration rate remains relatively low in Norway (1%) and Sweden (2%).

Romania claims the second spot for Carlsberg prevalence, boasting a substantial food delivery penetration rate of 10.9%. This is followed by the UK (5.6%) and Hungary (3.7%). Moreover, Our data shows that Carlsberg has a food delivery penetration rate below 1% in the following European countries: Switzerland, Spain, Italy, and the Netherlands. Whereas in Finland, Austria, Slovakia, Turkey and Czechia, Carlsberg is not yet available on food delivery platforms. This phenomenon underscores significant opportunities for Carlsberg to grow and expand strategically in the European food delivery market. In comparison to Heineken, which boasts a 10% average food delivery penetration rate in the south of Europe, Carlsberg can still progressively establish its presence towards achieving prominence in the European market. 

The fastest growing European regions for Carlsberg on food delivery

Based on Dashmote’s data, a majority of countries have witnessed a noteworthy growth in Carlsberg's digital storefront listings on food delivery platforms spanning from Q4 2022 to Q2 2023. Poland experienced the largest increase of 30.4%, yet its digital storefront base for Carlsberg remained relatively small at 524 listing Carlsberg by Q2 2022. Following closely when it comes to growth in Carlsberg’s digital storefront listings is Hungary, exhibiting a remarkable growth of 21.2%, and the UK with a commendable 17.2% expansion. Denmark, the birthplace of Carlsberg, demonstrated a steady average growth of 5.9% over the past six months. Conversely, Spain (-59.9%) and France (-22.6%) encountered substantial declines in Carlsberg's digital storefront listings, which stands out as an intriguing exception among this trend of growth.

It's important to note that Norway (+35%) and the Netherlands (+11.1%) are excluded from the graph above despite their high growth rates. This exclusion is due to their limited digital storefront base listing Carlsberg, which is less than 30 across food delivery platforms.

The emerging category: Carlsberg 0.0

European consumers are increasingly leaning towards alcohol-free alternatives, driven by health consciousness and lifestyle changes. Revenue in the Non-Alcoholic Beer market amounts to US$34.65bn in 2023. The market is expected to grow annually by 7.56% (CAGR 2023-2027) [4]. Within this growing trend, Carlsberg 0.0 emerges as a companion for wellness seekers. The latest iteration of Carlsberg 0.0 that was relaunched in 2023 was “everything you’d expect from a well-balanced pilsner, just crafted to contain zero alcohol” , said Carlsberg head of marketing Sam Johnson [5].

Dashmote's data reveals the promising early stages of Carlsberg 0.0's presence on European food delivery platforms. While it has already marked its presence in a number of countries, it remains absent in markets such as Portugal, the Netherlands, and Switzerland. Notably, there are 27 online platforms in Norway that offer Carlsberg for sale, and the entirety of these platforms also provide Carlsberg 0.0. This is a result of the restriction on delivering alcoholic beverages with food in Norway. Consequently, a few digital storefronts have opted to sell non-alcoholic beers as an alternative. In Sweden, an impressive  58.3% digital storefronts offering Carlsberg also showcase Carlsberg 0.0, despite its relatively modest digital storefront count of 203.

Discover Dashmote

Dashmote is dedicated to assisting enterprises in overcoming obstacles and achieving success in the digital market. As the foremost provider of big data and AI analytics solutions in the food and beverage (F&B) sector, we enable brands to make informed strategic choices by offering thorough analysis and invaluable insights into the food delivery market and F&B trends. Interested in taking your online business to the next level? Please reach out to our team at contact@dashmote.com.

If you find this article valuable, you may wish to check out more of our blog articles on other beer brands, such as Tsingdao and Heineken.