Carlsberg, a renowned name in the world of brewing, has solidified its presence and influence in the European market over the years. In 2022, Carlsberg achieved a global revenue of 9.43 billion euros [1]. This remarkable financial milestone further underscores the brand's strong establishment in the industry. With a history dating back to the mid-19th century, the brand's resilience and adaptability in the ever-evolving beer market shine through.
The European beer market, generating a staggering revenue of 138 billion dollars in 2022, is predicted for significant growth across all segments until 2027 [2]. A notable transformation is witnessed in the on-premise revenue share, which dropped to a historic low of 49% in 2020 [3]. This substantial decline, almost 10 percent less than the revenue share in 2019, signifies a remarkable shift in consumption patterns. Following this trend, Carlsberg's strategic decision to venture into the food delivery sector reflects its forward-thinking approach to staying relevant and accessible in the rapidly evolving digital landscape.
This article delves into a comprehensive Carlsberg’s European market data analysis, where Carlsberg extends its reach with the convenience of modern technology. By leveraging Dashmote’s Data Analytics SaaS platform, we analysed Carlsberg's presence and growth on food delivery platforms throughout Europe.
Carlsberg is available on a variety of food delivery platforms in Europe, such as Just Eat Takeaway, Uber Eats, and Deliveroo. One of Carlsberg's key strengths lies in its diverse product portfolio, catering to a wide range of consumer preferences. The selection of Carlsberg beers offered varies depending on the restaurants and stores but generally includes Carlsberg Danish Pilsner, Carlsberg Expørt, Carlsberg Special Brew, and Carlsberg 0.0.
Based on Dashmote’s data, Carlsberg exhibits a food delivery beverage penetration rate exceeding 5% in 3 out of 17 countries within the present analysis. Carlsberg is particularly dominant on Danish food delivery platforms, where 13.8% of digital storefronts selling beverages also feature Carlsberg products. This aligns with Carlsberg's Danish origin. However, there is ample room for Carlsberg to expand across the rest of Northern Europe. Notably, Carlsberg's penetration rate remains relatively low in Norway (1%) and Sweden (2%).
Romania claims the second spot for Carlsberg prevalence, boasting a substantial food delivery penetration rate of 10.9%. This is followed by the UK (5.6%) and Hungary (3.7%). Moreover, Our data shows that Carlsberg has a food delivery penetration rate below 1% in the following European countries: Switzerland, Spain, Italy, and the Netherlands. Whereas in Finland, Austria, Slovakia, Turkey and Czechia, Carlsberg is not yet available on food delivery platforms. This phenomenon underscores significant opportunities for Carlsberg to grow and expand strategically in the European food delivery market. In comparison to Heineken, which boasts a 10% average food delivery penetration rate in the south of Europe, Carlsberg can still progressively establish its presence towards achieving prominence in the European market.
Based on Dashmote’s data, a majority of countries have witnessed a noteworthy growth in Carlsberg's digital storefront listings on food delivery platforms spanning from Q4 2022 to Q2 2023. Poland experienced the largest increase of 30.4%, yet its digital storefront base for Carlsberg remained relatively small at 524 listing Carlsberg by Q2 2022. Following closely when it comes to growth in Carlsberg’s digital storefront listings is Hungary, exhibiting a remarkable growth of 21.2%, and the UK with a commendable 17.2% expansion. Denmark, the birthplace of Carlsberg, demonstrated a steady average growth of 5.9% over the past six months. Conversely, Spain (-59.9%) and France (-22.6%) encountered substantial declines in Carlsberg's digital storefront listings, which stands out as an intriguing exception among this trend of growth.
It's important to note that Norway (+35%) and the Netherlands (+11.1%) are excluded from the graph above despite their high growth rates. This exclusion is due to their limited digital storefront base listing Carlsberg, which is less than 30 across food delivery platforms.
European consumers are increasingly leaning towards alcohol-free alternatives, driven by health consciousness and lifestyle changes. Revenue in the Non-Alcoholic Beer market amounts to US$34.65bn in 2023. The market is expected to grow annually by 7.56% (CAGR 2023-2027) [4]. Within this growing trend, Carlsberg 0.0 emerges as a companion for wellness seekers. The latest iteration of Carlsberg 0.0 that was relaunched in 2023 was “everything you’d expect from a well-balanced pilsner, just crafted to contain zero alcohol” , said Carlsberg head of marketing Sam Johnson [5].
Dashmote's data reveals the promising early stages of Carlsberg 0.0's presence on European food delivery platforms. While it has already marked its presence in a number of countries, it remains absent in markets such as Portugal, the Netherlands, and Switzerland. Notably, there are 27 online platforms in Norway that offer Carlsberg for sale, and the entirety of these platforms also provide Carlsberg 0.0. This is a result of the restriction on delivering alcoholic beverages with food in Norway. Consequently, a few digital storefronts have opted to sell non-alcoholic beers as an alternative. In Sweden, an impressive 58.3% digital storefronts offering Carlsberg also showcase Carlsberg 0.0, despite its relatively modest digital storefront count of 203.
Dashmote is dedicated to assisting enterprises in overcoming obstacles and achieving success in the digital market. As the foremost provider of big data and AI analytics solutions in the food and beverage (F&B) sector, we enable brands to make informed strategic choices by offering thorough analysis and invaluable insights into the food delivery market and F&B trends. Interested in taking your online business to the next level? Please reach out to our team at contact@dashmote.com.
If you find this article valuable, you may wish to check out more of our blog articles on other beer brands, such as Tsingdao and Heineken.
At Dashmote, we're always on the quest for valuable insights. Our latest investigation took us deep into the world of Italian food delivery, where we carefully analyzed data from prominent platforms like Glovo, Uber Eats, Just Eat, and Deliveroo. Our mission? To uncover the most appreciated pizza types and beer brands among Italian food delivery enthusiasts.
Our data revealed a clear winner in the pizza realm: Pizza Margherita emerged as the ultimate favorite among Italian food delivery lovers. What's even more fascinating is that 79% of the 60k pizzerias we examined offer beer alongside their pizza menus, showcasing the common practice of enjoying a cold brew with a slice.
Let's dive into intriguing correlations we discovered between beer and specific pizza types. Pizza Nutella has a special bond with beer, with nearly 88% of pizzerias offering Nutella pizza also including beer on their menu. On the other hand, pizzerias serving Kebab pizzas showed the lowest correlation with beer sales.
Among all the platforms analyzed, Heineken stole the show as the most popular beer brand, accounting for 39% of beers listed. However, on Just Eat, both Ichnusa and Moretti outshone Heineken. Ichnusa, with an overall share of 36% in beer listings, particularly stands out at pizzerias offering Funghi (Mushrooms) pizza. Moretti follows closely with a 32% share.
Glovo, Uber Eats, Just Eat, and Deliveroo collectively offer a significant number of pizzerias to choose from, totaling around 60,050. Among them, Glovo stands out as the go-to platform for beer lovers craving pizza delivery in Italy, covering 35% of the total pizzerias analyzed. Uber Eats, Just Eat, and Deliveroo also hold their respective shares.
These valuable insights assist beer brands in refining their sales and marketing strategies in the Italian food delivery market. Understanding preferred pizza types and beer brands allows companies to align their offerings and messaging with customer preferences. Targeted promotions, collaborations with pizzerias, and partnerships with popular delivery platforms can enhance brand visibility and drive customer engagement.
By leveraging these strategies, brands can captivate customers, boost sales, and establish a strong presence in the ever-evolving Italian food delivery landscape. Whether promoting the classic pairing of Heineken with Margherita or exploring innovative combinations with other pizza types, these insights enable the creation of compelling campaigns that resonate with customers and drive business growth.
At Dashmote, we're committed to helping businesses navigate challenges and succeed in the digital marketplace. As the leading big data and AI analytics company in the F&B industry, we empower brands to make strategic decisions based on comprehensive analysis and valuable insights into the food delivery market and F&B trends.
Ready to advance your online business? Get in touch with our team at sales@dashmote.com. Together, let's build a strong online presence for your Food & Beverage business. For more insights into Heineken's popularity across Europe, check the article Heineken is Conquering the EU Food Delivery Market at a Rapid Pace.
Beer is a beloved beverage across the US. For centuries, both local and iconic macro brewers have been thriving at bringing top-tier beverages to American consumers who seem to have an unquenchable thirst for beer. With an average consumption of 69.6L per person per year, the beer market in the US amounts to US$120.60bn in 2023 and is expected to grow annually by 4.77% (CAGR 2023-2027) [1].
Although the demand for beer has rocketed all around the US, the preferred beer brand varies from state to state, with local craft beers competing with well-known industrial lagers in certain regions. In the competitive landscape of the US beer industry, which brew outranks all the rest in the food delivery market? By leveraging Dashmote’s Data Analytics SaaS platform, we conducted a comprehensive analysis of the most listed beer brands on food delivery platforms in each US state to gain valuable insights into the market opportunities and consumers' preferences.
In the US, alcohol guidelines vary drastically from state to state. Not all the state liquor authorities permit bars, restaurants, and distilleries to sell their alcohol products off-premises. This also applies to alcohol-free beer, which laws differ across the states. As shown on the map below, there are 12 states with less than 15 digital storefronts (DSFs) selling beers on food delivery due to restrictions, including Mississippi, New Mexico, and more., which are excluded from the study due to the small sample size.
While not offered in every state, where it is legal, the convenience of alcohol delivery has made beers available to customers in an unprecedented way. In fact, on-demand alcohol delivery is becoming a big trend in the US, bringing great flexibility and profitability to restaurants. In the latest food and beverage report, analysts believe that online alcohol sales would grow 34% between 2021 and 2026, following a growth of 12% in 2019 and 43% in 2020 [2]. Moreover, the market experts conclude that the market size of the Online Beer, Wine & Liquor Sales industry in the US is expected to increase by 6.4% in 2023, faster than the Online Retail sector and the general US economy overall [3]. These trends point towards a changing consumer habit, causing an evident boom in the on-demand beer delivery space.
According to Dashmote’s data, Corona Extra is the most listed beer on food delivery platforms in 22 of the 38 states with data available*. Coming in second place is Bud Light, holding the food delivery top spot beer in 11 states. Coors beer headlines 3 states' preferences, while Heineken, Modelo, Budweiser, and Michelob Ultra dominate 1 state each.
Data available*: Food delivery data from Doordash, Ubereats, and Grubhub in Q4, 2022. Only 38 states with more than 15 digital storefronts selling beer are included in the analysis.
Examining the map in greater detail, Corona has an advantageous position in the food delivery market on both the east and the west coast of the US, with the highest penetration rate in California - 4.6% of all DSFs offering food delivery feature a Corona product. This is followed by Florida at 3.7% and New York at 3.2%.
Bud Light is a hugely popular choice in central-eastern America. “All-American” states like Texas, Kentucky, and Alabama all chose the well-known lager, with Iowa having the highest Bud Light penetration rate on food delivery: 4.0% of all the DSFs in Iowa sell a Bud Light product.
Coors beer has achieved great success in Oregon and Idaho, with a respective 2.6% and 1.7% food delivery penetration rate, making it the most listed beer in both states. This is a testament to Coors' enduring presence in American food delivery.
Since its launch 145 years ago, Budweiser has become one of the most favoured beers among American consumers[4]. With a worth of 16.17 billion U.S. dollars, Budweiser outranked Heineken and became the most valued beer brand worldwide in 2021 [5]. Despite its high popularity in the US, Budweiser has yet to make an impact in the food delivery market. Indiana is the only state where Budweiser has the highest penetration rate. Ranking behind Corona and Bud Light in product listings presents an opportunity for Budweiser to expand its reach and build its presence in the food delivery market across the nation.
Dashmote is the leading big data and AI analytics company in the food & beverage industry. We help F&B enterprises by empowering leaders and analysts to track and analyse publicly available data to contribute to making strategic decisions for your brand. Are you interested in retrieving market insights across food delivery and F&B?
→ Please contact sales@dashmote.com.
