Mapping the Landscape of Canned Beverages on Food Delivery in 2023

The concept of preserving food in containers dates back centuries. Ancient civilizations used various methods such as smoking, drying, and fermenting to extend the shelf life of food. Later on, in 1810, the Englishman Peter Durand patented the idea of preserving food in tinplate cans. This marked the beginning of the canning industry. 

We conducted comprehensive research across the dynamic landscapes of the Netherlands, the United Kingdom, and France, focusing on the leading platforms JustEat Takeaway.com, Uber Eats, and Deliveroo. While focusing on canned drinks is crucial, understanding the total landscape of DSFs listing drinks provides a comprehensive view. 

Analyzing the year-end landscape, Uber Eats takes the lead in the UK with 39% of DSFs listing canned drinks, closely followed by Deliveroo with 28% and JustEat Takeaway.com with almost 27% of DSFs listing canned drinks. In the UK, Uber Eats has the highest number of DSFs listing drinks (86%), showcasing the popularity of beverages on food delivery. Given the existing high popularity of drinks on UK food delivery platforms, suppliers should explore opportunities beyond canned drinks to further cater to their consumers.

Deliveroo dominates with a substantial 13% of DSFs, prominently featuring canned drinks in the French food delivery landscape. Parallelly, Uber Eats secures a notable 12% of DSFs, while JustEat Takeaway.com commands nearly 4%. Noteworthy is JustEat Takeaway.com's overall leadership, boasting an impressive 92% of DSFs featuring drinks, demonstrating a nuanced approach with only 4% dedicated to canned options. This gap in the market suggests a potential area for suppliers to capitalize on and explore within the extensive drinks category. 

Delving into the dynamics of the Netherlands' year-end food delivery landscape, JustEat Takeaway.com emerges as a formidable leader, commanding an impressive 26% of DSFs, while Uber Eats secures a noteworthy 20% share. It’s worth mentioning that Deliveroo exited the Netherlands in November 2022, hence the platform doesn’t form part of this analysis. Between Uber Eats and JustEat Takeaway.com, the latter has the highest number of DSFs listing drinks (87%). Given the intense competition between these two platforms, strategically emphasizing the beverage listings could offer both suppliers and food delivery platforms a valuable edge in meeting the diverse preferences of consumers.

- It is worth noting that in France and the Netherlands, JustEat Takeaway.com has a stronger presence than in the UK, which reflects on the variations between different markets and platform sizes, and the need to have reliable data to base decisions on. 

- Drink penetration is a lot higher in France and the Netherlands compared to the UK, although there are differences per platform. In the UK, across all 3 platforms, the average drink penetration is almost 78%, whereas in France and the Netherlands, this number rises to a staggering 89% and 83% respectively. 

- Can penetration is notably higher in the UK than in France, especially on JustEat Takeaway.com, where only 4% of DSFs are selling canned drinks.

To navigate the intricate landscape of the food delivery industry successfully, it's important for canned drink suppliers to prioritize packaging clarity. Clear and standardized information on packaging not only boosts consumer confidence but also enhances the appeal of canned beverages. In the fiercely competitive market, aligning with platform preferences in each country becomes crucial, requiring suppliers to emphasize unique selling points and communicate transparent packaging information effectively. Collaborative marketing endeavors, whether through partnerships with leading food delivery platforms or direct engagement with merchants, have the potential to elevate visibility and attract a larger customer base. Furthermore, in this data-driven era, suppliers can revolutionize their growth strategies by leveraging Dashmote's expertise. Dashmote’s data unlocks visibility on the FSA landscape, providing actionable insights which can help teams make more informed decisions.

Dashmote assists enterprises in overcoming obstacles in the digital market space. As the foremost provider of big data and AI analytics solutions in the F&B sector, we enable informed strategic choices. Reach out to our team at contact@dashmote.com to establish a robust online footprint.

If you find this article valuable, you may also be interested to check out more of our blog articles on beverages, such as Dr Pepper Franchises and Beverage Menus on European Franchises. 

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