The US is the second largest food delivery market (behind China) globally. BusinessWire indicated that the US online food delivery market reached a value of 23.4 Billion USD in 2021, and it is expected to reach 42.6 Billion USD by 2027 [1], with an annual growth rate (CAGR 2021 – 2027) of 10.5%. By analysing data from the three main delivery platforms - DoorDash, Uber Eats, and Grubhub, we are excited to provide insights into the US food delivery market.
Our data reveals that chicken, salads, and fries are the top three most listed food items on food delivery in the US. Out of more than 1.3 million Digital Storefronts (DSFs*) in the US by August 2022, around 75% of all DSFs listed chicken, 50% listed salads, and 46% listed fries.
*A DSF refers to the electronic representation of a business on a food delivery platform. A business can be listed on three different food delivery platforms (e.g. DoorDash, GrubHub and Ubereats), in our data that would be counted as three DSFs and one outlet.
Our data shows that all three platforms value ease and convenience, and the top listed foods vary very slightly between these platforms. Specifically, 40% of all DSFs* on DoorDash list sandwiches, 1/3 of the DSFs on Uber Eats list rice dishes, and Grubhub has the highest % of DSFs listing desserts. Understanding the key trends and overall characteristics of food delivery platforms will benefit your business in discovering the opportunities in the market.
In the United States, West Virginia has the highest percentage of DSFs listing chicken dishes, sandwiches and burgers. New Jersey has the most DSFs listing salads. Iowa has over 1/3 of DSFs selling taco. Pizza is most popular in Wisconsin. Interestingly, Hawaii has the lowest percentage of DSFs listing pizza, which is only 10%.
Platforms such as DoorDash, Uber Eats, and Grubhub have widely opened the delivery space in the US, making it significantly easier for businesses of all sizes to sell their product online and have it delivered straight to customers. Unlocking opportunities in the complex ecosystem of the US food delivery industry requires constant tracking and analysing the latest data to gain a sophisticated understanding of where the market is heading.
If you are looking for more data insights, or interested in collaborations, please contact sales@dashmote.com.
Dashmote is visiting The Windy City: we’re joining the National Restaurant Association Show (May 21-24,2022) at McCormick Place, Chicago. It’s the largest restaurant conference in the United States. Why the City of Chicago? It’s the place to be if you’re in the foodservice industry. In addition to a great number of high-quality restaurants, major brands located their (global) HQ in the food-hub of The United States: McDonald’s, Mondelez, Mars Wrigley and US Foods. Pepsi, Tyson Foods and MillerCoors have major operations in this area.
We look forward to (finally) connecting with our partners in-person (e.g. Coca-Cola Company, Heineken and Nestle) and we’ll announce the launch of our new product. Attendees will meet their peers, learn about new products and discover new market trends.
One of these major trends in 2022 is that managing a foodservice brand or restaurant is not only about the guest's experience in-person or offline (e.g. the restaurant’s vibe, the menu and in-house services), your guest experience incorporates more than that. Have you ever thought of the impact of Food Delivery Platforms (e.g. UberEats)? And how does this influence the decision making process of your guests?
We’re here to help you. Dashmote is a Data Democratization platform that turns data into actions. Our platform can extract valuable insights from unstructured public data, think of websites and machine learning. How would this relate to your day-to-day business?
Our new product, DeliverMore, helps restaurants to optimize their online presence on Food Delivery Platforms, which results in 20% more revenue. DeliverMore shows you over-time how your location ranks for key search keywords (‘pizza’, ‘sushi’, ‘burger’) per postal code. Delivery App Optimization (DAO) helps you efficiently optimize your positioning compared to your competitors. DAO’s unique trend analysis feature allows you to unfold opportunities and strategically run marketing campaigns.
Do we need to say More?
Our team is beyond excited to welcome you at our booth (South Building — 757a — Startup Alley) and/or our networking event (Technology in the Food & Beverage Industry @NRAS2022). Reach out to Jessica Arts for exclusive access to the May 23th event (5:30 PM).
