European Beer Market Exposed: Best Deals and Top-Shelf Brews}

European Beer Market Exposed: Best Deals and Top-Shelf Brews

Summer is finally upon us, a season many associate with the simple pleasure of a refreshing beer. Whether you’re relaxing on a beach or enjoying nature on a mountain, a tasty beer can be the perfect reward. If you're mindful of costs this year but still plan to explore Europe, we've got you covered! This guide uncovers where in Europe you can find the cheapest beer.

We delved into the prices of beer across eight European food delivery markets: the United Kingdom, France, Italy, Romania, Spain, Czech Republic, Sweden, and Poland. Our analysis encompassed a variety of beer brands, including Peroni, Asahi, Budweiser, Corona, and Heineken. Throughout our research, we examined the prices of beers in different bottle sizes, mainly ranging from 330ml to 650ml.

Most Economical Beer Prices in Europe

Poland stands out for its reasonably priced beers. Budweiser, Asahi, and Corona are among the brands available at affordable rates, with Budweiser Original being the most economical choice at €1.10 for a 500ml bottle.

The Czech Republic, renowned for its beer culture, also offers some of the most budget-friendly beer prices. Brands such as Budweiser, Heineken, and Peroni are available at affordable rates, with Budweiser Budvar B:Original Czech premium lager being the cheapest option at €1.27 for a 500ml can.

In Spain, beer prices are relatively higher compared to the Czech Republic and Poland. Nevertheless, brands like Budweiser, Heineken, and Corona remain accessible, with Budweiser being the cheapest at €1.87 for a 330ml bottle.

Europe's Priciest Beer Prices

Sweden boasts some of the highest beer prices compared to other countries. Notably, a 500ml can of Budweiser is priced at €5.85. Corona beer costs €2.42 for a 330ml bottle. Heineken offers a non-alcoholic option, priced at €2.66 for a 330ml bottle.

France is another country where beer prices are relatively higher. Budweiser, Asahi, and Corona are available at elevated prices, with a 330ml bottle of Budweiser being the most expensive among the mentioned brands at €4.57.

The United Kingdom also features higher beer prices, although not as exorbitant as in Sweden and France. Budweiser, Asahi, and Corona are sold at higher rates, with a 620ml bottle of Asahi Super Dry being the most expensive among the listed brands at €4.61.

Significance of Brands and Market Trends

Budweiser from AB InBev consistently emerges as a prominent brand in our analysis, available across all the countries examined. It offers both affordable and relatively expensive options in different European markets. Asahi, Corona, Heineken, and Peroni are other noteworthy brands, each with its presence and varying prices across the countries. It's interesting to observe that the availability of specific brands may vary between countries. For instance, Asahi is not sold in Sweden, and Peroni is not available in Poland, as indicated by the dataset.


This analysis sheds light on the diverse beer pricing landscape across Europe. The Czech Republic and Poland emerge as havens for beer enthusiasts seeking affordable options, while Sweden stands out as the most expensive country for beer. Brands like Budweiser from AB InBev and Heineken dominate the European market, showcasing their popularity and wide availability. As beer consumption trends and preferences evolve, the European beer market will continue to witness fluctuations in pricing and brand preferences.

Whether you're a budget-conscious traveler or simply curious about beer pricing, understanding the countries selling the cheapest and most expensive beers in Europe provides valuable insights into the diverse beer cultures and markets across the continent.

Key Strategies for Beer Brands

Based on these findings, beer brands can make strategic decisions that will benefit their sales in the mentioned European markets and the food delivery industry as a whole. Firstly, it is crucial for beer brands to acknowledge the varying price sensitivity and preferences across different countries. The Czech Republic and Poland, where cheaper beer prices are vital, emphasize the importance of affordability for success in these markets. Brands like Budweiser, Heineken, and Corona, which are popular and accessible in multiple countries, emerge as strong contenders for international expansion.

Considering the impact of COVID-19 on the beer industry, brands should take note of the increased demand for non-alcoholic and low-alcohol products. Offering a variety of options, including non-alcoholic and low-alcohol beer, can appeal to health-conscious consumers and align with the ongoing trend of premiumization. Captivating brand narratives and appealing packaging can also enhance the overall consumer experience and drive sales.

In markets like Sweden and France, where beer prices are relatively higher, brands should focus on highlighting the unique qualities and premium nature of their products to justify the higher price points. Collaborations with retailers and a localized market focus can help breweries innovate and effectively cater to specific customer segments.

Additionally, considering the decline of the tourism industry's impact on beer sales in European countries heavily reliant on tourism, beer brands should explore opportunities in off-trade channels, including e-groceries. These channels have shown growth, especially during the pandemic, and can help reach a broader consumer base.

To navigate the diverse European markets successfully and capitalize on opportunities in food delivery and off-trade sales channels, beer brands need to adapt their pricing strategies to each market. Understanding the local price sensitivity and preferences is crucial for success. Breweries should consider factors like affordability in markets such as the Czech Republic and Poland, where cheaper beer prices are important for success. In markets like Sweden and France, where beer prices are relatively higher, emphasizing the unique qualities and premium nature of their products can justify the higher price points.

By tailoring their pricing strategies to each market, beer brands can optimize their sales potential and effectively compete in the European markets. This adaptability ensures that brands can cater to the specific needs and preferences of consumers in each country, thereby maximizing their chances of success and capturing a larger market share.

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Ready to advance your online business? Get in touch with our team at Together, let's build a strong online presence for your Food & Beverage business. For more insights into beer delivery in the US market, we recommend our article Beer Delivery: Mapping the winning brews across the US.