The Challenge
Unilever Food Solutions (UFS) aimed to increase their presence in the Hispanic food market in the US, intending to expand some of their best-selling products from the region. However, they lacked crucial data on key indicators such as the total restaurant universe, restaurant characteristics, and contact details. This made it difficult to execute their strategy effectively. UFS shares how they overcame this challenge using our platform.
The Need for Change
To tackle this challenge, UFS devised a 3-step approach:
- How Many: What is the complete universe of potential operators?
- Which One: How do we filter, prioritize, and segment the operators UFS should focus on?
- Acquire: How do we drive growth through digital sales and marketing at these operators?
Why Dashmote?
UFS chose Dashmote for our ability to provide comprehensive data from various online sources, helping them answer all the questions in their 3-step approach. According to UFS, Dashmote provided the exact data we needed to focus our efforts effectively. A plus for UFS, was that Dashmote has the capability to offer a 360° data integration, collecting and integrating data from a wide range of sources to create a comprehensive Digital Trade Census.
Positive Outcomes
Dashmote delivered all the information UFS needed for their 3-step approach:
- Location Universe: Understanding the size of the prize.
- Menu Card Analysis: Identifying what restaurants list on their menus.
- Digital Profiling: Segmenting restaurants based on key indicators.
Results
Using Dashmote's tool, UFS identified 37,000+ Hispanic restaurants of interest to their campaign. We further segmented this universe by filtering on type of location, popular dishes listed, opening hours, ratings & reviews, and other key indicators.
The results were impressive:
- 20 custom segments were created
- Conversion rates increased 1.5x by focusing on the most relevant leads through segmentation
Why work with us?
Dashmote shows food and drink brands where they can win in every bar, restaurant and delivery app, outlet by outlet.
Wide coverage
20M+ venues in 60+ countries, with 100+ data points per outlet.
Clean, consistent records
We do the data work of cleaning, harmonizing and validating outlet records, so your team can focus on selling.
Kept current
Outlet records and delivery data are updated monthly, and new openings are flagged as they appear.
Focus on the best outlets
AI scores outlets against the account you describe, so reps spend their time on the doors most likely to say yes.