Unilever Food Solution (UFS) aimed to increase its presence in the Hispanic food market in the US by introducing and expanding some of the best selling products from the LATAM region. Products such as Knorr Caldo, Lizano Mayonesa con Limon and Lizano Salsa were targeted to Hispanic cuisine restaurants across five major southern US states.
In order to set this in motion, UFS was lacking data on key indicators like ‘total restaurant universe’, ‘restaurant characteristics’, and ‘contact details’ to execute upon.
Leveraging the Dashmote platform, UFS approached this challenge of identifying the most valuable hispanic restaurants in the following 3-step approach.
Unilever Food Solution 3-step approach:
Dashmote platform utilized to retrieve from online data sources:
Unilever Food Solutions identified over 37,000 hispanic restaurants of interest to their campaign. Using Dashmote’s front-end app, users further segmented this universe by filtering on: type of location, popular dishes listed, opening hours, ratings & reviews, and other key indicators.