Dashmote’s recent Food Delivery Insight Report Europe - H1 2023 targeting the European food and beverage brands by showcasing the latest trends on food delivery. As an extension of the ‘fastest growing branded sweets’ section of the report, this article identified the key markets of three leading ice-cream brands under the Unilever umbrella - Magnum, Coretto, and Ben & Jerry's, by analysing their penetration and growth rates across Europe.
The ice-cream market in Europe is rich in product offerings. In 2021, sales of frozen processed dairy and desserts in Europe exceeded 16 billion USD [1], with Unilever being the market leader and the largest ice cream manufacturer. While Unilever’s ice creams are largely available in retails, each of its key brands has carved out their most prevalent food delivery markets across various European countries.
Based on Dashmote's data analysis, Ben & Jerry's exhibits the highest level of presence among three brands. This American-born brand has made a significant impact on the European ice-cream scene with its quirky flavours and commitment to social responsibility. Ben & Jerry’s is most prevalent on food delivery platforms in Spain, boasting a noteworthy penetration rate of 19.6%. This statistic underscores the fact that nearly one in every five digital storefronts on Spanish food delivery platforms offers Ben & Jerry's products. The brand's notable penetration is also observed in Ireland at 14.1% and the Netherlands at 14.0%.
Magnum, renowned for its premium quality, made its initial foray into the European market during the late 1980s. This esteemed brand has achieved substantial penetration in its top three markets: the Netherlands at 11.5%, the United Kingdom at 7.3%, and Portugal at 5.7%.
Cornetto, another addition to the European ice cream landscape, brings the essence of Italian gelato to its offerings. However, it maintains a relatively modest penetration rate among the three prominent brands in Europe, with its primary markets being Italy at 4.1%, the United Kingdom at 3.4%, and Portugal at 2.3%.
Dashmote's food delivery report highlights the remarkable expansion of two prominent sweet brands, Magnum and Cornetto: Magnum has positioned itself as one of the fastest-growing sweet brands in Belgium. Similarly, Cornetto has emerged as one of the rapidly ascending sweet brands in Greece and Romania.
Taking a closer look at Magnum's growth trajectory, it is noteworthy that the brand experienced its most substantial surge on food delivery platforms in Portugal, registering an impressive digital storefront growth rate of 48.5% over a six-month period spanning from Q3 2022 to Q2 2023. Belgium closely follows with a significant Magnum growth rate of 45.4%, while Germany showcases a commendable growth rate of 40.7%.
Cornetto, despite its relatively modest prevalence as described in the previous section, is swiftly making strides. The brand witnessed a remarkable 176.6% growth in digital storefront listings in Denmark, coupled with a noteworthy 92.7% growth in Germany. The United Kingdom also demonstrates Cornetto's robust growth, with a substantial 69.9% increase in digital storefronts.
In contrast, Ben & Jerry's, owing to its extensive digital storefront presence, experienced more measured growth among the three brands. The top three growth markets for Ben & Jerry's are Portugal, with a growth rate of +21.8%, Austria (+13.9%), and Ireland (+13.1%).
According to Dashmote's report, it's noteworthy that Ben & Jerry's has emerged as the third most prominent franchise in Denmark. In an innovative move, the brand has adopted the concept of a ghost kitchen—an operational setup dedicated to preparing dishes exclusively for delivery. Unilever, the multinational consumer goods conglomerate, is actively expanding its virtual ice cream shop presence. To accomplish this, Unilever has entered into multiple partnerships, with the aim of proliferating its Ice Cream Shop concept across a broader array of locations.
The rationale behind this strategic move stems from logistical challenges faced by Ben & Jerry's in storing its products at local brick-and-mortar stores. In response, the global brand has adopted a ghost kitchen model, leveraging cold cabinets to ensure that its ice cream products are delivered punctually and in pristine condition through platforms like Deliveroo and Uber Eats. Dashmote's data reveals that this innovative business model has yielded significant success within the food delivery market, with Ben & Jerry's Denmark serving as a prominent exemplar of this achievement.
Dashmote is dedicated to assisting enterprises in overcoming obstacles and achieving success in the digital market space. As the foremost provider of big data and AI analytics solutions in the food and beverage (F&B) sector, we enable companies to make informed strategic choices by offering thorough analysis and invaluable insights into the food delivery market and F&B trends. Interested in taking your online business to the next level? Feel free to reach out to our team at contact@dashmote.com. Together, we can establish a robust online footprint for your Food & Beverage enterprise.
If you find this article valuable, you may also be interested to check out our latest food delivery report. Download a FREE report here: https://dashmote.com/insights-report-eu-2023-h1/
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Mountain Dew, a brand under the umbrella of PepsiCo, has crafted a distinctive brand identity that appeals to a diverse and enthusiastic consumer demographic. Tied to a sense of adventure and excitement, the brand has harnessed the power of youth culture, leveraging partnerships with extreme sports events, music festivals, and gaming tournaments. In the year 2021, the market share of the Mountain Dew brand in the US amounted to almost 7% [1]. Moreover, results from a 2022 survey indicated that the brand's awareness reached an impressive 93% among US consumers, with a remarkable 43% brand affinity [2]. It is evident from these figures that Mountain Dew resonates purposefully with its target audience, solidifying its strong position within the market.
In today's digital era, a strong online presence holds considerable significance. Recognizing the importance of innovation and convenience, Mountain Dew has skillfully capitalised on food delivery platforms to bridge the gap between products and consumers. In this article, we conducted a comprehensive food delivery market analysis and delved into Mountain Dew’s soft drink penetration rates, pricing strategies, and competitors across its three major markets: The US, Canada, and the UK.
Dashmote’s data highlights the US as the primary leader in the food delivery beverage market, boasting nearly a million digital storefronts selling soft drinks spread across various food delivery platforms. Notably, Mountain Dew has achieved a strong online presence there with an impressive soft drink penetration rate of 29.5% in Q2 2023. This figure signifies that almost a third of digital storefronts selling soft drinks currently also feature Mountain Dew products.
Canada follows with a solid Mountain Dew soft drink penetration rate of 15% out of 70K+ digital storefronts in Q2 2023. In the UK there is still a lot of potential for listing Mountain Dew, with only 6% of digital storefronts listing soft drinks also offering Mountain Dew products.
Additional sources highlight that Mountain Dew attains a 43% brand awareness in the UK. Among those that know the brand, 30% favour it [3]. These statistics point to notably lower brand recognition and appeal in comparison to the US, which aligns with the lower food delivery penetration rate indicated by Dashmote’s data. Notably, approximately 48 million USD were invested in advertising for the Mountain Dew brand in the US in 2021[4]. While traditional advertising and marketing have demonstrated evident efficiency, an alternative approach to heighten brand visibility and popularity across markets could be by expanding product listings on food delivery platforms. The potential to enhance Mountain Dew food delivery penetration across three markets remains promising. For a more detailed analysis, please contact contact@dashmote.com.
Mountain Dew experienced a price increase in both the UK and US food delivery markets last year, while encountering a price decrease in Canada. Illustrated by the above graph, the Uk exhibited the most substantial uplift in average Mountain Dew prices on food delivery platforms, with an increase of 0.09 GBP since Q2 2022 for a 20 oz bottle. Meanwhile, the US experienced a milder 0.08 USD price increase. On the contrary, the average cost of Mountain Dew in Canada saw a decrease of 0.14 CAD within the same timeframe.
Mountain Dew is a prominent beverage within PepsiCo's product line, serving as one of the company's top-selling brands in the United States. However, its initial launch in the UK in 1996 was met with challenges, leading to its withdrawal just two years later due to poor sales figures. Following a 12-year absence from the market, PepsiCo repositioned Mountain Dew as an energy drink upon its relaunch. Insight from Dashmote's data underscores the adoption of a competitive pricing strategy in the UK by Mountain Dew. This strategy aims to gain market share by optimising the profit margin per unit through economies of scale, which can effectively attract cost-conscious consumers while building a perception of value.
By comparing Mountain Dew's penetration rate and growth with other key players in the same beverage category, namely Coca-Cola’s Sprite and Monster’s Ultra Paradise, we can gain a clear comprehension of the brand's standing within the market. Dashmote's data reveals that Sprite, another pivotal brand of PepsiCo, boasts the most substantial digital presence across three major markets, exhibiting a soft drink penetration rate varying between 50% and 67% in Q2 2023. Conversely, Monster Ultra Paradise registers the lowest soft drink penetration rate on food delivery platforms. Notably, the US records a penetration rate of 6% for Ultra Paradise, more than doubling Canada's figure (3%) and tripling that of the UK (2%). While Mountain Dew takes an intermediary position in comparison to its competitors, Dashnote data underscores a significant opportunity for Mountain Dew to increase product listings at locations that already feature other PepsiCo products, such as Pepsi.
Analysing the year-over-year (YoY) progression of each brand within three distinct food delivery markets, it becomes evident that all three brands have undergone distinctive expansion in the United States. Particularly noteworthy is Mountain Dew, which has exhibited the most substantial growth, registering a remarkable 7% increase since the Q2 2022. Subsequent is Sprite in the US, achieving a comparable YoY growth of 7%, while in the Canadian market, Mountain Dew also demonstrated a notable growth of 5%. In contrast, Ultra Paradise in Canada displayed the most modest progression, recording a marginal growth of 0.2%.
Dashmote is dedicated to assisting enterprises in overcoming obstacles and achieving success in the digital market. As the foremost provider of big data and AI analytics solutions in the food and beverage (F&B) sector, we enable brands to make informed strategic choices by offering thorough analysis and invaluable insights into the food delivery market and F&B trends. Interested in taking your online business to the next level? Please reach out to our team at contact@dashmote.com.
If you find this article valuable, you may wish to check out more of our blog articles on other brands, such as the Pringles brand analysis.
The recently launched iteration of Asahi Super Dry marks a significant milestone in its over 30-year history, introducing a refined flavour profile and a fresh aesthetic to its consumers. This transformation is the brand's first recipe enhancement since its inception in 1987, aiming to amplify the distinctive "sake-inspired crisp sensation" that characterises the original Super Dry. As the beer refinement is made available in Japan, mainland China, Hong Kong, Taiwan, and Singapore, Asahi captivates its consumers through its dedication to embracing the evolving preferences of the global audience.
Among the regions Asahi is active in, Singapore emerged as a dominant player within the Asian beer landscape. Revenue in the Beer market in Singapore amounts to US$1,579m in 2023 [1]. The market is expected to grow annually by 7.15% (CAGR 2023-2027), reflecting a consistent expansion trajectory. In this fiercely competitive market, beer brands like Asahi are partnering with major food delivery platforms to maximise market growth potential. In this article, we provide an in-depth analysis of Asahi's digital footprint, pricing strategies and rivals within the realm of food delivery platforms in Singapore, to assess Asahi's comprehensive performance and positioning in this dynamic market segment.
According to Dashmote's Q2 2023 data, there are a total of 53K digital storefronts on food delivery platforms in Singapore. 33% of those offer branded beverages on their menu and out of these 10% list at least one beer product. About 1.8K digital storefronts feature Asahi products, accounting for approximately 40% of all digital storefronts listing beer in Singapore, with slight differences between the platforms as shown on the graph above.
The food delivery market in Singapore has been experiencing significant growth.The growth rate for food delivery has been over 20% over the last five years [2]. This upward trend is expected to persist, with online food delivery projected to contribute approximately 40% of total restaurant sales by 2025. Being present in this market presents an opportunity for beer brands such as Asahi to capitalise on this expansion and capture a portion of the increasing consumer demand for convenience and variety. By utilising Dashmote's data, beer brands like Asahi can gain valuable insights into gaps in product listings, amongst other metrics. Employing this data-driven approach can assist brands in refining their marketing strategies to enhance their overall presence and performance on food delivery platforms.
According to data from Dashmote, there has been a noteworthy trend in the pricing of Asahi beer on food delivery platforms. Remarkably, the average cost of a 330ml Asahi beer has declined from 9.26 SGD during Q2 2022 to 7.90 SGD in the corresponding period of 2023. This reduction of 1.36 SGD has substantial implications when viewed through the lens of broader shifts in consumer preferences and prevailing market dynamics.
In the 2022 financial report of Asahi, a commendable 8% surge in revenue was unveiled, amounting to a substantial 25.1 billion USD. This impressive performance can be attributed to various contributing factors including a flexible pricing strategy, according to Atsushi Katsuki, the President and CEO of Asahi. Although Asahi's pricing has exhibited an upward trajectory across diverse regions encompassing Japan, Europe, and Australia [3], a distinct pattern of stability in pricing is observable in the Singaporean market, as evidenced by the data provided by Dashmote.
Dashmote’s Q2 2023 data provides a comprehensive understanding of Asahi's key competitors within the Singaporean food delivery market, as visually depicted in the graph above. Evidently, Heineken emerges as the dominant force among beer brands, solidifying its position as the premier choice with the highest food delivery penetration rate of 65% across all digital storefronts that are listing beer. Trailing closely is Tiger beer, garnering a notable food delivery penetration rate of 47%. Both Carlsberg and Asahi exhibit comparable levels of market presence, each boasting a food delivery penetration rate of 40%, respectively. In contrast, Singha and Chang, while esteemed brands in their own right, manifest the lowest food delivery penetration rates within the Singaporean landscape.
Examining the year-over-year (YoY) progression of each beer brand, Chang emerges as the frontrunner, experiencing an impressive surge of 90% since Q2 2022. This remarkable growth sets a substantial distance from the second fastest expanding brand, Anchor, which achieved a YoY growth rate of 19%. Following closely are Carlsberg (+15%) and Singa (+14%), demonstrating their own significant strides. In contrast, owing to its extensive digital storefront listings base, Heineken records a comparatively modest growth of 8%.
Of particular intrigue is the case of Asahi Kuronama, an incarnation of dark beer lineage originating from Munich, Germany. This distinct offering from the Asahi portfolio is found to be catalogued by fewer than 50 digital storefronts within the confines of Singapore, indicating a large opportunity for Asahi to list this beer at locations that are already listing their main brand.
Dashmote is dedicated to assisting enterprises in overcoming obstacles and achieving success in the digital market. As the foremost provider of big data and AI analytics solutions in the food and beverage (F&B) sector, we enable brands to make informed strategic choices by offering thorough analysis and invaluable insights into the food delivery market and F&B trends. Interested in taking your online business to the next level? Feel free to reach out to our team at contact@dashmote.com.
If you find this article valuable, you may wish to check out more of our blog articles on the beer markets, such as the European beer market overview or the winning brews across the US.
Coca-Cola stands not merely as a brand but as a cultural phenomenon embedded into the collective memory. In the modern landscape, its dynamic logo and vibrant red colour palette stand as a universally identifiable symbol, captivating the attention of consumers in the global food and beverage market. Notably, in the year 2022, Coca-Cola’s brand value surged by 7%, reclaiming its status as the world's most valuable soft drink brand with an impressive valuation of USD 35.4 billion[1]. Today, more than a dozen major franchises, including McDonald’s, Subway, and Domino’s, are forming partnerships with Coca-Cola. These strategic alliances yield mutual benefits, granting the beverage giant access to previously untapped market segments while concurrently reinforcing its brand recognition on a broader scale.
The spectrum of Coca-Cola's offerings extends across a range of packaging and pricing options within franchises. This calls for an examination of the franchises that prominently feature Coca-Cola products. Through an analytical lens, this article unveils the differences in Coca-Cola's presence and packaging insights on food delivery.
According to Dashmote’s data, among franchises selling products from the Coca-Cola Company in the United States, Subway clearly leads the way with an impressive number of 12.5K digital storefronts on food delivery platforms. McDonald's closely follows with 11K digital storefronts, while Burger King and Wendy's trail behind with each over 5K digital storefronts listing Coca-Cola on US food delivery platforms. Each of these franchises offer an excellent avenue for effectively listing the diverse range of Coca-Cola products to captive and engage customers.
It is worth noting that Domino's, despite being a major franchise selling Coca-Cola products in the US, operates its own delivery system and, as a result, is not featured on food-service aggregators like Uber Eats or Doordash. Consequently, it is not included in the current analysis.
When looking into smaller Franchises, The Cheesecake Factory and Sonic Drive-in exhibit a lower presence on US food delivery platforms listing Coca-Cola beverages, with approximately 200 digital storefronts each.
The digital nature of food delivery platforms provides a treasure trove of data. For Coca-Cola, harnessing this data holds great potential in identifying high-performing restaurants and franchises across the United States, enabling the development of targeted and effective marketing strategies. Through rigorous data analysis, Coca-Cola strategically positions itself by aligning with specific occasions, demographics, and consumption patterns, allowing for optimised outreach and customer engagement.
Dashmote's data revealed that among the 12 main franchises that partner with Coca-Cola in the US, not all provide size selections (S/M/L) for customers when ordering Coca-Cola through food delivery. Amongst these are The Cheesecake Factory, Five Guys, Subway, Domino’s, and Jimmy John’s. And even for the franchises that do offer size selections, there is very limited specification of the exact amount in millilitres (ML).
It is advisable for franchises to consider offering Coca-Cola products in diverse sizes for a multitude of compelling reasons. The availability of a variety of drink sizes empowers customers to select portions that align with their occasion and social context, ultimately resulting in heightened customer satisfaction. This practice also accommodates health-conscious individuals seeking smaller portions to manage their calorie intake or to opt for more moderate servings. Moreover, adopting varying size options contributes to effective portion control and the reduction of food waste.
Dashmote's data also provides intriguing insights into the packaging of Coca-Cola offerings listed across various franchises on US food delivery platforms. Specifically, 5 out of 12 franchises offer their Coca-Cola products in bottles: The Cheesecake Factory, Five Guys, Subway, Domino’s, and Jimmy John’s. The other 7 offer fountain drinks: TGI Fridays, Sonic Drive-In, Burger King, Chick-fil-A, Arby’s, McDonald’s, and Wendy’s.
Dashmote is dedicated to assisting enterprises in overcoming obstacles and achieving success in the digital market space. As the foremost provider of big data and AI analytics solutions in the food and beverage (F&B) sector, we enable companies to make informed strategic choices by offering thorough analysis and invaluable insights into the food delivery market and F&B trends. Interested in taking your online business to the next level? Feel free to reach out to our team at contact@dashmote.com. Together, we can establish a robust online footprint for your Food & Beverage enterprise.
If you find this article valuable, you may also be interested to check out more of our blog articles on Coca-Cola, such as the battle between Coca-Cola and Pepsi in the UK or local VS. global cola in India.
Follow us on LinkedIn @Dashmote to stay up-to-date with the latest food delivery data insights on a global scale.
The European Soft Drinks segment achieved a substantial revenue of €158.70 billion in 2023, with a projected annual growth rate of 3.01% (CAGR 2023-2027) [1]. Within this dynamic market, PepsiCo stands as a prominent player, holding a leading position as one of the world's largest manufacturers in the beverage industry. In 2020, Pepsi's brand value exceeded $18.2 billion, with its beverages contributing to 46% of the company's revenue [2].
With the digital transformation reshaping consumer habits, online channels, particularly food delivery platforms, have become crucial avenues for manufacturers to capture market share of the European carbonated soft drink. Recognizing the significance of this shift, PepsiCo swiftly adapted its strategy to embrace the evolving landscape by strategically entering the digital space. This article delves into data of three of PepsiCo’s most recognizable brands - Pepsi (Regular), Pepsi Max, and 7UP - and explores their presence as well as gaps on food delivery platforms in three European countries - Spain, France, and Poland. By leveraging Dashmote’s data analytics SaaS platform, we examine how PepsiCo has navigated food delivery by expanding its online product listings in these countries, thereby extending its reach to European consumers' virtual doorsteps.
Before delving into the presence of PepsiCo’s core beverages on food delivery platforms, it’s important to begin with a broader overview of the beverage industry. According to Dashmote's data, the digital storefronts selling beverages vary significantly across three countries. France stands out with the highest beverage penetration rate, where up to 87.5% of the 148K digital storefronts on French food delivery platforms list beverages on their menu. Spain follows closely with a beverage penetration rate of 73%, while Poland has the lowest rate at 66.3% and the smallest number of digital storefronts (39K) on food delivery platforms.
Correspondingly, PepsiCo is largely present on French food delivery platforms, with 38.5% of all digital storefronts listing a PepsiCo product. This is followed closely by Poland, with a PepsiCo penetration rate of 36%. In Spain, there are a lot of opportunities for PepsiCo to grow, where around 19% of all DSFs on food delivery list at least one PepsiCo beverage.
PepsiCo boasts a diverse portfolio of brands, each carefully tailored to cater specific audiences. Pepsi Regular caters to those seeking a bolder taste with an extra burst of flavour, while Pepsi Max appeals to health-conscious individuals in search of a low-calorie option. By having a diverse product listing on food delivery platforms, PepsiCo can enhance its brand reach and visibility. Therefore, analysing the presence and identifying potential gaps in product listings of core brands can provide PepsiCo with a competitive advantage in an increasingly fierce marketplace.
According to Dashmote's data, the presence of PepsiCo core brands varies across different countries. In Poland and Spain, Pepsi Regular reigns as the most listed PepsiCo beverage on food delivery. In Poland, a significant 89% of digital storefronts that offer PepsiCo products sell Pepsi Regular, while the figure is 53% in Spain. Interestingly, in France, the most listed PepsiCo beverage is 7UP, present in 43.2% of digital storefronts listing PepsiCo products, whereas Pepsi Regular constitutes only 26.3%.
The presented graph demonstrates substantial opportunities for PepsiCo across all three markets, where many digital storefronts have yet to include their core brands discussed in this article. By leveraging data to identify and address gaps in product listings, PepsiCo could enhance overall product availability, optimise revenue potential and gain a competitive edge in the market.
According to Dashmote's data, in Poland PepsiCo’s performance is great with 34.6% of all digital storefronts that list at least one PepsiCo beverage, are listing Pepsi Regular, Pepsi Max and 7Up on their menu. Spain and France on the other hand have the highest potential for cross-selling their core products, where respectively 15% and 8% of all DSFs that list PepsiCo beverages, list all the three core brands. This indicates significant growth potential for all three markets, as there is still ample room for further expansion in listings.
By making all PepsiCo brands readily available on food delivery platforms (which can range beyond the three brands that are referenced in this article), PepsiCo can strategically capitalise on significant growth potential and aims for market dominance. This move is especially advantageous as Millennials and Gen Z, the primary target demographics for Pepsi, highly value convenience, time-efficiency, and seamless experiences. By seamlessly integrating its brands into food delivery services, Pepsi can align its marketing strategy with these preferences, presenting a compelling proposition to convenience-oriented consumers and leaving a lasting impression of its products in their minds. This strategic alignment can lead to increased consumer engagement and foster long-term brand loyalty.
Dashmote is dedicated to assisting enterprises in overcoming obstacles and achieving success in the digital market. As the foremost provider of big data and AI analytics solutions in the food and beverage (F&B) sector, we enable brands to make informed strategic choices by offering thorough analysis and invaluable insights into the food delivery market and F&B trends. Interested in taking your online business to the next level? Please reach out to our team at sales@dashmote.com. Together, we can establish a robust online footprint for your Food & Beverage enterprise.
If you find this article valuable, you may wish to check out more of our blog articles on Pepsi, such as the battle between Coca-Cola and Pepsi in the UK or local VS. global cola in India.
Acqua Panna, renowned for its opulent Tuscan heritage and unparalleled smoothness, has garnered global acclaim, owing to its unwavering dedication to uncompromising quality. With a storied inception dating back to 1564, Acqua Panna has evolved into a venerated flagship brand under Nestlé Waters' umbrella, captivating palates in more than 130 countries worldwide.
In an era that has witnessed an astonishing surge in the bottled water industry, iconic brands like Acqua Panna have ascended to unprecedented heights. As of 2023, the global revenue in the Bottled Water segment stands at an impressive US$342.40 billion, projected to grow annually at a substantial rate of 5.24% (CAGR 2023-2027) [1]. Amidst an ever-expanding array of contenders vying for consumer attention in this fiercely competitive market, the realm of food delivery emerges as a new battleground.
The question of whether Acqua Panna performs as effectively in the global food delivery ecosystem as it does in the bottled water market brings about an intriguing perspective. In this article, we delve into a comprehensive analysis of Acqua Panna's performance, pricing strategies, and competitors across six key countries: the United States, the United Kingdom, Italy, France, Thailand, and the United Arab Emirates, to assess its food delivery market position.
According to Dashmote's data, Acqua Panna, the Italian bottled water brand, surprisingly does not have the highest penetration rate on Italian food delivery platforms. In Italy, only 0.74% of all digital storefronts list Acqua Panna in their menu. However, the brand has found greater success in other regions, with the highest food delivery penetration rate of 5.31% in the United Arab Emirates UAE. The United States follows closely with a penetration rate of 2.67%, while in France, Acqua Panna has the lowest food delivery penetration rate, with only 0.24% of all digital storefronts offering Acqua Panna products.
It is worth noting that certain digital storefronts do not explicitly disclose the brand names of their products on their platforms, which poses a challenge not only for consumers in identifying the brand associated with a particular water product but also for brands to emerge. In some cases, these platforms may use visual cues, such as product images, to indicate the brand. However, it is important to mention that these specific stores are not included in the current research, as this study is primarily based on data obtained from keywords.
Despite being recognized as a real ambassador of gourmet food and fine dining, Acqua Panna is still establishing a stronger presence in the global food delivery market. The brand's journey into this segment is relatively recent compared to its centuries-old history. To gain a prominent position in the food delivery market, Acqua Panna has strategically partnered with major players in the industry, such as Doordash and Uber Eats. These partnerships are aimed at enhancing the brand's accessibility and visibility to a wider audience of consumers.
As the food delivery sector continues to experience rapid growth and evolving economic structures, data insights play a crucial role in guiding Acqua Panna's strategic expansion. Leveraging data analytics can help the brand identify consumer preferences, optimise pricing strategies, and tailor marketing efforts to cater to diverse markets. Understanding the dynamics of the food delivery ecosystem, including the impact of global quick-delivery players and changing consumer trends, is pivotal for Acqua Panna to stay competitive and adapt to the evolving landscape.
Acqua Panna is renowned as the first choice in high-end restaurants and establishments that prioritise serving high-quality water. Its premium positioning is evident in its relatively high price for bottled water. Based on the 2023 Q2 data from Dashmote, the pricings of Acqua Panna on food delivery platforms vary across different countries. The cheapest Acqua Panna is found in Italy, where it has an average price of €1.99 on food delivery platforms. Thailand and France follow closely, with average prices of €2.11 and €2.51, respectively. On the other hand, the US offers the most expensive Acqua Panna, with an average price of €3.84 on platforms.
When it comes to price increases since 2022 Q2, France(+19.5%) and the US (+12.3%) experienced the largest percentage increases. The UK did not witness any price increases during this period. In contrast, Thailand (-6.2%), the UEA (-5.1%) and Italy (-2.0%) all saw a decrease in price of Acqua Panna on food delivery platforms.
Based on Dashmote's data on the six countries in the current studies, some of Acqua Panna's biggest competitors in the food delivery market have been identified, as shown in the above graph.
Dasani, although exclusively sold in the US, emerges as the primary competitor of Acqua Panna in terms of digital storefront listings, boasting up to 8.5 times more listings on food delivery platforms compared to Acqua Panna. Perrier, on the other hand, competes with Acqua Panna by targeting consumers who prefer sparkling water, offering a distinct choice for those seeking carbonated beverages. There are around 6 times more digital storefronts offering Perrier than Acqua Panna.
Voss, known for its high-quality bottled water, is listed by a similar number of digital storefronts on food delivery platforms as Acqua Panna. Both brands attract consumers seeking premium and superior bottled water options.
S.Pellegrino, the premium Italian sparkling mineral water, is also a part of Nestlé's brand portfolio. The current study shows that it is listed seven times more frequently than Acqua Panna on various food delivery platforms. Renowned for its fine dining appeal, S.Pellegrino has been producing exceptional mineral water with a delightful taste since 1899. The remarkable success of San Pellegrino in the food delivery industry indicates that there is substantial room for Acqua Panna to expand its presence and market share.
Dashmote is dedicated to assisting enterprises in overcoming obstacles and achieving success in the digital market. As the foremost provider of big data and AI analytics solutions in the food and beverage (F&B) sector, we enable brands to make informed strategic choices by offering thorough analysis and invaluable insights into the food delivery market and F&B trends. Interested in taking your online business to the next level? Feel free to reach out to our team at sales@dashmote.com. Together, we can establish a robust online footprint for your Food & Beverage enterprise.
If you find this article valuable, you may wish to check out more of our blog articles on other non-alcoholic beverages, such as the battle between Coca-Cola and Pepsi in the UK or the winning of Dr Pepper in the US food delivery market.
Follow us on LinkedIn @Dashmote to stay up-to-date with the latest food delivery data insights on a global scale.
With the summer season in full swing, consumers are eagerly seeking delightful frozen treats in the ice cream aisle. Among these frozen delights, the McFlurry has emerged as a household name. Introduced back in 1997 [1], this frozen indulgence from McDonald's has gained immense popularity due to its rich flavours and delectable mix-ins. Serving as a signature dessert item that sets McDonald's apart from other fast-food chains, the McFlurry has become an integral part of the brand's menu and identity.
In today's fast-paced and interconnected world, McDonald's digital transformation has revolutionised the way we satisfy our cravings, providing an unparalleled sensory experience for consumers. The introduction of the McDelivery service in 1993[2] marked the beginning of McDonald's foray into online delivery, which has now expanded through partnerships with various platforms like Uber Eats and DoorDash. In this article, we will delve into the world of McFlurry on food delivery platforms, exploring its popularity, flavours, and pricing across the globe.
As the demand for desserts and ice cream continues to grow, creators and innovators in this realm constantly challenge themselves to craft new flavours, shapes, and experiences to delight their customers. The McFlurry, a groundbreaking concept by McDonald's, has set the trend for contemporary frozen desserts and captivated ice cream enthusiasts worldwide.
Collaborations with popular candy brands have sparked a new level of creativity in McFlurry. According to Dashmote’s research, the most iconic McFlurry flavours on global food delivery platforms include Oreo, Smarties, and M&M. Following closely are Maltesers, Snickers, and Lotus Biscoff.
McFlurry also adapts to different cultures and tastes around the world. McDonald's offers unique and region-specific McFlurry flavours, allowing customers to experience local favourites alongside the classic options. In Japan, for example, the McFlurry featured flavours like Matcha Green Tea and Red Bean in its holiday season. In Brazil, you might find a refreshing Açaí McFlurry as a special edition. These regional variations add a touch of novelty and excitement, making the McFlurry a global phenomenon.
McFlurry's global presence is a testament to its widespread appeal. This accessibility has been further amplified by its presence on various food delivery platforms, ensuring that McFlurry is just a few clicks away for customers craving a sweet indulgence.
Europe stands out as the leading region for McFlurry flavours. Spain takes the lead with the highest number of McFlurry flavours (7) available on food delivery platforms, followed by the UK, France, Ireland, and Italy with 5 flavours each.
Although McFlurry is generally sold in Norway, it was not found on any food delivery platform during the research, alongside other McDonald’s ice cream options. This absence could be attributed to the fact that ice cream is a less popular choice for food delivery in Norway due to the country's low temperatures. On the other hand, while some localised flavours are available for a limited time, generating excitement and anticipation among customers, Asian and South American countries offer a relatively limited selection of McFlurry flavours on food delivery platforms based on the research. Japan and Thailand, for example, only offer Oreo-flavoured McFlurry for delivery.
To increase the visibility of McFlurry and attract new customers in these countries, McFlurry could consider offering customization options for McFlurry orders through the food delivery platforms. Allow customers to choose their preferred toppings, such as Oreo cookies, M&M's, or other available mix-ins. Adapting to the needs of food delivery customers can help McFlurry gain a competitive edge and deliver a delightful experience to customers enjoying their favourite frozen treat.
McFlurry's presence on global food delivery platforms has solidified its position as a beloved treat worldwide. Its delicious flavours, customizable options, and accessibility have made it a go-to dessert for many. Same as ‘The Big Macs Index’, the price of a McFlurry can vary significantly depending on the location, formulating ‘The McFlurry Index’. According to our research, Sweden and Austria have the most expensive McFlurry on food delivery, with an average size costing around €5.85. This is followed by Denmark (€4.7) and Switzerland (€4.6). Countries in Southern Europe have notably lower prices for McFlurry, ranging from €3.12 to €3.81. These variations in The McFlurry Index reflect the different cost of living and economic conditions across Europe.
In Asian countries such as Japan (€1.97), India (€1.44), and Thailand (€1.55), McFlurry prices are considerably lower compared to Europe. The cheapest McFlurry found in the current research was in Brazil, costing less than €1. These price differences demonstrate the affordability of McFlurry in Asia and South America, making it an enticing dessert option for locals and tourists alike.
Dashmote is dedicated to assisting enterprises in overcoming obstacles and achieving success in the digital market. As the foremost provider of big data and AI analytics solutions in the food and beverage (F&B) sector, we enable brands to make informed strategic choices by offering thorough analysis and invaluable insights into the food delivery market and F&B trends. Interested in taking your online business to the next level? Feel free to reach out to our team at sales@dashmote.com. Together, we can establish a robust online footprint for your Food & Beverage enterprise.
If you find this article valuable, you may wish to check out more of our blog articles on quick-service restaurants, such as the Food Delivery Big Mac Index and The Food Delivery Battle between Subway and McDonald's.
Follow us on LinkedIn @Dashmote to stay up-to-date with the latest food delivery data insights on a global scale.
At Dashmote, we're always on the quest for valuable insights. Our latest investigation took us deep into the world of Italian food delivery, where we carefully analyzed data from prominent platforms like Glovo, Uber Eats, Just Eat, and Deliveroo. Our mission? To uncover the most appreciated pizza types and beer brands among Italian food delivery enthusiasts.
Our data revealed a clear winner in the pizza realm: Pizza Margherita emerged as the ultimate favorite among Italian food delivery lovers. What's even more fascinating is that 79% of the 60k pizzerias we examined offer beer alongside their pizza menus, showcasing the common practice of enjoying a cold brew with a slice.
Let's dive into intriguing correlations we discovered between beer and specific pizza types. Pizza Nutella has a special bond with beer, with nearly 88% of pizzerias offering Nutella pizza also including beer on their menu. On the other hand, pizzerias serving Kebab pizzas showed the lowest correlation with beer sales.
Among all the platforms analyzed, Heineken stole the show as the most popular beer brand, accounting for 39% of beers listed. However, on Just Eat, both Ichnusa and Moretti outshone Heineken. Ichnusa, with an overall share of 36% in beer listings, particularly stands out at pizzerias offering Funghi (Mushrooms) pizza. Moretti follows closely with a 32% share.
Glovo, Uber Eats, Just Eat, and Deliveroo collectively offer a significant number of pizzerias to choose from, totaling around 60,050. Among them, Glovo stands out as the go-to platform for beer lovers craving pizza delivery in Italy, covering 35% of the total pizzerias analyzed. Uber Eats, Just Eat, and Deliveroo also hold their respective shares.
These valuable insights assist beer brands in refining their sales and marketing strategies in the Italian food delivery market. Understanding preferred pizza types and beer brands allows companies to align their offerings and messaging with customer preferences. Targeted promotions, collaborations with pizzerias, and partnerships with popular delivery platforms can enhance brand visibility and drive customer engagement.
By leveraging these strategies, brands can captivate customers, boost sales, and establish a strong presence in the ever-evolving Italian food delivery landscape. Whether promoting the classic pairing of Heineken with Margherita or exploring innovative combinations with other pizza types, these insights enable the creation of compelling campaigns that resonate with customers and drive business growth.
At Dashmote, we're committed to helping businesses navigate challenges and succeed in the digital marketplace. As the leading big data and AI analytics company in the F&B industry, we empower brands to make strategic decisions based on comprehensive analysis and valuable insights into the food delivery market and F&B trends.
Ready to advance your online business? Get in touch with our team at sales@dashmote.com. Together, let's build a strong online presence for your Food & Beverage business. For more insights into Heineken's popularity across Europe, check the article Heineken is Conquering the EU Food Delivery Market at a Rapid Pace.
Let's take a look at the giants of the soft drink industry. Coca-Cola and Pepsi are household names worldwide, originating in the USA and spreading their refreshing reach to every corner of the world, India included. They bring an international taste, with a variety of drink options that appeal to a wide range of palates.
In contrast, Thums Up offers a uniquely Indian experience. Originating in India during the 1970s as a local alternative to foreign brands, it presents a bolder, fizzier flavour, and is loved by many for its distinct taste and Indian roots [1].Despite being acquired by Coca-Cola in the '90s, Thums Up has managed to maintain its authentic Indian identity and connect deeply with local consumers. While some speculated that Coca-Cola's acquisition aimed to eliminate competition [2], the company has consistently denied such claims. The bond between Indians and Thums Up is so strong that a hill in Maharashtra has been named after the beloved drink.
A digital storefront is a virtual outlet where businesses showcase and sell products to a global audience. It has gained relevance due to the shift towards online shopping and the rise of e-commerce platforms. Having a digital storefront alongside physical stores is crucial, especially during the COVID-19 crisis, as it allows businesses to adapt and thrive. It offers lower operational costs, wider exposure, and the flexibility to operate from anywhere. However, having a digital storefront alone does not guarantee increased leads and sales. Implementing effective sales and marketing principles is necessary for consistent quality leads. In the soft drink industry in India, digital storefronts play a significant role in the competition between Thums Up, Pepsi, and Coca-Cola, revealing market penetration and growth. Digital storefronts provide businesses with an opportunity to overcome geographical limitations and tap into a larger market, contributing to their growth and success.
From Q1 2022 to Q2 2023, we monitored the online presence of three brands in digital storefronts selling soft drinks across India. Initially, Coca-Cola had a digital presence in approximately 62% of these platforms. In contrast, Pepsi had a presence in around 31%, while Thums Up, the local player, established itself on about 19% of these platforms.
Throughout this period, all three brands experienced growth in their digital presence. Despite a slight drop to about 57% by Q2 2023, Coca-Cola achieved an overall growth of approximately 18%. On the other hand, Pepsi started with a 31% presence and achieved an overall growth of approximately 32%, maintaining an average market penetration of around 30%. Thums Up, starting from a smaller base, demonstrated resilience and consistent growth, reaching approximately 20% by the end of the period. This represents an overall growth of about 29%.
Whether you're an established brand or a newcomer, the following strategies can serve as your roadmap to growth. Based on our analysis and industry insights, the beverage market in India offers significant opportunities for online success and market expansion [1]. To boost your online presence and expand your market reach, consider implementing the following key takeaways:
1 - Boost Your Digital Footprint: Online platforms have become the new battleground for brands. In the competition between Pepsi, Coca-Cola, and Thums Up, all three have expanded their digital presence. To stay relevant, beverage brands need to strengthen their digital strategies. Our data indicates that there is still tremendous room for further growth in the online world.
2 - Embrace Constant Innovation: Coca-Cola India's planned expansion strategy, centered around innovation and diversification, provides a roadmap for brands. Continual reinvention is crucial to stay ahead in this ever-evolving market. For instance, Coca-Cola introduced new flavor variants and packaging formats, such as limited edition seasonal flavors or eco-friendly packaging options, showcasing their commitment to innovation and meeting evolving consumer preferences.
3 - Monitor Market Dynamics: Thums Up's rise to a 20% market share in India's soft drink sector despite fierce competition from Pepsi and Coca-Cola underscores the importance of understanding the market. To tap into growth opportunities, brands should diligently analyze market trends and consumer preferences. It is crucial for brands to keep pace with or exceed the market growth rate to maintain their competitive edge and capture a larger share of the expanding market. This requires proactive monitoring of market dynamics and swift adaptation to changing consumer demands and preferences.
4 - Celebrate Local Identity: Thums Up's success lies in maintaining its authentic Indian character, resonating deeply with local consumers. Brands should leverage the power of localization to establish a stronger connection with their audience. For example, Coca-Cola India has been focusing on beverage localization, expanding its portfolio of ethnic drinks, manufacturing products in India, and sourcing local ingredients [3]. By promoting regional languages in packaging labels and marketing campaigns, brands can enhance their hyper-local strategies and better resonate with the diverse Indian market [4].
5 - Harness Power of Collaboration: Thums Up's collaborations with celebrities and major events have contributed to its popularity. Strategic partnerships and collaborations can be effective strategies for beverage brands to expand their reach, increase brand visibility, and tap into new customer segments. By collaborating with influencers, celebrities, local artists, or prominent events, beverage brands can leverage their existing fan base, gain credibility, and generate buzz around their products. Additionally, partnerships with e-commerce platforms, food delivery services, or other relevant online platforms can provide opportunities for increased exposure and accessibility.
By incorporating these strategies into your business approach and continuously tracking your progress through data-driven decisions, any beverage brand, regardless of size, can strive to achieve sustained growth and establish a strong market presence. Remember to stay true to your unique identity and leverage the wealth of opportunities presented by the online world.
At Dashmote, we're committed to helping businesses navigate challenges and succeed in the digital marketplace. As the leading big data and AI analytics company in the F&B industry, we empower brands to make strategic decisions based on comprehensive analysis and valuable insights into the food delivery market and F&B trends.
Ready to advance your online business? Get in touch with our team at sales@dashmote.com. Together, let's build a strong online presence for your Food & Beverage business.
For more strategies for brands that aim to leverage on cultural preferences in the digital landscape, we recommend our article on Key Insights and Strategies for Food Delivery During Ramadan.
Prepare for a fascinating journey into the world of fizzy drinks within the United Kingdom's top food delivery franchises. We will uncover exciting rivalries, surprising prices, and partnerships that you never heard about. From the fast-food giants like McDonald's and Subway to the finger-lickin' good KFC, join us as we explore the refreshing drinks that make these places even more enjoyable. Get ready to sip, savor, and discover the secrets behind your favorite franchise beverages in the UK.
Franchising has become the backbone of the UK's booming food delivery industry. Our analysis focuses on the digital storefronts (DSF) on world-renown platforms such as Uber Eats, Just Eat, and Deliveroo. Excluding coffee-based franchises like Starbucks and Costa Coffee, Subway appears like the undisputed king of franchises with a staggering 5,100 DSFs. Next in line, the golden arches of McDonald's shine brightly with around 3,300 DSFs, followed closely by chicken paradise KFC with approximately 2,600 DSFs. If you are fond of pizza, then Pizza Hut and Papa John's won’t leave you disappointed with their 2,000 and 1,500 DSFs respectively. Joining the food frenzy, the flame-grilled wonders of Burger King are available in around 1,400 DSFs, and the globally-known peri-peri chicken franchise, Nando's, with about 800 DSFs. In addition, emerging franchises like German Doner Kebab, Taco Bell, and Five Guys bring their own flavors to the mix, adding around 370, 350, and 300 DSFs, respectively, to the food delivery extravaganza.
Now, let's dive into the heart of the battle and uncover the secret alliances between the top ten franchises and the beverage giants, Coca-Cola and Pepsi. These effervescent powerhouses have chosen their sides, and the battlefield is set.
Leading the charge, we have Coca-Cola, partnering with heavy hitters like McDonald's, Burger King, Nando's, and Five Guys. McDonald's, famous for its mouthwatering burgers and crispy fries, has joined forces with Burger King, creating a sparkling symphony that bridges the rivalry between the fast-food titans. Nando's, renowned for its fiery peri-peri chicken, and Five Guys, the burger joint extraordinaire, also proudly serve up the refreshing goodness of Coca-Cola beverages.
On the flip side, we have Pepsi, the challenger, supplying Subway, KFC, Pizza Hut, Papa John's, and Taco Bell with its irresistible bubbly creations. Interestingly, all the franchises under the Yumyum parent company - KFC, Pizza Hut, and Taco Bell - have embraced the Pepsi revolution, displaying a united front within the company. Subway, the sandwich maestro, and Papa John's, the pizza connoisseur, also hop on the Pepsi bandwagon, adding a twist to their already tantalizing menus.
But wait, there's a twist in the tale! German Doner Kebab stands as a neutral ground, catering to the diverse tastes of its customers by offering both Coca-Cola and Pepsi products. It's a win-win situation for the kebab aficionados who can choose their bubbly allegiance!
Now that we've unveiled the alliances, let's delve into pricing. Brace yourself for surprising discoveries about the cost of indulging in a refreshing Pepsi or Coca-Cola drink at these popular eateries.
When it comes to affordability, Subway Fountains retail park in Tunbridge Wells takes the crown. Just Eat offers a delightful deal: a 500ml bottle of Diet Pepsi for just £0.99. But hold your cola horses! We stumbled upon an eye-catching anomaly during our quest. Brace yourself for the most expensive drink we found on Just Eat, listed at Subway on 2 Graham Street in Airdrie, offering a 1500ml bottle of Pepsi for an astonishing £123.79. While this outrageous price is likely an error, it adds a touch of excitement to our adventure. Setting anomalies aside, the priciest non-alcoholic cola among the franchises can be found at a Subway in Tamworth, where a 1.5-liter bottle of Pepsi will set you back £5.39, once again via Just Eat.
Shifting our focus to the realm of Coca-Cola within these franchises, the pricing landscape takes a different twist. Prepare your taste buds for a rollercoaster of flavors and prices! The most expensive Coca-Cola product awaits at Burger King, where a 500ml bottle will cost you £3.29 across multiple platforms. But, for those looking to enjoy a Coke on a budget, McDonald's is your go-to place. Head to the Northampton location via Deliveroo, and you can secure a refreshing 200ml fountain drink for a mere £1.09.
In our daring exploration of the beverage offerings within the UK's top food delivery franchises, we have unveiled captivating insights and surprising pricing details. It's remarkable to see the variety in sizes, packaging, and prices that each franchise brings to the table, quite literally! From the pocket-friendly 500ml bottles of Diet Pepsi for just £0.99 at Subway Fountains to 1.5-liter bottles of Pepsi priced at £5.39 at a Subway in Tamworth, the range of options is as vast as the taste buds they satisfy. And let’s not forget the astonishing anomaly of £123.79 price tag for a 1500ml bottle of Pepsi, reminding us that surprises can be found in the unlikeliest places. These diverse beverage choices and their diverse offerings truly add to the uniqueness and enjoyment of each franchise, making every sip an adventure itself. So, the next time you order your favorite meal, take a moment to appreciate the different sizes, packaging, and prices that make the beverage experience at these franchises a delightful adventure.
At Dashmote, we're committed to helping businesses navigate challenges and succeed in the digital marketplace. As the leading big data and AI analytics company in the F&B industry, we empower brands to make strategic decisions based on comprehensive analysis and valuable insights into the food delivery market and F&B trends.
Ready to advance your online business? Get in touch with our team at sales@dashmote.com. Together, let's build a strong online presence for your Food & Beverage business. For more insights into curious pricing stories in the digital market dynamics, we recommend our article The Global Phenomenon of Abnormal Pricing in the Online Food & Beverage Industry.
