Nestlé Waters had zero to no visibility on the total outlet universe in the major Asian cities of Seoul (Korea) and Tokyo (Japan). Considering their local route-to-market strategy to be an indirect one through distributors, it was challenging for their in-market teams to get an overview of where their brands were currently distributed.
Leveraging the Dashmote platform, Nestlé Waters identified the entire outlet universe through local location data sources like Naver Maps.
Dashmote platform was utilized to retrieve:
Gaining visibility on the entire outlet universe, the sales teams were able to better optimize their field routing. Instead of going into the market with a gut feeling, the team started to make more data-driven decisions to better pinpoint high value prospects in the market.
Increase brand listings in key segments
The team focused on increasing brand presence of one of their leading brands. Among others, the sales teams managed to increase online listings in a key segment by 24%.