Challenge

Heineken was about to launch its new product ‘The Blade’ across The United States. The challenge was to create a marketing strategy and campaign insights targeted at locations such as restaurants that traditionally don’t offer draft beer to their consumers.

Solution

Leveraging the Dashmote platform, Heineken aimed to filter out those restaurants meeting that specific criteria. Doing so, the Dashmote platform provided intent data by identifying and segmenting over 20.000 restaurants in 10 US states on key characteristics based on textual and visual data from over 5 online sources (e.g. Google Maps, Tripadvisor).

Results

This data helped Heineken launch their new product successfully in the pre-identified launch states. Field sales were run more effectively, as well as optimization of digital marketing campaigns. Using Dashmote, Heineken was able to reduce the product roll out time by 3 months and increased its campaign ROI by 15%. 

Challenge

The sheer amount of dental practices across large regions made it challenging for Align Technologies to determine where to focus their sales efforts. Having little to no location data at their disposal, identifying high value prospects in the market was more guesswork than data-driven decision making.

Solution

Leveraging the Dashmote platform, Align Technologies increased visibility on the market to better segment dental practices. 

Examples of location data points they previously had no visibility are: 

• Operating name of the Dental Practice (versus registered chamber of commerce name) 
• Location details of the Dental Practice (latitude and longitude, address)
• Website associated with the Dental Practice
• Keywords linked to that specific Practice (retrieved from website and Facebook)
• Enhanced keyword tagging (competitor brand present, type of products offered)

Results

Dashmote allowed Align Technologies to gain more transparency on the Outlet Universe. Using online data, they started to rank prospective outlets in the market based on variables like product offering, location and popularity.

Increasing revenue by 2x

This enabled their sales and marketing team to work more data driven and have accounts that do double the amount of revenue (2x) compared to previously non-dashmote generated sales prospects.

Challenge

Nestlé Waters had zero to no visibility on the total outlet universe in the major Asian cities of Seoul  (Korea) and Tokyo (Japan). Considering their local route-to-market strategy to be an indirect one through distributors, it was challenging for their in-market teams to get an overview of where their brands were currently distributed.

Solution

Leveraging the Dashmote platform, Nestlé Waters identified the entire outlet universe through local location data sources like Naver Maps. 

Dashmote platform was utilized to retrieve: 

• Total outlet universe. What is the size of the price?
• Brand listings. Who’s already listing Nestlé brands on their menus? 
• Segmentation. What is a popular premium restaurant that’s not in my CRM yet?

Results

Gaining visibility on the entire outlet universe, the sales teams were able to better optimize their field routing. Instead of going into the market with a gut feeling, the team started to make more data-driven decisions to better pinpoint high value prospects in the market. 

Increase brand listings in key segments

The team focused on increasing brand presence of one of their leading brands. Among others, the sales teams managed to increase online listings in a key segment by 24%.