The Challenge
Nestle Waters faced a significant challenge: they had little to no visibility on the total location universe in major Asian cities like Seoul (Korea) and Tokyo (Japan). Their local route-to-market strategy relied heavily on distributors, making it difficult for in-market teams to understand where their brands were being sold. This lack of insight made it hard to plan targeted marketing campaigns and effective sales outreach.
The Need for Change
As Nestle Waters planned to expand their products, they realized they had no clear understanding of their market presence. Without this crucial data, their marketing and sales efforts were unfocused. It became evident that they needed better market visibility to enhance their strategy.
Why Dashmote?
Nestle Waters chose Dashmote for our ability to provide comprehensive data from multiple online sources. Our global coverage and access to 100+ online sources across 60+ countries allowed them to identify the entire location universe. Access to this data was a game-changer for Nestlé Waters to better use their sales resources and design tailored market strategy.
What sets Dashmote apart?
According to Nestlé Waters, with Dashmote they could trust the accuracy and relevance of the data. Unlike other companies, Dashmote ensures that the data is current and reliable, avoiding the pitfalls of targeting outdated locations or missing newly opened ones. Additionally, Dashmote provided a list of the most high-potential leads, further refining their efforts.
Implementing the Solution
Dashmote's platform provided Nestle Waters with all the data they needed and even delivered additional insights that helped tailor their campaigns. The seamless integration allowed their sales teams to optimize field visits and marketing efforts effectively.
Positive Outcomes
Nestle Waters saw immediate results. With visibility on the entire location universe, their sales teams optimized their field visits, resulting in a 30% increase in sales success rate in the first month. They also focused on increasing their brand presence on food delivery platforms, achieving a 24% increase in online listings in a key segment using Dashmote data.
Why work with us?
Dashmote shows food and drink brands where they can win in every bar, restaurant and delivery app, outlet by outlet.
Wide coverage
20M+ venues in 60+ countries, with 100+ data points per outlet.
Clean, consistent records
We do the data work of cleaning, harmonizing and validating outlet records, so your team can focus on selling.
Kept current
Outlet records and delivery data are updated monthly, and new openings are flagged as they appear.
Focus on the best outlets
AI scores outlets against the account you describe, so reps spend their time on the doors most likely to say yes.