The aroma of competition is brewing in the coffee industry as CosMc's, a new concept by McDonald's, takes its first steps into the market. With the inaugural CosMc's location already gracing Bolingbrook, Illinois, and plans for expansion in the thriving metro areas of Dallas-Fort Worth and San Antonio, Texas, the coffee landscape might be about to witness a significant transformation.

According to insights from William Blair analyst Sharon Zackfia, CosMc's is deemed unlikely to pose a substantial threat to Starbucks' established dominance [1]. However, understanding the nuances of each player's strategy is crucial for brands looking to expand their online presence and brand dominance.

Motivated by our curiosity, we embarked on a thorough investigation into the dynamic competition between CosMc's and the coffee giant, Starbucks. Our focus centered on understanding Starbucks' current presence across the US, aiming to gain insights into the magnitude of the challenge that CosMc's faces as it strives to ascend to the heights set by the established coffee powerhouse.

Starbucks: Beyond Coffee Cups

Our exploration takes us deep into Starbucks' distribution strategies, providing a comprehensive view into its physical and digital presence. We conducted research on Starbucks shops based on their food delivery presence as well as their geographical location at the end of 2023, in order to make a comparison between their physical and digital presence. The data unravels intriguing patterns in Starbucks' footprint across the United States. 

Insights on Starbucks physical presence across the US

- Diverse Market Saturation: The FSA dataset uncovers significant variations in the number of Starbucks outlets across different states. While California boasts a substantial presence with over 1300 outlets, Wyoming and Vermont have less than 10 stores each, signaling diverse market saturation and untapped growth opportunities.

- Top Performing States: Starbucks excels in California, Texas, and Florida, strategically saturating these populous and diverse states, particularly in urban areas. This widespread presence ensures accessibility and visibility, catering effectively to the diverse demographics of these states and building a broad customer base. The success is fueled by culturally resonant marketing strategies, turning Starbucks into more than just a coffee chain—it’s a cultural fixture [2]. This integration enhances brand loyalty and fosters a sense of community. These states provide valuable insights for expansion strategies. Analyzing urban and rural distribution unveils Starbucks' market strategy. Dashmote's geolocalization data, including contact information, offers a comprehensive view, aiding companies in tailoring strategies for suburban or rural markets.

- Market Penetration in the East: Starbucks has effectively established itself in eastern states like New York, Massachusetts, and Pennsylvania, capitalizing on urban and cultural centers. In New York, Starbucks has strategically located stores in bustling areas, catering to diverse demographics. The company's expansion in Massachusetts includes key locations in Boston and other urban hubs, targeting both residents and tourists. Additionally, Starbucks has successfully penetrated the market in Pennsylvania, where its coffee houses serve as popular meeting places.

- Potential Growth Areas: States with fewer Starbucks outlets, such as Montana, North Dakota, and Wyoming, are correlated with lower population densities. However the limited availability of Starbucks (digital) stores suggests untapped potential. Starbucks strategically allocates its resources based on market demand, population concentration, and economic factors. A thorough understanding of the unique dynamics in these regions, including demographics, competition, and cultural preferences, would provide insights into Starbucks' expansion decisions in these states, ensuring successful penetration. 

Starbucks: Coffee and more delivered to your home

Starbucks' digital frontier is equally compelling, with a significant number of digital storefronts (DSFs) across states. California leads with almost 1,800 DSFs, followed by Texas (nearly 900) and Illinois (about 500). The higher number of DSFs compared to physical stores is attributed to the fact that a single store can leverage multiple food delivery platforms, showcasing Starbucks' substantial adoption of digital channels. For this data, we focused on the biggest players in food delivery in the US, Doordash, Uber Eats and Grubhub. Regional disparities in DSFs present opportunities for Starbucks to enhance its digital reach. 

Insights on Starbucks digital presence across the US on FSA

- Correlation with Physical Stores: Variations in digital and physical presence highlight strategic opportunities. Some states with a high number of physical stores also exhibit a robust digital presence, while others show disparities, suggesting room for improvement.

- Population Density Impact: In assessing the correlation between digital and physical presence, certain states, such as California, Texas, and New York, demonstrate a synergy where a substantial number of physical stores align with a robust digital presence. Conversely, states like Kansas and Oklahoma stand out for their significantly higher digital presence compared to the number of physical stores. Additionally, a noteworthy observation is that states with higher digital presence often coincide with densely populated regions, highlighting the convenience and accessibility facilitated by food delivery platforms.

- Market Adaptation and Consumer Behavior: Balancing physical and digital presence provides insights into Starbucks' adaptation to evolving consumer behaviors. States where digital presence surpasses physical stores signal a shift in consumer preferences toward online ordering.

- Digital Competitive Landscape: Comparing Starbucks' digital presence with competitors on food delivery platforms unveils the competitive landscape in the digital space, aiding in refining digital marketing and delivery strategies.

Comparison: Physical vs Digital

As the digital realm becomes integral to a brand's identity, the importance of a store's virtual presence is underscored. In today's landscape, relying solely on physical stores or a single food delivery platform may limit reach and accessibility. A multi-platform digital strategy enables a store, whether a large chain or a smaller establishment, to cater to diverse consumer preferences and leverage the growing trend of online ordering and food delivery, ensuring a broader and more resilient market presence

Discover Dashmote

Dashmote assists enterprises in overcoming obstacles in the digital market space. As the foremost provider of big data and AI analytics solutions in the F&B sector, we enable informed strategic choices. Reach out to our team at contact@dashmote.com to establish a robust online footprint.

If you find this article valuable, you may also be interested to check out more of our blog articles on franchises, such as The World of McFlurry and Beverage Menus on European Franchises

Follow us on LinkedIn @Dashmote to stay up-to-date with the latest food delivery data insights globally.

The concept of preserving food in containers dates back centuries. Ancient civilizations used various methods such as smoking, drying, and fermenting to extend the shelf life of food. Later on, in 1810, the Englishman Peter Durand patented the idea of preserving food in tinplate cans. This marked the beginning of the canning industry. 

We conducted comprehensive research across the dynamic landscapes of the Netherlands, the United Kingdom, and France, focusing on the leading platforms JustEat Takeaway.com, Uber Eats, and Deliveroo. While focusing on canned drinks is crucial, understanding the total landscape of DSFs listing drinks provides a comprehensive view. 

Canned Drinks Deep Dive in the United Kingdom

Analyzing the year-end landscape, Uber Eats takes the lead in the UK with 39% of DSFs listing canned drinks, closely followed by Deliveroo with 28% and JustEat Takeaway.com with almost 27% of DSFs listing canned drinks. In the UK, Uber Eats has the highest number of DSFs listing drinks (86%), showcasing the popularity of beverages on food delivery. Given the existing high popularity of drinks on UK food delivery platforms, suppliers should explore opportunities beyond canned drinks to further cater to their consumers.

Canned Drinks Deep Dive in France

Deliveroo dominates with a substantial 13% of DSFs, prominently featuring canned drinks in the French food delivery landscape. Parallelly, Uber Eats secures a notable 12% of DSFs, while JustEat Takeaway.com commands nearly 4%. Noteworthy is JustEat Takeaway.com's overall leadership, boasting an impressive 92% of DSFs featuring drinks, demonstrating a nuanced approach with only 4% dedicated to canned options. This gap in the market suggests a potential area for suppliers to capitalize on and explore within the extensive drinks category. 

Canned Drinks Deep Dive in the Netherlands

Delving into the dynamics of the Netherlands' year-end food delivery landscape, JustEat Takeaway.com emerges as a formidable leader, commanding an impressive 26% of DSFs, while Uber Eats secures a noteworthy 20% share. It’s worth mentioning that Deliveroo exited the Netherlands in November 2022, hence the platform doesn’t form part of this analysis. Between Uber Eats and JustEat Takeaway.com, the latter has the highest number of DSFs listing drinks (87%). Given the intense competition between these two platforms, strategically emphasizing the beverage listings could offer both suppliers and food delivery platforms a valuable edge in meeting the diverse preferences of consumers.

Key Takeaways

- It is worth noting that in France and the Netherlands, JustEat Takeaway.com has a stronger presence than in the UK, which reflects on the variations between different markets and platform sizes, and the need to have reliable data to base decisions on. 

- Drink penetration is a lot higher in France and the Netherlands compared to the UK, although there are differences per platform. In the UK, across all 3 platforms, the average drink penetration is almost 78%, whereas in France and the Netherlands, this number rises to a staggering 89% and 83% respectively. 

- Can penetration is notably higher in the UK than in France, especially on JustEat Takeaway.com, where only 4% of DSFs are selling canned drinks.

Packaging Clarity and Growth Initiatives

To navigate the intricate landscape of the food delivery industry successfully, it's important for canned drink suppliers to prioritize packaging clarity. Clear and standardized information on packaging not only boosts consumer confidence but also enhances the appeal of canned beverages. In the fiercely competitive market, aligning with platform preferences in each country becomes crucial, requiring suppliers to emphasize unique selling points and communicate transparent packaging information effectively. Collaborative marketing endeavors, whether through partnerships with leading food delivery platforms or direct engagement with merchants, have the potential to elevate visibility and attract a larger customer base. Furthermore, in this data-driven era, suppliers can revolutionize their growth strategies by leveraging Dashmote's expertise. Dashmote’s data unlocks visibility on the FSA landscape, providing actionable insights which can help teams make more informed decisions.

Discover Dashmote

Dashmote assists enterprises in overcoming obstacles in the digital market space. As the foremost provider of big data and AI analytics solutions in the F&B sector, we enable informed strategic choices. Reach out to our team at contact@dashmote.com to establish a robust online footprint.

If you find this article valuable, you may also be interested to check out more of our blog articles on beverages, such as Dr Pepper Franchises and Beverage Menus on European Franchises

Follow us on LinkedIn @Dashmote to stay up-to-date with the latest food delivery data insights globally.

Diageo, a British multinational alcoholic beverage company established in 1997, stands as one of the world’s leading premium drinks businesses. Based in North-West London, UK, the company originated from the merger of Guinness and Grand Metropolitan. Operating in over 180 countries and boasting a portfolio of 200 brands, Diageo is a dominant force in the global beverage alcohol industry, excelling in both spirits and beer. Its prominent brands encompass Johnnie Walker, Smirnoff, Tanqueray, Baileys, Guinness, and numerous others, commanding a substantial 25% of the global volume share [1].
In 2022, the company accrued approximately 15.452 billion British pounds in net sales [2]. Among its diverse product range, scotch whisky constituted the most significant portion of Diageo's portfolio in terms of net sales. Beer and vodka held the second and third positions, respectively [3].

Utilizing technology adeptly to expand its reach and establish efficient connections with consumers, Diageo has forged partnerships with several food delivery platforms like UberEats and Deliveroo. By leveraging Dashmote’s Data Analytics SaaS platform, a comprehensive analysis of the 5 primary brands of Diageo on food delivery platforms in the UK was conducted. This analysis aimed to obtain valuable insights into their penetration rates, growth patterns, and overall market performance.

Smirnoff has the highest penetration rate on food delivery platforms in the UK, followed by Bailey’s

Dashmote’s data shows that in Q3 2023, there were over 252K digital storefronts operating on British food delivery platforms. Smirnoff emerged as the dominant player in the British delivery landscape, boasting an impressive 18K digital storefronts offering its products. This remarkable presence resulted in a substantial penetration rate of 7%, which stands as the highest among all Diageo’s brands in the current study. Johnnie Walker and Smirnoff are two of the world’s four largest international spirits brands by retail sales value [4]. In Diageo’s 2022 annual report, they noted Smirnoff’s net sales grew double digits in all regions,  with a particularly strong performance in Europe [5]. Our food delivery data reflects this dynamic market domination.

As shown in the above graph, all 5 brands exhibit notable digital storefront listings surpassing 3% in Q3 2023.  Its iconic global brand Guinness takes the second place, with 6% of all DSFs offering food delivery featuring its products. This is followed by Bailey’s at 5% and Tanqueray at 3%

Our data reveals that while various Diageo brands are present in the British food delivery sector, a considerable portion of the market remains untapped. For instance, Guinness exhibits a smaller penetration rate in comparison to Heineken, a Dutch beer brand, which holds a 7% penetration rate. The contrast becomes more pronounced when considering the dominance of the nr 1 soft drink company, which boasts a penetration rate of 72% across British food delivery platforms. Although it's important to note that alcoholic beverages encounter more restrictions in the food delivery market compared to soft drinks, by effectively leveraging food delivery data, there still exists a significant headroom for sustainable, long-term growth for Diageo in the food delivery industry.

All 5 brands saw a significant positive growth in food delivery digital storefront listings in the past 2 years

Over the past decade, total beverage alcohol (TBA) has consistently shown robust value growth, with international spirits, where Diageo is the number one player, expanding at a faster rate compared to TBA [6]. While Diageo reported a 18% increase in operating profit in 2022, Dashmote data revealed the substantial growth in digital presence among its 5 key brands on British food delivery platforms.

In recent years, the food delivery sector in the UK has experienced an unprecedented surge - the total digital storefronts exhibited a remarkable growth of 51% since Q3 2021. Along with the growing market, Johnnie Walker has achieved the most substantial growth of 466% in its digital storefront listings in the past 2 years. Following closely behind is Tanqueray, registering impressive growth rates of 306%. Bailey’s (+168%), Smirnoff (+129%), and Guinness (+118%) all have doubled their digital presence since Q3 2021. Dashmote’s data demonstrates the strong performance of Diageo in the British food delivery sector. By leveraging food delivery data,  Diageo would continue to shape their brand portfolio, ensuring continual and sustainable growth.

Discover Dashmote

Dashmote is dedicated to assisting enterprises in overcoming obstacles and achieving success in the digital market space. As the foremost provider of big data and AI analytics solutions in the food and beverage (F&B) sector, we enable companies to make informed strategic choices by offering thorough analysis and invaluable insights into the food delivery market and F&B trends. Interested in taking your online business to the next level? Feel free to reach out to our team at contact@dashmote.com. Together, we can establish a robust online footprint for your Food & Beverage enterprise.

If you find this article valuable, you may also be interested to check out more of our blog articles on beers, such as Heineken or Carlsberg.

Follow us on LinkedIn @Dashmote to stay up-to-date with the latest food delivery data insights on a global scale.

The food delivery sector is revolutionising the food and beverage (F&B) industry, even impacting renowned brewers like Heineken. Founded in 1864, Heineken, a Dutch beer company, originated when a 22-year-old named Gerard Adriaan Heineken acquired a brewery in Amsterdam. Presently, it stands as one of the globe's most prominent and easily recognizable beer brands, with its products distributed in more than 170 countries. As a leading brewing group with the second largest production volume worldwide [1], it is bolstering its performance and experiencing increased popularity from leveraging the food delivery platforms.

The beer market in Southeast Asia amounts to US$23.63bn in 2023. The market is expected to grow annually by 6.74% (CAGR 2023-2027) [2]. The area exhibits a growing inclination among consumers for alcoholic drinks, alongside a rising desire for low-alcohol and non-alcoholic beers. Heineken's strategic move into the food delivery sector with its original and non-alcoholic products aligns with these trends, showcasing their forward-looking strategy to remain relevant and easily reachable in the swiftly changing environment.

In this article, we conduct a Heineken Southeast Asian case study. By leveraging Dashmote’s Data Analytics SaaS platform, we analysed Heineken’s presence and growth on food delivery platforms throughout 7 key markets. 

The prevalence of Heineken on Southeast Asian food delivery platforms

Heineken can be found on various food delivery platforms in Southeast Asia, including Gojek, Grab, Lineman, and many more. The specific Heineken beer options available may vary depending on the restaurants and stores, but they typically include Heineken Lager, Heineken 0.0 Non-Alcoholic, and Heineken Silver.

According to Dashmote's data, Heineken has a food delivery beer presence exceeding 30% in 3 out of 7 countries in the current analysis. Notably, Heineken holds a strong position on Vietnamese food delivery platforms, where 64.1% of digital storefronts which sell beers also feature Heineken products. The Philippines ranks second, with a 35.5%  beer penetration rate, meaning that 1 in 3 beer-selling restaurants on food delivery platforms offers Heineken. Singapore follows closely with a penetration rate of 31.1%. It's worth mentioning that Heineken's presence in Indonesia (11.2%) and Thailand (8.1%) remains relatively low due to distinct drinking customs and alcohol consumption regulations in these regions.

Since the above analysis pertains to digital storefronts specifically selling beers rather than encompassing all digital storefronts on the platforms, it's essential to recognize that the beer market presence in Southeast Asia remains relatively limited on food delivery, ranging from 0.71% in Indonesia to 11.3% in Singapore. In contrast, when compared to Europe, where 9 countries have a Heineken presence exceeding 10% across all digital storefronts in the respective nation, Heineken still has room for gradual expansion to attain a more substantial foothold in the Southeast Asian market.

The fastest growing European regions for Heineken on food delivery

Based on Dashmote’s data, a majority of countries have witnessed a noteworthy growth in Heineken’s digital storefront listings on food delivery platforms spanning from Q4 2022 to Q3 2023. Indonesia experienced the largest increase of 25.1%. Following closely is Malaysia, exhibiting a remarkable growth of 24.0%, and Philippines with a commendable 18.7% expansion. Vietnam, although with the largest digital storefront base for Heineken, demonstrated the lowest positive growth of 0.9% over the past three quarters. Conversely, Thailand (-44.7%) encountered substantial declines in Heineken's digital storefront listings, which stands out as an intriguing exception among this trend of growth.

Upon scrutinising the data, it becomes apparent that the decline in the number of digital storefronts offering Heineken in Thailand is predominantly attributable to external factors rather than inherent issues with the brand itself. For example, the reduction of over 400 stores of Mini Big C, a convenience store in Thailand, on food delivery platforms during the timeframe under examination directly impacted the decrease in digital storefronts selling Heineken. This highlights that Heineken's performance in food delivery is significantly influenced by the broader market conditions and underlying macroeconomic variables.

The emerging category: Heineken 0.0

In Southeast Asia, consumers who prioritise their health are actively looking for beer alternatives that offer reduced alcohol content or are entirely alcohol-free. The Non-Alcoholic Beer market in Southeast Asia is currently valued at US$1.91 billion in 2023, and it is projected to experience an annual growth rate of 8.84% (CAGR 2023-2027) [3]. In the midst of this expanding trend, Heineken 0.0 emerges as an ideal choice for those pursuing wellness and healthier living.

Dashmote's data reveals the promising early stages of Heineken 0.0's presence on Southeast Asian food delivery platforms. While it has already established itself in several countries, it has yet to make inroads into markets like Indonesia and Cambodia.

In Vietnam, Heineken 0.0 enjoys the most substantial digital presence, with 17.9% of digital storefronts selling beer offering this product. This achievement follows an impressive 60.1% digital growth from Q4 2022 to Q3 2023. Similarly, Singapore has seen a noteworthy increase of 79.7% in digital storefront listings for Heineken 0.0, resulting in a beer penetration rate of 7.2% in Q3 2023. In Malaysia, Heineken 0.0 also experienced a notable rise of 40.3% in digital storefront listings, even though its beer penetration rate remains relatively modest at 2.5%.

Discover Dashmote

Dashmote is dedicated to assisting enterprises in overcoming obstacles and achieving success in the digital market. As the foremost provider of big data and AI analytics solutions in the food and beverage (F&B) sector, we enable brands to make informed strategic choices by offering thorough analysis and invaluable insights into the food delivery market and F&B trends. Interested in taking your online business to the next level? Please reach out to our team at contact@dashmote.com.

If you find this article valuable, you may wish to check out more of our blog articles on other beer brands, such as Carlsberg and Heineken in Europe.

The delivery market within the food industry has experienced an exponential amount of growth over the last couple of years. With a new Lumina Intelligence report (2022) acknowledging the use of delivery as ‘habitual to consumers’ [1].  This growth can be attributed to busy lifestyles, urbanization, digitalization, and the desire for a wide variety of culinary options. However, the food delivery space is also largely influenced by the operational challenges faced by restaurants, with approximately 60% of restaurants failing within their first year of operation, and 80% don't survive beyond five years [2]. These multifaceted factors collectively contribute to the food delivery market's status as a rapidly evolving and highly-uncertain industry.

Monitoring the newly opened and closed digital storefronts on the food delivery platforms holds significant importance for food and beverage brands. By maintaining a keen awareness within the industry, brands can identify newly established outlets, offering potential collaboration opportunities for the distribution of their products. Simultaneously, an monitoring the cessation of operations at certain digital storefronts, leading to the discontinuation of their product sales, is essential for tracking a brand's market performance. 

Furthermore, it is crucial to acknowledge that restaurants do not readily alter their menu offerings, making it imperative to identify those new ventures amenable to forging fresh partnerships. Brands that fail to monitor and adapt to this changing landscape risk losing market share and relevance in the industry. 

In this article, we undertake an analysis of the changes occurring in the food delivery sector in both the UK and Australia. Our examination focuses on the shifts in the digital storefront base within the dominant platforms in this industry. By leveraging Dashmote’s data, we found alarming trends of 2023 food delivery that can help your food and beverage brands to maintain their competitive edge in the market.

In the UK, digital storefront listings on food delivery platforms undergo dynamic changes, with the number of new openings surpassing that of closures

The UK is one of the biggest markets for food delivery, with Lumina Intelligence stating that 12% of UK adults order delivery at least once per week [3]. The projected revenue in the Online Food Delivery market in the UK is expected to experience an annual growth rate (CAGR 2023-2027) of 12.12% and reach US$40.64bn in 2023 [4]. The market is contestable although dominated by a small number of firms such as Just Eat, Uber Eats and Deliveroo. According to a global consumer survey conducted in the country in 2022, 69% of respondents used Just Eat within the past 12 months. Meanwhile, 48% of respondents used Deliveroo and Uber Eats [5].

According to Dashmote’s data, 3.9% of the digital storefronts in the UK closed during Q2. Specifically, Uber Eats saw 6.3% of its digital storefronts shutter in Q3 2023, while Deliveroo faced a 2.1% closure rate. 

During the same period, it's noteworthy that the rate of newly opened digital storefronts exceeded that of closures, indicating a net growth in the food delivery market. In Q2, 5.2% of digital storefronts were opened alongside the 96.1% of existing ones, underscoring the expansion of the market. If you require precise information regarding the specific storefronts that have opened or closed, please do not hesitate to email us at contact@dashmote.com.

In the Australian food delivery market during Q2, the number of newly opened digital storefronts is twice that of the closures.

Revenue in the Australian food delivery market is expected to show an annual growth rate (CAGR 2023-2027) of 6.61%, resulting in a projected market volume of US$2.70bn by 2027[6]. With over 20 online food ordering and delivery platforms in Australia, the market remains a highly competitive space. Several well-known players such as Deliveroo and Foodora have already left the Australian market. Today, DoorDash, Menulog, and UberEats are considered as the most popular food delivery platforms in Australia [7].Dashmote’s data reveals that in Q2, 3.3% of digital storefronts on Uber Eats closed, with 95.6% still in operation. Notably, the rate of newly opened digital storefronts stands at 7.7%, which is more than twice the rate of closures. This data emphasizes the swift growth of the Australian food delivery market.

Discover Dashmote

Dashmote is dedicated to assisting enterprises in overcoming obstacles and achieving success in the digital market space. As the foremost provider of big data and AI analytics solutions in the food and beverage (F&B) sector, we enable companies to make informed strategic choices by offering thorough analysis and invaluable insights into the food delivery market and F&B trends. Interested in taking your online business to the next level? Feel free to reach out to our team at contact@dashmote.com. Together, we can establish a robust online footprint for your Food & Beverage enterprise.

If you find this article valuable, you may also be interested to check out more of our blog articles on Uber Eats.

Follow us on LinkedIn @Dashmote to stay up-to-date with the latest food delivery data insights on a global scale.

In Dashmote’s recent Food Delivery Insight Report Europe - H1 2023, we analyzed the top franchises dominating the food delivery landscape across various European nations. This article embarks on a detailed exploration of the No.1 franchise in each country, as determined by their digital storefront listings during the second quarter of 2023. Our focus centers on the beverages offered by each franchise, unraveling the differences within their beverage offerings on food delivery platforms as compared to their conventional on-site menus.

McDonald’s has the highest digital presence in most of the European countries

Revenue in the European Online Food Delivery market is projected to reach US$122.00bn in 2023, and is expected to show an annual growth rate (CAGR 2023-2027) of 12.31% [1]. This flourishing market provides franchises a diverse and competitive digital landscape to expand customer networks.

According to Dashmote’s report, among the 19 countries researched, McDonald’s emerges as the top 1 food delivery franchise in a staggering 9 nations. With a presence in over 30 countries across the continent, the golden arches have become a distinct symbol of fast food. McDonald’s reports of 2023 second quarter results announced that digital systemwide sales in their six markets were over $8 billion for the quarter, representing nearly 40% of their systemwide sales [2]. This digital momentum signifies the importance for quick-service restaurants to partner with delivery platforms to open up additional channels for consumers to access their ‘Happy Meal’. As shown in the above graph, McDonald’s influence on food delivery is particularly evident in the central European market, with a significant presence in countries such as Germany, France, and Austria.

Meanwhile, Burger King claims the title of the top franchise in two distinct countries: Norway and Spain. According to external sources, Burger King is reported as the most popular online food delivery brand in Spain [3], providing additional support for the credibility of Dashmote's findings.

The remaining countries each witness the dominance of a singular franchise. As demonstrated by the graph, Domino's Pizza, Hesburger, Coffee Island, Apache Pizza, New York Pizza, KFC, Telepizza, and Subway all take the lead in their respective countries, demonstrating the dynamic food delivery industry across Europe.

Popular soft drinks among franchises in the European food delivery market

The majority of franchises typically enter into an exclusivity agreement with either Coca-Cola or Pepsi. Through this arrangement, the restaurant becomes eligible for a discounted rate on the specific range of products from their chosen beverage provider. Additionally, these partnerships often extend to various collaborative initiatives, such as co-promotions of each other's products, which may include activities like retail media or advertising campaigns. In our recent research, we have identified the following franchises as Coca-Cola vendors: McDonald’s, Domino's Pizza, Hesburger, Apache Pizza, New York Pizza, and Burger King. Franchises that offer Pepsi products include KFC, Telepizza, and Subway. Interestingly, Coffee Island, Greece's leading franchise, stands out as the sole franchise that does not offer either Coca-Cola or Pepsi products.

Red Bull represents another widely favored menu item across various franchises, distinguishing itself from the ongoing Coca-Cola vs. Pepsi competition. Holding a substantial market share of 43% in the energy industry [4], Red Bull held the top position as the most popular energy drink brand in 2020, and ranked the third most valuable soft drink brand behind Coca-Cola and Pepsi [5].Our research reveals that among the leading franchises in each country, three of them include Red Bull in their offerings. These franchises are McDonald's in Austria, Germany, and Romania.

Selling alcohol: Online VS. On-site

Fast-food chains have started incorporating alcoholic beverages into their menus as a strategy to attract new customers. While this practice may seem somewhat unconventional for quick-service restaurants, it has the potential to significantly boost their overall sales for franchise systems. Additionally, it allows fast-food chains to compete with higher-end fast-casual competitors who cater to quality-conscious consumers on a global scale. Despite stricter local regulations in some countries, alcoholic beverages are becoming increasingly prevalent on franchise menus.

Although ordering a beer from McDonald's or Burger King is no longer considered unusual, our research reveals that alcoholic beverages are still relatively limited on the food delivery menus offered by franchises. In fact, only McDonald's in Austria and Italy currently provide beer options through food delivery platforms. Telepizza in Portugal offers Somersby and beer (no brand mentioned), while KFC in Poland offers the non-alcoholic beer Lech free 0.0. Interestingly, New York Pizza in the Netherlands stands out by offering the most diverse selection of alcoholic products, ranging from beers from Heneiken and Birra Moretti, to red wine, white wine, and rose from Monterre Merlot.

Discover Dashmote

Dashmote is dedicated to assisting enterprises in overcoming obstacles and achieving success in the digital market space. As the foremost provider of big data and AI analytics solutions in the food and beverage (F&B) sector, we enable companies to make informed strategic choices by offering thorough analysis and invaluable insights into the food delivery market and F&B trends. Interested in taking your online business to the next level? Feel free to reach out to our team at contact@dashmote.com. Together, we can establish a robust online footprint for your Food & Beverage enterprise.

If you find this article valuable, you may also be interested to check out our latest food delivery report. Download a FREE report here: https://dashmote.com/insights-report-eu-2023-h1/

Follow us on LinkedIn @Dashmote to stay up-to-date with the latest food delivery data insights on a global scale.

Dashmote’s recent Food Delivery Insight Report Europe - H1 2023 targeting the European food and beverage brands by showcasing the latest trends on food delivery. As an extension of the ‘fastest growing branded sweets’ section of the report, this article identified the key markets of three leading ice-cream brands under the Unilever umbrella - Magnum, Coretto, and Ben & Jerry's, by analysing their penetration and growth rates across Europe.

The ice-cream market in Europe is rich in product offerings. In 2021, sales of frozen processed dairy and desserts in Europe exceeded 16 billion USD [1], with Unilever being the market leader and the largest ice cream manufacturer. While Unilever’s ice creams are largely available in retails, each of its key brands has carved out their most prevalent food delivery markets across various European countries.

The top three penetrated markets of each brand in Europe

Based on Dashmote's data analysis, Ben & Jerry's exhibits the highest level of presence among three brands. This American-born brand has made a significant impact on the European ice-cream scene with its quirky flavours and commitment to social responsibility. Ben & Jerry’s is most prevalent on food delivery platforms in Spain, boasting a noteworthy penetration rate of 19.6%. This statistic underscores the fact that nearly one in every five digital storefronts on Spanish food delivery platforms offers Ben & Jerry's products. The brand's notable penetration is also observed in Ireland at 14.1% and the Netherlands at 14.0%.

Magnum, renowned for its premium quality, made its initial foray into the European market during the late 1980s. This esteemed brand has achieved substantial penetration in its top three markets: the Netherlands at 11.5%, the United Kingdom at 7.3%, and Portugal at 5.7%.

Cornetto, another addition to the European ice cream landscape, brings the essence of Italian gelato to its offerings. However, it maintains a relatively modest penetration rate among the three prominent brands in Europe, with its primary markets being Italy at 4.1%, the United Kingdom at 3.4%, and Portugal at 2.3%.

The top 3 market seeing the biggest growths for each brand

Dashmote's food delivery report highlights the remarkable expansion of two prominent sweet brands, Magnum and Cornetto: Magnum has positioned itself as one of the fastest-growing sweet brands in Belgium. Similarly, Cornetto has emerged as one of the rapidly ascending sweet brands in Greece and Romania.

Taking a closer look at Magnum's growth trajectory, it is noteworthy that the brand experienced its most substantial surge on food delivery platforms in Portugal, registering an impressive digital storefront growth rate of 48.5% over a six-month period spanning from Q3 2022 to Q2 2023. Belgium closely follows with a significant Magnum growth rate of 45.4%, while Germany showcases a commendable growth rate of 40.7%.

Cornetto, despite its relatively modest prevalence as described in the previous section, is swiftly making strides. The brand witnessed a remarkable 176.6% growth in digital storefront listings in Denmark, coupled with a noteworthy 92.7% growth in Germany. The United Kingdom also demonstrates Cornetto's robust growth, with a substantial 69.9% increase in digital storefronts.

In contrast, Ben & Jerry's, owing to its extensive digital storefront presence, experienced more measured growth among the three brands. The top three growth markets for Ben & Jerry's are Portugal, with a growth rate of +21.8%, Austria (+13.9%), and Ireland (+13.1%).

Ben & Jerry stands out as a top franchise on food delivery in Denmark

According to Dashmote's report, it's noteworthy that Ben & Jerry's has emerged as the third most prominent franchise in Denmark. In an innovative move, the brand has adopted the concept of a ghost kitchen—an operational setup dedicated to preparing dishes exclusively for delivery. Unilever, the multinational consumer goods conglomerate, is actively expanding its virtual ice cream shop presence. To accomplish this, Unilever has entered into multiple partnerships, with the aim of proliferating its Ice Cream Shop concept across a broader array of locations.

The rationale behind this strategic move stems from logistical challenges faced by Ben & Jerry's in storing its products at local brick-and-mortar stores. In response, the global brand has adopted a ghost kitchen model, leveraging cold cabinets to ensure that its ice cream products are delivered punctually and in pristine condition through platforms like Deliveroo and Uber Eats. Dashmote's data reveals that this innovative business model has yielded significant success within the food delivery market, with Ben & Jerry's Denmark serving as a prominent exemplar of this achievement.

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Dashmote is dedicated to assisting enterprises in overcoming obstacles and achieving success in the digital market space. As the foremost provider of big data and AI analytics solutions in the food and beverage (F&B) sector, we enable companies to make informed strategic choices by offering thorough analysis and invaluable insights into the food delivery market and F&B trends. Interested in taking your online business to the next level? Feel free to reach out to our team at contact@dashmote.com. Together, we can establish a robust online footprint for your Food & Beverage enterprise.

If you find this article valuable, you may also be interested to check out our latest food delivery report. Download a FREE report here: https://dashmote.com/insights-report-eu-2023-h1/

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Mountain Dew, a brand under the umbrella of PepsiCo, has crafted a distinctive brand identity that appeals to a diverse and enthusiastic consumer demographic. Tied to a sense of adventure and excitement, the brand has harnessed the power of youth culture, leveraging partnerships with extreme sports events, music festivals, and gaming tournaments. In the year 2021,  the market share of the Mountain Dew brand in the US amounted to almost 7% [1]. Moreover, results from a 2022 survey indicated that the brand's awareness reached an impressive 93% among US consumers, with a remarkable 43% brand affinity [2]. It is evident from these figures that Mountain Dew resonates purposefully with its target audience, solidifying its strong position within the market.

In today's digital era, a strong online presence holds considerable significance. Recognizing the importance of innovation and convenience, Mountain Dew has skillfully capitalised on food delivery platforms to bridge the gap between products and consumers. In this article, we conducted a comprehensive food delivery market analysis and delved into Mountain Dew’s soft drink penetration rates, pricing strategies, and competitors across its three major markets: The US, Canada, and the UK.

Mountain Dew holds a strong digital presence in the North America

Dashmote’s data highlights the US as the primary leader in the food delivery beverage market, boasting nearly a million digital storefronts selling soft drinks spread across various food delivery platforms. Notably, Mountain Dew has achieved a strong online presence there with an impressive soft drink penetration rate of 29.5% in Q2 2023. This figure signifies that almost a third of digital storefronts selling soft drinks currently also feature Mountain Dew products.

Canada follows with a solid Mountain Dew soft drink penetration rate of 15% out of 70K+ digital storefronts in Q2 2023. In the UK there is still a lot of potential for listing Mountain Dew, with only 6% of digital storefronts listing soft drinks also offering Mountain Dew products. 

Additional sources highlight that Mountain Dew attains a 43% brand awareness in the UK. Among those that know the brand, 30% favour it [3]. These statistics point to notably lower brand recognition and appeal in comparison to the US, which aligns with the lower food delivery penetration rate indicated by Dashmote’s data. Notably, approximately 48 million USD were invested in advertising for the Mountain Dew brand in the US in 2021[4].  While traditional advertising and marketing have demonstrated evident efficiency, an alternative approach to heighten brand visibility and popularity across markets could be by expanding product listings on food delivery platforms. The potential to enhance Mountain Dew food delivery penetration across three markets remains promising. For a more detailed analysis, please contact contact@dashmote.com.

Mountain Dew’s food delivery pricing strategies across 3 markets

Mountain Dew experienced a price increase in both the UK and US food delivery markets last year, while encountering a price decrease in Canada. Illustrated by the above graph, the Uk exhibited the most substantial uplift in average Mountain Dew prices on food delivery platforms, with an increase of 0.09 GBP since Q2 2022 for a 20 oz bottle. Meanwhile, the US experienced a milder 0.08 USD price increase. On the contrary, the average cost of Mountain Dew in Canada saw a decrease of 0.14 CAD within the same timeframe.

Mountain Dew is a prominent beverage within PepsiCo's product line, serving as one of the company's top-selling brands in the United States. However, its initial launch in the UK in 1996 was met with challenges, leading to its withdrawal just two years later due to poor sales figures. Following a 12-year absence from the market, PepsiCo repositioned Mountain Dew as an energy drink upon its relaunch. Insight from Dashmote's data underscores the adoption of a competitive pricing strategy in the UK by Mountain Dew. This strategy aims to gain market share by optimising the profit margin per unit through economies of scale, which can effectively attract cost-conscious consumers while building a perception of value.

Mountain Dew and competitor brands’ market position in the food delivery market in Q2 2023

By comparing Mountain Dew's penetration rate and growth with other key players in the same beverage category, namely Coca-Cola’s Sprite and Monster’s Ultra Paradise, we can gain a clear comprehension of the brand's standing within the market. Dashmote's data reveals that Sprite, another pivotal brand of PepsiCo, boasts the most substantial digital presence across three major markets, exhibiting a soft drink penetration rate varying between 50% and 67% in Q2 2023. Conversely, Monster Ultra Paradise registers the lowest soft drink penetration rate on food delivery platforms. Notably, the US records a penetration rate of 6% for Ultra Paradise, more than doubling Canada's figure (3%) and tripling that of the UK (2%). While Mountain Dew takes an intermediary position in comparison to its competitors, Dashnote data underscores a significant opportunity for Mountain Dew to increase product listings at locations that already feature other PepsiCo products, such as Pepsi.

Analysing the year-over-year (YoY) progression of each brand within three distinct food delivery markets, it becomes evident that all three brands have undergone distinctive expansion in the United States. Particularly noteworthy is Mountain Dew, which has exhibited the most substantial growth, registering a remarkable 7% increase since the Q2 2022.  Subsequent is Sprite in the US, achieving a comparable YoY growth of 7%, while in the Canadian market, Mountain Dew also demonstrated a notable growth of 5%. In contrast, Ultra Paradise in Canada displayed the most modest progression, recording a marginal growth of 0.2%.

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Dashmote is dedicated to assisting enterprises in overcoming obstacles and achieving success in the digital market. As the foremost provider of big data and AI analytics solutions in the food and beverage (F&B) sector, we enable brands to make informed strategic choices by offering thorough analysis and invaluable insights into the food delivery market and F&B trends. Interested in taking your online business to the next level? Please reach out to our team at contact@dashmote.com.

If you find this article valuable, you may wish to check out more of our blog articles on other brands, such as the Pringles brand analysis.

The recently launched iteration of Asahi Super Dry marks a significant milestone in its over 30-year history, introducing a refined flavour profile and a fresh aesthetic to its consumers. This transformation is the brand's first recipe enhancement since its inception in 1987, aiming to amplify the distinctive "sake-inspired crisp sensation" that characterises the original Super Dry. As the beer refinement is made available in Japan, mainland China, Hong Kong, Taiwan, and Singapore, Asahi captivates its consumers through its dedication to embracing the evolving preferences of the global audience.

Among the regions Asahi is active in, Singapore emerged as a dominant player within the Asian beer landscape. Revenue in the Beer market in Singapore amounts to US$1,579m in 2023 [1]. The market is expected to grow annually by 7.15% (CAGR 2023-2027), reflecting a consistent expansion trajectory. In this fiercely competitive market, beer brands like Asahi are partnering with major food delivery platforms to maximise market growth potential. In this article, we provide an in-depth analysis of Asahi's digital footprint, pricing strategies and rivals within the realm of food delivery platforms in Singapore, to assess Asahi's comprehensive performance and positioning in this dynamic market segment.

Asahi has made a great start in unlocking the potential of food delivery platforms in Singapore

According to Dashmote's Q2 2023 data, there are a total of 53K digital storefronts on food delivery platforms in Singapore. 33% of those offer branded beverages on their menu and out of these 10% list at least one beer product.  About 1.8K digital storefronts feature Asahi products, accounting for approximately 40% of all digital storefronts listing beer in Singapore, with slight differences between the platforms as shown on the graph above.

The food delivery market in Singapore has been experiencing significant growth.The growth rate for food delivery has been over 20% over the last five years [2]. This upward trend is expected to persist, with online food delivery projected to contribute approximately 40% of total restaurant sales by 2025.  Being present in this market presents an opportunity for beer brands such as Asahi to capitalise on this expansion and capture a portion of the increasing consumer demand for convenience and variety. By utilising Dashmote's data, beer brands like Asahi can gain valuable insights into gaps in product listings, amongst other metrics. Employing this data-driven approach can assist brands in refining their marketing strategies to enhance their overall presence and performance on food delivery platforms.

Asahi food delivery pricing insight: The average price decreased by 14.7% since Q2 2022

According to data from Dashmote, there has been a noteworthy trend in the pricing of Asahi beer on food delivery platforms. Remarkably, the average cost of a 330ml Asahi beer has declined from 9.26 SGD during Q2 2022 to 7.90 SGD in the corresponding period of 2023. This reduction of 1.36 SGD has substantial implications when viewed through the lens of broader shifts in consumer preferences and prevailing market dynamics.

In the 2022 financial report of Asahi, a commendable 8% surge in revenue was unveiled, amounting to a substantial 25.1 billion USD. This impressive performance can be attributed to various contributing factors including a flexible pricing strategy, according to Atsushi Katsuki, the President and CEO of Asahi. Although Asahi's pricing has exhibited an upward trajectory across diverse regions encompassing Japan, Europe, and Australia [3], a distinct pattern of stability in pricing is observable in the Singaporean market, as evidenced by the data provided by Dashmote.

Asahi’s competitors overview: Penetration rates on Singapore food delivery platforms

Dashmote’s Q2 2023 data provides a comprehensive understanding of Asahi's key competitors within the Singaporean food delivery market, as visually depicted in the graph above. Evidently, Heineken emerges as the dominant force among beer brands, solidifying its position as the premier choice with the highest food delivery penetration rate of 65% across all digital storefronts that are listing beer. Trailing closely is Tiger beer, garnering a notable food delivery penetration rate of 47%. Both Carlsberg and Asahi exhibit comparable levels of market presence, each boasting a food delivery penetration rate of 40%, respectively. In contrast, Singha and Chang, while esteemed brands in their own right, manifest the lowest food delivery penetration rates within the Singaporean landscape.

Examining the year-over-year (YoY) progression of each beer brand, Chang emerges as the frontrunner, experiencing an impressive surge of 90% since Q2 2022. This remarkable growth sets a substantial distance from the second fastest expanding brand, Anchor, which achieved a YoY growth rate of 19%. Following closely are Carlsberg (+15%) and Singa (+14%), demonstrating their own significant strides. In contrast, owing to its extensive digital storefront listings base, Heineken records a comparatively modest growth of 8%.

Of particular intrigue is the case of Asahi Kuronama, an incarnation of dark beer lineage originating from Munich, Germany. This distinct offering from the Asahi portfolio is found to be catalogued by fewer than 50 digital storefronts within the confines of Singapore, indicating a large opportunity for Asahi to list this beer at locations that are already listing their main brand.

Discover Dashmote

Dashmote is dedicated to assisting enterprises in overcoming obstacles and achieving success in the digital market. As the foremost provider of big data and AI analytics solutions in the food and beverage (F&B) sector, we enable brands to make informed strategic choices by offering thorough analysis and invaluable insights into the food delivery market and F&B trends. Interested in taking your online business to the next level? Feel free to reach out to our team at contact@dashmote.com. 

If you find this article valuable, you may wish to check out more of our blog articles on the beer markets, such as the European beer market overview or the winning brews across the US.

The European Soft Drinks segment achieved a substantial revenue of €158.70 billion in 2023, with a projected annual growth rate of 3.01% (CAGR 2023-2027) [1]. Within this dynamic market, PepsiCo stands as a prominent player, holding a leading position as one of the world's largest manufacturers in the beverage industry. In 2020, Pepsi's brand value exceeded $18.2 billion, with its beverages contributing to 46% of the company's revenue [2].

With the digital transformation reshaping consumer habits, online channels, particularly food delivery platforms, have become crucial avenues for manufacturers to capture market share of the European carbonated soft drink. Recognizing the significance of this shift, PepsiCo swiftly adapted its strategy to embrace the evolving landscape by  strategically entering the digital space. This article delves into data of three of PepsiCo’s most recognizable brands - Pepsi (Regular), Pepsi Max, and 7UP - and explores their presence as well as gaps on food delivery platforms in three European countries - Spain, France, and Poland. By leveraging Dashmote’s data analytics SaaS platform, we examine how PepsiCo has navigated food delivery by expanding its online product listings in these countries, thereby extending its reach to European consumers' virtual doorsteps.

PepsiCo has the highest penetration rate in France, while in Spain it’s still catching up

Before delving into the presence of PepsiCo’s core beverages on food delivery platforms, it’s important to begin with a broader overview of the beverage industry. According to Dashmote's data, the digital storefronts selling beverages vary significantly across three countries. France stands out with the highest beverage penetration rate, where up to 87.5% of the 148K digital storefronts on French food delivery platforms list beverages on their menu. Spain follows closely with a beverage penetration rate of 73%, while Poland has the lowest rate at 66.3% and the smallest number of digital storefronts (39K) on food delivery platforms.

Correspondingly, PepsiCo is largely present on French food delivery platforms, with 38.5% of all digital storefronts listing a PepsiCo product. This is followed closely by Poland, with a PepsiCo penetration rate of 36%. In Spain, there are a lot of opportunities for PepsiCo to grow, where around 19% of all DSFs on food delivery list at least one PepsiCo beverage. 

The prevalence and gaps in PepsiCo brands across three countries

PepsiCo boasts a diverse portfolio of brands, each carefully tailored to cater specific audiences. Pepsi Regular caters to those seeking a bolder taste with an extra burst of flavour, while Pepsi Max appeals to health-conscious individuals in search of a low-calorie option. By having a diverse product listing on food delivery platforms, PepsiCo can enhance its brand reach and visibility. Therefore, analysing the presence and identifying potential gaps in product listings of core brands can provide PepsiCo with a competitive advantage in an increasingly fierce marketplace.

According to Dashmote's data, the presence of PepsiCo core brands varies across different countries. In Poland and Spain, Pepsi Regular reigns as the most listed PepsiCo beverage on food delivery. In Poland, a significant 89% of digital storefronts that offer PepsiCo products sell Pepsi Regular,  while the figure is 53% in Spain. Interestingly, in France, the most listed PepsiCo beverage is 7UP, present in 43.2% of digital storefronts listing PepsiCo products, whereas Pepsi Regular constitutes only 26.3%.

The presented graph demonstrates substantial opportunities for PepsiCo across all three markets, where many digital storefronts have yet to include their core brands discussed in this article. By leveraging data to identify and address gaps in product listings, PepsiCo could enhance overall product availability, optimise revenue potential and gain a competitive edge in the market.

Listing all 3 PepsiCo core brands on food delivery

According to Dashmote's data, in Poland PepsiCo’s performance is great with 34.6% of all digital storefronts that list at least one PepsiCo beverage, are listing Pepsi Regular, Pepsi Max and 7Up on their menu. Spain and France on the other hand have the highest potential for cross-selling their core products, where respectively 15% and 8% of all DSFs that list PepsiCo beverages, list all the three core brands. This indicates significant growth potential for all three markets, as there is still ample room for further expansion in listings.

By making all PepsiCo brands readily available on food delivery platforms (which can range beyond the three brands that are referenced in this article), PepsiCo can strategically capitalise on significant growth potential and aims for market dominance. This move is especially advantageous as Millennials and Gen Z, the primary target demographics for Pepsi, highly value convenience, time-efficiency, and seamless experiences. By seamlessly integrating its brands into food delivery services, Pepsi can align its marketing strategy with these preferences, presenting a compelling proposition to convenience-oriented consumers and leaving a lasting impression of its products in their minds. This strategic alignment can lead to increased consumer engagement and foster long-term brand loyalty.

Discover Dashmote

Dashmote is dedicated to assisting enterprises in overcoming obstacles and achieving success in the digital market. As the foremost provider of big data and AI analytics solutions in the food and beverage (F&B) sector, we enable brands to make informed strategic choices by offering thorough analysis and invaluable insights into the food delivery market and F&B trends. Interested in taking your online business to the next level? Please reach out to our team at sales@dashmote.com. Together, we can establish a robust online footprint for your Food & Beverage enterprise.

If you find this article valuable, you may wish to check out more of our blog articles on Pepsi, such as the battle between Coca-Cola and Pepsi in the UK or local VS. global cola in India.