The Challenge
As a global leader in premium drinks across spirits and beer, the client was determined to enhance their sales strategy. Their goal? To become more predictive in targeting the right HoReCa locations based on sales value and potential, ensuring that their products were listed in high-opportunity venues. They also sought to streamline their rout planning for maximum efficiency.
Why Dashmote?
They selected DashLeads for its ability to provide a comprehensive, up-to-date view of the HoReCa universe, offering a level of market transparency that wasn't available through existing solutions. DashLeads made it easier and faster to identify valuable leads, empowering the team to focus on the highest-potential opportunities.
Implementing the Solution
DashLeads quickly became a vital part of the client's operations.
DashLeads CRM matching feature enabled the client to gain insights into which locations already listed their products and which new venues fit their ideal profile. Additionally, DashLeads mirrored the client's criteria for an ideal prospect to the entire on-trade universe and applied an AI-powered scoring system to each HoReCa outlet. This gave the client a clear picture of where to focus their efforts.
Positive Outcomes
With DashLeads' data, the company saw significant results.
- 360 view, a relevant on-trade universe that is 808% bigger than client's current CRM
- More opportunities, 12x more non-client outlets that represent high potential leads (score>70)
- Validation, 76% of success rate based on field sales team's feedback
Why work with us?
Dashmote shows food and drink brands where they can win in every bar, restaurant and delivery app, outlet by outlet.
Wide coverage
20M+ venues in 60+ countries, with 100+ data points per outlet.
Clean, consistent records
We do the data work of cleaning, harmonizing and validating outlet records, so your team can focus on selling.
Kept current
Outlet records and delivery data are updated monthly, and new openings are flagged as they appear.
Focus on the best outlets
AI scores outlets against the account you describe, so reps spend their time on the doors most likely to say yes.