For Beverage suppliers and businesses looking to enter or expand their presence in the UK’s vibrant hospitality sector, finding the right HORECA partners—whether restaurants, cafes, hotels, and bars—can be key to success. But in a market as diverse and competitive as the UK, how can you ensure your drinks are reaching the right venues?

Introduce DashLeads, our comprehensive platform designed to help you identify potential HORECA partners with precision, connecting you with businesses that align with your products and brand. Here’s how DashLeads optimises the process of identifying and evaluating ideal partnership opportunities: 

Insights from DashLeads: Navigating the UK’s HORECA Market 

DashLeads delivers a comprehensive, 360° view of the HORECA landscape that combined with market characteristics can provide insights into locations with the highest potential, helping brands and suppliers make informed decisions. Here are some key insights into the landscape and how they can be utilised: 

1. Total Universe of HORECA Outlets in the UK 

The UK HORECA market comprises over 273.0k venues, each offering unique opportunities for brand partnerships. Here’s how the market is split:

• Restaurants: 133.8K outlets, making up approximately 49% of the market.

• Bars: 50K outlets, accounting for 18%.

• Cafés: 49.4K outlets, also at around 18%.

• Hotels: 39.6K outlets, representing 15%.

  
  

With this wide array of venue types, brands can tailor their approach based on the kind of venue that best aligns with their product. For instance, beverage brands targeting nightlife audiences may find ideal partnerships among the country’s many bars, while premium products may align well with hotels and upscale restaurants.

2. Top Cuisines in the UK HORECA Market 

Understanding the popularity of different cuisines within the HORECA sector provides essential insights for brands in the food and beverage industry. Knowing where certain types of cuisine are more prevalent helps brands align with customer preferences in various regions and target venues that match their offerings.

• Fast Food: 7.5K outlets

• Indian Cuisine: 7.1K outlets

• Pizza: 5.6K outlets

• Italian Cuisine: 3.6K outlets

• Chinese Cuisine: 3.2K outlets

  
  

With Fast Food and Indian cuisine leading the market, brands looking to tap into high-demand segments can focus their efforts on venues specialising in these areas. Meanwhile, niche cuisines provide a more targeted approach for brands offering specialty products.

3. Popular High-Visibility Outlets 

Beyond utilising the 360° view, businesses can focus on specific market characteristics to identify locations with the highest potential. One of these characteristics is outlets that are considered popular, we can identify those by looking at the number of reviews (that can indicate high foot traffic) and how well rated that outlet is.

In the UK, over 12K venues hold a rating of 4.5+ stars with at least 500 reviews—ideal locations for brands aiming for maximum visibility and reach. That represents a selected 4% out of the total HORECA universe.

Partnering with popular, highly-rated venues ensures that brands connect with engaged audiences in places that foster trust and customer loyalty. Venues with high visibility and strong digital presence tend to attract more foot traffic and online interest, boosting brand reach and credibility.

Key takeaways

DashLeads goes beyond simple data points, offering brands a complete picture of the UK HORECA landscape to make strategic partnership choices:

• Ensure Brand Alignment: DashLeads analyses neighbourhood characteristics and online visibility to help brands select venues that reflect their identity and values. For example, a high-end brand might align with upscale venues in premium neighbourhoods, while a broader-appeal brand could benefit from diverse, bustling areas. This alignment ensures that your brand resonates with the local audience, enhancing brand perception and customer experience.

• Analyse the Competitive Landscape: DashLeads categorises venues by type and cuisine, allowing brands to assess the competitive and complementary business mix in target areas. This helps avoid oversaturation and pinpoint areas where products can stand out or benefit from nearby complementary offerings.

• Evaluate Online Presence and Discoverability: DashLeads tracks each venue’s digital footprint, including ratings and visibility on over 100 sources. Partnering with high-visibility venues with strong digital engagement allows brands to reach actively engaged audiences and amplify their presence in key areas.

  
  

Conclusion

DashLeads empowers businesses and suppliers to make smarter, data-driven decisions when identifying HORECA partners in the UK. By offering essential information—a 360° view of venue potential, demographics, competitive landscape, and online presence—we ensure that your partnerships drive success and visibility.

Mission at Dashmote

At Dashmote, we’re shaping the next generation of prospecting with AI. We leverage AI to provide companies with the most relevant and high-potential sales leads. Our technology delivers precise and personalized scoring for each location, empowering sales teams to target the best opportunities. We aim to reduce wasted time and resources, ultimately unlocking better conversion and business outcomes. Target the best leads, every single time.

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Interested in how we can help you achieve similar results? Get in touch with us to discuss your specific needs and set up a free trial to see Dashmote in action.