Strategic Market Insights for Launching a Hair Styling Accessory in Amsterdam
Why work with us?
We use over 300M+ datapoints, catching all relevant information about each and every lead. From practical outlet information, to popularity metrics and demographic data. We are looking at all factors.
Unmatched data coverage
Our extensive database, enhanced by AI technology, provides access to signals and data previously unavailable to you. It does not get better than this!
Cleaner than it’s ever been
We manage the complex data work, freeing our customers from the tasks of cleaning, harmonizing, updating, and validating data. You focus on selling!
Always up to date
You should always know when the market changes. We unveil all the newest leads that just joined the market and kick out the ones that left.
Saving you time
Data doesn’t need to be overwhelming. Our AI will help you focus on only the most important leads that have the highest potential. Ignore all of the remaining noise.
Introduction
Philips, as global leader in personal and professional care products, sought to optimize the launch of a new hair styling accessory by identifying and targeting the most influential hair salons and professionals in Amsterdam. The company aimed to understand the Amsterdam hair market landscape and stay ahead of rapidly evolving hair styling trends.
Challenge
Philips faced several key challenges:
Identifying and targeting only the most influential hair salons and professionals in Amsterdam.
Profiling salons based on location, price level, and specialized treatments.
Staying updated with rapidly changing hair styling trends, particularly in hair removal and facial hair treatments.
Solution
Dashmote’s AI-powered prospecting platform provided a comprehensive solution:
Comprehensive Market Mapping: We mapped all hair care professionals and salons in Amsterdam, capturing detailed information on salon types, price levels, services offered, and customer reviews.
Prospect Profiling: Our AI scored each salon based on Philips’ ideal prospect profiles, refining the list to high-potential leads.
Trend Analysis: We analyzed data from multiple sources to identify trending concepts in hair removal and facial hair treatments.
Results
Dashmote’s platform delivered impactful results:
Targeted Prospecting: Philips received a curated list of the top 10% high-potential hair salons with detailed profiles, ensuring precise targeting.
Cost and Time Efficiency: Philips significantly reduced time and resources spent on prospecting, leading to substantial cost savings.
Impact
The collaboration with Dashmote led to transformative outcomes:
Philips enhanced its market presence by effectively targeting top hair salons and professionals in Amsterdam.
The company launched new, innovative products aligned with the latest trends.
Philips achieved higher conversion rates and business growth through precise and impactful prospecting.
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